PARKS &TRAILS UNITE FESTIVAL JUNE 2, 2018 CELEBR TING OUR C NNECTED C MMUNITIES Dane County Parks, in conjunction with United Madison and the Friends of Dane County Parks Endowment, invites you to help us celebrate our amazing park and trail resources through your sponsorship of our unprecedented Parks & Trails Unite Festival on June 2, 2018. Overview of Objectives for the Festival: To celebrate the newly completed Lower Yahara River Trail boardwalk over Lake Waubesa that connects Lake Farm Park in Madison to McDaniel Park in McFarland. Support and expand the Dane County Parks volunteer program in caring for over 15,000 acres of land including 25 recreation parks, 29 natural resource areas, 15 wildlife areas, 3 cultural/ historical sites, 2 forests, 5 campgrounds and the Lussier Family Heritage Center. To bring us ALL together through a festival that is strategically planned to be something for EVERYONE from all walks of life - from our youth, to business community to our local charitable organizations, churches and schools, to anyone who enjoys recreation, the outdoors, fitness, music and food/drink. Provide a venue everyone can agree on so all feel welcome to come together to eat, drink, participate in a multitude of activities and to learn, have fun and show what a United Madison looks like! Invite our business sponsors to reach out to the community in a fun way while providing an opportunity to bring awareness our local charities who work so hard to help provide opportunity for everyone. SPONSOR PACKET
OUR COMMUNITY Dane County has some of the best biking paths and access in the world. These trails help connect our communities and are an important component to our quality of life that attracts many people to live here. The newly completed Lower Yahara River Trail boardwalk spans Lake Waubesa, providing an off road trail connection between Madison and McFarland that didn t previously exist. This makes it the perfect site for our Parks & Trails Unite Festival which will unite, bridge and lift up our community while also celebrating the connections that our parks and trails provide. Everyone is invited to participate in county-wide celebration to enjoy free music, education, games, and listen to guest speakers on topics of unity and life skills and learn about a variety of services available through our nonprofits, schools and churches. This event will provide opportunities for those in our community to learn from each other and give back to our community. The event will be held in Lake Farm County Park and McDaniel Park in McFarland with activities and events spanning the boardwalk bridge. PHOTOS OF THE LOWER YAHARA RIVER TRAIL BUSINESS AND NONPROFIT PARTNERSHIP Businesses are helping to underwrite this event through sponsorships. Each business will also team up with area nonprofits and work together to host a station to educate and/or entertain attendees of this event (similar to an outside expo ). These partner nonprofits will also have the opportunity to take the stage at the festival to educate the public about their work and any community resources that they may offer. These groups will be introduced by a their partner business. Businesses may also sponsor a station without a nonprofit partner as a way to provide direct support for the festival and Dane County Parks volunteer program. SCHOOL AND YOUTH ORGANIZATIONS United Madison collaborates closely with the Madison Metropolitan School District as well as school and youth organizations. Students, faculty and families will be invited to this event to learn about nature, our local parks and various volunteer needs (parks stewardship, etc.). They will also have the chance to interact with area nonprofits to learn about their needs and find out what community services they offer. Students and families will also benefit from speakers who will talk about unity, life skills and other important information. -2-
OUR DANE COUNTY PARKS Dane County Parks are vital to our community and continue to grow and improve every year. Currently, the parks include over 15,000 acres of land including 25 recreation parks, 29 natural resource areas, 15 wildlife areas, 3 cultural/ historical sites, 2 forests, 5 campgrounds and the Lussier Family Heritage Center. Our Parks: o Protect water quality and provide recreational access to water. o Supports area businesses by attracting visitors. Over 2.5 million visitors annually Over 100 miles of trails o Provide venues for community events. o Enhance physical and mental health. This Parks & Trails Unite Festival will support these amazing resources and also help build