PAM GERASSIMIDES NASWA Asst. Executive Director and NLX Director
Items to Cover A. NLX Basics B. The NLX Six Services C. Impact of Jobseeker New Online Behavior and Trends
National Association of State Workforce Agencies Non-profit association, representing state workforce agencies Guiding Principles: Advance state role in the workforce system to ensure quality and consistency of service: 1. Further public understanding of system s core function finding stable employment for workers and meeting employer needs for workers; 2. Invest in staff training and professional development; 3. Increase awareness of the publicly-funded workforce system; 4. Lead in coordinating local, state, and federal roles.
DirectEmployers Association is a nonprofit HR consortium of leading global employers formed to improve labor market efficiency through the sharing of best practices, research and the development of technology. DirectEmployers Association s mission is to provide employers a costeffective employment network, improving labor market efficiency, and driving innovation within the market place.
650 member companies 17 board members 40,000.JOBS domains 573.JOBS Members LARGEST SEO Job Provider
What is the NLX? A partnership between NASWA & DirectEmployers Association. The mission of the National Labor Exchange (NLX) is to provide the nation s most efficient web-based labor exchange system, through a unique public private partnership, at no additional cost to state workforce agencies and their customers. The NLX directly connects workers and employers by providing job openings refreshed daily from corporate websites and state job banks. Job openings are delivered to well over 16 million job seekers through state job banks, government portals, and.jobs domains. In addition to job openings, the NLX offers state workforce agencies other valuable technology services such indexing, analytics,.jobs microsites and job bank hosting, at no cost. The NLX provides DirectEmployers members, as well as other smaller federal contractors, compliance with federal regulations.
NLX Basics Nightly DirectEmployers indexes corporate sites for job orders a total of 10,000+ employers. Refreshed jobs are shared with states daily. A single national site is not the focus rather it provides jobs to trusted partners; and directs jobseekers back to where the job originated. At no cost to state workforce agencies or their customers
Factors Leading to the Development of the NLX: Private Sector Three Factors: Increasing Costs and Declining Return on Investment of Commercial Job Banks Emergence of Applicant Tracking Systems (ATS): Reduce costs and promote efficient hiring processes A new front door HR uses to establish a consistent process to prevent conditions leading to systemic discrimination Need for multi-state employers to find a cost-effective way to achieve compliance, while leveraging investments in ATS DirectEmployers was established in 2001 by employers
Factors Leading to the Development of the NLX: Public Sector Began as a response to the U.S. Department of Labor s discontinuation of America s Job Bank (AJB). AJB was a national job bank maintained by USDOL, connecting jobseekers with job openings. In 2007, NASWA through a formal process endorses DirectEmployers service and state agencies begin to sign participation agreements. Allows the workforce development system to: Offer jobseekers quicker access to more jobs; Provide employers valuable recruitment and compliance services; Better facilitate priority of service; Collect better real-time demand data.
NLX Services Downloads and Uploads of Jobs Hosted Sites Indexing Business Service VEVRAA Compliance Analytics.Jobs Microsites
Downloads and Uploads: NLX by the Numbers DirectEmployers made available over 37 million jobs since March 2007 half of those were FCJL jobs. State job banks contributed another 10 million jobs. On average contains 1.5 mil jobs per day. In 2013 over 8 million jobs, and 340,000 employers using the system. 11
Downloads and Uploads Status 50 states, D.C. and Puerto Rico have signed participation agreements Email delivery of FCJL jobs to all 50 states plus D.C. and Puerto Rico Uploads (47 states) and downloads (41 states) have gone remarkably smoothly for participating states US.jobs Hosted State Job Banks Connecticut (www.ct.jobs) New York (www.ny.jobs) Nevada (www.nv.jobs) Puerto Rico (www.pr.jobs) Guam (www.gu.jobs)
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Any employer can have their job openings listed for free on US.jobs and all participating State Workforce Agencies via a process called free indexing. If an employer has job openings posted on their company s website, state staff can request DirectEmployers to index the company s website. Such job openings are included the file feed and distributed to US.jobs and participating state job banks.
