VIC Delegate Information Package. Conference Details. An Invitation to Alberta Visitor Information Providers (AVIPs)

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Conference Details What 2018 Spring Training & Showcase When Tuesday, May 8 to Wednesday, May 9, 2018 Where Delta Edmonton South Hotel and Conference Centre 4404 Gateway Boulevard Edmonton, AB T6H 5C2 Phone: 780-434-6415 Contact Emily Vaughan Event Coordinator Alberta Culture and Tourism Emily.Vaughan@gov.ab.ca 780-638-3837 Questions If you have any questions regarding the event, please contact Emily.Vaughan@gov. ab.ca An Invitation to Alberta Visitor Information Providers (AVIPs) Get your front-line visitor information centre (VIC) staff ready for the upcoming season at the 2018 Spring Training and Showcase! What is Spring Training & Showcase? A two-day training event that offers the tools and resources to provide a high level of service to the travelling public. VIC staff will be trained on visitor engagement techniques, customer service, trip planning tools, Alberta product knowledge, and more. Training is catered to staff who directly engage with visitors in their centres, digitally, and in their communities, including accredited and non-accredited community, regional, and provincial VICs. This year s theme, Crafting Remarkable Experiences, expresses the importance of connecting with the visitor to create memorable experiences that are catered to their unique needs, and further contributing to the growth of tourism in the region. Delegates will leave equipped with the knowledge and tools to connect visitors to Alberta experiences by providing trustworthy, accessible, and personalized trip planning advice and information. Why register? Learn to effectively engage and respond to visitors through energetic customer service training sessions Learn about online tools and available resources that assist in meeting visitor needs Learn the latest techniques and trends in visitor servicing Get specialized training for new and return VIC staff Increase your product knowledge of the various tourism attractions, experiences, activities, events, and destinations that Alberta has to offer Strengthen regional relationships by networking with other community VICs and industry representatives Maintain VIC accreditation status No registration fee to participate! What is included in your registration? Registration for up to four staff Arrival bag for each attendee that includes a pen/highlighter, travel publications, and training materials for the sessions Breakfast, lunch and refreshment breaks each day (May 8-9) Accommodation reimbursement (see page five for eligibility Terms and Conditions) Participants are responsible for travel costs. Free parking is available at the hotel. 2018 SPRING TRAINING AND SHOWCASE PAGE 1 OF 8

Conference Program See what s in store at the 2018 Spring Training & Showcase! (Schedule subject to change). Tuesday, May 8, 2018 7:15 a.m. 8:15 a.m. Registration, breakfast, and opening program 8:25 a.m. 10 a.m. s #1 Attendees will be directed to either the New or Return Travel Counsellor Session as indicated on their registration form: 1A: New Travel Counsellor Session Ensure your success as a travel counsellor by strengthening your skills, resources and techniques used when interacting with visitors this summer. Training topics include: questioning and listening techniques, providing appropriate recommendations, facilitating bookings/reservations, using online resources and the Alberta Road Map. 1B: Return Travel Counsellor Session Join experienced travel counsellors on their path to crafting remarkable experiences. Your facilitator will help you develop your communication skills and equip you with strategies to create a positive experience with your visitors and build better relationships with your coworkers. 10 a.m. 10:20 a.m. Refreshment Break 10:20 a.m. 11:50 a.m. VIC Networking Connect with other VIC staff and work towards building a collaborative approach to visitor services. This session is great way to build and strengthen relationships between communities, learn more about a region s tourism offerings, and explore opportunities to develop and share training tools, resources and services. 11:50 a.m. 12:50 p.m. Lunch 2018 SPRING TRAINING AND SHOWCASE PAGE 2 OF 8

