FREE CITY UPDATE Leslie Milloy Program Implementation Update 4.27.17
Student Development Programs & Services Website Application at the Point of Registration Phone Line Outreach Efforts
Student Development Application
Administrative Support Information Technology Support and Enhancements Working with Student Development on implementation of Web4 Free City College application form that serves as the first interface with prospective student. Based upon eligibility as determined by the MOU, created business process with Banner to either award the payment of units or award educational grant/stipend. Payments of grant/stipend to be included in student financial aid disbursement process. Development of Argos reports for internal users within all departments as well as reports that will ultimately be used for billing and submission to the Oversight Committee.
Administrative Support Bursar and Accounts Receivable Ensuring that student accounts are properly reflected with the application of Free City College enrollment fee payments by City. Ensuring that appropriate Argos reports are developed to ensure that quarterly invoicing to the City is accurate and supported by sufficient detail. Development of Argos reports that will be provided to the City and Oversight Committee with sufficient detail to ensure the program requirements are being appropriately implemented and student success and achievement are monitored.
Marketing & Communications Stakeholders CITY & COUNTY STUDENTS New/ Continuing SFUSD LABOR SF RESIDENTS CCSF TRUSTEES
Marketing & Communications April Outreach Media (Examiner, Univision, network television news) Chancellor updates to Trustees and College Community Facebook, Twitter posts/reposts/retweets Community Events - Young Democrats, SFUSD HS Seniors ccsf.edu FAQs, flyers City-wide Open House (April 21)
Open House Flyer
Marketing & Communications Immediate - Phase I Communications Media Advisory (English, Chinese, Spanish) Stakeholder updates Earned media Board of Supervisors newsletters to SF residents Emails to city employees Road Shows with Trustees and elected officials - Chamber, GGBA, SPUR, Bay Area Council, Boys & Girls Clubs, SFUSD PTSAs CCSF staff email taglines and screen savers (proposed)
Marketing & Communications Immediate Phase I Event Marketing Internal FRISCO Day, Wok on the Wild Side, Fashion Show, Commencement, Working Adult Degree Information Sessions, athletic, art and music events External Cesar Chavez Holiday Festival, Admission Counselors Conference, Sunday Streets, Carnaval, SF Pride, Pistahan Filipino Festival (Student Development Outreach)
Marketing & Communications Immediate Phase I Advertising/Outdoor CCSF campus/center signage Building wraps (proposed) Ocean Campus electronic signage banners Streetlamp poles (proposed) Newspaper racks (proposed)
Marketing & Communications Immediate - Phase I Advertising (proposed) Cable television spots Radio spots Transit- Muni and BART stations, trains, buses Earned and paid print ads Chronicle, Examiner, Business Times, SF Weekly, neighborhood newspapers Flyers at libraries, bookstores, community boards Direct mail to targeted SF residents Social- Snapchat, Twitter, Instagram, Facebook ccsf.edu splash page, suggestion link, video testimonials
Marketing & Communications Immediate Phase I Partnership Marketing (proposed) SF Giants and SF Deltas Academy of Sciences, Zoo Presidio, Fort Mason SFMoMA, DeYoung, Legion of Honor MoAD, Contemporary Jewish Museum SEIU Call center telemarketing campaign On-location enrollment at Stonestown, Westfield, grocery stores Mobilize Friends of CCSF (elected officials, former trustees, alumni)
Timeline GO TIME MOU MOU DISCUSSIONS 4.28.17 BOARD OF TRUSTEES APPROVAL GO TIME SOFTWARE FINALIZE PROGRAM REQUIREMENTS COMPLETE BETA TESTING GO TIME REGISTRATION EXPAND FAQs COMPLETE TRAINING GO TIME
Timeline GO TIME MARKETING & COMMUNICATIONS FINALIZE MARKETING PLAN/BUDGET/ TIMELINE CREATE ASSETS NEGOTIATE BUYS PARTNERSHIPS GO TIME
FREE CITY POSTCARD
FREE CITY FALL 2017 SCHEDULE COVER Title here
FREE CITY Phase II MOU Software Registration Marketing Results Reporting Mobile App, Enhancements Streamline/Formalize Processes Research/Analytics/Promote