Final Results 2016 Georg Hesse (CEO) Nate Glissmeyer (CPO) Dr Dirk Schmelzer (CFO) 24 March 2017
1. Overview 2016: What we achieved HolidayCheck continued to take market segment share in German package holiday market segment; weak Q1-3, strong Q4 HolidayCheck travel center with strong growth WebAssets with revenue growth of continued operations of 7 percent Group Revenue grew by 3.5 percent in 2016 and accelerated 8.6 percent in Q4 2016 Operating EBITDA 2016: EUR 2.7 million Share buyback started Migration of IT platform Product improvements core product package New verticals in testing Final Results 2016 2
2. Financials 2016
2. Financials 2016: Group figures of HolidayCheck Group In EUR million 2016 2015 Change in % Revenue 107.3 104.4 +2.8 Revenue adjusted for disposals 107.1 103.5 +3.5 EBITDA EBITDA margin 2.8 2.6% 1.6 1.5% +75.0 Depreciation (5.7) (16.1) (64.6) EBIT EBIT margin (3.0) (2.8)% (14.5) (13.9)% (79.3) Financial result 0.2 (1.9) - EBT EBT margin (2.8) (2.6)% (16.4) (15.7)% (82.9) EAT of continued operations (2.5) (16.4) (84.8) EPS of continued operations (in EUR) (0.04) (0.28) (85.7) Final Results 2016 4
2. Financials 2016: HolidayCheck Group is debt free Equity ratio of 86% & net cash position of EUR 40 m. 100% Equity ratio vs. debt ratio 2011 2016 in percent 23,7 13,9 80% 47,6 58,7 47,9 46,3 60% 40% 76,3 86,1 20% 52,4 41,3 52,1 53,7 0% 12 2011 12 2012 12 2013 12 2014 12 2015 12 2016 Equity ratio Debt ratio Final Results 2016 5
2. Financials 2016: Share buyback program Intended purpose: As a salary component the shares shall be offered to employees of HolidayCheck Group and its subsidiaries as well as to the Executive Board No. of shares bought back as of March 20th: 622,426 Average price per share: 2.52 Final Results 2016 6
3. Product update 2016
3. Product update 2016: Successful platform migration HolidayCheck with successful platform migration New tech stack Faster Easier to iterate Launch of new homepage and several new features, e.g. hotel index clearer display of relevant information led to conversion improvement media gallery to give Urlaubers a better sense of what the destination is like review funnel to drive user-generated reviews Final Results 2016 8
3. Product update 2016: Away holiday magazine In December we launched Away by HolidayCheck our new inspirational online holiday magazine www.away.holidaycheck.de Final Results 2016 9
3. Product update 2016: Zoover Homepage relaunch Accelerated A/B tests Moved websites to Google cloud Final Results 2016 10
4. Strategy update 2016
4. Strategy update 2016: Recognized as Best in Class HolidayCheck MietwagenCheck Final Results 2016 12
4. Strategy update 2016: HolidayCheck travel center HolidayCheck travel center with strong growth, higher average basket value (ABV) and growing share within HolidayCheck Final Results 2016 13
4. Strategy update 2016: New verticals Package roundtrips product started Cruise team formed to implement own cruise product in 2017 Final Results 2016 14
4. Strategy update 2016: WebAssets moved to Amsterdam WebAssets (Zoover & WeerOnline/Meteovista) moved its office to Amsterdam in order to attract international talents Preparation for platform migration to new tech stack of HolidayCheck Final Results 2016 15
5. Outlook 2017
5. Outlook 2017: We stick to our vision & mission Our vision: We are the most Urlauber*-friendly company in the world Our mission: We make life of Urlaubers better! * Urlauber [uːɐlaʊbɐ] is the German term for vacationer, holiday-maker Final Results 2016 17
5. Outlook 2017: We focus on our strategic pillars Our regional focus: DACH, Benelux, Poland Our thematic focus: Relaxing holidays Final Results 2016 18
5. Outlook 2017: Brick and mortar travel agencies are our source of business Our source of business: 70 % of all package holidays in Germany are still booked offline. We aim to change that! Final Results 2016 19
5. Outlook 2017: The new management team is in place Georg Hesse CEO Markus Scheuermann CFO (as of 29 May 2017) Nate Glissmeyer CPO & SVP Engineering Final Results 2016 20
5. Outlook 2017: We want to be the best team Our focus on talent: We want to be the best team in the travel industry therefore we implemented a new program called talent 2020 in order to attract only the best talents Final Results 2016 21
5. Outlook 2017: Company goals & invest areas 1 2 3 4 Improve package holiday experience Improve quality of data & content Strengthen brand awareness Scale service center Invest in people: mostly tech Invest in brand marketing Invest in people Additionally: New product(s), MietwagenCheck carve-out, Zoover IT migration Final Results 2016 22
5. Outlook 2017: Our guidance Our invest areas 2017: Package: core product experience Hotel only: continue to grow Scale travel center by hiring further employees Improve cruise experience on website by building own cruise product Build where we can, buy where we need Final Results 2016 23
5. Outlook 2017: Our guidance Our guidance 2017: High single-digit growth in revenues We continue to invest in people, tech and marketing Hence op. EBITDA EUR -5 to 0 million Q1 with accelerated growth We are hunting the big game! Our long-term ambition: Sustainable double-digit growth Invest now to gain leverage on personnel and marketing costs in outyears Final Results 2016 24
5. Outlook 2017: Our way towards excellence 2016 2017 2018 2019 Transformation Delivery Differentiation Execution Strategic areas of development Marketing Efficiency Customer Experience Team Quality Tech Excellence Final Results 2016 25
THANK YOU FOR YOUR ATTENTION!
Financial calendar Date* Event Location 28 March 2017 Bankhaus Lampe Germany Conference 2017 Baden-Baden, Germany 31 March 2017 Publication of Annual Report 2016 (German version) Munich, Gemany 27 April 2017 Solventis Aktienforum 2017 The Squaire, Frankfurt Airport, Germany 5 May 2017 Publication of Interim Statement Q1 2017 Munich, Germany 8-10 May 2017 Goldman Sachs European Small & Mid Cap Symposium 2017 London, United Kingdom 30 May 2017 Annual General Meeting Haus der Bayerischen Wirtschaft, Max-Joseph-Str. 5, 80333 Munich, Germany 8 August 2017 Publication of Interim Report HY1 2017 Munich, Germany 18 September 2017 Goldman Sachs & Berenberg 6th German Corporate Conference Munich-Unterschleissheim, Germany 8 November 2017 Publication of Interim Statement Q1-3 2017 Munich, Germany November 2017 German Equity Forum 2017 Frankfurt, Germany * Provisional dates Final Results 2016 27
Georg Hesse CEO Armin Blohmann Director Group Comm. & Investor Relations T: +49 89 357 680 911 Georg.Hesse@HolidayCheckGroup.com T: +49 89 357 680 901 Armin.Blohmann@HolidayCheckGroup.com www.holidaycheckgroup.com HolidayCheck Group @HolidayCheckGrp Final Results 2016 28
Disclaimer This presentation contains 'forward looking statements' regarding HolidayCheck Group AG, including opinions, estimates and projections regarding HolidayCheck Group AG s financial position, business strategy, plans and objectives of management and future operations. Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of HolidayCheck Group AG to be materially different from future results, performance or achievements expressed or implied by such forward looking statements. These forward looking statements speak only as of the date of this presentation and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, express or implied, is made by HolidayCheck Group AG with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this presentation is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning HolidayCheck Group AG. HolidayCheck Group undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether asaresultof new information, future events or otherwise. Final Results 2016 29