FRUITFUL FUNDRAISING AND CREATIVE CASHFLOW Karen S. Walsh, LVMT Field Program Manager, Rescue Waggin Tel: 423-949-9393 kwalsh@petsmartcharities.org
Priorities
Mission Driven Money
Outlay vs. Income What are your org s costs of doing business? Salaries/benefits/taxes Animal care expenses (food, cleaning products, cleaning equipment, veterinary supplies/vaccines, etc.) Office expenses (computers, printers, copiers, paper, office supplies) Outside vendors (i.e., veterinary costs, property maintenance insurance companies, printing companies) Vehicles (animal control trucks, transfer vehicles, etc.) Building (rent, mortgage, maintenance, utilities)
Outlay vs. Income What are the untouchables/non-negotiable costs Salaries, employer taxes, insurance Rent/Mortgage, Other
Start with saving $$$ Then get needed $$$
Budgeting
Find a financial friend!!
Love your Financial Folks!! Prepare realistic budgets for your organization with as-accurate-as-possible expense & revenue projections. Don t forget to calculate staff time into the costs for special events. Never be afraid to ask vendors for a donation and/or a discount on items you purchase from them Thank every donor of $$ or in-kind services promptly and accurately and let them know how their donation helped save an animal s life.
Cash Reserves Determine the amount that fundraising should add to the cash reserves of the organization. These are normally nonrestricted funds.
Restricted Funds Determine the amount of fundraising that will be for restricted funds. These are normally for programs or services such as humane investigations, spay/neuter, and others. By: Sharing Pet
THE GOVERNING BODY Municipal government or the Board or BOTH!
The happy board Fiscal responsibility Ensure ED is operating within boundaries Know their role and respect the staff s Good reputation in the community Proud to be a part of the organization Feel involved and connected Appreciated for what they do
The four G s of Board Membership Govern. or Give.. Get Get Off
All board members should give of their time, talent and treasures Giving (personal donation of $$) Getting (asking friends, family, neighbors, work colleagues for $$) should be based on each board member s personal ability to give. Potential donors/funders/foundations rarely give if 100% of organizations board doesn t give.
AWESOME BOARD MEMBER?? GIVE KITTEN BOUQUETS SHOW APPRECIATION!!!
High Maintenance non-supportive Board Member?? Pack em and Plaque em
Ways to Save $$$$
Animal care Animal Food Hill s, Purina, IAMS, Mars/Pedigree PetSmart, superstores, grocery stores (Broken bags) Medical Treatments Price shop Change protocols
Shelter Care and Maintenance Disinfectants - Deodorizer Detergents Mowing Seeding - Gardening Handyman - Repairs Supplies Labor
Office expenses USCommunities.org copy paper, office supplies, office furniture, uniforms Companies going out of business Staples rewards TechSoup.org computers, software, copies
Outside vendors Veterinary clinics Printing companies Medical Supplies (Hospital)
Vehicles Donations of gas gift cards; discounts on vehicle servicing, donation of low-mileage truck/suv/van Building: Energy audits Local builders Home Depot, Lowes Master gardeners Skilled volunteers
Ways to save $$ Look at all bills Do an efficiency study Cut overtime Reduce unnecessary expenditures Create a Wish List for time, talent and treasure Update your wish list on a regular basis
Ways to get $$$$
Ways to get $$ Donation canisters Grocery stores, Convenience stores Hardware stores Liquor stores Dry Cleaner Car Wash ABC Humane Society 5% Day Local grocery stores, restaurants, fast food places donate 5% of days sales to humane group Sell your stuff!! (sponsorships, naming opportunities, etc.)
Ways to get $$ Website/Facebook Online giving EFT, PayPal, Great Giving, Convio Announcements of special events, wish lists, donation drives. General public Non-staff/board fundraisers: Kid s birthday party Pet s birthday party Lemonade stands Garage sale with proceeds benefitting HS
SPECIAL EVENTS
Cost of raising money vs. amount of money raised How many hours were put into event: by board? by staff? by volunteers (other than board)? What did board/staff/volunteers NOT do for shelter while working on special event? What was the net amount earned from event?
DONOR FATIGUE How many special events does your org have per year? How many times do the same donors show up for only 1 event, a couple events, all events? DON T WEAR OUT YOUR DONORS!
FRIENDRAISER OR FUNDRAISER??
Get A Website!
Website Tools Update your site regularly Photographs of adoptable animals Short stories about individual animals Special projects community outreach, dog training, raids & rescues Donations make it easy Link on every page Credit card option (PayPal) Justgive.org Charitynavigator.org Networkforgood.org RescueMe.org
DRIVE PEOPLE THERE
EVERY ADVERTISEMENT
EVERY EVENT
GRANTS
Type of Grant needed Determine the Funding Criteria Find a grant that meets your needs: Operating Costs Capital Investment Spay/Neuter TNR - Targeted Food Bank Cruelty Investigation Training Equipment Community Education
Prepare a Grant Folder Completed and signed copy of the IRS W-9 Form 990 and/or Fiscal Audit Operating Budget / income sources Copy of 501(c)(3) tax determination letter, Form 1023, or Government or Municipal Agency Form Asilomar Accords or Animal Statistics (last 3 years) Mission Statement Board List (including names and addresses) Capacity of shelter/average length of stay Ability to respond to grant
Project Information Make sure your project meets the guidelines A name for the Project/Request A brief description of the Project/Request Amount requested How the funds will be spent How you will document the grant fund usage
Writing the Grant Follow all of the directions to the letter!! Proofread before you submit Know the organization Work within the deadline
Resources http://www.petsmartcharities.org/grants/ www.petco.com/petco_page_pc_petcofoundat ionhome.aspx www.aspcapro.org www.foundationcenter.org (The Foundation Center has proprietary information plus links to many other resources) www.cfnps.org (Center for Nonprofit Success)
CORRESPONDENCE
Thank you letters, cards and calls No one owes you a donation Appreciation matters Cards, calls, emails, letters Timeliness Spelling, grammar, NO Typos Keep good records
Any questions??