Six new members appointed to the Promote Mandarin Council

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MEDIA RELEASE For immediate release Six new members appointed to the Promote Mandarin Council 1 October 2015 Six new representatives from the education sector, media industry and community associations have been appointed to the Promote Mandarin Council (PMC). They will join 12 other members, including Chairman, Mr Seow Choke Meng, in devising new and innovative approaches for the Speak Mandarin Campaign in their two-year term starting 1 August 2015 to 31 July 2017. The new members are: Mr Chew Wee Kai Chairman, Hua Language Centre Mr Charles Ho Nai Chuen Managing Director, On Cheong Co. Pte Ltd Ms Fanny Lai Writer / Illustrator Chairman, Research & Publications Committee and Industry Assoc Prof Lee Cher Leng Deputy Head, Department of Chinese Studies, Ms Lee Kuan Fung Head, Digital Strategy, Chinese Media Group, Mr Ng Siew Quan Partner PricewaterhouseCoopers LLP Chairman, Finance Committee and Industry Honorary Treasurer, Singapore Chinese Cultural Centre The Council Members come from various backgrounds and bring with them the wealth of knowledge and experience in their areas of expertise, said Mr Seow. With their new and fresh perspectives, we can ride on the success of the Speak Mandarin Campaign over the

past 36 years and continue our cause of encouraging Singaporean Chinese to use and appreciate their Mother Tongue language. The Speak Mandarin Campaign celebrated its 35 th anniversary in 2014 with a focus on creating an immersive environment for everyone to continuously learn and use the language in everyday life, which has received overwhelming response. In the next two years, the PMC will continue to introduce new opportunities and initiatives for Singaporeans to experience Mandarin as a fun and relevant language. The PMC would also like to thank the following outgoing members for their contributions. Mr Lee Peng Shu (2003 2015) Chairman, Tea Chapter Trading Pte Ltd Mr Joey Chang (2013 2015) Chief Executive Officer / Founder, AXS Mr Ho Meng Kit (2010 2015) Chief Executive Officer, Singapore Business Federation Ms Lee Huay Leng (2008 2015) Editor, Lianhe Wanbao, Prof Ong Chang Woei (2013 2015) Associate Professor, Chinese Studies, For the full list of PMC Members (2015 2017), please refer to Annex A. ###

About the Speak Mandarin Campaign 2015/2016 This year marks the 36th anniversary of the nationwide campaign. The tagline this year Mandarin. It Gets Better with Use. Immerse yourself today. reflects the campaign s approach to create opportunities for Singaporeans to immerse themselves in a Mandarinspeaking environment where they can learn, use and practise Mandarin comfortably; and inculcate an appreciation for Chinese heritage and culture. Visit www.mandarin.org.sg and www.facebook.com/speakmandarincampaign for more information. For media enquiries, please contact: Lee Min Jie Campaign Manager Speak Mandarin Campaign Language Division National Heritage Board DID: +65 6332 4601 Email: LEE_Min_Jie@nhb.gov.sg

Annex A: Promote Mandarin Council Members (2015 2017) S/No. Name Designation 1 Mr Seow Choke Meng (Chairman) Business Consultant Chinese Media Group & Times Properties 2 Ms Chew Lee Ching Managing Director Mandate Communications (S) Pte Ltd 3 Mr Chew Wee Kai Chairman Hua Language Centre 4 Mr Charles Ho Nai Chuen Managing Director On Cheong Co Pte Ltd Chairman, Research &Publication Committee 5 Ms Fanny Lai Writer / Illustrator 6 Assoc Prof Lee Cher Leng Deputy Head, Department of Chinese Studies 7 Ms Lee Kuan Fung Head, Digital Strategy, Chinese Media Group 8 Mr Leong Weng Kam Senior Writer, The Straits Times 9 Mr Lo Chee Lin Director, Mother Tongue Languages Curriculum Planning & Development Ministry of Education 10 Ms Loh Gek Khim Director, Skills Development Division Singapore Workforce Development Agency

S/No. Name Designation 11 Mr Nah Juay Hng Group Director (Engagement Cluster Arts & Culture) People s Association 12 Mr Ng Keng Song District Head, Pre-school Management Division PAP Community Foundation 13 Mr Ng Siew Quan Partner, Pricewaterhouse Coopers LLP Chairman, Finance Committee Honorary Treasurer, Singapore Chinese Cultural Centre 14 Mr Alvin Pang Poet, Columnist, Book Editor Founding Director, The Literary Centre 15 Mr Adrian Peh Nam Chuan Managing Director Yeo, Leong & Peh LLC Chairman, Culture, Education & Community Affairs 16 Dr Tan Chee Lay Deputy Executive Director & Lecturer Singapore Centre for Chinese Language 17 Mr Wan Shung Ming Executive Director Tin Sing Goldsmiths Pte Ltd Chairman, Property Committee Singapore Federation of Chinese Clan Associations 18 Ms Rebecca Yap Assistant Vice President, Chinese Programming, Radio MediaCorp Pte Ltd **Names highlighted in yellow indicate new members.