Innovation valorisation Linking Research and Business the AFI MAC & MMDIP experiences European Trans2Tech Conference Aix-en-Provence 6 March 2008 MAC-Team aisbl presentation of AFI-MAC & MMDIP solutions 06 March 2008 European Trans2Tech Conference Table of Content 1. Network context 2. AFI-MAC short presentation (Incubators level) 3. MMDIP & Achieve presentation (Valorisation unit level) 4. Example of MMDIP application 5. Next step MMDIN (call for expression of interest) MAC-Team aisbl presentation of AFI-MAC & MMDIP solutions 06 March 2008 European Trans2Tech Conference 2 1
MAC-Team Network Context MAC-Team aisbl: Multi-Actors Cooperation network aisbl Includes EUE-Net European University-Enterprise Network AFI-MAC project: To support Incubators & Entrepreneurship www.afi-mac.net MMDIP project, from SYNBEA (member of MAC-Team) and ACHIEVE Network: Support to valorisation units Linking research & business actors Using value chain approaches MAC-Team aisbl presentation of AFI-MAC & MMDIP solutions 06 March 2008 European Trans2Tech Conference 3 Table of Content 1. Network context 2. AFI-MAC short presentation (Incubators level) 3. MMDIP & Achieve presentation (Valorisation unit level) 4. Example of MMDIP application 5. Next step MMDIN (call for expression of interest) MAC-Team aisbl presentation of AFI-MAC & MMDIP solutions 06 March 2008 European Trans2Tech Conference 4 2
AFI-MAC project context AFI = Accompaniment & support For the entrepreneurs in Incubators Objectives: To train business managers into real entrepreneurs To help trainers/teachers/consultants to become coach To reinforce incubators in their accompanying & support roles to entrepreneurs 5 types of incubators approaches, (F, LT, P, PL and CH) Formal incubator (Bordeaux Productic) Spin off incubating services (CiDEB): TT spin off Incubator & hosting. Virtual: Polish Federation of Engineers and Scientists (NOT) Nursery: Science Park and incubators support (Kaunas Business school) Intermediary facilitator to Swiss incubator networks (ynternet) Cooperation University / Enterprise Developed with the support of Leonardo da Vinci programme MAC-Team aisbl presentation of AFI-MAC & MMDIP solutions 06 March 2008 European Trans2Tech Conference 5 Entrepreneurs workshops AFI-MAC methodology...... briefing cycle De-briefing T Coach Incubators Customized training Personal support and accompaniment of Entrepreneurs Observers of workshops Open cycles Proximity and community approach Technical or skills/knowledge = pretext for initial start MAC-Team aisbl presentation of AFI-MAC & MMDIP solutions 06 March 2008 European Trans2Tech Conference 6 3
Table of Content 1. Network context 2. AFI-MAC short presentation (Incubators level) 3. MMDIP & Achieve presentation (Valorisation unit level) 4. Example of MMDIP application 5. Next step MMDIN (call for expression of interest) MAC-Team aisbl presentation of AFI-MAC & MMDIP solutions 06 March 2008 European Trans2Tech Conference 7 MMDIP project Market Oriented Strategic Watch & Strategic information sharing in Innovation & R&D Valorisation units Or How to Improve Services & Support Process for start-ups, spin-offs and innovative SMEs by managing strategic t market informations? MAC-Team aisbl presentation of AFI-MAC & MMDIP solutions 06 March 2008 European Trans2Tech Conference 8 4
MMDIP for Valorisation units network: what is it? A market-oriented shared information platform Focusing on specific markets To allow a common view by the Valorisation unit of its main characteristics ti and of the major key needs To access distant expertise on the selected value chain To share business contacts To identify technology offer in front of specific key needs To detect business opportunities To link start-ups and spin-offs to their end-markets To look at your start-up through the market value chain To facilitate the selection process To share market experiences among the network To develop strategic alliances MAC-Team aisbl presentation of AFI-MAC & MMDIP solutions 06 March 2008 European Trans2Tech Conference 9 MMDIP for Valorisation units Network : Main advantages versus traditional exploitation approaches limits TRADITIONAL INFORMATION MANAGEMENT LIMITS : >>> Few contributors for non target beneficiaries (non relevance, no accuracy, non cost effective) >>> Articulation between Information &Information exploitation (Information > Action plan > Action) >>> No support ready to deploy action >>> One shot use of the information, no capitalisation, no sharing >>> Only one kind of beneficiaries : policy makers / policy implementers / intermediaries / companies MAC-Team aisbl presentation of AFI-MAC & MMDIP solutions 06 March 2008 European Trans2Tech Conference 10 5
