Firm Champion Resources 2018 Legal Food Frenzy April 16-27

Firm Champion Resources 2018 Legal Food Frenzy April 16-27 Thank you for serving as your firm or organization s Champion for the competition! Everything you raise will benefit Atlanta Community Food Bank which serves those in need in your local community. YOUR ROLE AS A CHAMPION: You have the important role of promoting the competition to your colleagues making sure they know the rules, how to donate, and why it s important! Also: Get the buy-in of your Managing Partner(s). See if they ll match donations! Be inspired! Have your colleagues volunteer at or visit your Food Bank invite clients too! Fill out the End of the Campaign Form by April 27 th to plan donation pick-up/delivery with your Food Bank. Filling this out will help to ensure you get all of your bonuses. If you fill it out by April 27 th you will receive 100 BONUS POINTS! FOOD BANK CONTACT: Alfia Tarassenko // alfia.tarassenko@acfb.org // 404-918-3588 will be your contact at Atlanta Community Food Bank! She can provide additional resources, hunger facts, and to schedule a tour! THE BASICS Rules (full rules on pages 3 & 4): Only food and funds raised between April 16 and April 27 will count towards the competition! $1 = 4 Points / 1 Pound of Food = 1 Point in Competition Totals. There are multiple bonus pound opportunities (see rules). Whichever team has the most points per employee will win the Attorney General s Cup and the team with the most overall points will win the Bar President s Award. Online donations/virtual Food Drive: Online donations can be made at engage.acfb.org/legalfoodfrenzy. In order to receive credit for the donation, make sure to indicate which firm/organization it is on behalf and that it is for the Legal Food Frenzy. Please let Alfia know if you need help setting your team up. Donating by Check: Checks should be made payable to Atlanta Community Food Bank. Make sure to write on the for line Legal Food Frenzy and which firm / organization you are contributing for! Donating Food: Non-perishable food is welcome! See Page 4 for most needed food. Volunteering: Contact Amber Maynard (amber.maynard@acfb.org) or go to http://www.acfb.org/volunteer to volunteer between Feb 1 st April 27 th for 100 bonus points! Make sure to let them know it is for LFF and which firm/org you are with. ACFB is hosting LFF Kick -off and a Day of Service on April 13 th, mark your calendars! Delivering Donations: Receive a 25% BONUS for delivering the donations to Atlanta Community Food Bank at 732 Joseph E. Lowery Blvd. NW, Atlanta, GA 30318. Online donations automatically count as delivered. In some cases, your Food Bank may be able to pick-up donations over 600 lbs, no bonus for delivery in these cases. Fill out the END OF CAMPAIGN FORM for your firm by April 27 th to work out logistics. All donations must be at the Food Bank by May 4 th for the competition. The following pages contain a timeline of important dates, the full rules, and key resources for your success! Good luck and thank you for your support! 1

WHAT S IN THIS PACKET? PAGE 2: Competition Timeline & Background PAGE 3 & 4: Rules & Guidelines PAGE 5: Matching how you can double your impact! PAGE 6: Email Templates (to colleagues, friends, and clients) PAGE 7: Talking Points PAGE 8: Printable One Pager PAGE 9: Ideas for your Drive PAGE 10: Awards & Past Winners Graphics and more Resource will be added at galegalfoodfrenzy.org/resources/ 2018 LEGAL FOOD FRENZY TIMELINE March 1 st : REGISTRATION STARTS! o Register by April 1 ST for 100 Bonus Points! Registration stays open through the end of the competition. April, 13th: LFF Frenzy Kick-off and a Volunteer Service Day at the ACFB (12.30 pm to 4.00 pm) April 16-27: LEGAL FOOD FRENZY COMPETITION! Only food & funds raised during this time count towards the competition with the exception of special LFF sanctioned events! April 27: Submit your End of Campaign Form by this day (link on page 1) May 4: Last Day to get food and fund donations to your Food Bank! Late May TBD: Winners Announced! June 8: Winners Recognized During Annual State Bar Meeting! THE 7 TH ANNUAL GEORGIA LEGAL FOOD FRENZY The Office of the Attorney General, the Young Lawyers Division of the State Bar of Georgia, and the Georgia Food Bank Association have joined forces to create a friendly food and fund drive competition among Georgia law firms, law schools, legal organizations, and corporate, in-house counsel to support the Georgia Food Bank Association and the food banks in Georgia that serve all 159 counties across the state. In its first six years, this competition has raised the equivalent of 6.5 million meals worth of food and funds. Georgia s Food Banks work through a network of over 2,000 partner agencies and faith-based organizations to distribute 130 million pounds of food annually to Georgians who need it the most. The Legal Food Frenzy comes at a critical time for the Food Banks. Over 60% of Georgia s public school children are eligible for free and reduced lunch. The Legal Food Frenzy provides a much needed supply of food and funds to Georgia s regional Food Banks to help the families of those kids during summer months. The 2018 goal is to raise $360,000 across the state. 2

