Leading-Edge Workplace Strategy: Lessons Learned from the Tech Sector Genentech Donna Colbourn Program Manager, New Work Environments DTZ Antonia Cardone Senior Vice President www.sig.org/eval
Leading Edge Workplace Strategy: Lessons Learned from the Tech Sector March 10, 2015 Antonia Cardone, DTZ Donna Colbourn, Genentech
Who is DTZ? A global leader in real estate services & integrated property solutions Our core services include workplace and strategic consulting, tenant representation, agency leasing, project management, integrated property and facilities management, capital markets, valuation, investment and asset management, and building consultancy. Beginnings in Birmingham London merger Expand into Europe, DTZ brand emerges UGL listed on ASX 1784 1913 1993 1994 UGL expands property services in Australia DTZ equity exchange with Asian partners UGL adds US corporate RE DTZ Holdings plc acquired by UGL DTZ acquired by TPG consortium 1999 2002 2006 2011 2014 1853 1987 1993 1998 Beginnings in London LSE Float China foundations established UGL expands into property services 1999 2005 2007 2012 2014 DTZ grows asset management business in France UGL expands property services into APAC 3 UGL acquires leading US FM firm Rebranded to single global brand CT acquired by TPG consortium
Who is? Roche Group pharmaceutical operations South San Francisco 35 years human genetic information 5.5 M SF 61 buildings ~12K population 4
Leading Edge Workplace Strategy Lessons Learned From The Technology Sector Agenda: 1. What are the techies doing? Tech sector workplace drivers 2. Do we have to work here? Approaches to mobility 3. Really, there s a process? Developing a workplace strategy 4. A New Workplace Model Genentech case study 5. It s a wrap Close + Q&A 5
Leading Edge Workplace Strategy Polling Questions To join: Text DTZmarketing674 to 22333 once, then for each question text your answer: A, B, C, etc When we re done, reply: LEAVE 6
Workplace 101 Definitions: traditional & creative Traditional Office = Enclosed office or cubicle + meeting rooms Creative Office= Variety of work settings 7
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1. What are the techies doing? Tech sector workplace drivers Work People Technology Amenities Recruiting Locations Spaces Furniture Finishes 11
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Amazon Apple Samsung Nvidia Central and Wolfe campus Alibaba 14
2. Do we have to work here? Approaches to mobility 1. Work here policy 2. Work here almost always 3. Flexible work policy 4. Work anywhere 5. No there there 15
What are workplace strategies? Mostly occur in composition On Site Assigned individually assigned workspace for anchored employees Shared two or more employees sharing a single assigned workspace Group Address designated group of spaces available to a specific group Free Address range of workspaces available for first-come, first served Hoteling less than 1 seat: person so staff reserve their seat Distributed: Off Site Satellite Office full service, alternate office environment, conveniently located Home Office with connectivity and an appropriate working environment Virtual Office work anywhere, anytime 16
3. Really, there s a process? Developing a workplace strategy Goals Discovery & Diagnostics Workplace Implications Change & Implementation Launch Change Management Engage Allocations Workplace Program Business Strategy Leadership Engagement Data Collection Work Styles Campaigns Communicate 17
4. Genentech: A New Workplace Model Why Now? External factors New technologies. Changes in workforce demographics. An increasingly global work force. Internal factors Desire to create more energy. Need to better utilize technology to adapt to changing work practices. More efficiently use real estate resources. STATUS QUO? 18
Genentech Workplace Our approach This isn't about a building. It's not about desks and rooms and walls. It's about the way we work. We're designing an approach that inspires breakthroughs, nurtures collaboration, and supports choice. We're building a way to work better. Breakthrough - Collaborate - Experiment - Focus - Choice 19
Genentech Process Workplace research activities Work Practices Workshops Work session with managers and individual contributors to answer what will you need to do in order to achieve the outcomes defined by your senior leaders? Space Utilization & Observation Observed work patterns of spaces in use, including individual and common space types. Pre / Post Survey Online survey to evaluate how well the new work environment supports the key work practices. Business Intent Interviews Conversations with senior leaders to answer what outcomes will indicate that your business has been successful? Enablers Workshops Work session with a sub-group of the Work Practices participants to answer what things will support your ability to do the work essential for the achievement of the outcomes defined by your senior leaders? Choice & Collaboration Survey Online survey to understand individual, team, and department collaboration and work styles. 20
Genentech Defining the NWE model Work Environment Sets of enablers that create full solutions Key Success Factors Key Work Practices and Conditions for successful work Desired Outcomes For Customers, Employees and Shareholders Leverage technology Social Places More informal interactions More individual work Technology Time & distance no longer a factor Break down silos 21
Genentech NWE elements Social Technology Places Formalized team agreements to help us work together: How we find each other Our core work hours When we need to be face-to-face How to get more done informally with less formal meetings A series of tools to support the change in work practices: Checklist for Work On the Go Tips for Working Offsite How to Address Common Concerns A focus on mastering technology to support new work practices: A network of places to enable choice in where to work based on work activity: Remote Customer location Neighborhood Shuttle Partner location Elsewhere on campus 22
Genentech New building features Tallest building on campus (7 stories) Meets or exceeds energy directives, including LEED Gold certification 1500 Occupants 1 st New Work Environment full building implementation FLEX LAB Scientific Modeling 23
Genentech Space Overview New building plan 2 nd Floor 6 office floors each with 2 wings 5 neighborhoods per wing ~20 seats per neighborhood for ~30 people Total of ~150 people accommodated per wing Spaces # Seats Studio work area 5 58 1-Person breakaway 14 14 2-Person breakaway 7 14 Team room 2.5 15 Total Work Seats Per Wing 101 Conference rooms 6 42 Laptop bars 2 12 Additional work areas 4 15 Collaboration areas 5 20 Additional Seats Per Wing 89 1 Wing of 2 nd Floor Detailed View 24
Genentech Look and Feel Roll the video Add link to video here 25
5. It s a wrap Closing Best practice Engage Learn Clarify CREATE Coach Key takeaways, as idioms Horses for courses Not all men are created equal Trust the process The secret to getting ahead is getting started 26
With DTZ, create a workplace that inspires success Antonia Cardone Senior Vice President, Workplace Strategy 415 601 8877 antonia.cardone@dtz.com Donna Colbourn Program Manager, New Work Environments Workplace Effectiveness Genentech, Inc. 650 467 3507 colbourn.donna@gene.com
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Workshop # 9 Leading-Edge Workplace Strategy: Lessons Learned from the Tech Sector Speakers: Donna Colbourn Genentech 650 467 3507 colbourn.donna@gene.com Antonia Cardone DTZ 415 601 8877 antonia.cardone@dtz.com www.sig.org/eval bit.ly/downloadameliaapp Tweet using: #SIGspring15