Sewer System Improvement Program Program Overview & Public Education Lily Madjus, Communications Manager, SSIP lmadjus@sfwater.org 415-554-3241 www.sfwater.org/ssip 1
AGENDA SSIP PROGRAM OVERVIEW PROGRAM SCHEDULE PROGRAM RATES IMPACT PUBLIC EDUCATION & OUTREACH GOALS AND STRATEGIES PAST OUTREACH EFFORTS IMPLEMENTATION 2
SSIP PROGRAM OVERVIEW RESOLVED, That the San Francisco Public Utilities Commission hereby endorses the Sewer System Improvement Program and hereby validates the Staff's project scope and phased implementation process to develop $6.9 billion of proposed sewer system capital improvement projects... August 28, 2012 Grey. System and Seismic Reliability and Redundancy Green. Innovative Stormwater Management Solutions Clean. Protecting our Bay & Pacific Ocean 3
SSIP PROGRAM SCHEDULE SSIP Capital Program Phase I Phase 2 Phase 3 Total Reliability & Operational Improvements $221 $309 $308 $838 Green Infrastructure $63 $169 $168 $400 Bayside Improvements $70 $1,173 - $1,243 Westside Improvements - $277 - $277 Collection System Total $354 $1,928 $476 $2,758 Biosolids Digester Facility Project $1,596 $371 - $1,967 Oceanside and NorthPoint Improvements Southeast Treatment Plant Improvements $297 $487 $304 $1,088 $340 $357 $103 $800 Treatment System Total $2,233 $1,215 $407 $3,855 City and Consultant Program Management $125 $152 $43 $320 TOTAL SSIP $2,712 $3,295 $926 $6,933 4
SSIP PROGRAM RATES IMPACT Average Monthly Bill (Single Family Residential) 5
AGENDA SSIP PROGRAM OVERVIEW PROGRAM IMPLEMENTATION RATES PROPOSAL PUBLIC EDUCATION & OUTREACH GOALS AND STRATEGIES PAST OUTREACH EFFORTS IMPLEMENTATION 6
Goal PUBLIC EDUCATION AND OUTREACH GOAL AND STRATEGIES To have informed, engaged, and empowered stakeholders and neighborhood partners during the whole lifecycle (planning, design, and construction) of the Sewer System Improvement Program (SSIP). 7
GOAL AND STRATEGIES Strategies 1. Engage stakeholders at their point of discovery. 2. Utilize community based participatory planning. 3. Leverage innovative communication tools. 4. Develop educational programs. 5. Utilize the SFPUC Community Benefits approach to build broad support for the SSIP. 8
PAST OUTREACH EFFORTS Telephone Survey City Under the City Community Road Shows 2005 2007 2009 2011 Sewer System Master Planning Sewer System Master Planning Effort Digester Task Force 9
CURRENT OUTREACH EFFORTS Fall 2011 - Present 30 Civic and Business Stakeholder Groups Community & Neighborhood Meetings 7 Sunday Streets events utilizing ipad Technology 5 Focus Groups Caption: Media promotion feature, San Francisco Sewers Risk Source: CBS San Francisco 10
WHAT THE PUBLIC IS SAYING Participants were unfamiliar with how San Francisco s Combined Sewer System functions. They were most concerned with the System s aging infrastructure, seismic safety and public health. Concerned about the cost of the SSIP and impact on community. Once SSIP was described, participants were generally supportive of it. SSIP Focus Groups & Field Surveys July 2012 11
STRATEGY 1: ENGAGE STAKEHOLDERS Engage stakeholders at their point of discovery. Wastewater Whirl Bike Tour November 2011 Displaying information and soliciting input at Sunday Street events 12
STRATEGY 2: COMMUNITY PLANNING Adopt community based participatory planning. Neighborhood Charrettes discuss green infrastructure possibilities Workshop participants discuss ideas after planning exercise. 13
STRATEGY 3: INNOVATIVE TOOLS Leverage innovative communication tools. Mobile Applications, Digital Ads, Yammer, and Google Analytics ipad devices used to gather Public Input at Neighborhood Places 14
STRATEGY 4: EDUCATION Develop educational program. Firefly: wind-activated art installation at SFPUC 525 Golden Gate Mobile educational exhibit 15
STRATEGY 5: COMMUNITY BENEFITS Utilize the SFPUC community benefits policy to build broad support for the SSIP. Workforce development Neighborhood improvements 16
PUBIC EDUCATION AND OUTREACH ACTIVITIES TO BE UNDERTAKEN Post-Validation Period (Winter 2012) Public Engagement Road shows Community Workshops Surveys Public forums Social Marketing Youth Education Partnerships Public Agencies Community Based Organizations Private/ Public Sponsorship Media Partnership Neighborhood Associations Channels Collateral Digital Media Advertising Social Media Out of Home Mobile 17
NEXT STEPS Public Outreach Timeline Aug - Dec 2012 Jan - Mar 2013 April - Jun 2013 Jul - Sep 2013 Oct - Dec 2013 SSIP Overall Outreach Rates Proposal Biosolids Digester Facilities Early Implementation Projects Central Bayside System Improvement Project Urban Watershed Assessment Outreach 18
SSIP Interns at Oceanside Plant July 23, 2012 Thank You! 19