Person- and Place- Based Design to Reduce Preterm Births Robert Kahn Michael Marcotte December 13, :30 AM 10:45 AM: D 11:15 AM 12:30 PM: E

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D16/E16 Presenters have nothing to disclose Person- and Place- Based Design to Reduce Preterm Births Robert Kahn Michael Marcotte December 13, 2017 9:30 AM 10:45 AM: D 11:15 AM 12:30 PM: E #IHIFORUM

Session Objectives P2 Understand use of design thinking to help drive person and place based care transformation. Create a measurement strategy of population-based outcomes and process measures to promote care for every woman. Design core attributes of a multi-stakeholder care system that prioritizes women s needs #IHIFORUM

Panel/Session: Person- and Place-Based Design to Reduce Preterm Births Robert Kahn Michael Marcotte

Infant deaths per 1,000 live births Racial Disparity in Infant Mortality (Hamilton County) 20 18 16 14 17.6 18.6 18.4 18.4 19 14 15 17.2 16.1 14 12 10 Black IMR 8 6 4 2 7.6 7.2 6 6.8 7.7 6.7 5.3 4.3 5.6 5.7 White IMR 0 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 Source: Fetal and Infant Mortality Review (FIMR)

Avondale

Current Model of Pregnancy Care

Why Innovate? Millions spent on understanding prematurity Many high risk mothers say No to early prenatal care Low uptake of smoking cessation intervention Progesterone is effective for recurrent preterm birth but has to be before 24 weeks Innovation is needed when the existing ideas are insufficient and we need a new view

How to Innovate: Family Centered Design Frame the problem Develop deep empathy Ideas and insight Prototype Pilot test

From Siloes to Transformed System Frame the problem Siloes System Community agency 2 Obstetric care Community agency 1 Birth Hospitals Birth Hospitals Mother and infant Community agency 2 Home visiting Pediatric care Community agency 3 Community Community Home visiting

How to Innovate: Family Centered Design Frame the problem Develop deep empathy Ideas and insight Prototype Pilot test

Develop deep empathy

UNDERSTANDING USER NEEDS

How to Innovate: Family Centered Design Frame the problem Develop deep empathy Ideas and insight Prototype Pilot test

Ideas and insights Synthesize multiple perspectives and data points Identify points of divergence and convergence Define the elements of a healthy pregnancy Identify gaps Personas Scenarios

Design session: Brought together mothers, agencies, faith leaders, community members, health care professionals, funders Generated conversations about the deeper needs for mothers, fathers, children and community Generated ideas based on the insights Participatory Design

User Centered Design Sustained, Empathic Care: Person centered re-design

Preliminary Concepts Social Connection Neighborhood Feast Justice League of Moms Care Reimagined Family Centered care Newborn videos Wellness promoters Personal Empowerment Personal Contingency Plan

How to Innovate: Family Centered Design Frame the problem Develop deep empathy Ideas and insight Prototype Pilot test

Prototype Social Connection Prototype

Family Centered Design for Empathy and Accountability Frame the problem Develop deep empathy Ideas and insight Prototype Pilot test

