ISDS - NORTH EAST Report - 214 Modelama Exports Ltd.
Contents. 1. About MEL. 2. MEL Centers in Northeast. 3. "Make In India-Make in North East"-Opportunities and challenges 4. MEL Centers Course Wise 5. Project Overview : a. Objective of Scheme b. Project Coverage c. Deliverables : C.1. Infra : Regional Office and Centers C.2. Implemented Courses. C.3. Implementing Team : HO and NE Team. d. Mobilisation Partner 6. Achievements. a. Social Media Coverage b. Feed Back of Trainees. c. Exhibition Participation d. Japanese Visit.
Contents. 7. Challenges and Recommendation. 8. Market Linkages. a. Lala Center b. Mayu and Cheta c. World Vision d. Nik - Fer e. Siang Tea f. Woman on Wings g. LMX and PMX h.products developed in North-East centres 9. Contact and Details. PDF Attachments : Annexure 1 Annexure 2 Annexure 3 Annexure 4
About MEL, Modelama Exports Ltd. Established in 1979, Modelama Exports Limited has emerged from the horizons of Garments Manufacturing into a conglomerate of various sectors including Apparel Manufacturing, Retail, Jewelry, Real Estate/ Infrastructure, Hospitality and Skill Development. Modelama s Skill Development initiative started in the year 21 with it s recognition as the Lead Implementing Agency of the Ministry Of Textiles, Government of India. Having trained over 1, students in its 35 centers across India and having a team of over 14 faculty and staff, Modelama has a significant presence in skill development. It is the Lead implementation agency for skilling programmes for various Central govt schemes and is also working with state governments of North East, J&K,Uttar Pradesh, Rajasthan and NCR. Modelama has been recognized by various State Government like North East, J&K, Uttar Pradesh, Rajasthan and working on projects like U.P. Skill Development Mission. The unique positioning of the company lies in its ability to create processes and linkages which foster scalability and sustainability in the projects undertaken by it, or by organisations it partners with. Its scope includes sectors and geographies where limited organised opportunities are available. Operating in the field of Apparel and Garments at the onset, the companies has plans to diversify into relevant areas of training and development in fields such as Textiles, Technical Textiles, light Engineering, Agriculture to name a few. The Management and core teams comprise of experienced industrialists, and professionals with diverse educational backgrounds and cross functional experiences which creates an environment of vibrant young energy and creativity, backed by solid business values and principals.
Modelama s Skill Initiatives in NorthEast under ISDS Among various initiatives taken in the field of skill development as the Lead Implementing Agency of some of the government supported projects, one of the projects in the North East has been most exciting, and challenging. As an LIA for ISDS-NE (component II), Modelama has a good network in the North East today. Centers In NorthEast
Make in India Make in North EAST Opportunities and Challenges The North East region of India comprises of approximately 8% of our countries land bank, and only 3% of the population. With abundant natural resources, and limited employment opportunities- there lies a vast potential to Make in the North East! When we speak of Make in India, and the opportunity of providing livelihood to the unemployed youth, an opportunity lies in looking at the North East region of India- through the right set of multifocal zoom lens. The lens needs to shows you the boundaries far and wide and yet allows you to zoom into the detail of the culture, tradition, language. The challenges include logistics, tribal influence, missing infrastructure, abundance of natural resources with limited means of converting or value adding, and the unavailability of an organised manufacturing sector. MEL s initiatives in North East recognizes these challenges and are aimed at converting them into opportunities. Our Skill initiatives in this region focuses on local resources and traditional skills along with developing partnerships and infrastructure for market linkages and self employment. Make in India
MEL Running Centers in Assam and Arunachal MEL Provided Courses. Provided Courses
A. OBJECTIVE OF THE SCHEME: Project OverView The objective of the project is to create self sustaining skill training, by creating a pool of trainers who can work to achieve results. Skill selected are based on the availability of the natural resources and basic skills of that region. Training would include aspects like -better organisation of raw materials, product development, technology, and markets/ industry linkages for the existing unemployed youth of their respective districts / villages. Thus, the trainings offer them both, know how on optimizing local resources and employable skills. The objective is also to work at the grass root level and try and enhance capacity of existing self help groups towards better employment opportunity, while also creating new ones. Modelama Exports Ltd. running centers in different places in Northeast Overview
