Retail Clinics in Healthcare: Overcoming Complex Legal Challenges

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Presenting a live 90-minute webinar with interactive Q&A Retail Clinics in Healthcare: Overcoming Complex Legal Challenges Complying With Corporate Practice of Medicine, Licensure, and Scope of Practice Laws; Negotiating Shopping Center Leases WEDNESDAY, MARCH 11, 2015 1pm Eastern 12pm Central 11am Mountain 10am Pacific Today s faculty features: Patricia S. Hofstra, Partner, Duane Morris, Chicago Lester J. Perling, Partner, Broad and Cassel, Ft. Lauderdale, Fla. The audio portion of the conference may be accessed via the telephone or by using your computer's speakers. Please refer to the instructions emailed to registrants for additional information. If you have any questions, please contact Customer Service at 1-800-926-7926 ext. 10.

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Sponsored by Stafford Publications Retail Clinics in Health Care: Overcoming Complex Legal Challenges Presented By: Patricia Hofstra, Esq. Duane Morris LLP pshofstra@duanemorris.com Lester J. Perling, Esq. CHC Broad and Cassel lperling@broadandcassel.com

What is Retail Medicine? Walk in healthcare delivered in retail setting Limited scope of services Usually staffed by a Physician s Assistant or Nurse Practitioner Services: Primary care Dental Optical Hearing 5

STATE REGULATION OF RETAIL MEDICINE 6

Licensure Requirements States may require retail clinics to be licensed as specific health care entities Florida Health Care Clinic Act + corresponding regulations Clinic: an entity where health care services are provided to individuals and which tenders charges for reimbursement for such services that are not owned by certain enumerated licensed professionals, including nurse practitioners, or licensed facilities such as hospitals. Other unique licensure states: Massachusetts (separate licensure category for retail clinic) California (retail clinic exempt from licensure) 7

Medical Directors Many states require a physician to act as the Medical Director Florida: a licensed health care clinic requires a physician medical director The Medical Director may or may not need to be present depending on state law Florida: Physical presence is not required 8

Fee Splitting Prohibition States have fee-splitting provisions that prohibit licensed medical professionals from splitting professional fees with other individuals or entities in exchange for referrals. Example: Florida Patient Brokering Act: prohibit split-fee arrangements (Fla. Stat. 817.505) Fee-Splitting prohibitions in individual acts as well 9

State Prohibition on Self Referral Many states have equivalents of the Stark law that prohibit self referrals or patient brokering Examples: Florida (Florida Patient Self Referral Act, disclosure of financial interest) Georgia (Patient Self-Referral Act of 1993) North Carolina (self-referrals prohibited) Tennessee (investment interest only) 10

Professional Staff Mid-level non-physician practitioners APRN (Advanced Practice Registered Nurse) PA (Physician's Assistant) Supervision and collaborative agreement requirements Physician supervision varies (examples below) Constant on-site supervision Remote telemedicine supervision Specific physician/non-physician ratio (Florida: physician may not supervise more than 4 offices in addition to physician's primary practice location) No specific supervision requirement 11

Scope of Practice Scope of practice Each state has laws and regulations that determine services different health care professionals may provide often vague Licensure laws, rules and regulations normally outline the scope of practice for that professional Prescription writing Many states limit who may write prescriptions; and beyond that who might write prescriptions for controlled substances 12

Licensure Requirements Laboratory & CON Clinical Laboratory Improvement Amendments of 1988 (CLIA) (42 C.F.R. 493.2) CMS regulates laboratory testing Retail clinics may be eligible for CLIA certificate of waiver if it restricts lab testing to one of the waived tests found at 42 C.F.R. 493.15(c). Certain states may require a separate lab license Certificate of Need (CON) Certificate of Need is a state-specific regulatory requirement in order to ensure public need and financial feasibility for health care providers Some states may require a CON in order to establish a retail clinic (New York recently considered this) 13

Corporate Practice of Medicine Corporate Practice of Medicine is a state specific doctrine that imposes restrictions of the ability of business entities to provide medical services The scope and manner of the potential restrictions vary from state to state Certain states have no CPOM restriction (Florida) Others have CPOM restrictions to prevent unlicensed practice (CA) Some states allow exceptions if the entity is licensed as a health care facility (NJ) 14

Pharmacy Referrals Practitioners cannot be compensated based on services provided, including the number of prescriptions filled in the landlord/retail space 15

Transfer Agreements A transfer agreement is entered into between the entity and a nearby hospital to transfer patients to the hospital in appropriate circumstances In theory this is not necessary because under EMTALA hospitals must accept patients through the emergency department State law or accrediting bodies may require a transfer agreement with a hospital Florida Health Care Clinic Act does not require this nonetheless it may be a practically reasonable thing to have in place 16

Medical Records States have varying records retention policies for health care entities and may have specific requirements for what is included in the medical record and their ownership Florida: Policies, procedures and other compliance documents: 5 years Medical Records: 7 years Fla. Stat. 456.057 Medical record belongs to practitioner who created it unless there is a written agreement stating the record belongs to the practitioner's employer Massachusetts: Diagnosis and treatment records: 20 years after the discharge or final treatment of patient; Certain records like radiological films and image records: 5 years following date of service 17

