Unleashing Your Donor s Inner Fundraiser July 23, 2015 2015 Nonprofit Fundraising Conference
Your GiveMN Team Andy Goldman Gray Interim Executive Director Dan Moore Director of Development, Operations, and Product Tom Zimmerman Marketing and Communications Manager Alsa Bruno Community Outreach Specialist Deepta Holalkere Outreach and Partnership Coordinator help@givemn.org 2
Today s Guests Steve Boland Next in Nonprofits @NextNonprofits NextInNonprofits.com 651.356.8896 Beth Cleary East Side Freedom Library @ESFLibrary 3
Agenda Introductions Basics of Crowdfunding for Organizations Identifying Communities of Participation Activate Your Donors As Fundraising Champions East Side Freedom Library Example Your Questions 4
CROWDFUNDING FOR ORGANIZATIONS
Online Giving Keeps Growing In 2014, online giving grew 4x overall giving. Kickstarter generates more than $500 million. $501,129,598 $477,718,518 $314,951,125 $1,891,470 $25,388,459 $94,119,222 2009 2010 2011 2012 2013 2014 6
Online Fundraising Growth (2013 v. 2014) 7
The Best Kept Secret on GiveMN.org Fundraiser pages let your friends toot your horn for you. Fundraiser pages are personal, empowering, and fun! Your champions can use them for birthdays, weddings, anniversaries, special events, office challenges, memorial gifts, races, board campaigns, and much more. Donors are more responsive to solicitations from people they know. 8
Peer to Peer Fundraising Works 1 in 1,250 Organization email asks that result in a donation. 1 in 4 Peer to peer email asks that result in a donation. Approximately 70% of first time donors are engaged through peer to peer fundraising because someone they know and trust asked them personally. 9
Why Crowdfunding Works Specific Goals Time Limited Participation Is Easy Personalized Acknowledgement Social And Sharable 10
Specific Goals This is not the general operating or annual fund Buy something. Build something. Hire someone. Launch something. Finish something. Match donations. 11
Time Limited Urgency is crucial. Deadlines motivated everyone. 12
Participation Is Easy Lots of smaller donations add up. East Side Freedom Library s First Campaign: 255 online donors $83 average gift 71 donors $25 $50 88 donors under $25 13
Personalized Acknowledgement Personalization and exclusivity of acknowledgement more important that value of reward. Donors want to show their support in ways others can t. 14
Social And Sharable Who asks is more important than how often or for what. The value of a network increases as people are connected. 15
Social Connectors As Team Leaders Recruit connectors to carry your message to new friends. 16
IDENTIFYING COMMUNITIES OF PARTICIPATION
Who Has A Story? 18
Where Are The Networks? 19
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ACTIVATE YOUR DONORS AS FUNDRAISING CHAMPIONS
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The Amazing Embeddable Donation Form Accept donations on any website The embeddable donation form adapts to the style of your website Your supporters can embed the form into their blogs and websites 30
Admin Tips for Fundraiser Pages Receive email alerts when pages are created. View fundraisers that have been created for your organization in the GiveMN Administrative Area. Reach out to your champions and say hello! Provide logos and the latest news. Thank them! Hide pages if absolutely necessary. 31
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EAST SIDE FREEDOM LIBRARY
Matching The Knight Foundation Arts Grant 38
Assemble A Team Of Fundraiser Pages Recruit team leaders with a goal 39
Provide Training for Fundraiser Creators 40
Ongoing Support For Your Champions Step by step instructions for updating Fundraiser pages and checking donor lists for stewardship. 41
Social Reminders Matter Referring URL = Website where donor was when they clicked the click to make a gift facebook.com facebook.com m.facebook.com facebook.com 42
Email Reminders And Celebrations 43
YOUR QUESTIONS Basics of Crowdfunding for Organizations Identifying Communities of Participation Activating Your Donors As Fundraising Champions East Side Freedom Library
SAVE THE DATE November 12, 2015 Give to the Max Day
THANK YOU Daniel Moore Director of Development, Operations, & Product GiveMN 101 Fifth Street East, Suite 2400 Saint Paul, Minnesota 55101 help@givemn.org