LEGAL FOOD FRENZY RULES & GUIDLINES REGISTRATION Firms and Legal Organizations can sign-up to compete at http://galegalfoodfrenzy.org/sign-up If you sign up by April 1 st you get 100 bonus points! The Firm Champion listed should be the designated contact person at your firm/organization. They will receive all competition communications and should share with colleagues. When you sign up, include the total number of employees (attorneys and staff) in your firm or legal organization. If you are corporate, in-house legal counsel, you should only count the number of employees in the legal department, not the entire company. Firms and Legal Organizations with multiple office locations in Georgia should sign up individually, so that we can connect them with the correct Food Bank. They should only list the number of employees in their specific office. At the end of the competition, the totals from all of the offices will be aggregated and the firm will compete as a single entity for the awards. If you need to change your registration, contact LFFinfo@georgiafoodbankassociation.org SCORING $1 = 4 points. 1 pound of food = 1 point. The Attorney General s Cup Winner is the firm or legal organization with the most points per employee and the Bar President s Award goes to the team with the most overall points! See Page 10 for all awards and categories. There are multiple BONUS POINT opportunities: VOLUNTEER BONUS: Firms and Legal Organizations that volunteer at their regional Food Bank between Feb 1 and April 27 will receive 100 bonus points added to their total score. This is a flat 100 bonus points, so the number of people or hours does not matter. EARLY BIRD BONUS: Register by April 1st for 100 Bonus Points! SOCIAL MEDIA BONUS: Post about the competition on any of your firm/org s social media accounting using the hashtag #GaLFF18 and tagging the Georgia Food Bank Association between March 1 April 27 for a one-time Bonus of 100 Points! You will need to provide a link to the post on your end of competition campaign form to count. REFERRAL BONUS: You will receive 100 bonus points for every firm/org you recruit to the competition who did not compete in the 2017 Legal Food Frenzy. They must actually raise food or funds, not just register to count. They need to indicate on their end of the campaign form that your firm recruited them. END OF CAMPAIGN FORM BONUS: Fill this out on April 27 for 100 Bonus Points. 3

