2013 Alliance Proposal Scuba Dogs Society
Table of Contents Who is Scuba Dogs Society? Programs & Events Alliance Proposal
Who is Scuba Dogs Society? Scuba Dogs Society (SDS) is a 501(c)3 nonprofit corporation fully dedicated to environmental conservation. SDS has a long history leading the most influential conservation efforts in Puerto Rico. We are proud to say that we have been working since 1993 creating awareness and engaging thousands of volunteers into taking action to help clean up, protect, and preserve our natural resources. Our nationwide campaigns have began to create the cultural change our organization's slogan claims for: Your footprint in harmony.
Who is Scuba Dogs Society? Our Vision: Human beings in perfect harmony with nature. Our Mission: Modelaculture of harmony with nature to educate and integrate humans with their socioecological environment.
Success Model We believe in working together with government agencies, private industries and local communities ACTION to educate, call to action and empower EDUCATION EMPOWERMENT OWNERSHIP all involved in order to achieve a permanent, BEHAVIOR CHANGE positive cultural change. Modifying our behavior is the onlywaytocoexistinharmonywithnature for generations to come.
PROGRAMS AND EVENTS DESCRIPTION A Toda Costa Cleanup Program Pez Basura Cleanup Underwater Press Conference Noche de San Juan Preventive Campaign Park Restoration @ Escambrón An on-going island-wide coastal cleanup, reforestation, and recycling effort providing training, materials, promotion and support to schools, local communities, and other environmental organizations leading cleanups, seminars and environment education events. Massive coastal cleanup at the Loiza Municipality. The goal is to create awareness and remove the most dangerous organism along the coast line: The Trash Fish. Media event with other environmental organizations to launch and announce all activities programmed for the Planet Earth Month. Preventive educational campaign designed to reduce the amount of trash generated during the traditional Noche de San Juan festivities. Tírate de Espalda, pero no Tires la Basura is our theme. Enjoy our traditions without hurting the environment. Environmental efforts to help restore and maintain the Park. Initiatives such as underwater cleanups, fish counts, coral surveys, painting, planting, and water monitoring. Jauría Ambiental Membership Program Membership program to create a strong bond and commitment with community leaders through special discounts, benefits and events. EMA ReefMonitor Campaign International Coastal Cleaup EMC Eco-Urbanism Congress Environmental Justice@ Loíza Public Service educational campaign with 24/7 underwater video camera @ Escambron Reef interpreting the thoughts of marine organisms with new breakthrough technology. The largest grassroots environmental effort conducted yearly in over 100 countries worldwide. In 2012, we had 17,301 volunteers remove 220,226lbs of debris from 268 sites in Puerto Rico. Multi-sectorial dialogue on proper urban planning and management. The objective is to provide solutions could become public policy for private sector, government, academia and communities. Federal Grant with the Environmental Protection Agency (EPA) including monthly cleanup events, educational efforts, community research and involvement to help improve the management of solid waste in Loízaduring 2013.
A TODA COSTA PROGRAM
A TODA COSTA PROGRAM Description: An on-going program designed to stimulate and support coastal and underwater cleanup, reforestation, recycling, educational seminars, eco-workshops and more. Objective: Educate through action creating leadership and a greater sense of responsibility in communities island-wide. Offered: Monthly trainings, cleanup materials, data collection support, promotion for volunteers, contacts for debris removal, logistics support and more, depending on required support. Achievements: Successfully developed and continued to grow the efforts from 23 in 2010, 81 in 2011 and up to 92 in 2012. 2013 Goal: Continue growth pattern to exceed 100 environmental efforts and activities. Plan: Strengthen alliances to adopt a more proactive approach promoting the program, rather than reactive simply responding to current requests.
UNDERWATER PRESS CONFERENCE
UNDERWATER PRESS CONFERENCE Description: Media event to create awareness of the impact to our valuable natural resources; with special focus to reef ecosystems. Objective: Promote Planet Earth activities to be conducted by leading non-profit environmental organizations in Puerto Rico. Offered: Direct contact with marine organisms through professionally supervised scuba diving experience to Media reporters and executive officials capturing video and still images for awareness. Achievements: Successfully conducted 4 consecutive years with effective Media coverage and 23 active participants in 2012. 2013 Goal: Continue to integrate the environmental organizations to work together in the conservation of our valuable resources. Plan: Convey a powerful message underwater with over a dozen entities expressing how important it is to protect the environment.
