INVITATION: AFRICAN CREATIVE ECONOMY CONFERENCE AND CLOSED MEETING

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25 Commercial Street Cape Town, 8001 South Africa T: +27 21 465 9027 E: info@arterialnetwork.org NPO#: 104-515 15 August 2013 Dear Executive, INVITATION: AFRICAN CREATIVE ECONOMY CONFERENCE AND CLOSED MEETING On behalf of the Arterial Network continental steering committee, I cordially invite you to Arterial Network s third international conference on the African Creative Economy. Taking place in Cape Town, South Africa, from 6 to 9 October 2013, this conference will be held at the magnificent City Hall where Nelson Mandela addressed 250 000 people from its balcony upon his release from prison in 1990. Here you will be immersed in a largely African, yet global, environment. Leading policymakers, economists, academics and creative entrepreneurs from Africa and beyond will join over 350 delegates to drive debate and discussion on the African creative industries. Within this conference, Arterial Network will host a closed meeting for funders and donors. This meeting will focus specifically on: The role of culture in sustainable development: its importance in the post-2015 development agenda and why it matters to Africa. Successes, challenges and opportunities for funding arts and culture: panel session with funders working in this field in Africa. It will also provide the opportunity to network with international funders and donors working in the arts and development space. This closed meeting will take place on Tuesday 8 October from 4:30pm 6:30pm. As an exciting addition to the conference, a week long African Creative Market will take place in and around Cape Town. Comprising African arts markets, movies, fashion and design, literature, music and dance, you will be enveloped in the boundless creativity of the continent and the vibrancy of Cape Town, elected World Capital of Design 2014. Enclosed you will find information on the context for the conference; provisional programme and confirmed speakers to date.

To register for the conference and closed meeting, please contact Minerva Draeger on +27 21 465 9027 or via email at minerva@arterialnetwork.org before 7 September 2013. I look forward to your positive response and welcoming you to Cape Town in October. Yours sincerely Peter Rorvik Secretary-General Arterial Network Continental Secretariat T: +27 (0) 21 4659027 M: +27 (0) 83 635 2672 E: peter@arterialnetwork.org Arterial Network website: www.arterialnetwork.org African Creative Economy conference website: www.acec2013.org.za

AFRICAN CREATIVE ECONOMY CONFERENCE Dates: Sunday 6 th Wednesday 9 th October 2013 Location: Cape Town, South Africa Venue: City Hall, Darling Street, Cape Town 8001 Web: www.acec2013.org.za CONTEXT FOR THE CONFERENCE Research reveals that Africa s share of the global creative economy is less than 1%. Recent statistics in some African countries show a dramatic increase in the importation of foreign cultural products with no significant increase in cultural exports. The creative industries have been identified as a driver of sustainable economic opportunities and livelihoods for local communities but there are insufficient concrete strategic programmes to exploit these opportunities. The emerging creative economy has become a leading component of economic growth, employment, trade and innovation, and social cohesion in most advanced economies. Unfortunately, however, the large majority of developing countries are not yet able to harness their creative capacity for development. This is a reflection of weaknesses both in domestic policy and in the business environment, and global systemic biases. Nevertheless, the creative economy offers to developing countries a feasible option and new opportunities to leapfrog into emerging high-growth areas of the world economy. Empirical evidence shows that the creative industries are among the most dynamic emerging sectors in world trade. It also shows that the interface among creativity, culture, economics and technology, as expressed in the ability to create and circulate intellectual capital, has the potential to generate income, jobs and export earnings while at the same time contributing to social inclusion, cultural diversity and human development. United Nations 2008 Report on Creative Economy. Against this backdrop, Arterial Network s African Creative Economy Conference (ACEC) enables dialogue, information exchange and the strengthening of partnerships between creative communities, government, business, NGO s and academia. Furthermore, ACEC brings together key role-players and delegates from around the continent to formulate African-centred strategies and solutions to accelerate the growth and prominence of the creative sector in Africa. Previous editions of this annual Arterial Network conference were held in Nairobi, Kenya (2011), and Dakar, Senegal (2012), while the 4 th and 5 th editions will follow in Casablanca, Morocco (2014), and Central Africa (2015) (country to be determined).

