Using Social Media to engage with 18-24 NEETs in Hertfordshire & Bedfordshire Friday 27 th July
Project Overview 18-24 NEETs Bedfordshire and Hertfordshire Communication through social media Questionnaire and focus groups Workshops
Project overview Research of NEET group in Herts & Beds Focus groups and questionn aires (299) through JCP offices Training Provider workshop findings and approach to social media Testing the approach Capturing feedback June-July Adapting the approach Sharing the findings
Gender 5 103 Male Female Unanswered 191
Age 60 55 52 50 45 40 36 36 39 30 22 20 10 0 1 1 7 1 0 0 0 4
90 80 83 Town of Residence 70 60 50 40 39 30 20 10 21 18 16 13 10 10 10 8 7 7 5 5 5 4 3 3 2 2 2 26 0
Top 11 Highest Qualifications NVQ level 2 6% 6% 5% 20% 4 (or less) GCSEs A*-C Btec Pass No qualifications 7% 5 (or more) GCSEs A*-C incl Eng & Maths 5 (or more) GCSEs D or below 7% 11% 1 (or more) AS A-C NVQ level 1 9% 10% NVQ level 3 9% 10% 1 (or more) AS D or below Btec Distinction
Situation Prior to Unemployment 7% 6% 5% 2% 0% 28% At College In paid full time employment Other In paid part time employment 12% Unanswered At University 12% At School 28% Voluntary work Self employed
Reason for Becoming Unemployed Finished College and unable to find a job 81 Let go by my employment 78 Other 48 Made redundant 24 Finished School and unable to find a job 24 Resigned 17 Finished University and unable to find a job 17 Unanswered 8 Not required for voluntary work anymore 2 0 10 20 30 40 50 60 70 80 90
Main Influence Parent/Carer 142 Job Centre Advisor 88 Friends 35 Partner 32 Career Advisor / Connexions 20 School / Teacher 14 0 20 40 60 80 100 120 140 160
240 220 223 Usage of Social Media 200 180 160 154 140 120 132 143 Personal Use To Look for Employment 100 To Look for Training 80 60 61 56 40 20 0 30 22 16 11 12 13 7 3 3 2 1 3 5 0 0 Twitter Facebook My Space Bebo LinkedIn YouTube None
Factors Preventing Employment I feel I am under qualified for the jobs that are available 113 All of the interviews that I have attended have been 102 I have not been invited to any interviews from 94 The jobs that are coming up are not suitable for me 80 I have not attended any job interviews 36 I am nervous about completing application forms I am unsure about sending my CV to the jobs I see 21 24 I feel I am over qualified for the jobs that are available The thought of doing an assessment is putting me off 10 13 I have not applied for any jobs 5 0 20 40 60 80 100 120
Activities Undertaken Since Unemployed Registered with an employment agency Put your CV onto totaljobs.co.uk 5% 4% 3% 2% 18% Put your CV onto jobsite.co.uk 6% 5% Put your CV onto reed.co.uk Put your CV onto monster.co.uk 11% 17% Volunteered Attended interview advice workshops 14% 15% Attended CV advice workshops Been referred and used a work programme Taken a JSA training course with a local college
Social Media Preferences I like the idea of a company sending me a direct message through social media about employment 109 I like the idea of a training providers / colleges sending me a message through social media about training 82 I use social media to join groups and talk to people with similar interests 74 I often look at organisation/employer details from an advert on social media 56 I like to read advice or guidance from organisations on social media 53 I like to take part in surveys through social media 35 0 20 40 60 80 100 120
Considerations When Applying For a Training Course Location of the course / training centre 7% 3% 0% 18% Recognised qualification(s) offered within the course 11% Work experience offered as part of the course Guaranteed job interview with an employer through the course Employability skills within the course 13% 18% How long it takes to complete the course e.g. 1 day, 1 week 14% 16% If someone you know recommends it to you If you have heard about the training before Other (please state)
Provider Feedback Develop EBP Research = relevant followers and exposure to right 18-24 audience Use of # Use of vacancies created RT & Interest Use of images
Provider Feedback Training 4 u Promotion of summer event Likes / Followers increased by 40 in last 6 weeks Use of images Promotion of events
Provider Feedback Active Support Luton Link to Olympics Link to Luton events Promotion of own events Networking / Partnerships
Provider Feedback West Herts College Twitter & LinkedIn communication Use of images 2 way communication Working in partnership with JCP
Provider Feedback KEITS New followers in groups Re tweets Success stories Use of images Frequency
Provider Feedback KEITS Success story = likes & 2 way communication Images and links
Main learning points Research which #hashtags to use to maximise links Use twitter to advertise new apprenticeship vacancies Include images / videos / links to articles within messages Encourage all of your staff to tweet so that it is real time Follow and re-tweet your partners to support networking Use Social Media to promote events you are attending, but also when you are at the event
Main learning points Include your Social Media information in your e-mail signature Link to popular local events e.g. Love Luton / Olympic Torch Use success stories messages to include employer and learner to encourage re-tweets / likes / comments Maintain regular presence (can be done easily by using platforms) Frequency = Followers
Main learning points Monitor and respond to Learner Voice through Social Media (e.g. messages of good luck, or dealing with negative comments) Identify relevant groups on Linked In to join, then you can ask them questions particularly good for Employers Understand the confidence and awareness of your staff with regards to social media a simple skills survey can identify training needs quickly but also identify staff talents/passions that you could utilise
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