DELIVERY BONUS: Deliver your donations the week following the competition (April 30 May 4) directly to your regional food bank for a 25% bonus to your total competition points. You need to do this to stay competitive! Online donations count as delivered. COLLECTING FOOD & FUNDS The competition is April 16 27. ALL fundraising and food collection must take place during this period. Any money or food collected before or after these dates will not count toward your total, unless it is a specially sanctioned event. Monetary Donations: Contributions of money are tax-deductible and are very welcome. Online donations can be made at the donation link listed on page 1. Again, make sure you indicate what firm it is on behalf and that it is for LFF. Checks should be made payable to your regional Food Bank, as listed on page 1. Make sure to indicate on the for line that the check is for the Legal Food Frenzy competition and which firm or organization you are contributing for! Capital Campaign gifts will NOT be counted towards your competition totals. Collecting Non-Perishable Food Food items will be weighed by your regional Food Bank at the end of the campaign. Most needed food items are Peanut Butter, Canned Tuna, Canned Beans, Canned Soups, Stews, Pastas, 100% Fruit Juice, Canned Fruits, Vegetables, Macaroni and Cheese Dinners, Whole Grains, Low Sugar Cereals (boxed). Candy will not be counted. Please don t donate food items in glass containers they have a high risk of breaking. Please do not open items that are already packed in cases, cartons, or boxes. This will make it easier for the Food Bank to pick up. DELIVERING FOOD & FUNDS TO YOUR FOOD BANK On Friday, April 27, fill out the online End of Campaign form for your regional Food Bank. All donations must be delivered to or picked by your Food Bank by May 4th to count. If a firm delivers all food and monetary contributions to their regional food bank the firm will receive a 25% bonus of tabulated pounds! Online donations count as "delivered. If you want your food donations to be picked up, you must notify the Food Bank of the approximate amount of food you have collected on the end of campaign form in order for the transportation department to prepare properly. Your Food Bank may not pick it up if it is under a certain amount. If your firm only has a monetary contribution and wants it to be picked up, this must be communicated at the time your pick-up date is assigned so the Food Bank can send the appropriate vehicle to your firm. 4

MATCHING DONATIONS How to increase your impact & chance at winning! See if your company or firm, a partner, or even a client will match donations raised during the competition to double or triple the amount of money and meals you raise! WHO CAN MATCH ANYONE! Whoever makes the match will be recognized by name on the Legal Food Frenzy website based on the matching tiers listed below. You could even have multiple matchers. This includes: Your firm or company (we can look up if you already have a matching program in place!) A managing partner or employee A client An outside company, group, or individual HOW MATCHING WORKS Matching Ratios. The matcher can DOUBLE DONATIONS by pledging to donate $1 for every $1 raised during the competition or TRIPLE donations by donating $2 for every $1 raised. They can also do a.5 = 1 ratio, 50 cents for every $1 raised, and so on. You can apply a maximum to matching. The matcher can pledge to match up to $1,000 in donations or $5,000 in donations, etc. Limit matching to a specific day. The matcher could pledge to match all donations on the first day of the competition or the final day. Have an idea? Let us know! We are open to creative matching ideas that will increase your impact. WHY MATCH Increase your ability to fight hunger! This will increase employee buy-in! Studies show that mentioning matching has led to a 51% increase in donations from individuals. Every match has the possibility to double or triple the amount of meals the food banks can distribute with your donations. Get an edge in the competition! The matching contribution will count towards your firm or organization s Legal Food Frenzy point total, so you will be much more competitive! Get extra recognition! This is an excellent opportunity to enhance your brand and to gain recognition on the Legal Food Frenzy website. The matcher will be placed in one of the recognition tiers below based on how much they pledge to donate and, ultimately, how much they do donate. MATCHING TIERS (for website recognition) Platinum $10,000+ Gold $5,000+ Silver $2,500+ Bronze $1,000+ Copper $500+ READY TO PLEDGE A MATCH OR LEARN MORE? Email Sarah Jackson at sarah@georgiafoodbankassociation.org or during registration indicate that you have someone interested in matching and include their contact information, and we send more details. 5