Conference Program (cont d) Tuesday, May 8, 2018 (cont d) 1 p.m. 4 p.m. Exhibitor Showcase #1 Connect with over 40 exhibitors and learn about attractions, events, destinations, operators and experiences available in Alberta s regions. This year the Exhibitor Showcase will be similar to a standard tradeshow format instead of the nine minute speed dating format utilized at past events. During the session, delegates will be able to engage freely with exhibitors and learn about tourism offerings. Delegates will be given a list of guiding questions in order to effectively gain key knowledge about each organization, however more in depth exploration and further questioning can earn extra entries into the door prize draw. Organizers will be watching for engagement that goes above and beyond, and will be handing out ticket entries for door prizes generously donated by these organizations. A 20 minute refreshment break will take place at 2:45 p.m. 4:10 p.m. 4:25 p.m. Door Prizes & Closing Notes Door prize announcements! You must be in attendance to win. Wednesday, May 9, 2018 7:15 a.m. 8:15 a.m. Registration, breakfast, and opening program 8:25 a.m. 9:25 a.m. Partner update presentations 9:35 a.m. 10:35 a.m. s #2 Delegates can choose to attend one of these three breakout sessions for Sessions 2 and 3: 2A/3A: Engaging Visitors through Social Media Social media platforms are becoming an important tool for visitor services providers to reach out and to proactively engage with potential visitors. As you begin to leverage social media platforms, there are a few critical things to keep in mind beyond just disseminating information. This session explores the tools and practices that visitor services providers can use to connect and engage with potential visitors online. 2B/3B: Mobile Visitor Services More and more visitor services providers are offering mobile visitor services within and around their community as a strategy to reach a greater number of visitors and to promote local travel experiences. Learn the techniques and skills for setting up and operating a mobile kiosk to connect with visitors outside your VIC. 2C/3C: Cultural Sensitivities Understanding a spectrum of cultural norms, values and customs is the foundation to successful interactions with individuals from different countries. Discover how cultural awareness can be an effective tool in crafting remarkable experiences 2018 SPRING TRAINING AND SHOWCASE PAGE 3 OF 8

Conference Program (cont d) for international visitors to Alberta. Wednesday, May 9, 2018 (cont d) 10:35 a.m. 10:55 a.m. Refreshment Break 10:55 a.m. 11:55 a.m. s #3 Delegates can choose to attend one of the three breakout sessions mentioned on page 3. Please indicate your choices (2A, 2B, or 2C and 3A, 3B, or 3C) on the registration form. 11:55 a.m. 12:55 p.m. Lunch 1:05 p.m. 4:05 p.m. Exhibitor Showcase #2 Connect with the second round of exhibitors and learn about their tourism experiences and offerings. Delegates will again be able to earn extra entries to be eligible for door prizes through effective questioning. A refreshment break will occur from 2:40-3 p.m. 4:15 p.m. 4:30 p.m. Door Prizes and Closing Notes Door prizes will be given away. You must be in attendance to win. Be sure to pick up your reimbursement form for accommodations, available during this session. 2018 SPRING TRAINING AND SHOWCASE PAGE 4 OF 8

Accommodation Information A block of rooms is available through a group rate at the Delta Edmonton South Hotel and Conference Centre. Room rates are based on single or double occupancy ($144/night + tax). A reference code will be provided if you are confirmed to attend the event. Rooms may be booked at the discounted rate until Monday, April 9, 2018. Please note that you are responsible for booking your own accommodations. Accommodation Reimbursement If you are travelling more than 80 km from outside of Edmonton to attend the 2017 Spring Training and Showcase, you may be eligible for accommodation reimbursement. In order to qualify, you must meet all of the following Terms and Conditions: 1. To be considered for reimbursement your completed registration form needs to be submitted by March 30, 2018. If you do not have staff names yet, simply write TBD so that spots can be held for them. 2. Reimbursement will only be provided for attendees travelling more than 80 km from outside of Edmonton. 3. Every staff member is required to sign in each morning at the registration table and attend all training sessions and showcase sessions. Staff attending only one day will not be eligible for accommodation reimbursement. 4. Reimbursement is for room and tax only. Incidental expenses are the responsibility of the individual. 5. Accommodation will only be reimbursed up to a maximum of $144/night for single and double occupancy plus applicable taxes. This accommodation rate applies whether or not you make reservations at the Delta Edmonton South Hotel and Conference Centre. Incidentals and parking, if you choose to stay at another hotel, will not be reimbursed. 6. Accommodation is based on shared rooms (two per room). Important: Upon registering, you will receive a confirmation e-mail specifying the number of rooms eligible for reimbursement. Additional rooms booked beyond this number will not be eligible for reimbursement. Please contact Emily Vaughan via e-mail regarding any exceptions prior to April 9, 2018). 7. Accommodation will be reimbursed for the nights of Monday May 7th and Tuesday, May 8th only. If you require additional nights, please contact Emily Vaughan. This will be assessed on a case by case basis. 8. Reimbursement forms will be available at the end of day two (May 9) after closing notes and door prizes. Instructions on where to pick up the forms will be provided that day. Reimbursement forms will not be provided after the event. 2018 SPRING TRAINING AND SHOWCASE PAGE 5 OF 8

