Agenda Lennox and Addington County Economic Development Coalition Meeting to be held - Thursday, April 14, 2016 Committee Room County Court House 7:00 PM Call to Order Adoption of Minutes Meeting held Thursday, January 21, 2016 Page 2-4 Approval of Agenda Disclosure of Pecuniary Interest and General Nature Thereof Matters for Consideration 1. Customer Relationship Management Software April 6, 2016 - staff report re: Customer Relationship Management Software (Director, Community & Development Services) Page 5 2. E-Commerce Solution EODP Application April 6, 2016 staff report re: E-Commerce Solution EODP Application (Director, Community & Development Services) Page 6 3. Social Media Campaign April 6, 2016 staff report re: Social Media Campaign (Director, Community & Development Services) Page 7-9 4. Activity Report April 6, 2016 - staff report re: Activity Report (Director, Community & Development Services) Page 10-11 Other Business Adjournment
Page 2 of 11 LENNOX AND ADDINGTON COUNTY ECONOMIC DEVELOPMENT COALITION Meeting held - Thursday, January 21, 2016 Committee Room, County Court House 7:00 PM Present: Warden Clarence Kennedy Andrea Cross Councillor Henry Hogg Cynthia Surette Ken Hook Rob Jordan Aline Lamere Christopher Lucas Staff Present: Regrets: Larry Keech, Chief Administrative Officer/Clerk Rob Plumley, Community Development Officer Councillor Ric Bresee Steve Collings Linda Bongard Welcome & Introductions Larry Keech, Chief Administrative Officer/Clerk, welcomed members of the Lennox and Addington County Economic Development Coalition. Selection of Chair & Vice-Chair Note: The Chairperson will be selected by the Economic Development Coalition from the members of County Council within its membership at the commencement of each calendar year. The Vice-Chairperson will be selected by the Economic Development Coalition from all members within its membership at the commencement of each calendar year. The Chief Administrative Officer/Clerk will preside, as required. Moved by Councillor Hogg Seconded by Warden Kennedy That there being no further nominations, Councillor Bresee be acclaimed as Chair of the Lennox and Addington County Economic Development Coalition for the year 2016. EDC-16-01 The Chief Administrative Officer/Clerk received nominations for the position of Vice-Chair.
Economic Development Coalition Meeting held - January 21, 2016 Page 3 of 11 Moved by Councillor Hogg Seconded by Andrea Cross That Ken Hook be nominated for the position of Vice-Chair of the Lennox and Addington County Economic Development Coaltion for the year 2016. Moved by Christopher Lucas Seconded by Aline Lamere That there being no further nominations, Ken Hook be acclaimed as Vice- Chair of the Lennox and Addington County Economic Development Coalition for the year 2016. EDC-16-02 Call to Order Adoption of Minutes Moved by Andrea Cross Seconded by Aline Lamere That the minutes of the Thursday, November 19, 2015 meeting of the Lennox and Addington County Economic Development Coalition be approved. EDC-16-03 Approval of Agenda Moved by Councillor Hogg Seconded by Andrea Cross That the agenda be approved. EDC-16-04 Disclosure of Pecuniary Interest and General Nature Thereof Committee Orientation and Briefing The Committee s Terms of Reference was briefly discussed. Coalition members had an opportunity to ask questions and provide comments. Matters for Consideration 2016 Meeting Schedule Moved by Cynthia Surette Seconded by Aline Lamere That the January 12, 2016 staff report re: Meeting Schedule (Director, Community & Development Services) be noted and received. EDC-16-06
Economic Development Coalition Meeting held - January 21, 2016 Page 4 of 11 Statistics Overview Moved by Christopher Lucas Seconded by Rob Jordan That the January 12, 2016 staff report re: Statistics Overview (Director, Community & Development Services) be noted and received. EDC-16-07 2016 Operating Budget Moved by Cynthia Surette Seconded by Christopher Lucas That the January 12, 2016 staff report re: Operating Budget (Director, Community & Development Services) be approved and recommended for County Council s consideration. EDC-16-08 Activity Report Moved by Warden Kennedy Seconded by Councillor Hogg That the January 12, 2016 staff report re: Activity Report (Director, Community & Development Services) be noted and received. EDC-16-09 Other Business Adjournment Moved by Andrea Cross Seconded by Chris Lucas That there being no further business this meeting of the Economic Development Coalition be adjourned at 8:02 p.m. EDC-16-10 Ken Hook, Vice-Chairperson Larry Keech - Chief Administrative Officer/Clerk
Page 5 of 11 STAFF REPORT TO THE LENNOX & ADDINGTON COUNTY ECONOMIC DEVELOPMENT COALITION From: Re: Stephen Paul, Director, Community and Development Services Customer Relationship Management Software Date: April 6, 2016 In February the Economic Development Office launched a Customer Relationship Management (CRM) software tool. ZOHO CRM is a cloud based application that helps us to manage our interactions with current and future businesses. All Economic Development staff were trained by a ZOHO consultant and are now using ZOHO to track investment opportunities and to better record data of existing Lennox and Addington County businesses. A demonstration of the application will be presented by the Director, Community and Development Services APPROVED FOR SUBMISSION