B. PROJECT COVERAGE : Project OverView In the NE we are working with a two prong strategy - one to cover various regions at the grass root level, and secondly to create a Skill Hub - nodal centre for training which will introduce technology and provide support to the trainers. This Skill Hub will also be used for Training of trainers and other activities to standardise the training process. In J&K we are working with regional partners who have existing tie ups with infrastructure that runs courses under the Ministry of Textiles mandate. Modelama proposes to add value by increasing the pool of qualified trainers and standardising the training by providing quality content, thereby making the trainees more employable. During the course of our project we also propose to create more market linkages. This will help achieve scalability in the coming years, in order to meet the requirement of training 15.5 lakh youth, in proportion for the NE and J&K region. Having a strong emphasis on market linkages we would be working to bridge the gap between the existing product skills and the skills needed to make products that are have a clear demand. Overview
C. DELIVERABLES : The project envisages training for the below mentioned numbers during the project period as per the DPR*: A. Infra : Regional Office. B. Implemented Courses. C. Implementing Team : HO and NE. D. Mobilisation Partners. COURSES TO BE RUN WITH TARGETS AS PER DPR*: Name of the Course Total Hrs of the Course Accredition Region Target Year 1 Deliverables Year 1 Achieved Target in Year 2 Proposed Year 2 Basic Sewing Operator 24 Hrs Non - MES NE J&K 114 36 14 396 357 213 576 Hand Embroiddery 21 Hrs Non - MES NE J&K 12 132 161 192 Weaving 22 Hrs Non - MES NE J&K 325 12 377 132 137 553 192 Matt Weaving 22 Hrs Non - MES NE J&K 264 33 448 Water Hyacinth 22 Hrs Non - MES NE J&K 418 516 35 767 Sericulture To be Started NE 79 14 J&K Overview 159
Infra - Regional Office and Centers A. Regional Office : Modelama Exports Ltd has set up its regional office at Guwahati in the following Address: Flat 1B,Syndicate Regalia,Beltola, Guwahati,Assam. B. IMPLEMENTED COURSES IA Name. S.No. 1. 2. 3. 4. 5. ISDS - NE & JK Sector Modelama Exports Limited Courses Unique ID Training Hours Sewing Machine Operator MEL/SMO/1 24 Hand Embroidery Weaving Matt Weaving Water Hyacinth MEL/HE/1 MEL/WV/1 MEL/BMB/1 MEL/WH/1 Implementation Details 21 22 22 2-22
C. IMPLEMENTING TEAM Implementing Team at Head Office and NorthEast Modelama Exports Ltd has created the ISDS Div-NE& JK for the implementation of the scheme. The names are as below: TEAM AT HEAD OFFICE Regions Designations Name of the Employee Operating From Director Mr. Vineet Lall Gurgaon HO GURGAON HO Vice President Ms.Chandrima Chatterjee Gurgaon HO Manager - MIS & Compliances Ms.Chanchal Minni Gurgaon HO Master Trainer- Consultant Designer Ms. Mridul Mitra Ahemdabad Implementing Team
Implementing Team at Head Office and NorthEast TEAM AT GUWAHATI OFFICE Regions Designations Name of the Employee Operating From Project Manager Mr. R.K. Kamalendu Sinha Guwahati Office Manager (Accounts) Mr. Naresh Sharma Guwahati Office Master Trainer- Textile Designer Ms.Sunita Rani Mehrolia Gurgaon Office GUWAHATI OFFICE Master Trainer- Designer (Weaving) Mr. Himangshu Choudhury Guwahati Office Master Trainer- Designer (SMO& HE) Mr. Shantanu Choudhury Guwahati Office Regional Co-ordinator Mr. Jakir Hussain Guwahati Office MIS Co-ordinator Mr. Bhargav Das Guwahati Office MIS Executive Mr. Dhruba Talukdar Guwahati Office Data Entry Operator Mr. Dibyajyoti Phukan Guwahati Office Implementing Team
Implementing Team at the NE Centers. TEAM AT THE TRAINING CENTER Regions Designations Name of the Employee Operating From ARUNACHAL - PASIGHAT Trainer SMO Mr. Dhiraj Kr Chaudhary Oyan Center Co-ordinator Mr. Marshall Jerang Oyan Center Trainer - SMO Mr. Ankur Changmai Mirem Center ARUNACHAL - ROING Trainer - Weaving Darpi Melo Cheta Trainer - Weaving Nimi Mili Mayu ASSAM- DHEMAJI Trainer - SMO & HE Ms.Sumitra Doley DMBK, Dhemaji Assistant Trainer-SMO Ms.Kurmila Kumbang Taid DMBK, Dhemaji Trainer-Weaving Ms. Mitali Deori Patiri,Dhemaji Implementing Team