PROGRAMME (PROVISIONAL) The programme offers an inspiring line-up of some of the most erudite, well-connected, sometimes controversial, speakers, panellists and practitioners. Their in-depth knowledge and experience will provide an unsurpassed perspective of the challenges and opportunities that face the African creative industries. DAY 1 SUNDAY 6 OCTOBER 13.00 REGISTRATION Registration opens for delegates from 1pm at the conference venue. 17.00 OPENING COCKTAIL and WELCOME KEYNOTE ADDRESS Welcome drinks and snacks to delegates. Welcome by the Mayor of Cape Town and keynote welcome address by the South African Minister of Arts & Culture, Paul Mashatile. 20.00 CITY HALLS SESSIONS Three of the continent s rising music stars will perform for the conference delegates and the public at one of Creative Cape Town s popular City Hall Sessions. DAY 2 MONDAY 7 OCTOBER 8.00 REGISTRATION 9.00 INTRODUCTION I Background and Setting the Tone Mike van Graan 9.30 PLENARY I African Economic Growth: Drivers, Beneficiaries Dr Israel Kodiaga Africa is the new growth market in the world with the IMF recording that 6 of the fastest growing economies in the first decade of this millennium were on the continent. But what is the true state and future prospects of the economies of the continent? What are our strengths, weaknesses, challenges and opportunities? What is the impact of the persistent global recession? Is growth translating into improved conditions for the 800m strong population? What are the key drivers of the African economy; where and what are the main markets? Which are the most and least competitive economies; and why? How are we measuring up against the key development indicators: education, literacy, life expectancy, access to health clinics, jobs, etc. for the majority of citizens on the continent? Mining African Talent Ms Ojoma Ochai Creative industries in the developing world have been showing faster growth than other economic sectors. Is the same happening in Africa? Is there a relationship between economic growth on the continent and growth of the creative sector? Is the growth of the creative sector contributing to social and human development in Africa? 10.30 MORNING TEA 11.00 PANEL I Key Players in the African Economy Anver Versi Who are the key players in the African economy? How significant are Dr Daouda Cisse the emergent BRICS players versus the old world players of Europe and USA? Three panellists will provide an overview of the nature, size and impact of the interventions of the key international and African players; and the nature and scale of intra-african trade. They will review the potential for continued growth; how competing interests are playing out in regional and international politics; and consider the political, cultural and other impacts. 12.30 How do they do it?

Creative entrepreneurs from the continent share their inspirational stories of living and working on the continent. 13.00 LUNCH 14.00 PANEL I Africa by Numbers A multi-layered and detailed overview of the 54 countries in Africa through key economic and cultural development indicators that lay a foundation for challenges, possibilities and opportunities for the creative sector. Three researchers engaged by Arterial Network will present their Africa in Numbers research which will include indicators on: 1. Economies 2. Development (health, education/literacy, etc.) 3. Democracy (governance and human rights) 4. Corruption and transparency 5. Cultural industries 16.00 AFTERNOON TEA 16.30 Open Conversations Delegates will participate in facilitated conversations in creative spaces and coffee shops in Cape Town s design and innovation district. The session will create the space for networking, connections and reflections on the day s inputs. 18:00 CLOSE DAY 3 TUESDAY 8 OCTOBER 9.00 PLENARY I Culture and Sustainable Development Carolina Quintana Cultural representatives from the EU, UNCTAD and UNESCO will share Christiaan de their positions and hopes for the creative industries in the post- Millennium Development Goals (2015) international development Beukelaer EU speaker agenda. UNESCO speaker 10.30 MORNING TEA 11.00 PANEL I African Commitments to the Cultural and Creative Industries Angela Martins Representatives from the African Union, regional economic communities, national and city governments will present their strategies to build the African creative sector. 12.30 How are they doing it? Creative entrepreneurs from the continent share their inspirational stories of living and working on the continent. 1.00 LUNCH 14.00 BREAKAWAY SESSIONS I Africa by Genre Delegates will participate in genre-based discussions to reflect on and suggest how the creative industries on the content can be developed. Sessions will include music, visual art, theatre, dance, craft, film, literature, heritage, cultural tourism, festivals, design and fashion. 16.00 AFTERNOON TEA 16.30 BREAKAWAY SESSIONS I Africa by Genre continued 18.00 CLOSE Prof Edgar Pieterse Stephen Chifunyise Mohamed Amine Sbihi Bernard Bakaye