Pilot test Family Strong Community Feast

Improve and Innovation: Drivers and Design Contingency Plan Placed Based Care Family Centered Care Partnership Agreement Mentors Community Feast Concept: Driver Timely, valued services that reduce hardships Early, sustained, valued, evidenced based care Early, sustained, valued evidenced based care for every mom Activated mothers supported by engaged communities Activated mothers supported by engaged communities Activated mothers supported by engaged communities Purpose Mothers will make positive choices about their wellbeing and the resources they use, reducing primary care treatable emergency department visits Expand touch points for care; remove myths and misinformation around birth control;provide a stigma-free venue for learning about and accessing birth control, giving women the tools to be powerful in how they plan their family and future. Strengthens a woman s support network with quality information and the ability to act, honors the importance of family, builds trust. Create a broader understanding of the importance of health in pregnancy and find women who are not receiving prenatal care. Increase narratives about positive futures and paths to success; builds trust, spreads accurate information regarding pregnancy, birth and parenting, increases social connection Increases empathy and trust among neighborhood residents and resources, builds relationships and connections capable of collaboration Description Women and families work with a care provider to develop a personalized plan of what to do and who to call when they are worried about their family s safety or wellbeing Providers and wellness promoters team up in a mobile unit that goes to women s neighborhoods to provide friendly and judgment-free guidance and access to birth control, health insurance, and social services The care team works with an expectant mother and her support network, facilitating their discussion to define the family s goals and actionable ways to achieve them. The care team provides tools for supporting the family s progress at home. Community organizations agree to partner to spread the work about prematurity, identify mothers needing support and connecting them to needed services Mothers select mentors from a group recruited to support them through the first 6 months of their baby s life. Women, moms, families, community leaders, and providers come together to plan and host a neighborhood feast for themselves and a number of their peers. The community cooks and breaks bread together, sharing their stories and building new connections

Resources HBR Article: Design Thinking by Tim Brown http://www.ideo.com/images/uploads/thoughts/ideo_hbr_design_ Thinking.pdf Marshmallow Challenge Exercise http://marshmallowchallenge.com/welcome.html The Inmates Are Running the Asylum Cooper, 2004 ABC Nightline: Ideo shopping cart video http://vimeo.com/16456835

Design Exercise Pick one insight or concept you might want to try Discuss a small possible test in your setting Identify key potential partners for success One step you could take in next week

StartStrong Quality Improvement

Weeks gestation Earliest preterm births in the neighborhood 40 35 30 25 20 33 28 26 28 24 24 33 21 25 23 32 30 32 30 26 24 23 34 22 26 26 23 22 20 23 21 31 27 30 31 32 21 30 29 23 26 30 34 50% of infant deaths occur by end of 2 nd trimester 15 10 5 0 Kahn 2015

Community 90% in PNC by 12 weeks 85% Delivered after 37 weeks Avondale System of Care: ~205 births/year, 18% PTB rate 10% Reduction in Prematurity by June 30, 2016 BASIC NEEDS: Housing, Partner Violence, Legal Assistance, Food Assistance, Mental Health Svcs. 90% Referred for Resources by 18 weeks UC Med Center Prenatal Clinic 2 University Hospital Prenatal Clinic 3 Good Samaritan Prenatal Clinic 5 Prenatal Clinic 6 Good Samaritan Hospital 90% Enrolled in HV by 15 weeks Community based care Every Child Suceeds Health Care Access Now Outreach Ministries

Revision Date: 11 28 17 StartStrong KDD KEY DRIVERS SMART AIM EARLY, SUSTAINED, VALUED EVIDENCE BASED PRENATAL CARE FOR EVERY MOM Reliable, Evidence Based, Easy Access Healthcare centered around women and families Reduce preterm births by 10% by June 30, 2016 EARLY, VALUED, ACCESSIBLE, COORDINATED CARE IN THE COMMUNITY Highly linked, reliable system of health and social care that meets needs of every pregnant woman ACTIVATED MOTHERS SUPPORTED BY ENGAGED COMMUNITIES Engaged and activated parents, families, and communities to meet pregnant mom and infant needs GLOBAL AIM Improve maternal and infant health outcomes and care at substantially reduced cost TIMELY VALUED SERVICES THAT REDUCE HARDSHIPS Reduced hardships undermining health (e.g. toxic housing, stress, safety, hunger, income) EFFECTIVE COMMUNITY LEARNING SYSTEM Transparent measurement & data sharing, community QI capacity to drive continuous learning 2003-2009 Cincinnati Children's Hospital Medical Center. All rights reserved.