Implementing Team at the NE Centers. TEAM AT THE TRAINING CENTER Regions Designations Name of the Employee Operating From ASSAM- UDALGUDI Trainer - Weaving Rabindra Boruah DMBKSS ASSAM- MORIGAON ASSAM- HAILAKANDI Trainer - Water Hyacinth Rajib Medhi Bhurbandha Trainer Hand Embroidery Bharat Laxmi Sinha Lala Trainer - SMO Ms. N.Mayelleima Lala Implementing Team
D. MOBILISATION PARTNERS: As per the mandate of the ISDS Scheme, Modelama Exports Ltd has engaged with the below mentioned partners for implementing the scheme in the centers mentioned below: S.No Mobilisation Partner Name of centers comitted Name of the Centers Start Date 1. Siang Tea &Industries (P) Ltd 3 Oyan 16th June 214 Mirem 25th August 214 2. World Vision India 4 DMBK 14th July 214 DMBKSS 1st July 214 Patiri 1th October 214 3. Impulse Social Enterprise 13 Mayu Cheta 1st Sep 214 1st Sep 214 4. North East Information Tec hnology 1 Lala 16th July 214 5. Nik-Fer Welfare Society 1 1, BhurBanda 15th Sep 214 Mobilisation Partner
B. FEEDBACK OF TRAINEES: Till date MODELAMA EXPORTS LTD has trained 69 candidates in various courses. The trainees are very happy with the courses and the skills that they have achieved through this training. Dipamoni Kutum, a trainee of SMO from DMBK center of 1st Batch ID no.76 expresses her views in the following way: I have become self independent and am stitching churidars, mekhela chadors,blouses from nearby areas and am earning around 4 rupees per day. I am thankful to Modelama Exports Ltd and World Vision India for giving me this opportunity for training under ISDS. Guneshwari Tait, a trainee of SMO from DMBK center of 1st Batch no.55 says After this training I have become self independent. Thanks to Modelama. Alice Apong, a trainee of SMO from Oyan Center having Batch ID 2 says She has started stitching clothes for her children and family and also is getting orders for stitching blouses,churidars from Neighbours. Bobita Regon, a trainee of SMO from Oyan Center having Batch ID 245 express her views in the following way: I am thankful to Modelama Exports Ltd for providing this training in cutting and sewing. I have bought a machine now and we are planning to form a group and achieve orders for increasing our income. Trainees FeedBack
C. PARTICIPATED IN Buyers & Sellers Meet &Thematic Exhibition of Handicrafts & Handlooms of North East on 2oth Dec 214 The exhibition was organized by Ministry of Textiles along with the Development Commissioner of Handlooms and Handicrafts on 2th December 214 at the Lawns of Hotel Brahmaputra Ashok,Guwahati. The Chief Guest of the Meet was Dr.S.K.Panda, Secretary,Ministry of Textiles,Govt. of India. The other dignitaries who graced the occasion were as follows: 1. Mr. Ravi Kota, IAS, Govt of Assam 2. Mr. Rakesh Kumar, Chairman of EPCH. 3. Mr. Nirman Sinha, MD of Handicrafts council of India (HCCI ),Noida 4. Mr.R.K.Srivastava, Executive Director of NCDPD. 5. Mr. S.K.Biswas, Development Commissioner of Ministry of Textiles. Guwahati Exhibition
Discussion with Mr. S.K.Panda: Dr.S.K.Panda was briefed about the ISDS Programme by Mr. R.K.Srivastava. He said that MEL is conducting the ISDS training in very remote locations of Dhemaji,Pasighat and Udalguri. Then the Project Manager of MEL briefed Dr.S.K.Panda about the 9 training centers operational and showed the training center pictures. Dr. S.K.Panda was then shown the products made by the trainees at the training centers. He was also shown the Water Hyacinth products developed at Bhurbandha center of Morigaon. Proposed Recommendation By Mr. S.K Panda MEL could take up one of the Garment manufacturing Centers to be set up in Pasighat within 2-3 months. MEL should align with the state govenments to build capacity for the Proposed factories in NorthEast. Proposed recommendation by MEL. MEL should be given a chance to continue its pilot phase project in NE region so that capacity can be built over a period of five, Which will help in developing trained manpower in factories proposed by state govt in NE. Mr.S.K.Panda, Secy, Textiles, MOT, Govt of India with Mr. R.K. Srivastava being shown the Product developed at Guwahati Exhibition Modelama Center.
D. Japanese Buyers visited at Oyan Center. It feels very proud when somebody appreciates you & your work. This time it is none other than Oyan centre at Pasighat, Arunachal Pradesh where Japanese tourist Ms. Nobuko Nimi & Ms. Hiromi Nimi from Japan visited Oyan centre. They checked our sample products which is very appreciable and also had a conversation with our Modelama Exports Ltd. Trainer s. Modelama Exports Ltd trainers have explained about the company and also about the Integrated Skill Development Scheme Component-II NE & JK. People are very interested to know that such a good things has been implemented in Arunachal Pradesh. They love to see people are making Tea Bags, Frocks and mekhela chadors.
