Broward County Centennial Celebration 2015 On the road to a new Signature Event
Background CreativeBroward 2020 Cultural Tourism Recommendations Cultural Tourism Committee Formed Opportunity for collaboration with hospitality and arts Determined the need to evaluate current program Consultant engaged Over fifty stakeholders involved Researched cultural tourism activities, centennial and signature events Presented Recommendations Unanimously supported by committee Use of Centennial to develop a Signature Event 2
The Goal of the Centennial To unify and mobilize the arts community, business community, municipalities and other key community partners by creating a brand, marketing initiatives, series of exhibits, events and performances to celebrate Broward County s Centennial that includes a historical perspective, and more importantly, a look to the future. 3
Centennial Event Celebration An opportunity to celebrate Broward s unique culture The creativity and uniqueness of Broward County The many cultures of Broward County The diverse talent within the County Broward s physical attributes With an inclusive approach Creating the platform for the future 4
The Centennial Year The Centennial Year: 2014 2015 Visual Arts Centennial showings throughout the County Commissioned pieces Murals, Sculptures, Crosswalks, Bike Lanes, Pop up Galleries Performing Arts Celebration of the breadth of talent and offerings Venues and stages used across the County All grantees engaged Centennial branding and advertising Open Centennial Grant Program for performances Events Calendar Current events will be encouraged to participate Broad Based Participation Broward s Interpretation Inside Out 5
Partners, Places and Players Key partners government, corporate, individual Key places ArtsParks, beaches, arena, convention center Key players the performers, local visual artists, musicians, students, designers, vendors 6
Partners on Board Cities are engaged Committed to hold events and host visual art showings Pompano Beach Pembroke Pines Tamarac Dania Beach Hollywood Fort Lauderdale Shown interest in participation Miramar Sunrise Parkland Coral Springs Lauderhill 7
Celebrate Visual Arts The Centennial year will feature new visual art throughout the County Showings throughout the County during the year Participation by artists, arts organizations, galleries and public spaces throughout the County Goal to create 10 significant murals and/or sculptures throughout the County 8
Celebration of Breadth-Performing Arts Centennial Events throughout the County Celebrating the diverse offerings of the County Engage creative team to help design unique programs Three areas of the County multiple stages for the final event Student art contests with showcasing at main event(s) 9
Encourage Participation Inside Out Broward s interpretation of Inside Out Designed to capture individual expression People throughout the County express their thoughts on their community Community groups throughout the County would be encouraged to participate Showcase who we are and what we believe is great about living here Captured Digitally Online Experience Goal is to include all areas of the community 10
Collaborative Marketing Branding Social media activities w/cvb and Cultural Division Utilize multiple websites and artscalendar.com Leverage social media throughout County Groups involved in centennial activities will be required to use the Centennial Branding Grants will be developed for each specific category Designed to raise overall awareness of the arts and creativity in Broward County 11
The County is the Canvas The County is the stage Locations would be scouted installations Participating groups and artists suggest places Partners have indicated support and interest Local Creative Team will be engaged Working on unique approaches Blending the cultures Example: Pablo Malco Foundation Working on infusing dance into new places Example of creating unique spaces 12
The Centennial Events Culmination of all participation Groups which have participated are recognized Tribute to the local arts community Public Art tours Diverse food offerings Create a video of the year unveiled at the events Performances/Celebrations throughout the County Afternoon programming for families Local artistic minds support and design unique programming Main event Arena/Convention Center Development of a Signature Event Premise that celebrates the cultures and physical attributes of Broward County Natural continuation Celebrate what makes Broward special 13
Budget REVENUE Sponsorships $ 550,000 County Investment $ 550,000 Total Revenue $ 1,100,000 Expenses EXPENSES Staffing/Coordination Production - SAG $ 75,000 CVB Coordinator - in kind $ - Cultural Division Coordinator $ 50,000 Subtotal Staffing/Coordination $ 125,000 Production Production - SAG CVB Coordinator - in kind Cultural Division Coordinator In/Out Support Participatory Events In/Out Support $ 75,000 Artist Support /Grants $ 350,000 Subtotal Participatory Support $ 425,000 Marketing (CVB) Social Media $ 25,000 Advertising $ 150,000 Online $ 20,000 Graphics Design $ 25,000 Printing $ 80,000 Subtotal Marketing $ 300,000 Graphics Design Online Printing Advertising Social Media Artist Support /Grants Centennial Events Production $ 250,000 TOTAL EXPENSE $ 1,100,000 Surplus/Deficit $ - 14
Timeline The Time is Now Commission direction to proceed 60 day finalization Finalize timelines Oversight in place Finalize budgets Develop sponsorship packages Announcement of Centennial Plan September 2013 Execution begins Drive awareness to community scout locations Grant development Creation of the Centennial Planning Committee Broad based representation arts, business, cities, community, education Secure Sponsorships Centennial Year Begins 2014 JULY 2013 Centennial Celebrations 2015 Commission Directed to Proceed SEPTEMBER 2013 Announcement of Centennial Plan 2014 Centennial Year Begins 2015 CENTENNIAL CELEBRATIONS! 15
The Platform is Set Signature Event The platform is set for an annual celebration with a new creative edge Celebration of Broward s diverse assets through creative minds Local Creative team is engaged Engage the diverse opportunities in a unique way Creation of new visual and performing art pieces that reflect unique physical features and our diverse talent Commissioned Floating Sculptures 16
The Creativity Continues The platform for including the diverse creative assets of Broward County is set by the Centennial The Centennial will create the structure to celebrate Broward s uniqueness The evolution begins to raise the profile and awareness of what we have to offer Create an event that has tourism implications growth and profile is increased each year The Signature Event establishes Broward County with a unique new creative platform each year 17
Cultural Tourism Development The Centennial and Signature events further the development of cultural tourism CVB Cultural Division SAG collaborative effort Selling Cultural Experiences Current Event Development Comprehensive Events Calendar High Profile Cultural Opportunities 18
Broward County Centennial Celebration 2015 19