Registration Submission E-mail a completed VIC Delegate Registration Form and Image Release Form by March 30, 2018 to Spring.Training@gov.ab.ca. Confirmation that it has been received will be provided within three business days. If you do not receive a confirmation, please contact Emily Vaughan at Emily.Vaughan@ gov.ab.ca. All successful registrants will be sent a confirmation package. Other registrants will be placed on a waiting list and if spots do become available, those registrants will be contacted in the order they applied and offered the spots. Registration Details Breakout Sessions Please have each attendee select which breakout sessions they would like to attend. A limited number of spots are available in each session so early registration is encouraged. If you are sending more than one staff member from your VIC, we recommend that they be dispersed to different breakout sessions. This is to ensure efficient learning and to bring back a broader base of training that will benefit your VIC for the upcoming season. Still Hiring Staff? If you do not have the names of all your staff yet but expect to have them hired in time to attend the 2018 Spring Training and Showcase, simply write TBD to hold places when filling out the registration form. Please provide staff names to Emily.Vaughan@gov.ab.ca by Friday, April 6, 2018. New vs. Return Staff New staff is defined as first time travel counsellors or those new to the tourism industry. Return staff is defined as those with previous experience in travel counselling or the visitor servicing industry. Important Dates: March 30, 2018 - Registration deadline April 6, 2018 - Confirm names of staff attending conference April 9, 2018 - Accomodations must be booked by this date to recieve a discounted rate at the Delta Edmonton South Hotel and Conference Centre May 8-9, 2018 - Conference 2018 SPRING TRAINING AND SHOWCASE PAGE 6 OF 8

VIC Delegate Registration Form Main Contact Information Contact Person Organization/ Company Name Contact Phone Number Email Company Address City/Town Province/ Territory Postal Code Region Attendee Information (Maximum four staff per VIC) Questions If you have any questions regarding the VIC Delegate Registration Form, please contact Emily.Vaughan@gov. ab.ca or 780-638-3837. Protection of Privacy The personal information that you provide on the Registration Form will be used for the purpose collected. Your information is collected under the authority of section 33(c) of the Freedom of Information and Protection of Privacy Act (FOIP) and is protected by the privacy provisions of the Act. If you have any questions about the collection, use or disclosure of your personal information, please contact Emily.Vaughan@gov.ab.ca or 780-638-3837. Attendee #1 First Name New or return staff? #2 (Wed 9:35 a.m. - 10:35 a.m.) #3 (Wed 10:55 a.m. - 11:55a.m.) Dietary Restriction Attendee #2 First Name New or return staff? #2 (Wed 9:35 a.m. - 10:35 a.m.) #3 (Wed 10:55 a.m. - 11:55a.m.) Dietary Restriction Attendee #3 First Name New or return staff? #2 (Wed 9:35 a.m. - 10:35 a.m.) #3 (Wed 10:55 a.m. - 11:55a.m.) New Staff New Staff New Staff Last Name Return Staff Last Name Return Staff Last Name Return Staff Dietary Restriction 2018 SPRING TRAINING AND SHOWCASE PAGE 7 OF 8

VIC Delegate Registration Form Attendee Information (cont d) Attendee #4 First Name New or return staff? #2 (Wed 9:35 a.m. - 10:35 a.m.) #3 (Wed 10:55 a.m. - 11:55a.m.) Dietary Restriction New Staff Last Name Return Staff Send completed form to Spring.Training@gov.ab.ca 2018 SPRING TRAINING AND SHOWCASE PAGE 8 OF 8