capacity of Dane County volunteers and the sixteen friends groups that support individual county parks. The work that these individuals do for the betterment of Dane County Parks and our communities is essential. They organize community events and educational programs, plant prairies, remove invasive species, develop and maintain equestrian, skiing and bike trails, collect seeds from native plants, assist with prairie burns, raise funds for their parks, and much more. Last year the parks had over 3,500 volunteers that put in an unbelievable 66,880 hours. That equates to well over a million dollars in labor. These groups share the mission to: o Create awareness and encourage the enjoyment of public parks in Dane County. o Promote the preservation, expansion, and enhancement of such parks, trails and recreational facilities. o Support efforts to provide environmental education and interpretative programs to residents. o Support the programs and undertakings of parks in Dane County through volunteer recruitment, fundraising, and program and event sponsorship. o Publicize the value of land stewardship and land conservation to the end that future generations of County citizens will enjoy parks in Dane County. Dane County Parks Friends Groups Anderson Park Friends Badger Prairie Community Gardens Friends of CamRock County Park Friends of Cherokee Marsh/Yahara Heights Capital Off-Road Pathfinders Friends of Capital Springs Recreation Area Friends of Donald County Park Friends of Festge County Park Friends of Halfway Prairie School House Friends of Indian Lake County Park Friends of Lake View Hill County Park Friends of McCarthy Youth Conservation Park Photo R. Farrell Friends of Pheasant Branch Conservancy Friends of Schumacher Farm County Park Friends of Silverwood County Park Friends of Stewart Lake County Park Friends of Viking County Park Photo Sylvia Edlebeck -3-
SPONSORSHIP OPPORTUNITIES PACKAGE SHOUT OUT BRIDGE RIVER TRAIL SUPPORT FRIEND INVESTMENT LEVEL* $20,000 $10,000 $7,500 $5,000 $2,500 $500-$2,499 A space at the Festival 20 x 40 20 x 40 15 x 30 15 x 30 15 x 30 Verbal recognition and logo on all materials for the Festival Printed recognition Production of one TV or Radio Commercial Sponsor commercials aired on TV or Radio 200 175 5 min 2 min 3 3 125 75 Digital media campaign with links to website Shout out on stage with non-profit partner at Festival Logo on promotional TV Campaign Interview in local TV or magazine 1/2 page print ad in Brava or Madison Magazine SPONSOR LIMIT 3 5 20 Unlimited Package details defined on page 3 * Your investment will be stretched considerably due to the unique partnership with United Madison and the additional exposure generously donated by our media partners. Sponsorship Steps: Contact Diane Hanson with United Madison to let us know you are interested in sponsorship. (608) 848-2918 - diane.hanson@unitedmadison.com Choose your sponsorship level and select a nonprofit partner (details on page 4) Submit a 50% down payment at the time of agreement, balance due April 1, 2018 Provide photos, logos, contact info, and talking points for ads, commercials, etc. (if applicable). Details to follow. United Madison has been established as a 501(c)(3) under the fiscal sponsorship of Center for community stewardship. For more information about the June 8 Festival, please contact: Daren Marsh - Dane County Parks Director - (608) 224-3766 - marsh@countyofdane.com -4-
PACKAGE GLOSSARY OF DETAILS (as applicable per package) Investment Level. Of your total investment, 50% goes directly to Dane County Parks and the rest is divided between the media campaign, your nonprofit partner, and United Madison. The value of this investment will be stretched considerably due to the unique partnership with United Madison and the additional exposure generously donated by our media partners. A space at the Festival refers to an area at the June 2, 2018 Parks and Trails Unite Festival that is used to provide awareness of your company and nonprofit partner while educating or helping the community. Maximum area varies by package and is listed on chart. Verbal recognition and logo on all materials for Festival: flyers, signage, sandwich board, website and social media. Production of one :30 or :15 second TV/radio commercial with a focus of your choice: (1) Your organization promoting the festival (2) Feature your business* (3) Your business would highlight your non-profit partner for festival, or (4) Sponsor a Unity Positive Service Announcement for United Madison*. *Commercial will also include a crawl with information about the Festival. :15 or :30 