DAY 4 WEDNESDAY 9 OCTOBER 9.00 PLENARY I International Markets for African Creative Goods and Sylvia Amann Services David Stevens This session will focus on international markets in supporting the African creative industries. It will also provide an overview of key international, regional and local markets for such goods and services and highlight the limitations and potential of building such markets. Magdalena Morena Deprose Muchena William Codjo 10.30 MORNING TEA 11.00 Crowd-sourcing and other Innovative Funding Models Patrick Schofield One of the key challenges for African creative enterprises is start-up capital. This session will explore crowd funding and other models as possible sources for initiating sustainable businesses in the creative sector. 12.30 How are they doing it? Creative entrepreneurs from the continent share their inspirational stories of living and working on the continent. 13.00 LUNCH 14.00 PANEL I Why we Invest in and Support the African Creative Sector Anne-Lise Langoy International donors will share their thoughts and experiences on supporting the cultural and creative industries on the continent. 16.00 AFTERNOON TEA 16.30 PANEL I Shaping the Future of Africa s Creative Sector New directions, new ideas, new suggestions. How do we advance Africa s creative sectors? Respondents will be invited to reflect on the proceedings and offer practical suggestions for the future. This session will also table Arterial Network s position paper on culture and development. 17.30 CLOSING REMARKS 20.30 PARTY Idriss Nor Jasper Walgrave Dr Noha El-Mikawy Dr Katharina von Ruckteschell 9.00-17.00 THURSDAY 10 OCTOBER Arterial Network 4 th Biennial Conference Arterial Network members and funding and programme partners SPEAKERS Confirmed speakers at 5 th August 2013: 1. Dr Israel Kodiago Director: Programmes, Research and Strategic Development at the African Centre for International Studies (Kenya) 2. Ms Ojoma Ochai Assistant Country Director of the British Council in Nigeria 3. Anver Versi Editor of African Business, a monthly publication on matters related to the African economy 4. Dr Daouda Cisse Research Fellow at the Centre for Chinese Studies, University of Stellenbosch 5. Carolina Quintana United Nations Conference on Trade and Development 6. Christiaan de Beukelaer University of Warwick

7. Angela Martins Senior Cultural Officer, African Union 8. Dr Edgar Pieterse Director of the African Centre for Cities 9. Stephen Chifunyise UNESCO Technical Expert on cultural policy, Zimbabwe 10. Mohamed Amine Sbihi Minister of Culture, Morocco 11. Bernard Bakaye Culture Desk, East African Community 12. Sylvia Amann Founder and director, inforelais 13. David Stevens World Policy Institute, USA 14. Magdalena Morena Head of the Ministry of Arts and Culture, Chile 15. Deprose Muchena Open Society Initiative for Southern Africa and expert in intra- African trade 16. William Codjo UNESCO Technical Expert on 2005 Convention, Benin 17. Patrick Schofield Thundafund, South Africa 18. Anne-Lise Langoy Norwegian Ministry of Foreign Affairs 19. Idriss Nor Doen Foundation 20. Jasper Walgrave Pro Helvetia 21. Dr Noha El-Mikawy Ford Foundation 22. Dr Katharina von Ruckteschell Director of Goethe Institute, Sub-Saharan Africa Creative entrepreneurs in Africa: how we are doing it? Creative entrepreneurs will provide inspirational stories about how they as African cultural entrepreneurs, living and working on the continent, are making it as cultural entrepreneurs. SUPPORT OUR AFRICAN DELEGATE TRAVEL FUND If you would like to make a deeper impact, support our goal to have 100 African delegates attend the conference. Help us ensure key civil society actors from EVERY African country participate in this important event. USD$2,500 supports one delegate s airfare, registration, accommodation, ground transportation and daily allowance needed. Without your support, the rich voices of our continent may not be able to enhance and deepen the knowledge base emanating from this landmark event. To donate, please contact Sustainability Manager, Minerva Draeger (minerva@arterialnetwork.org) or make a direct donation via cheque or electronic transfer to: Account Name: Arterial Network Account Number: 070484813 Bank: Standard Bank Branch: Thibault Square Branch code: 020909 Bank physical address: Cnr Hans Strijdom & Lower Long Streets, Cape Town, 8001, South Africa SWIFT Code: SBZAZAJJ