EARLY, SUSTAINED, VALUED EVIDENCE BASED PRENATAL CARE FOR EVERY MOM 90% in PNC by 12 weeks UC Med Center Good Sam Hosp 30

EARLY, VALUED, ACCESSIBLE, COORDINATED CARE IN COMMUNITY 90% Enrolled in HV by 15 weeks

2009-Q1 (n=40) 2009-Q2 (n=58) 2009-Q3 (n=58) 2009-Q4 (n=63) 2010-Q1 (n=37) 2010-Q2 (n=39) 2010-Q3 (n=51) 2010-Q4 (n=45) 2011-Q1 (n=52) 2011-Q2 (n=54) 2011-Q3 (n=49) 2011-Q4 (n=53) 2012-Q1 (n=50) 2012-Q2 (n=46) 2012-Q3 (n=45) 2012-Q4 (n=48) 2013-Q1 (n=49) 2013-Q2 (n=55) 2013-Q3 (n=51) 2013-Q4 (n=62) 2014-Q1 (n=43) 2014-Q2 (n=45) 2014-Q3 (n=56) 2014-Q4 (n=58) 2015-Q1 (n=55) 2015-Q2 (n=53) 2015-Q3 (n=42) 2015-Q4 (n=48) 2016-Q1 (n=53) 2016-Q2 (n=48) 2016-Q3 (n=55) 2016-Q4 (n=38) 2017-Q1 (n=37) 2017-Q2 (n=52) Percent born <28 weeks 9.0 Singleton Extreme Preterm Births in ZIP Code 45229 (Avondale-North Avondale), by quarter, 2009-2017 Obstetric estimate of gestation <28 weeks 10% ZIP Code 45202 (OTR-Downtown-Mt. Adams) 8.0 7.0 6.0 07/2013 - StartStrong launch. 01/2014 - Active QI testing at UCMC & GSH; moms group 03/2014 - ECS home visits; Community Conversations. 06/2014 - CHW begins; Community Feast. 06/2015 - Learning Collaborative. 8% 6% 4% 2% 5.0 4.0 3.0 StartStrong Launch 0% 10% ZIP Code 45206 & 45207 (Walnut Hills-Evanston) 2.0 1.0 8% 6% 4% 0.0 2% 0% Quarterly Percent Baseline Average Percent Control Limits Source: Hamilton County Public Health. Updated by J. Besl 7/17/17

Mt. Auburn Roselawn South Fairmount Golf Manor OTR-Pendleton North Avondale- Avondale Elmwood Place Bond Hill West End North College Hill Woodlawn College Hill North Fairmount- Walnut Hills Lockland Lincoln Heights Sayler Park Winton Hills South Cumminsville- CUF Mt. Airy Lower Price Hill- Hartwell Mount Healthy Corryville Roll Hill Springfield Township Evanston Loveland West Price Hill East Price Hill Northside Springdale East Walnut Hills Evendale Pleasant Ridge Westwood Harrison & Harrison Colerain Township Kennedy Heights Delhi Township Forest Park Amberley Village Mt. Washington Cheviot Carthage Clifton Norwood Riverside-Sedamsville Deer Park Madeira Spring Grove Village Anderson Township- Wyoming Symmes Township Indian Hill Sycamore Township Montgomery Blue Ash Reading East End-Linwood Downtown Hyde Park Sharonville Green Township Madisonville Whitewater Township Crosby Township Miami Township St. Bernard Silverton Mt. Lookout- Oakley Fairfax Glendale Greenhills Mariemont Terrace Park Camp Washington Mt. Adams Infant deaths per 1,000 live births 45 40 Infant mortality rate by subcounty area: 2007-2011 Hamilton County 35 30 25 22.10 20 15 10 5 0