second commercials aired on TV/radio networks. Commercials will air on1-2 major local TV/radio networks (we will discuss which station(s) based on your target demographic). Average number of commercials run varies by package and is listed in chart. Digital media campaign with links to website and/or your nonprofit partner. Campaign to run through 1-2 media partners and consist of display ads that promote the Parks Festival and your support with a link to your website and/or your nonprofit partner s logo/site. Shout out on stage with non-profit partner at Festival. The business sponsor AND their nonprofit partner would also have the opportunity to do a shout out and to share what they do ON STAGE to address the crowd and bring awareness to their organizations. NOTE: Shout outs need to be positive and non-controversial that goes along with the spirit of unity. Please no advocating or taking sides but instead highlight the positive work. Please submit rough script of shout out to diane.hanson@unitedmadison by 4/15/18. As applicable, the amount of time given on stage varies by package and is listed in chart. Logo on promotional TV Campaign for the festival event for TITLE and SHOUT OUT package sponsors. A maximum of 5 logos will be included in the campaign. Interview in local TV or magazine to discuss support for the parks and your choice for non-profit partner. This would be for sponsor AND/OR chosen non-profit partner. Optional One 1/2 page print ad in Brava or Madison Magazine would feature your business, highlight your support of the parks and mention the Festival. Donated Media Option If you are not interested in the media components of your investment level, you may choose to donate all, or select portions, to your nonprofit partner. If you choose this option, United Madison will take care of all of the details. -5-
COMMERCIAL PRODUCTION DETAILS While United Madison will discuss your objectives for the festival and commercial production with you, all sponsors (except SUPPORT & FRIEND levels) need to provide the following elements for commercial production: o 2-3 photos or :05 video clip of business or photos that go along with the message. o Logo of Business, and the non-profit partner (if applicable). o 2 sentences or :10 worth of copy for the audio part of the commercial. o Address, website and phone number of business and non-profit partner (if applicable). NOTE: Depending on your focus, an in-studio video shoot on camera might be applicable. Script Examples: AUDIO VIDEO At ABC Company, we EXPLAIN WHAT YOU TO and are excited to partner with NONPROFIT for the Parks & Trails Unite Festival on June 2. ABC Company, Address/Phone Number Festival date/location/time Logo of company Photos of company/people representing what your company does. TEXT explaining key points LOGO Website, Phone AUDIO VIDEO At ABC Company, we support Madison area Urban Ministry because we believe in helping people who want it a chance at a new life. Learn more at emum.org ABC Company and MUM changing lives for the betterment of our Community Logo of company & Nonprofit Photos of people representing MUM TEXT explaining key points LOGOS Website, Phone NONPROFIT PARTNER DETAILS Pick a nonprofit organization of your choice to partner with. You and your nonprofit partner would share a space at the Festival that is used to educate and help the community in one or more of the following ways: 1. Plan an activity related to health, wellness & fitness either physical activity, game and/or information. 2. Provide a fun learning opportunity for festival attendees that ties to outdoors, life skills, healthy relationships or unity. 3. Coordinate a natural tie in to the non-profit you work with to educate attendees on the nonprofit and what they offer/need. Example: Housing related nonprofit and a bank sponsor might tie in simple budgeting tips to making home ownership possible. Or any sponsor could tie in the 10 musts to being a good tenant, home owner or neighbor. 4. Provide information about the business sponsor and nonprofit partner to create awareness. If you need help choosing a nonprofit partner, lists of possible groups are available on the following websites: o United Madison: http://unitedmadison.com/ourpartners o Dane County Parks friends groups: https://www.countyofdane.com/lwrd/parks/volunteer/friends.aspx o Water-related groups: https://olw-lwrd.countyofdane.com/watershed-network/water-related-groups o United Way: https://www.unitedwaydanecounty.org/wp-content/uploads/agency-program-directory.pdf o Community Shares of WI: https://www.communityshares.com/member-nonprofits/ -4-