LIVE WEB CAM @ ESCAMBRON REEF
LIVE WEB CAM @ ESCAMBRON REEF Description: Permanent underwater video camera known as EMA, El Monitor Acuático, located at the Escambrón Reef with a strong educational public service campaign in all Media vehicles. Objective: To learn, educate and create awareness of our valuable coastal and marine resources. Offered: Live video streaming 24/7 to internet websites with powerful social media presence to educate and stimulate volunteer participation. Achievements: Acquisition of underwater camera system, DNRA permits to install in the Escambrón Reef, and the active participation of collaborators in support of this uniquely innovative system. 2013 Goal: To effectively install the underwater camera and launch the PSA educational campaign in all Media. Plan: Launch the new website design together with a strong social media component that will generate interest and commitment from the local community to help preserve our natural resources.
ENVIRONMENTAL JUSTICE @ LOIZA
ENVIRONMENTAL JUSTICE @ LOIZA Description: Environmental Justice Grant with EPA Federal Agency to be implemented in three phases during 2013. Objective: To help improve the management of solid waste in Loiza. Offered: Conduct monthly coastal cleanups, trainings, strategic meetings with stakeholders, and research through focus group and written questionnaires with both the community of Loíza. Achievements: First federal grant awarded to our non-profit organization. 2013 Goal: Help improve the litter problem in the short term, and finalize the project with a strategic proposal with long-term solutions on how to improve the solid waste management in the Loíza community. Plan: Actively involve all stakeholders in the full development of the project in order to deliver a strong, sustainable proposal aligned with the communities needs and current situation.
TORNEO PEZ BASURA CLEANUP
TORNEO PEZ BASURA CLEANUP Description: Massive coastal cleanup effort focused on one single site during April, the month of Planet Earth. Objective: Create awareness of marine debris problem along the coastline, conduct an aggressive cleanup effort and learn about the impact of litter on the coastal zones. Offered: Removal of marine debris, data collection and wildlife rescue providing cleanup materials, logistics and results analysis. Achievements: Successfully conducted educational event in 2012 for the reopening of the Enrique Martí Coll Linear Park. 2013 Goal: Conduct a massive cleanup event in the Río Grande de Loíza river mouth in support of our Environmental Justice project with EPA. Plan: Launch an aggressive campaign to invite all major stakeholders of the Loíza community to help cleanup and restore the affected area.
JAURIA AMBIENTAL MEMBERSHIP PROGRAM
JAURIA AMBIENTAL MEMBERSHIP PROGRAM Description: Membership program to create a strong bond and commitment with community leaders through recognition, special discounts and benefits. Objective: To build a strong loyalty program that will strengthen our volunteer s participation and generate additional financial resources for the organization. Offered: Goody bag package, Jauría Live beach day events and special benefits with sponsoring companies for individuals, families, groups and entities. Achievements: Successfully conducted 2 beach-day events and a Christmas party honoring our site captains and sponsors at the Gran Melia Hotel in Rio Grande. 2013 Goal: To attract a broader base of potential members island wide resulting in a greater contribution that will support the organizations goals. Plan: Negotiate more attractive offerings to our member base and launch new membership options for groups and individuals.
NOCHE DE SAN JUAN TRASH CAMPAIGN
NOCHE DE SAN JUAN TRASH CAMPAIGN Description: Preventive educational campaign designed to reduce the amount of trash generated during the traditional Noche de San Juan festivities. Tírate de Espalda, pero no Tires la Basura is our theme. Objective: Enhance our behavior in harmony with nature learning to enjoy our traditions without hurting the environment. Offered: Aggressive Media tour and campaign previous to the event to create awareness. During the festivities, urge visitors to recycle and properly dispose the trash by facilitating bags, attractive premiums and fun, educational activities at strategic locations. Achievements: Active participation in a total of 38 beaches. For the first time in over 30 years, Ocean Park was found clean in 2012. 2013 Goal: Implement effectively with active participation to keep clean other popular beaches like Isla Verde, Combate and Luquillo. Plan: Continue to strengthen the event integrating government agencies, more participation from sponsoring companies and environmental leaders.
INTERNATIONAL COASTAL CLEANUP
INTERNATIONAL COASTAL CLEANUP Description: The largest grassroots environmental effort conducted yearly on the third Saturday of September in over 100 countries worldwide by The Ocean Conservancy. Objective: 3 main goals; remove marine debris, collect data and create a cultural change in harmony with nature through education. Offered: Logistics, materials, refreshments, promotion and government support island-wide through the law #329 approved in 2003 declaring this The National Coastal Cleanup Day in Puerto Rico. Achievements: Continued growth since we began leading the effort in 2002. In 2012 we had 17,301 volunteers remove 220,226lbs of debris from 268 sites in Puerto Rico. 2013 Goal: Seek to reach the active participation of 20,000 volunteers including government agencies, the private sector and local communities. Plan: Launch an aggressive site-captain and volunteers campaign to strengthen implementation through strategic regional directors.