LEGAL FOOD FRENZY EMAIL TEMPLATES SAMPLE EMAIL TO COLLEAGUES Dear Colleagues, The Attorney General and YLD are partnering with Georgia s Food Banks to host the Legal Food Frenzy, a food and fund drive competition among all of Georgia s law firms and legal organizations. Whoever raises the most (based on a per person average attorneys and staff) will be awarded the prestigious Attorney General s Cup. We want to win the Cup and we need EVERYONE in the office to be on board! More importantly, we want to provide vital food assistance to our neighbors in need. IT S SHOCKING: 1 in 4 children in Georgia live in households that can't regularly put food on the table. Yet donations to our Food Bank typically slow in the summer months precisely when the need among their clients is greatest. Everything we raise will stay local and benefit X Food Bank, who directly serves our community. This is an excellent investment with every $1 donated to the Food Bank, they can distribute 4 meals worth of food into our community. Let's rise to the challenge and do our part to reduce hunger in Georgia! Share with everyone - friends, family, clients! This is everyone s fight! >CLICK HERE TO DONATE!< between April 16 27. Sincerely, Name SAMPLE EMAIL TO CLIENTS Dear Clients Name, The Attorney General and the State Bar are partnering with Georgia s Food Banks to host the Legal Food Frenzy, a food and fund drive competition among all of Georgia s law firms and legal organizations to see who can have the biggest impact on hunger. Our (firm/organization) is competing this year, and we are hoping your company will partner with us! We want to win the competition, but most importantly we want to provide vital assistance to our neighbors in need: IT S SHOCKING: 1 in 4 children in Georgia live in households that can t regularly put food on the table. Here s how you can partner with us to do something about it: Have your company pledge to match monetary donations you will be recognized on the Legal Food Frenzy website and publications! Between April 16-27 share this donation link with your employees and contacts! Have your company hold a food drive of non-perishable items, delivering the items to us by April 18 th! Everything we raise will benefit X Food Bank, the regional Food Bank that serves our community. We have a chance to make a REAL impact. For every $1 donated, the Food Bank can distribute 4 meals worth of food into the community. Let's rise to the challenge and do our part to reduce hunger in our very own community! Sincerely, Name 6

LEGAL FOOD FRENZY TALKING POINTS Use this when talking to colleagues, friends, family, or clients! The Legal Food Frenzy it is a two-week food and fund drive competition in April among law firms, legal orgs and corporate, in house counsel to see who can have the biggest impact on hunger! It is an effort that began seven years ago in partnership with the Office of the AG, the YLD, and the Georgia Food Bank Association to benefit Georgia s food banks. Whichever firm raises the most per employee will win the prestigious Attorney Generals Cup and the team that raises the most overall will win the Bar President s Award. Winners will be recognized at the Annual Bar Meeting. Now is our chance to go face-to-face with our biggest competition and WIN! Most importantly, our efforts are helping to solve an important issue: HUNGER IN GEORGIA! o Over 1 in 4 of Georgia s children live in food insecure households, meaning they don t always know where they will find their next meal. o 60 percent of Georgia s children rely on free or reduced breakfast and lunch during the school year, but their families often come up short when kids are home for the summer. o The Food Frenzy is perfectly timed to fill this critical need and help the Food Banks meet the higher demand over the summer months. Your donations will go to good use! For every $1 donated to the Food Bank they can, on average, distribute 4 meals worth of food! Everything we raise will stay LOCAL and benefit the Food Bank that serves our community. Our firm s goal is to raise $ and pounds of food! We need to engage all of our colleagues, clients, and friends to make this happen! The actual competition runs from April 16-27. We will be able to raise both food and fund donations, which can be made online, so it is really simple to do! I challenge you! Send our donation link to 5 friends/family members OR reach out to 3 clients to see if they ll contribute or even match donations. Help us meet our goal and help those who need it the most! If we meet our goal, to CELEBRATE, our firm will. 7

7TH ANNUAL GEORGIA LEGAL FOOD FRENZY APRIL 16 27, 2018 1 IN 4 CHILDREN IN GEORGIA ARE AT RISK FOR HUNGER. YOU CAN HELP. The Office of the Attorney General and the Young Lawyers Division of the State Bar are partnering once again with the Georgia Food Bank Association for a friendly food and fund drive to see who can have the biggest impact on hunger! Register to fight hunger by competing in the State Bar & YLD s most successful fundraiser. Everything you raise will benefit the regional food bank that serves your local community! REGISTER AT: www.galegalfoodfrenzy.org/sign-up/ WHO: Anyone in the legal industry can compete including law firms, legal organizations and vendors, corporate/in-house counsel, courts, and bar associations competing. Everything your firm or organization raises benefits the regional food bank that serves your community. WHEN: Only funds and food raised from April 16-27, 2018 will count towards the competition. RULES: Every $1 raised = 4 points and every 1 pound of food raised = 1 point. Bonus points will be given for signing up early, volunteering, recruiting new teams, social media, filling out your end of campaign form, video promotions and delivering your donations. See GaLegalFoodFrenzy.org/rules/ for all the nitty gritty. AWARDS: The Attorney General s Cup & State Bar President s Award will be awarded to teams that raise most points per person (AG) and gross points (SBP). Award categories for Organizations, Corporate Counsel, Judges, and Large, Medium, Small and Solo Firms. Winners will be recognized at the State Bar s Annual Meeting in June at Amelia Island! After registering, you will receive a package with ideas on how to maximize points for your team. WHY COMPETE? Every $1 donated allows the Food Bank to distribute 4 meals or $8 in groceries for children and families in need. The Georgia Legal Food Frenzy is fun, competitive, and service-oriented opportunity for: team building, networking, public relations, and engaging existing clients. All while impacting the lives of Georgia families through the food bank that serves your local community! SOCIAL MEDIA: #GaLFF18 FACEBOOK: www.facebook.com/galegalfoodfrenzy SOCIAL MEDIA GRAPHICS: http://galegalfoodfrenzy.org/resources/ 8