FEDERAL LAW CONSIDERATIONS 18

Stark Law Not Applicable Unless a physician refers patients to a retail clinic where physician or physician s organization has a financial relationship 19

Anti-Kickback Host retailer avoid paying for referrals Avoid revenue based lease payments Comply with safe harbor for space, equipment rental and personal services Implement business conduct rule to assure compliance 20

HIPAA Privacy and Security Record Management Electronic Health Records Restrictions on marketing activities Consents and Authorizations Transmitting information to patient s primary care physician 21

Handicapped Accessibility https://www.ada.gov/medcare_mobility_ta/medcare_ta.htm 22

Key Points Accessibility is essential Medical care provides required to make services available in an accessible manner Any private entity that owns, leases, leases to or operates a place of public accommodation must comply Tenants and landlords 23

Accessible Exam Rooms An accessible route to and through the room Entry door with adequate clear width, maneuvering clearance and accessible hardware Appropriate and accessible examination equipment Adequate clear floor space for side transfers and lift equipment 24

Accreditation Convenient Care Association certification Joint Commission Accreditation Association for Ambulatory Health Care 25

COMPLIANCE, QUALITY ASSURANCE AND PEER REVIEW 26

Compliance A compliance program is an internal program the clinic should implement in order to meet governmental standards as determined through federal and state laws and regulations A compliance program begins with established policies and procedures and becomes effective if the organization has a culture of compliance 27

Elements of an Effective Compliance Program 1. Establish policies, procedures and controls 2. Exercise effective compliance and ethics oversight 3. Exercise due diligence and avoid delegation of authority to unethical individuals 4. Communicate and educate employees on compliance and ethics programs 5. Monitor and audit compliance and ethics programs for effectiveness 6. Ensure consistent enforcement and discipline of violations 7. Respond appropriately to incidents and take steps to prevent future incidents 28

Quality Assurance Convenient Care Association Quality and Safety Standards https://ccaclinics.org/about-us/quality-of-care 29

Mechanisms of Review Formal chart review by experienced clinicians Peer-review by clinicians Medical diagnosis and treatment code auditing Processes to ensure that all clinicians are certified and credentialed in their specialty by their respective governing bodies Compliance with state regulations regarding the practice of health care clinicians 30

Liability and Risk Management Supervising physicians face potential liability from allegations that standards were not met Potential liability of retail host 31

REIMBURSEMENT 32

Medicare Enrollment Requirements 855-B Enrollment Requirements: National Provider Identifier (NPI) Submit enrollment application and supporting documentation to the fee-for-service contractor Sign certification statement Submit verifiable information to CMS Complete applicable state surveys, certifications and provider agreement Be operational to furnish Medicare covered items or services Meet additional compliance and reporting obligations Prepare for an on-site review (CMS has discretion) 33

Medicare Enrollment Clinic must enroll in Medicare using the 855-B form Medicare does not recognize a retail clinic as a separate provider; must likely enroll as a "clinic/group practice" Group practice defined by Medicare: A group practice is a group of two or more physician and non-physician practitioners legally organized in a partnership, professional corporation, foundation, not-for-profit corporation, faculty practice plan, or similar association (Medicare General Information, Eligibility, and Entitlement Manual, Chapter 5, Sec. 90.4 for more details) Other practitioners: Advanced Practice Nurse Practitioners can operate independently subject to compliance with state law PAs may only bill through their employer Hospital Outpatient Department status If a hospital operates the clinic it could be treated as either a group practice OR as a provider-based clinic 34

Medicare Reimbursement Group practice reimbursement: Fee for service based on the Medicare Physician Fee Schedule (MPFS). Mid-level practitioners will also be reimbursed on the MPFS, however at a 15% reduction rate Incident-to services reimbursement A provider-based clinic would be on the Outpatient Prospective Patient System (OPPS), not the MPFS 35

Medicaid Enrollment The clinic will need to enroll in Medicaid similarly to Medicare Many states may not recognize "retail clinic" as a separately category; use group practice Some states may specifically use retail clinic terminology (Massachusetts) 36

Medicaid Reimbursement Like Medicare, Medicaid normally pays mid-level practitioners differently than physicians Each state will have different Medicaid payment policies Example: Florida Practitioner handbook with separate chapters for different providers 37

Other Third Party Payers Contract concerns Reimbursement and coverage Still must comply with various federal laws and meet state licensure requirements 38

Collection of Co-Payments and Deductibles Routine waiver Implicates the anti-kickback statute (specifically addressed at 42 CFR 1001.952(h)(5)(iv)). Medicare contractor may investigate if the waivers constitute a reduction of the provider's actual charges in violation of Medicare rules requiring physician services reimbursement to be based on the lesser of actual charges or the applicable fee schedule amount. Financial hardship exception to routine waiver prohibition Must be based on objective standards State law potential insurance fraud and unlawful patient inducement concerns 39

Key Business Issues Zoning Business Use Hazardous Waste Leases Subleases 40

Copyright Broad and Cassel 2015 Questions? Patricia S. Hofstra Duane Morris LLP 312.499.0180 pshofstra@duanemorris.com Lester J. Perling, Esq. CHC Broad and Cassel 954.764.7060 lperling@broadandcassel.com 41