fundraiser toolkit Blair School for students

fundraiser toolkit Blair School for students

Fundraiser Toolkit // Table of Contents Table of Contents How to Talk About the Fundraiser.3 Getting the Word Out.4 FAQ.7 Offline Donation Sheet.9 Campaign Flyer.10 PAGE 2

Fundraiser Toolkit // Key Messaging How to Talk About the Fundraiser Thanks for participating in this fundraiser for Blair! You re awesome, and we need your help spreading the word to your friends, family and followers. Here are some bullet points that might be helpful. Remember, the three students that collect the most donations will win a $200 Visa gift card! So let s do this. My school is offering the chance to win a year of shopping at Target! All you have to do is make a donation to Blair and you could win. There ll be one grand prize winner, and in addition to that, 25 runners up will win Target gift cards. It s not just for the Blair community anyone over 18 can enter to win!* Donating is easy, and who wouldn t love a free year of Target shopping? The three students who get the most donations will win a prize, so help me out! Just put my first and last name, and my grade, in the "Who told you about this fundraiser?" section. The funds raised from the Omaze campaign will help us build a new outdoor pep rally and quad space for the high school. Check it all out at omaze.com/blairschool. Go Vikings! *FYI, you have to be 18 years old and live in the United States to enter. PAGE 3

Fundraiser Toolkit // Getting the Word Out Getting the Word Out: Emails, Facebook and More We wrote up some sample emails and posts you can use. Feel free to copy and paste directly, or make changes if you want. The most important thing is that you use the links provided, so we can track donations. Remember, you can win $200 if you collect the most contributions! 1. Email people in your network: Subject line: My school s fundraiser could win you a year of shopping at Target! Copy: Hi, I wanted to tell you about this fundraiser that my school is doing. Anyone who makes a donation to Blair is entered to win a year of shopping at Target! Awesome, right? Besides the grand prize, 25 runners up will get Target gift cards, so there are even more chances to win. It s all through a company called Omaze. They help raise money for different organizations, and this is a really fun and different way to do it. Please help us out! I get a prize if I bring in the most donations, so please write my first and last name, and my grade, in the "Who told you about this fundraiser?" section when you donate. Let me know if you have any questions, and check it all out here: http://bit.ly/go_vikings. Thanks so much! PAGE 4

Fundraiser Toolkit // Getting the Word Out Getting the Word Out: Emails, Facebook and More Here s a link to images you can post online. 2. Get social on Facebook, Twitter, Instagram and Snapchat: Facebook Help my school and YOU could win a year of shopping at Target! Don t forget to list me as a referral when you donate. Thank you! Go to: http://bit.ly/year-of-target-shopping Twitter Help my school & YOU could win a year of shopping at Target! WIN: http://bit.ly/target-prizes Please list me as a referral if donating, thanks! Instagram (include this campaign link in your bio: http://bit.ly/you-could-win-target) YOU could win a year of shopping at Target when you donate to help my school! Learn more and enter at omaze.com/blairschool. And please list me as a referral because I win an awesome prize if I bring in the most donations. Thank you! Here are some ideas for your Snapchat and Instagram stories. Get creative! 1) Take a Snapchat or Instagram Story in front of your favorite Target Write: Mention me when you donate on omaze.com/blairschool & we can both win prizes! Draw: an arrow to the Target sign 2) Preparing your room/house for winning Take a video of an area in your room or house where you would put something you don t have yet. Say out loud: Help my school & we can both win prizes! Draw a red bullseye on the area where you would place the item. Write: Donate on omaze.com/blairschool. Mention me. And we can win prizes, together. PAGE 5

Fundraiser Toolkit // Getting the Word Out Getting the Word Out: Emails, Facebook and More 3. Post a flyer! Spread the word the old fashioned way! On the last page we included a flyer you can print out and post around town. You can also keep it with you when you re collecting offline donations. PAGE 6

Fundraiser Toolkit // FAQ Frequently Asked Questions How are winners chosen? We use random.org to make sure all winners are drawn completely at random. You can learn more about them here, and you can even look up your entry in the drawing! Please note that we normalize the entry data, but your odds of winning remain the same. How are winners announced, and how will I know if I won? The week of December 11, 2016, we ll draw the grand prize winner, as well as the 25 runners up, through random.org. Why the delay? We re waiting for every school s campaign to close and all offline donations to be accounted for. After the winners are chosen and the details are coordinated, we'll email everyone to let you know who the winners are. If you re one of them, congrats! A dedicated team member will follow up and make sure you get your prize. If I win, can I accept a cash equivalent rather than the actual prize? Regardless of whether you win the grand prize or a runner-up prize, there are no substitutions. I made an offline donation. Will I receive an email confirmation or receipt? You will! Once the contact from your school adds your offline donation into the system, you ll receive an email confirmation. Will I have to pay taxes on the prize? No. Don t worry about it! We ll take care of that. Is my contribution tax deductible? Omaze is a for-profit company. Officially, our competitions are 'sweepstakes,' and it's important to note that there are varying legal interpretations on whether a contribution that also awards people consideration (chances of winning a grand prize) is deductible. If you choose to write off your donation, you can use the confirmation email we sent you at the time of purchase for documentation. How much of my donation goes to Omaze vs. the school? 100% goes to the school. FAQ continued on next page PAGE 7

Fundraiser Toolkit // FAQ Frequently Asked Questions Will the winners be from my school? The winners are not guaranteed to be from your school. Multiple schools may participate in the same sweepstakes. As a result, all donations to that sweepstakes from every school are pooled together, and the winners are chosen at random from there. So, does this mean all the funds are split evenly among all schools participating? No, the funds are not shared among schools. All donations raised on behalf of your school will go directly to your school. How do I check if I m in the drawing? You should receive an email confirmation from us. If you can't find it, email us at schools@omaze.com and we'll check on your order status. Why isn t my payment going through? If you receive a "failed payment" message indicating your card was declined or its CVV code was entered incorrectly, please go back to the page and try again! If it fails to process a second time, try using a different browser and ensure it's up to date. Sometimes older versions of certain browsers will interfere with donation submissions. How are refunds handled? Your donation goes directly to the school and helps them create real impact it also enters you to win an exclusive reward. As such, we do not provide refunds once a campaign has closed. Thanks for understanding. I have a question that s not covered here. How can I reach out? Send us an email at schools@omaze.com and we ll do our best to help you! PAGE 8

Student Donation Sheet Student s First and Last Name Grade First Name Last Name Donation Amount Phone Number Email Address Country Can we share your donation on our fundraising page? YES NO First Name Last Name Donation Amount Phone Number Email Address Country Can we share your donation on our fundraising page? YES NO First Name Last Name Donation Amount Phone Number Email Address Country Can we share your donation on our fundraising page? YES NO First Name Last Name Donation Amount Phone Number Email Address Country Can we share your donation on our fundraising page? YES NO First Name Last Name Donation Amount Phone Number Email Address Country Can we share your donation on our fundraising page? YES NO

Support Blair School and win a year of free shopping at Target! Photo by: JoAnn Schilb Fundraiser open September 20 - October 11 What we re fundraising for We want to give our awesome Vikings a comfortable place to hang out, so we re joining forces to build the high school a new and improved pep rally and quad area! Show your Viking pride and let s see just how much we can do together. -Blair School To enter and learn more, visit: omaze.com/blairschool Target and the Bullseye Design are trademarks of Target Brands, Inc. Target does not sponsor or endorse this campaign. No purchase necessary to enter. A donation will not increase your chances to win. Must be 18 or older to enter. Eligibility and restrictions apply. See full details and rules at omaze.com/blairschool.