MINNESOTA MAIN STREET Main Street Communities: 1. Faribault 2. New Ulm 3. Owatonna 4. Red Wing 5. Shakopee 6. Willmar 7. Winona PARTNERS This project has been financed in part with funds provided by the State of Minnesota from the Arts and Cultural Heritage Fund through the Minnesota Historical Society. July 2017 1
2016 Award winners from Winona, Red Wing, and Faribault. A thriving downtown has a powerful impact on a community its people, its finances and its growth. That s why the Preservation Alliance of Minnesota (PAM) is proud to oversee. is a Main Street America Coordinating Program that provides local Main Street communities with the training, tools, information and networking they need to reinvigorate their commercial districts. Over the past 7 s, has facilitated real results in participating communities. In 2016, for every $1 spent to run a local Main Street program, $35.33 was reinvested back in to the community. 2016 PUBLIC AND PRIVATE FINANCIAL INVESTMENT: $15.16 MILLION Program to date: $48.4 MILLION 2016 NET NEW BUSINESSES: 24 Program to date: 115 July 2017 2016 NET NEW JOBS: 172 Program to date: 543 2016 PROPERTY IMPROVEMENTS: 75 Program to date: 426 2016 VOLUNTEER HOURS: 7,239 Program to date: 45,700 2
How the Main Street Approach Works The Main Street Approach is a common-sense, strategy driven framework that guides community based revitalization efforts. It harnesses the social, economic, physical, and cultural assets that set a place apart, and ultimately leads to tangible outcomes that benefit the entire community. The Main Street Approach is most effective in places where community residents have a Andrew Petersen, Owner of Red Wing Bicycle Co. and Outfitter, won the strong emotional, social, and civic connection Red Wing Retail Business Challenge. The challenge was one of Red Wing and are motivated to get involved and make a Downtown Main Street s successful economic vitality projects to spur difference. This approach works where existing assets such as older and historic buildings and targeted business growth in their district. local independent businesses can be leveraged. It encourages communities to take steps to enact long term change, while also implementing short term, inexpensive and placedbased activities that attract people to the commercial core and create a sense of enthusiasm and momentum about their community. Both small-city downtowns and urban neighborhoods throughout the nation are renewing their community centers with the Main Street methodology. July 2017 3
How can we help your community? provides a range of educational services, resources, and training opportunities to Main Street communities in an effort to build the capacity of the people who are leading local revitalization efforts. Some services include Main Street project funds, director network meetings, and board orientation and training (see list of services on page 6). Dollar for dollar, Main Street has proven itself to be one of the most impactful, cost-effective community revitalization models in the country. Throughout the life of a local Main Street program, invests an average of $13,200 annually. Every, hosts a two-day Main Street Basic Training to provide people with the skills and resources they need to revitalize their downtown district. It is important that a community fully understands the program and its requirements prior to application. Communities typically invest between one and two s to learn about and its process at the Network Community Level. During this time, the Coordinator works with the Network community to prepare community members with becoming an Community (see list of community levels below). Applications are accepted on a rolling basis. 1 to 2 s +/- First 3 to 4 s +/- Years 3 to 12 +/- After 12 to 15 s Network Small City (Pop. 5,000 or less) Big City (More than 5,000) Premier Network communities are not yet Main Street communities, but are a part of the network to learn about the Main Street program. s are programs that have demonstrated a commitment to achieving meaningful economic, social, physical, and organizational improvements in downtowns or neighborhood commercial districts. These are organizations that have committed to comprehensive revitalization and undertake ongoing efforts to achieve meaningful community outcomes. Being an Main Street community is a mark of distinction that signifies commitment to comprehensive revitalization, community engagement, and rigorous outcome measurement. These are programs or organizations that have a proven track record of success in planning, implementing, and measuring results that align with the Main Street Approach and have met a series of rigorous accreditation standards. Main Street Premier communities are those select communities that have been recognized as leading examples of Main Street-style community transformation and are able to demonstrate considerable economic return on investment. July 2017 4
Community Level Requirements and Services REQUIREMENTS Network Small City Big City Premier Member of $250 per $2,500 per $2,500 per $2,000 per $500 per Traditional Main Street District Understand and commit to the Main Street 4-Point Approach and Eight Guiding Principles* Goal Demonstrate community awareness of the Minnesota and local Main Street Program Goal Establish a Main Street Steering Committee, Board of Directors, or Team Goal Board/Steering Committee members and Director attend Main Street trainings Submit quarterly reinvestment statistics Employ full or part-time Director Goal Flexible Diversified and sustainable funding Goal Goal Letter of Agreement Director participates in Director meetings and calls Member of the National Main Street Center (NMSC) Meet a minimum of 5 National Accreditation Criteria* Meet 10 National Accreditation Criteria as established by NMSC* Goal Goal *Learn more about the Main Street 4-Point Approach, Eight Guiding Principles, and 10 National Accreditation Criteria on www.mainstreet.org. July 2017 5
SERVICES Network Small City Big City Premier Free admission to all Minnesota Main Street Trainings and Workshops Discounted Access to portal and list serv Unlimited phone/email consultation with staff Limited Eligible to apply for Main Street Project Funds National Main Street Conference Registration (1 Early Bird) Preserve Minnesota Conference Registration (Limit of 1) Design services and training Director orientation and training Strategic planning services Board/Steering Committee orientation and training On-site technical assistance visit, upon request Annual evaluation and accreditation visit Bi-Annual Local Main Street Director in-person networking meetings Limited Monthly Main Street Director calls Organizational use of Main Street America trademarked term To learn more about and how to apply, contact Sarina Otaibi, Coordinator. Email: sotaibi@mnpreservation.org Phone: 320-262-9514 July 2017 6