What companies and innovation spin offs expect from a Network of Valorisation units? KP3 Supporting Business Development & Commercialization KP4 Monitoring Reporting Strategic positioning of the Network Sharing Strategic Market Information & Knowledge KP1 Marketing Communication of the Network and its Members KP2 Supporting Cooperation projects development : R&D, R&D exploitation Innovation & Products development (R&D Centers, Start Up, SMEs, Corporate Groups) p) KP = Key Process MAC-Team aisbl presentation of AFI-MAC & MMDIP solutions 06 March 2008 European Trans2Tech Conference 11 MMDIP for Valorisation Networks: the concept Starting from the market understanding (key needs) instead of pushing technologies Low understanding of positionning and market key needs Difficulties to enter the targeted potential market Survey, Assess, Inform, Prepare & Support Action Define the right positioning Be efficient in opportunities detection Reach short term objectives MAC-Team aisbl presentation of AFI-MAC & MMDIP solutions 06 March 2008 European Trans2Tech Conference 12 6
How does it work? Key success factors: beneficiaries become contributors Under the control of the Network MAC-Team aisbl presentation of AFI-MAC & MMDIP solutions 06 March 2008 European Trans2Tech Conference 13 Benefits? KP 1: Marketing & Communication Imagine you re a VC or potential partner and compare to the list you ve got on your web site. MAC-Team aisbl presentation of AFI-MAC & MMDIP solutions 06 March 2008 European Trans2Tech Conference 14 7
Benefits? KP 2 : collaborative project stimulation, monitoring. MAC-Team aisbl presentation of AFI-MAC & MMDIP solutions 06 March 2008 European Trans2Tech Conference 15 Possible extension: Worldwide Business development Services Matching Offer & Demand inside (+outside) the Network A Node End-market The Incubator Projects/ Start-ups Companies (offer) Shared Market Inf. A pole Node Platform Supporting Organization Projects/ Academics The DB Start-ups Incubator End-market Research Centers Companies Companies (offer) End-market The Projects/ (offer) Incubator Start-ups A Node Projects/ Start-ups End-market The Incubator Companies (offer) Synbea Intelligence économique mutualisée orienté marché MAC-Team aisbl presentation of AFI-MAC & MMDIP solutions 06 March 2008 European Trans2Tech Conference 16 8
General framework of Data s collection & exploitation Input & Ressources < > Output & Beneficiaries MAC-Team aisbl presentation of AFI-MAC & MMDIP solutions 06 March 2008 European Trans2Tech Conference 17 Table of Content 1. Network context 2. AFI-MAC short presentation (Incubators level) 3. MMDIP & Achieve presentation (Valorisation unit level) 4. Example of MMDIP application 5. Next step MMDIN MAC-Team aisbl presentation of AFI-MAC & MMDIP solutions 06 March 2008 European Trans2Tech Conference 18 9
ACHIEVE NETWORK BUSINESS CASE MICROELECTRONICS VALUE CHAIN Presented by : Francois Tamarelle SHANGHAI, 2007 - SEPTEMBER, 23-27 MAC-Team aisbl presentation of AFI-MAC & MMDIP solutions 06 March 2008 European Trans2Tech Conference 19 MAC-Team aisbl presentation of AFI-MAC & MMDIP solutions 06 March 2008 European Trans2Tech Conference 20 10
MAC-Team aisbl presentation of AFI-MAC & MMDIP solutions 06 March 2008 European Trans2Tech Conference 21 MAC-Team aisbl presentation of AFI-MAC & MMDIP solutions 06 March 2008 European Trans2Tech Conference 22 11
MAC-Team aisbl presentation of AFI-MAC & MMDIP solutions 06 March 2008 European Trans2Tech Conference 23 Table of Content 1. Network context 2. AFI-MAC short presentation (Incubators level) 3. MMDIP & Achieve presentation (Valorisation unit level) 4. Example of MMDIP application 5. Next step MMDIN (call for expression of interest) MAC-Team aisbl presentation of AFI-MAC & MMDIP solutions 06 March 2008 European Trans2Tech Conference 24 12