North Fairmount-English Woods Sayler Park West End Lockland North Avondale-Paddock Hills Whitewater Township South Fairmount North College Hill Downtown East Walnut Hills Golf Manor Mt. Auburn Lincoln Heights Evanston Forest Park Winton Hills South Cumminsville-Millvale East End-Linwood CUF Corryville Cheviot Bond Hill Loveland Riverside-Sedamsville Elmwood Place OTR-Pendleton Roll Hill Glendale College Hill Walnut Hills Westwood Mt. Airy Northside Symmes Township Camp Washington Springfield Township Norwood Carthage Mt. Washington Mount Healthy Springdale Reading Lower Price Hill-Queensgate Colerain Township Miami Township Hyde Park Roselawn Spring Grove Village Kennedy Heights East Price Hill Oakley Pleasant Ridge West Price Hill Green Township Madisonville Madeira Montgomery Sharonville Blue Ash Crosby Township Clifton Delhi Township Deer Park Hartwell Amberley Village Anderson Township-Newtown Sycamore Township Greenhills St. Bernard Avondale Harrison & Harrison Township Evendale Fairfax Indian Hill Mariemont Silverton Terrace Park Woodlawn Wyoming Mt. Adams Mt. Lookout-Columbia Tusculum Infant deaths per 1,000 live births 45 40 Infant mortality rate by subcounty area: 2012-2016 Hamilton County 35 30 25 20 15 10 5 0 3.06

Key Learnings Shared vision and system for learning together from very start Strong leadership communicating well Focus on trust and relationship building Metrics chosen to require silos are broken down Shared data used to drive improvement Comprehensive systems view was essential for all partners Willingness to do more for families with social needs as priority

Transformation Good Samaritan Hospital Faculty Medical Center redesign using nurse case managers teamed with community health workers New UC Medical Center Model for place based clinics Ohio Dep t of Health funding expanded CHWs New grant to expand Legal Aid services to pregnant women

QI Exercise Consider a potential population and condition to focus on Characterize the system of key stakeholders (MDs, RNs, CHWs, resources/agencies, community, families) Identify a driver or two that might be adapted for use Think of one test you could try when you get back

Revision Date: 11 28 17 StartStrong KDD SMART AIM Reduce preterm births by 10% by June 30, 2016 KEY DRIVERS EARLY, SUSTAINED, VALUED EVIDENCE BASED PRENATAL CARE FOR EVERY MOM Reliable, Evidence Based, Easy Access Healthcare centered around women and families EARLY, SUSTAINED, VALUED EVIDENCE BASED PEDIATRIC CARE FOR EVERY CHILD Reliable, Evidence Based, Easy Access Healthcare centered around women and families Robust system for finding all parents and social networks affecting them EARLY, VALUED, ACCESIBLE, COORDINATED CARE IN THE COMMUNITY Highly linked, reliable system of health and social care that meets needs of every pregnant woman and infant. ACTIVATED MOTHERS SUPPORTED BY ENGAGED COMMUNITIES Engaged and activated parents, families, and communities to meet pregnant mom and infant needs GLOBAL AIM Improve maternal and infant health outcomes and care at substantially reduced cost TIMELY VALUED SERVICES THAT REDUCE HARDSHIPS Reduced hardships undermining health (e.g. toxic housing, stress, safety, hunger, income) LEARNING SYSTEM Transparent measurement & data sharing, community QI capacity to drive continuous learning 2003-2009 Cincinnati Children's Hospital Medical Center. All rights reserved.

Session Objectives P39 Understand use of design thinking to help drive person and place based care transformation. Create a measurement strategy of population-based outcomes and process measures to promote care for every woman. Design core attributes of a multi-stakeholder care system that prioritizes women s needs #IHIFORUM

A special thanks to our donors

SUPPLEMENTAL MATERIAL

Millions of 2016 Dollars $4.5 Estimated maternal and newborn hospital costs for singleton deliveries at 25-36 weeks of gestation 2009-2012 vs 2013-2016 ZIP Code 45229 (Avondale-North Avondale) $4.0 $3.5 $3.0 $2.5 $2.0 $1.5 $4.01 million $0.58 $0.43 $1.27 $1.35 million saved $337 thousand saved per year $2.66 million $0.65 $0.38 $1.0 $1.73 $1.45 $0.5 $0.0 2009-2012 89 births 25-27 Weeks 28-31 Weeks 32-33 Weeks 34-36 Weeks $0.19 2013-2016 91 births Source: Birth data from Hamilton County Public Health Estimated costs data from Gilbert WM, Nesbitt TS, Danielsen B. The cost of prematurity: quantification by gestational age and birth weight. Obstetrics and Gynecology (2003) 102(3):488-92 42

