From Casey Graham and The Rocket Company CHURCH FUNDRAISING BLUEPRINT
CHURCH FUNDRAISING BLUEPRINT WATCH THE VIDEOS TAKE NOTES OF 1. AND LEARN 2. WAYS TO APPLY 3. THE BLUEPRINT. THE BLUEPRINT. COMPLETE THE BLUEPRINT FOR YOUR CHURCH.
BLUEPRINT OVERVIEW READ THIS FIRST! This blueprint provides a high-level plan of the strategies and tactics used to increase giving by 24-52% in over 2,000 churches. It contains The Five Seasons of Generosity, The Five Reasons People Give, and The Five Systems to Increase Giving. Use the space provided to take notes as you follow along with the accompanying videos. The first of which is found below. We have also included an example blueprint for the entire year, as well as a blank template for you to create your own custom blueprint at the end of the video series. Ok, let s start with Video 1: Blueprint Overview and The 5 Seasons of Generosity
NEW YEAR: FIVE SEASONS OF GENEROSITY Click here to access video 1, and take notes in the space below PRE-SUMMER: SUMMER: FALL: YEAR-END:
VISION: FIVE REASONS PEOPLE GIVE Click here to access video 2, and take notes in the space below NEED: OBEDIENCE: EDUCATION: RELATIONSHIP:
FIRST-TIME GIVERS: FIVE SYSTEMS TO INCREASE GIVING Click here to access video 3, and take notes in the space below DIGITAL GIVING: PERSONAL FINANCE MINISTRY: WORSHIP SERVICE: HIGH-CAPACITY GIVERS: BONUS! CONSISTENT GIVERS: Your consistent givers need to be acknowledged and know where their money is being spent. You can send them quarterly contribution statements to summarize how much they ve given. Also, send monthly emails to remind them why they re giving.
CHURCH FUNDRAISING BLUEPRINT Example Plan NEW YEAR PRE-SUMMER SUMMER FALL YEAR-END JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER First-Time Staff writes notes during weekly staff meeting. Digital Giving New Year email focused on new commitment generosity via digital giving. Set up automated email sequence Order printed Automate the Important pieces Automate the Important Campaign (3 Weeks) Improve online giving process and website about online giving. Cyber Monday email encouraging online giving. Personal Financial Ministry SPENT (Financial Series); 5 Giving ; Easter Offering 5 Giving ; Christmas Offering Worship Service Thank you email from Pastor Bob Invite Top 100 to Legacy Retreat Legacy Retreat at Lookout Mountain Conference Center to Legacy about Christmas Offering Capacity Financial Learning Experience Announcement about personal financial coaching Promote ReThink Money Class ReThink Money Class Send email about personal financial coaching Bonus: Consistent Annual Contribution Statement Send Quarterly Contribution Statement Send Quarterly Contribution Statement Send Quarterly Contribution Statement
CHURCH FUNDRAISING BLUEPRINT Create Your Plan NEW YEAR PRE-SUMMER SUMMER FALL YEAR-END JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER First-Time Digital Giving Personal Financial Ministry Worship Service Capacity Bonus: Consistent