7.A. Challenges and Recommandation. Challenges S.No Course Code Region Reason for Deviation 1. 2. Basic Sewing Operator Hand Embroiddery NE J&K NE J&K The candidates are interested in the SMO course. The Operations could not be started due to floods in J&K. The candidates are interested in the HE course. The Operations could not be started due to floods in J&K. 3. 4. Weaving Matt Weaving NE J&K NE J&K The weaving courses started late cause to find technicle qualified trainer. The Operations could not be started due to floods in J&K. Master Craftsman are available, But challenge to find and deployed them in NE. NA 5. Water Hyacinth NE J&K Course started late due to lack of clarity of assessing body. The certificates of the trained candidates batch yet to be NA 6. Sericulture NE J&K Course not started due to lack of clarity of assessing body. NA Challenges
MARKET LINKAGES - Initial Steps Modelama Exports Ltd. has been striving to provide for Market Linkages wherever possible: 8.A. EMPLOYABILITY FOR TRAINEES OF LALA CENTER Modelama Exports Ltd has tied up with a local vocational institute namely NEIT for providing training to trainees under the ISDS Scheme-NE& JK in Lala center under Hailakandi district of Assam. The training is being provided for the following courses: 1. 45 day training in Sewing Machine Operator (SMO) Course consisting of 24 hours 2. 3 days training in Hand Embroidery (HE) consisting of 21 hours. These trainees have successfully completed their training and some of them have received the certification from AEPC, the third party assessing the trainees on the skills acquired in this training program. The trainees are coming from very poor economic background and are mostly aspring girls committed to better their status economically. It has been noticed that they are also willing to migrate seeking employment for bettering their future. These trainees are self motivated and are waiting for an opportunity to better and secure their future through their hard work and diligence. If given an opportunity they will be able to secure their future through hard work and prove to be very good workforce. *The Bio-Data s of candidates applying for relocation is being provided in Annexure-II Market Linkages
The main advantages of hiring the trainees from Modelama Exports Ltd center are as follows: 1. They have undergone a comprehensive training as per the industry approved course designed by Modelama Exports Ltd. 2. The Trainees have been given exposure to designer inputs. 3. The trainees have been assessed by third party assessors from Apparel and Exports Promotion Council (AEPC)and duly passed. 4. The trainees are motivated and are ready to take responsibilities. 5. Majority of these trainees are women and hence can contribute better with stability. Lala Center Training Room View. HE Batch Samples. SMO Batch Samples. Product Sample made by Trainees in Lala Centre. Market Linkages
Certificate of job work given to trainees association with MEL. Annexure-III: Letter from Impulse regarding partnership with MEL Market Linkages
8.C. Market Linkages for the artisans trained in centers in partnership with World Vision: The Artisans trained in centers of World Vision are being encouraged for opting for self-employment. The main reason for this is that these artisans are mostly women and they are not open to employment outside their locality. They have families and hence are not willing to take up employment outside their locality. Understanding this, MEL along with World Vision has come up with self employment model for these artisans. The artisans are encouraged to form SHG after their training and take microfinance for buying the Looms/Sewing Machine Most of these trained artisans have purchased Sewing Machines and have started their own Business operating from home. They are getting orders from their neighbors and have started getting income. Evidence provided of some trainees in CD. Market Linkages
8.D. Market Linkages for the artisans trained in Partnership with Siang Tea & Industries(P) Ltd: The artisans trained in these centers are mostly from the tea gardens of Siang Tea & Industries(P) Ltd. These artisans after their training mostly have bought sewing machines at their homes and have started making products like churidars,salwar kammez etc. They have also started making small bags and pouches for sale to the tea estate. This has resulted in their incomes getting enhanced. 8.E. Market linkages for the artisans trained in partnership with NIK-FER: The artisans trained in Water Hyacinth in partnership with NIK-FER become part of the extended work force of NIK-FER. NIK-FER takes part in many exhibitions and displays the products developed at the training center. The orders or enquires received at this exhibition are given to these trained artisans and are paid for making the products. This results in the production of goods that are demanded in market and hence the artisans also get good rates for their products thus enhancing their income levels. Market Linkages
8.F. Partnerships For Enhancing on Market Linkages. Modelama has entered into partnerships various local and global NGO s operating in this region to strengthen our market linkage efforts. The important partners are : - Impulse Social Enterprises. - World vision. - DPTE. - Women on Wings. Market Linkages
PRODUCTS DEVELOPED IN NORTH EAST Products developed in DMBK Center: Products Developed in Oyan Center:
Products Developed in Mirem Center: Products Developed at DMBKSS Center:
Products Developed at Mayu& Cheta Center: Products Developed at Bhurbandha Center:
8.G. LMX and PMX. Web Based online MIS portal. This Portal is Operational and capturing life cycle of candidate including Enrollment, Registration, Assessment Certificate and Placement. Market Linkages
2. Web Based online product exchange Platform. This Portal is under Development. Market Linkages