Infant Mortality Learning Collaborative 20 Community Obstetric Teams 7 Community Agency Teams PROTOTYPE GROUP EARLY CARE RELIABLE POSTPARTUM CARE TRUSTED CONNECTIONS TRUSTED CONNECTIONS EARLY CARE DRAFT MEASURE % of new (excluding transfer) patients enrolled in prenatal care at 12 complete weeks (i.e. by 12 weeks and 6 days) of gestation % of patients attending postpartum visit by 90 days postpartum (Medicaid standard) % of patients who received first home visit with a CHW, HV, or CM within 10 days or less from the time of referral from the OB practice % of *eligible patients referred to Community Health Worker (CHW), Home Visitor (HV), or Case Managers (CM) within 2 business days of the first OB visit % of women who received their first OB visit with a physician or advanced practice nurse within 4 business days of initial contact with the health center documented EHR 43

CCLC Prototype (PT) Model Proven Prototype Still In Progress Prototype PROVEN PROTOTYPES *HAVE EVIDENCE THAT WORKS PT 1: Rapid Access to OB Care Get them in for care early - by 12 weeks Flex/block times for same day access STILL IN PROGRESS PROTOTYPES *TESTING/NEED MORE EVIDENCE THAT IT WORKS PT 2: Trusted and Empathetic Smoking Cessation Processes ASK/ ASSIST & smoking status by 28 wk. documented Empathy for patients in crisis PT 3: Build Trusted Relationships Reliable follow-through on getting patients to services they need (e.g. stable housing, food, crib) PT 3: Warm/Rapid Handoffs to CHW/HV Every Medicaid mom needs a CHW/HV Provider knows CHW/HV name and co-manages care for patient PT 3: CHW/HV is Place Based *e.g. CHW/ HV sees 35 patients in 1 zip code) PT 4: Preoccupation with System Failure Weekly huddle looking at data from previous week Analyzing failures PT 3: Use of new HUB Standard documentation across Ham. county (e.g. CHW/HV name in charts) Shared measures & reliable data entry Effective and efficient use 211 PT 3: CHW/ HV is Center Based Care *e.g. CHW/ HV sees 35 patients from any zip code @X Center

Increase the number of Avondale and Price Hill patients receiving a community health worker visit within 10 days of receiving the referral from 38% to 50% by December 31, 2016. AIM:

CURRENT FAILURE MODES PROCESS INTERVENTIONS Process Steps for Warm Handoffs -Posted reminder -EPIC prompt -No show mitigation -Planned CHW supply -Relaxed time -100% follow through -Open dialogue -Mom focused -Enough time -EPIC -Formalize process -Back up planned -Automate reminder -Text -Check-in process -More than one way planned -Meet at clinic -Contact NCM -NCM calls with CHW/HV -Engage other trusted person -Flexible scheduling -NCM contacts -Focus on benefits -Double check address -GPS -Call to remind - CHW/HV offered w/in 2 days CHW/HV accepted Referral/ sent assigned CHW/HV informed CHW/HV contacts Visit scheduled Visit happens w/in 10 days -No time -Emergent need -Forget -Children/ FOB distract -No show -No CHW/HV available -No Trust -Bad previous experience -Problems at home -Criminal record -Afraid of CPS notification -No belief we can help Hopelessness -Not in control of home environment -Unstable living arrangement -Referral lost -Fax doesn t go through -Forget to send -Too busy -No CHW/ HV available -Don t know who or how to assign -Don t know who to send to -No way to contact CHW -Assigner not available -Forget to notify -Equipment failure -Staff not following process -Wrong number -Doesn t answer -Lost number -Policies limit type of contact -Mom without cell minutes -Mom has no phone -Mother declines -Work schedule -Location doesn t work -Planned travel -No FMC appt. avail within 10 days -Not home -Can t find home -Won t come to door -Wrong address -No Show -Locked bldg. -Living arrangement s not accepting of visit