EMC ECO-URBANISM CONGRESS
ENRIQUE MARTI COLL ECO-URBANISM CONGRESS Description: Multi-sectorial dialogue on our critical Mogollopolis Portorricencis regarding the urban development in Puerto Rico. Objective: To provide solutions for proper urban planning, management and development. Offered: Two days of deep analysis on different issues concerning the cities of Puerto Rico. First day, a city bus tour for site inspections. Second day, magisterial presentations and round table discussions. Achievements: 7 successful congresses conducted effectively analyzing issues like social-economical factors, bodies of water and the EMC Linear Park, among others. 2013 Goal: Generate a thorough strategic recommendation to drastically improve the litter problem, solid waste management and recycling efforts in the city of San Juan. Plan: Conduct a more aggressive Media campaign, offer participation incentives and confirm strategic alliances to achieve greater participation of all sectors; government, private and community.
ESCAMBRON MARINE PARK RESTORATION
ESCAMBRON MARINE PARK RESTORATION Description: Monthly environmental efforts at the Escambrón Marine Park in San Juan. Objective: To be an active player in the restoration of the Third Millennium National Park, with special focus on the conservation of the coastal zone and the underwater environment. Offered: Removal of marine debris, buoy installation, water safety, maintenance of Atlantis City artificial reef, paint the park, educational art expression, reforestation, and the Blue Flag program. Achievements: Successfully conducted monthly efforts with the support of Scuba Dogs staff during 2012. 2013 Goal: Install the new EMA underwater camera and formally recognize this natural resource as a valuable marine sanctuary. Plan: Continue to conduct environmental efforts and strengthen strategic alliances to seek the Blue Flag certification for the marine park.
2013 ACTIVITY CALENDAR
SPONSORSHIP OPPORTUNITY Main Alliance - $25k Alliance Partner - $35k Additional to Main Alliance: Alliance Collaborator - $15k Included at this level: Promotional opportunities in all environmental activities organized by SDS Logo placement in Alliance section of the Scuba Dogs Society website with direct link connecting to sponsors website Five (5) passes for the Enrique Martí Coll Eco-Urbanism Congress Five (5) Jauría Ambiental memberships with free events, special discounts and benefits Additional to Collaborator: Category exclusivity in Alliance Small logo placement in all advertising efforts Page development in website highlighting corporate commitment with the environment Utilize SDS communications channels to promote brand initiatives Recognition as a sponsor in all press releases Recognition as a Main Sponsor in the Ocean Conservancy s official International Coastal Cleanup Report Seven (7 total) passes for the Enrique Martí Coll Eco-Urbanism Congress Seven (7 total) memberships to the Jauría Ambiental Category exclusivity in all events Large logo placement in all advertising efforts Alliance recognition in all press conferences Opportunity to participate as speaker at a press conference selected by the company with opportunity for media coverage and interviews Exclusive corporate coastal cleanup event at the location of choice coordinated Priority selection of coast for the ICC main cleanup event Company information included in all press kits Ten (10 total) passes for the Enrique Martí Coll Eco-Urbanism Congress Ten (10 total) memberships to the Jauría Ambiental
SPONSORSHIP PROPOSAL Scuba Dogs Society conducts these annual efforts in favor of our natural resources and the quality of life in Puerto Rico mainly thanks to the support and commitment of socially responsible sponsors. Our responsibilities include strategic planning, promotion, training, educational initiatives, logistics with government agencies, cleanup materials, refreshments, data cards and analysis, storage space, administrative support, volunteers coordination, and much more at a national and international level. A significant part of this is staff involvement, which is the main reason we require a metallic donation. However, we greatly appreciate in-kind product donations, staff support, Media placement opportunities and other similar contributions. Therefore, we also credit these at half the rate of metallic donations. Sponsorship donations are eligible to income tax deductions through our 501 (c)3, non-profit standing. Most of our operating costs are consumed months before the major events considering the strategic development and logistics coordination involved. Thus, we greatly appreciate early payment. We require to confirm sponsorship levels in writing and to provide a high-resolution corporate logo for advertising use. Payments are to made out to: Scuba Dogs Society, Inc. Our address: Buen Samaritano D-13, Gardenville, Guaynabo, PR 00966. We sincerely appreciate your interest and we thank you for your support. For more information you may contact: Executive Director, Alberto E. Martí: 787-399-5755 / alberto.marti@scubadogssociety.org Board Director, Irma Mimi Ruiz: 787-397-3036 / irmatruiz@gmail.com Scuba Dogs Society: 787-783-6377 / www.scubadogssociety.org
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