IDEAS FOR YOUR DRIVE!. Leverage or showcase your commitment to the community and corporate citizenship with your clients. Engage them in the drive. Examples include matching their gift to your drive or a customer volunteer event for team building. See the matching ideas section! Have someone from your regional food bank come speak to your office about hunger and how their support will help the community! Involve your friends and family members in the Legal Food Frenzy! Spread it on social media, by email, and phone calls! #GaLFF2018 Friendly Competition- conduct non-monetary wagering and/or email wars between law firms and/or firm sections. Dress Down Day- if you bring in a certain amount of $ or # of food items you be casual. Potluck Day- everyone brings a dish for lunch and in order to gain entrance you must bring a certain number of food items or pay an admission fee. Costume Theme Day- create a theme, for example, Mardi Gras or St. Patrick s Day Parade. If you bring in a certain number of food items or cash amount you may dress for that theme. Food Theme Day- challenge co-workers to bring in as many different food items as possible in a certain category. For example, food geared towards people with diabetes, or food for children in a particular age group. Whoever has the most different types of food within the category wins a prize. Lunch for the Hungry Day- everyone contributes what they would normally spend on lunch Prize- have a prize for all employees who participate if your company wins their category or overall event. Totals- display daily totals in high-traffic areas or announce totals using emails to keep people up to date and involved. Rewards- have rewards for staff members who donate more than 20 cans or $100. Promote both food and fund donations. $1 goes a long way with Food Banks bulk purchasing leverage. In this competition $1 = 4 points. 9

AWARD CATEGORIES & 2017 WINNERS In each category, there is an award for the most points and an award for most points per employee. Attorney General s Cup (Most Points / Person) Jenkins & Roberts LLC (7,605 Points Per Person) Bar President s Award (Most Points) Coleman Talley LLP (141,000 Total Points) Sole Proprietor, 1 2 Employees (Most Points / Person AND Most Points) Attorney Justin Oliverio, LLC (6,366 Points / Person and 12,733 Points) Small Firm, 3 20 Employees (Most Points / Person AND Most Points) Durham Law Firm, P.C. (4,033 Points Per Person and 20,166 Points) Medium Firm, 21-100 Employees (Points Per Employee) Welchel, Dunlap, Jarrard, & Walker, LLP (1,444 Points / Person) Medium Firm, 21-100 Employees (Most Points) Hull Barrett, PC (50,976 Points) Large Firm, 101+ Employees (Most Points / Person) Moore Ingram Johnson & Steel, LLP (324 Points Per Person) Large Firm, 101+ Employees (Most Points) King & Spalding (87,278 Points) Legal Organization (Most Points / Person) Georgia Institute of Technology Office of Legal Affairs (2,766 Points Per Person) Legal Organization (Most Points) Miles Mediation & Arbitration (54,074 Total Points) Corporate Legal Organization (Most Points / Person AND most total Points) Serta Simmons Bedding, LLC (6,254 Points Per Person & 50,038 Total Points) Judicial Award NEW THIS YEAR! (Separate NEW category for Judges!) 10