The Future : 2008 call for expression of interest of EU / CN, Clusters, value chain cross fertilisation, a 7 to 15 million project MMDIN Mutualized Market Demand Intelligence Network A model based on best clusters of valorisation units selection as pillars of the network to create a pool of mutualised market resources In each cluster, 2 partners : - A cluster industrial association representing the sector : critical mass of market actors - A support organization knowing well that sector : interface with distant market actors + in the middle : A set of Markets Experts : animation of the network in a market driven way MAC-Team aisbl presentation of AFI-MAC & MMDIP solutions 06 March 2008 European Trans2Tech Conference 25 Architecture of Work packages Support WP Market Content WP Overall project planning Content modelling Rules Value Chains Modelling & characterisation Administrative Project Management Risk plan management Technical Project Management IE Tools select & Admin Financials Biz Services methodologies & tools support Project communication Partner network animation Mapping of the different actors in the value chain Key Needs & Key Offers Matching rules EU reporting Results Monitoring Creation of Value chains Public Plug in Biz ervices WP Se Dissemination & Sustainability WP Identification & selection SMEs market access / facing preparation Market Innov training Innovative offer market Customer value Assessment & key offer spec proposition Corporatesmarket needs identification BtoB Matching activities Individual Biz Dev support action Information/Knowledge sharing inside the network Business information sharing Professional t rade fair Training on market models Assistance to contract Training on market Innov Market Prospecting plan Follow up Dissemination of market models to third parties Sustainability action plan MAC-Team aisbl presentation of AFI-MAC & MMDIP solutions 06 March 2008 European Trans2Tech Conference 26 13
MMDIN Opportunity MMDIN is a real opportunity for Valorisation units to: be more Market oriented help the valorisation departments & Innovation Centres and their Spin off to find their market and clients Generate short term profit for research centre & spin off, shorter R&D cycle for certain markets + enable investment by their governance in more long term programs Cooperate with other stakeholders (market oriented technology oriented) at EU level leverage knowledge for research departments enable a coo petitive approach remain on your core competencies and benefits for those of the partners New collaborative projects opportunity and partners detection and involvement all along the value chain to reach sustainability of the projects MAC-Team aisbl presentation of AFI-MAC & MMDIP solutions 06 March 2008 European Trans2Tech Conference 27 Expression of Interest Some strong partners already on board Improve your own ability technological, cooperation in the short term by capitalizing on existing resources like networks Detect new applications for your technologies and adapt your research road map for your on going and future projects by interacting with most pro active partners both in industry and research valorisation at EU level A perfect combination of researchers and spin off, incubators & start up, corporate and SMES, professional associations. MMDIN promoters interacting with all innovation stakeholders and MMDIN platform with a proven efficiency (ACHIEVE) JOIN US! MAC-Team aisbl presentation of AFI-MAC & MMDIP solutions 06 March 2008 European Trans2Tech Conference 28 14
Thank you for your Attention! Contacts: MAC-Team / EUE-Net aisbl 11, rue Charles Meert B - 1030 Brussels +32 485 800 009 Yves Boisselier yb@mac-team.com www.afi-mac.net SYNBEA 22 Avenue André Roussin, F - 13016 Marseille +33 671 376 309 François Tamarelle francois.tamarelle@synbea.fr www.synbea.fr MAC-Team aisbl presentation of AFI-MAC & MMDIP solutions 06 March 2008 European Trans2Tech Conference 29 15