Page 6 of 11 STAFF REPORT TO THE LENNOX & ADDINGTON COUNTY ECONOMIC DEVELOPMENT COALITION From: Re: Stephen Paul, Director, Community and Development Services E-Commerce Solution EODP Application Date: April 6, 2016 At the November Economic Development Coalition meeting a discussion was held regarding an e-commerce solution for Lennox and Addington County businesses. Since that time, the Economic Development Office has been in conversation with multiple funding agencies to determine the best fit for the proposed project. Discussions with PELA CFDC have resulted in significant interest in the project and they have asked for an application to be submitted to the Eastern Ontario Development Program (EODP). The following is an overview of the project to be submitted to EODP: Lennox and Addington County will contract a Shopify consultant to provide a minimum of two workshops for local businesses. The workshops will be a full day training session. Each participating business will leave the workshop with a fully functioning e-commerce solution. Lennox and Addington will work with the Shopify consultant to schedule follow up visits to the participating businesses. The visits will assist with any maintenance requirements and will answer questions about their Shopify site. Lennox and Addington will build a micro website that will promote businesses in Lennox and Addington that are selling online. This will help to drive new out of market sales. The application will be submitted by the end of April and if successful the hope is to launch the workshops in June. It is expected that the total project price will be $15,000. APPROVED FOR SUBMISSION
Page 7 of 11 STAFF REPORT TO THE LENNOX & ADDINGTON COUNTY ECONOMIC DEVELOPMENT COALITION From: Re: Stephen Paul, Director, Community and Development Services Social Media Campaign Date: April 6, 2016 Lennox and Addington Economic Development has launched a new social media campaign. Each day of the week will have a social media theme and will result in a consistent marketing approach that highlights key attributes of Lennox and Addington. The first week of the campaign has resulted in 13,500 people reached and 1,700 post engagements. The following is a sample of the social media posts:
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Page 10 of 11 STAFF REPORT TO LENNOX & ADDINGTON COUNTY ECONOMIC DEVELOPMENT COALITION FROM: RE: Stephen Paul, Director, Community and Development Services Activity Report DATE: April 6, 2016 Toronto International Bicycle Show The Community Development Officer operated a booth at the Toronto International Bicycle Show from March 4-6. More than 800 Lennox & Addington County Trails road cycling brochures were distributed to avid cyclist and tour organizers. The event provides an excellent opportunity to speak with road cyclists that are looking for new riding destinations. The County Trails are a series of 12 road cycling routes that include nearly 600 km of County and local roadways. More details can be found at www.countytrails.com. Discover L&A County Ride The Community Development Officer is working with a local cyclist and several local businesses to organize a new cycling event for September 24, 2016. The Discover L&A Ride is a 58-kilometre cycling tour through Lennox & Addington County. The start/end location is MacKinnon Brothers Brewing Company in Bath. The $20 registration gives you access to 7 rest stops, entrance into two historic sites, two wine tastings and a glass of beer. More details can be found at www.discoverride.ca. Stargazing Evenings The Community Development Officer is finalizing details on a series of themed stargazing evenings to take place at the L&A County Dark Sky Viewing Area this spring/summer. The first event will be May 7-10 and will focus on Jupiter and the Spring Sky and will be hosted by amateur astronomer, Terence Dickinson and astrophotographer, Joe Gilker. Events will take place monthly at the viewing area, highlighting different celestial events throughout the stargazing season. More details can be found at www.darkskyviewing.com.
Page 11 of 11 Geoaching Bus Trips The Community Development Officer is developing a series of themed bus tours for geocachers visiting Lennox & Addington for the 2016 Discover L&A County MEGA Geocaching Event. Beginning on the Tuesday before the event, visitors can participate in three themed tours, including a history tour (with stops at the County Museum & Archives, Macpherson House, Fairfield-Gutzeit House, 1812 Discovery Centre, & UEL Heritage Centre), a stargazing evening with Terence Dickinson at the Dark Sky Viewing Area, and a hard-beverage tour (with stops at Bergeron Estate Winery & Cider Company, Thirty Three Vines, and MacKinnon Brothers Brewing Company). Each tour is generating a lot of interest and are expected to sell out quickly once becoming available. More details can be found at www.landageocaching.com. Trade Show Attendance The Director, Economic Development attended two trade shows in February. Lennox and Addington was represented at the Cargo Logistics Show and the Retail Logistics Conference. Both events were in partnership with Ontario East Economic Development. Ontario East Day on the Hill Ontario East Economic Development has organized an event in Ottawa called Ontario East Day on the Hill. Meetings have been scheduled with Members of Parliament and their staff to discuss economic development opportunities in Eastern Ontario. Lennox and Addington will be participating in the event. OCE Discovery Conference Lennox and Addington will be participating in the Ontario Centre s of Excellence Conference to be held in Toronto on May 9-10. The conference is Canada s leading innovation-to-commercialization event. Made it in L&A Business Collective The latest installment of the Made it in L&A Business Collective was held on March 30 th. 50 local entrepreneurs attended the networking event held at the Museum & Archives in Napanee. WJP Media, The Napanee Beer Company, Barry Property Management and The Greater Napanee Young Professionals Network were highlighted. These events provide an excellent opportunity for entrepreneurs and business owners to make local connections and collaborate. The next Collective event will take place in June. APPROVED FOR SUBMISSION