STARTUP Factory How to build disruptive business models in less than 6 months November 2016
STARTUP Factory Overview STARTUP factory: our approach to evaluate and build successful new business models in less than 6 months Key success factors Think big, test small, learn fast Minimize investment in design & development before market testing, build empathy with users Create open network & communities Mix people in a connected ecosystem is vital to ensure the continuity of start-ups Be open minded Induce a nonstop shift of competitive positions through continuous innovation Stay agile Act fast and be agile to be the first mover and bring new ideas to market in due time It all starts from customer pain points, leading to a minimum viable product through a "test-and learn" approach Iteration Understand customer pain points and crowdsource ideas with peers Develop a Minimum Viable Product (MVP) Test key hypotheses with beta-test clients Upgrade with new products or services 2
STARTUP Factory How? How it works: Each step will enable to continuously adapt or "kill" ideas through go / no go decisions until live solutions 1 Design & Validation 6-8 weeks Go / No Go 2 Seed & Prototype Go / No Go Commercialization 3 & funding 12-20 weeks 25-35 weeks Understand customers pain points and identify a problem worth solving Test and validate pain points with customers Review existing solutions in the market and understand end markets Define disruptive business models Formulate initial business plan and define User Experience (UX) Validate if the solution solves the identified problem and can become a viable business Create a first prototype Test minimal viable product in real life Adjust based on customer needs and feedback Develop business case with a detailed go-to-market strategy Go from a minimum viable product to a pilot and a first commercialization Further enrich and adjust based on customer needs and feedback Formalize investment case Define KPIs and continuously measure success Develop a robust solution 3
STARTUP Factory Why? Our unique value proposition: Make business creation a reality Imagine a STARTUP Managed by a motivated entrepreneur Accelerated & coached by a pioneer of startups development Supported and driven by an international consulting firm With the delivery capabilities of an extended ecosystem Access to large database of entrepreneurs to scoot the best talents Extensive experience in coaching and mentoring startup and teams An international network of experts with deep knowledge in strategy and corporate end markets A ready-made network of partners for full agility: design thinking, UX, technical development 1 Our differentiators 2 3 Result-oriented Start-up mode In-depth industry / digital expertise > Minimum viable product launched with basic functionalities and progressively enriched > Time and budget conscious > Short-loop decision-making and multi-tasking > Proactive recruiting of partners and clients (beta-testers) > Capitalization on industry-specific and digital know-how > Knowledge of key digital disruptive trends by industry 4
STARTUP Factory Why? Success story: when Total launches its own STARTUP Studio 3 startups launched in 4 months 1 2 3 "We have selected Roland Berger and Numa to operate our Startup studio because we were seduced by the alliance of their capabilities. Strong sectorial knowledge as well as ability to align Exco members on strategic decisions for Roland Berger together with high end digital capabilities for Numa. 10 months later, results are here. Start-ups are a reality, already delivering revenues" Marc Gigon, CDO Total Marketing & Services 5
To discuss how the STARTUP Factory approach can be beneficial to your organization, please feel free to contact your usual contact Roland Berger or email us: Startupfactory@rolandberger.com 6