State Workforce Agency Saves Time & Resources Value Added Service to Your Employer Customers Positively Affect Employment Outcomes Increase the Number Of Jobs in Your Job Bank Iowa increased jobs by 90% Arkansas increased jobs from 2,500 to over 13,000
Recruitment and Compliance Daily feeds to and from States Flexible Format Alleviates Multiple Feeds Daily Company Index Jobs Distributed to 10,000 Sites Feeds multiple government portals Free to all employers: online automated FCJL job delivery to state job banks Additional FCJL Posting Distribution for DirectEmployers Members via Daily Email Alerts to Local One-Stops and Vet Reps Includes 5-year Audit Trail Special Tools for State Workforce Agency Staff Advocacy and audit support; includes list of State Contacts for OFCCP open audit issues
To help facilitate audit questions around mandatory job listings: NASWA has collected and makes available to OFCCP auditors and staff a list of state workforce agency staff and contact information NASWA will regularly maintain such contact information OFCCP staff can access the list at www.naswa.org
DirectTraffic Analytics Multiple Report Breakdowns: Occupation Location Referrer Keyword Combination Business Intelligence metrics from: Direct SEO, over 3,000 syndication partners, plus.jobs Labor Market Information: Metrics, Metrics, Metrics
Non-member Career Sites Employer Applicant Tracking Systems indexed/scraped/wrapped every 24 hours Or Member Career Sites State Case Management System indexed/scraped/wrapped every 24 hours OFCCP 4212 COMPLIANCE REPORTING Feed of job listings provided to Federal Partners Feed of job listings provided to/from participating state job banks Job listings emailed to Wagner-Peyser funded One-Stop Career Centers in all 50 states, DC, Puerto Rico & Guam Not for OFCCP 4212 Compliance Not for OFCCP 4212 Compliance For OFCCP 4212 Compliance
Enhancing The Nation s Labor Exchange Understanding the FACTS: User Behavior Job Search Social Media Mobile More Relevant Traffic
Where do Job Seekers Look? owns 65-70% of the search engine market share Search Engine 76% Company.com Website 59% Use of Search Engines is on the rise while use of major job boards is on the decline. *Source Experian Hitwise Job Boards 23%
Job seekers today are different There are 338 million searches for the word jobs globally each month.
Organic Statistics FREE RESULTS 70% of the links search users click on are ORGANIC 70-80% of users ignore the paid ads, focusing on the ORGANIC RESULTS 75% of users never scroll past the first page of search results Source: Search Engine Journal
SEO Formula Links Age of Sites Trusted Sites SEO Formula Key words Traffic Content
Make the pages of your website discoverable by Google When SEO is done correctly, YOU become MAGNIFIED to the job seeker!
The Evolution of the Internet Think about the internet years ago Daily activity for email : 188 billion messages Twitter: 140 million tweets Facebook: 60 million updates Now relate this to where the internet is going!
Over 60% of the world s population owns a mobile device. That s 4+ BILLION! It is projected that in 2012, the number of mobile devices will outnumber the world s population. Mobile internet usage will overtake desktop internet usage within two years. Content not easily viewed on smartphones can have a negative impact on mobile SEO 80% of major US brands will be using mobile marketing Smartphone users are predicted to reach over 60 million Nearly 3 times more email accounts as there will be Facebook & Twitter accounts combined
Branded Search Branded Search JobCentral or Job Central 110,000 searches / month Monster.com 450,000 searches / month US Jobs 1,200,000 searches / month Brand to Behavior
1.1 Million Jobs 9,000 Companies Indexed Nightly Verified & Vetted Jobs No Duplicates Free of Scams
.JOBS 1. A new top lever website domain, that ends in.jobs 2. Thousands of.jobs sites have been built out not separate job banks, but pathways leading back to the same pool of jobs, the NLX. 3. They can include companyname.jobs, location.jobs, and occupation.jobs or a combination. 4. Sites are SEOed, social media integrated and mobile ready. 5. To enable states to take advantage of.jobs benefits, the NLX is offering state workforce agencies 10.jobs sites built around a state s job bank brand.
Conclusion NLX helps effectively facilitate the broader labor exchange fulfilling USDOL s mission of a good job for every American. A unique public private partnership -- combines the best features of public sector (trusted source and honest broker) and the private sector (nimbleness and innovation) Looking forward to working with stakeholders in providing 21st century employment services to our nation.
CONTACT INFO: Pam Gerassimides pgerassimides@naswa.org 202-434-8026 2012 The National Labor Exchange