Revision Date: 11-2-16 (v4) GLOBAL AIM Eliminate all infant deaths in Hamilton County SMART AIM Increase the number of Avondale/Price Hill FMC patients receiving community health worker visit within 10 days of referral from 38% to 50% by December 31, 2016. Cradle Cincinnati Learning Collaborative Prototype 3 Key Driver Diagram (KDD) KEY DRIVERS WHAT 1. Rapid, trusted Mom, NCM, CHW relationships 2. Perceived need 3. Enough CHW/HV supply 4. Services to meet needs (ex. housing, transportation) 5. Rapid referral and contact 6. Team comfort and confidence with one another INTERVENTIONS HOW Welcome contact 1 st visit red carpet Pre-visit planning and huddle Reliably use Contingency Plan discussion prompts Develop models to project need and match supply Automated referral through EPIC CHW calls/texts with NCM/mother within 4 days Flexible scheduling of visit time and location Karen Legal Aid partnership for housing, domestic violence and benefits issues 7. Preoccupation and mitigation of system failures Weekly huddle to discuss hard to engage mothers

*Infant Mortality Learning Collaborative Core Team QI Results & Process Improvement KDD Faculty: Elizabeth Kelly, Mike Marcotte, Rob Kahn QI Lead: Christina Williams Harding REVISION: 10-12-16 Vers. 21 GLOBAL AIM Eliminate all infant deaths in Hamilton County SMART AIM Reduce the Infant Mortality rate (IMR) in Hamilton County from 9.5 to the National IMR of 5.98 (31 fewer infant deaths per year) by December 31, 2020. *CCLC Teams: 20 Obstetric Teams 7 Community Teams (Comm. Health Worker/ Home Visitor Agencies) KEY DRIVERS WHAT 1. Early and Valued Access to OB and CHW/ HV Care 2. Trusted and Empathetic Smoking Cessation Processes 3. Trusted Relationships, Patient Centered Care, & Warm Hand-offs to CHW/ HV 4. Preoccupation with System Failures INTERVENTIONS HOW HOLD TIME on schedule to be able to fit patients and provide SAME DAY ACCESS USE STANDARDIZED PROGRAM (e.g. 5A s) TO HELP MOMS QUIT SMOKING PRE-CLINIC HUDDLE to review daily plan for how many need to complete ASK / ASSIST (Quit Line) CHW-HV & Providers co-manage to ensure ALL patients needs are MET & DOCUMENT updates CHW-HV meets at OB office for visit(s) CCLC Teams Weekly QI Data Huddle: *Review DATA, analyze FAILURES from previous week, & ID interventions to test to mitigate failures and improve processes

Project Name: Cradle Cincinnati Learning Collaborative Infant Mortality reduction Initiative 2.0 Project Leaders: Kelly/Marcotte Revision Date: 04-05-2017 KEY DRIVERS INTERVENTIONS (LOR) Team based care with strong provider champion Trauma Informed Care* Motivational interviewing* Leadership training StartStrong Model* SMART AIM Creating an infrastructure to support early access to prenatal care Walk in/same day appointments* ER follow up care manager. Transformation of Prenatal Care model in all 20 prenatal sites by implementing a Change Bundle* by Jan 1, 2019 Raw number goals Goal: to reduce infant mortality in Hamilton Co to 5.98/1000 live births by 2020 (national average) Maternity Medical Home Optimize all aspects of Patient/family centered care Align prenatal care teams and home visitation agencies with Cradle Cincinnati community interventions and Data Key Dotted box = Placeholder for future additions Green shaded = what we re working on right now Optimal identification of women at risk for preterm Birth (OPQC)* Smoking cessation pathway* Spacing/safe sleep pathways PRAF 2.0* Coordination with Managed Care Medicaid Consistent referral to HV/CHW at first prenatal visit* Hand off to pediatric provider* *proposed components of the Change Bundle

Agency in Care