CURRICULUM VITAE PERSONAL DETAILS Name : Dr. Zuraidah Sulaiman Nationality : Malaysian Correspondence : T08, Faculty of Management, Universiti Teknologi Malaysia (UTM), Address 81310 Skudai, Johor, Malaysia E-mail : zuraidahs@utm.my / zuraidah_sulaiman@yahoo.com Areas of Interest : Consumer Behaviour, Green Marketing, Market Research, Purchase Decision, Perceved Risk in Purchase, Technology in Business ACADEMIC QUALIFICATIONS 2014 : Ph.D. Discipline of Marketing, Business School University of Sydney, Australia 2006 : M.Sc. in Information Technology Faculty of Information Technology and Quantitative Sciences Universiti Teknologi MARA, Malaysia 2004 : Postgrad. Dip. in Data Communication, Networks and Distributed Systems Faculty of Engineering and Applied Sciences University College London, United Kingdom 2001 : Bachelor in Information Technology Faculty of Information Science and Technology Universiti Kebangsaan Malaysia AWARDS AND HONORS RECEIVED 2015 : Supervisor Award Marketing Symposium 2015, Faculty of Management For supervising undergraduates Final Year Project students leading to winning 1 Best Thesis Award and 1 Best Presenter Award 2014 : Supervisor Award Marketing Symposium 2014, Faculty of Management For supervising undergraduates Final Year Project students leading to winning 2 Best Thesis Awards and 1 Best Presenter Award 2010 : Higher Education Research Data Collection Award (HERDC) University of Sydney Business School For research publication output (conference proceeding category) 2009 : Postgraduate Research Support Scheme Award (PRSS) University of Sydney Business School Travel research grants for conf. presentation in ANZMAC 2009, Melbourne 2005 : Faculty Postgraduates Award (FPA) M.Sc. in Information Technology, Universiti Teknologi MARA (UiTM) Dean s List for semester July December 2005 2005 : Pegawai Tadbir dan Diplomatik (PTD), Jabatan Perkhidmatan Awam (Malaysian Administrative and Diplomatic Officer, Public Services Dept) Assessed and selected for the group of Malaysian government officers that leads to management and ambassadorial posts 2001 : Malaysia Book of Records (Millennium Edition) Most Outstanding Student Achievement Beijing 2000 Project The Longest Flag on The Great Wall of China 2000 : UKM Quality Day Award Best Student Project Overall: Beijing 2000 Page 1 of 7 (Last Updated: May 2016)
PROFESSIONAL MEMBERSHIPS May 2015 present : Member of SEEM Society of Engineering Education Malaysia (SEEM) March 2015 present : TRIZ Practitioner (Level 1) Theory of Inventive Problem Solving The International TRIZ Association (MATRIZ) 2014 May 2015 : Member of IEOM Society Industrial Engineering and Operations Management (IEOM) Society Aug 2005 : Member of IEEE Computer Society Aug 2007 IEEE Organization (Institute of Electrical & Electronics Engineers) WORKING EXPERIENCES January 2015 Present : Senior Lecturer, Universiti Teknologi Malaysia (UTM), Malaysia Department of Business Administration, Faculty of Management Sept 2007 : Lecturer, Universiti Teknologi Malaysia (UTM), Malaysia December 2014 Department of Business Administration, Faculty of Management Oct 2002 : Trainee Lecturer / Lecturer, Universiti Teknologi PETRONAS(UTP), Malaysia Aug 2007 Department of Computer and Information Sciences Faculty of Science and Information Technology June 2001 : IT & Administration Executive, HONDA Malaysia Sdn. Bhd. Sept 2002 Dept. of Pre-Delivery Inspection (PDI), General Management Division ADMINISTRATIVE EXPERIENCES August 2015 : Undergraduates Program Manager (Acting) October 2015 Faculty of Management, UTM Sept 2014 : Program Coordinator / Head present Bachelor of Management (Marketing) Program, UTM May 2014 : Head (Acting) Dec 2014 Panel of Marketing, Faculty of Management, UTM FACILITATION AND COACHING EXPERIENCES Dec 2015 : Facilitator for Mall Retail Audit 2015, KOMTAR JB City Centre (JBCC) Participants: Students of Faculty of Management, UTM Dec 2014 : Facilitator for Business Plan and Innovation Plan Modules Community Transformation via Social Entrepreneurship (CTSE) Workshop Participants: Students of Faculty of Management, UTM Oct 2012 : Facilitator Harvard Business School (HBS) Case Study Workshop Participants: 4 th year students of Fac. of Management, UTM July 2007 : Facilitator PETRONAS The Performing Eagle (TPE) Camp Participants: PETRONAS scholarship holders in UK, USA, Australia, NZ July 2006 : Facilitator PETRONAS Soaring The Eagle (STE) Camp Participants: PETRONAS scholarship holders bound for UK, USA, Australia and NZ (pre-departure program) Apr 2005, Dec 2005 : Facilitator and June 2006 EduCamp - PETRONAS Scholarship Student Selection Exercise Page 2 of 7 (Last Updated: May 2016)
OTHER EXPERIENCES INTERNATIONAL APPOINTMENTS / COMMITTEES July 2015 : Commitee / Track Chair (Project Management) March 2016 6th International Conference on Industrial Engineering and Operations Management (IEOM 2016), Kuala Lumpur, Malaysia May 2015 : Conference Session Chair (Business and Management) 2015 International Conference on Business, Management, Tourism and Hospitality (BIZMATOUR 2015), Melaka, Malaysia, 12 14 May 2015 Dec 2013 : International Committee Member 2nd International Conference on Education Reform and Management Innovation (ERMI 2013), Jeju Island, Korea, 27 28 December 2013 NATIONAL APPOINTMENTS / COMMITTEES October 2015 : Committee / Co-Organizer National Entrepreneurship Quiz Competition for Excellent Cluster Schools Organizer: Ministry of Education Malaysia (MOE) EDITORIAL BOARD Mar 2016 Present : Editor, Journal of Insurance and Financial Management Jan 2014 2016 : Editor, Jurnal Kemanusiaan REVIEWER October 2015 : 4th International Conference on Research and Innovation in Information Systems 2015 (ICRIIS '15) ARPN Journal of Engineering and Applied Sciences Indexed Journal (SCOPUS) June 2015 : International Symposium on Social Sc, Arts & Humanities (SYSSARM 2015) Advanced Science Letters Indexed conference proceedings (SCOPUS) Dec 2014 : International Conf. on Business, Management, Tourism & Hospitality Jan 2015 Advanced Science Letters Indexed conference proceedings (SCOPUS) INDUSTRIAL AND INTERNATIONAL LINKAGE Oct 2015 Oct 2016 : May 2015 May 2017 : Professional Expert Advisor for Market Research Grocermart Pte. Ltd., Singapore Committee Member Faculty-Industry Relations, Department of Business Administration Faculty of Management 1 June 2015 : Organizer Academic Visit from HAN University of Applied Science, The Netherlands to the Faculty of Management COMMUNITY ENGAGEMENT AND DEVELOPMENT November 2015 : Project Advisor UTM ElectRun 2015 for Johor Cerebral Palsy Association Participants: UTM students and the public Venue: UTM Skudai, Johor October 2015 : Deputy Director National Stroke Association of Malaysia (NASAM) Colour Walk Participants: Stroke survivors, UTM students and the public Venue: Taman Setia Tropika Town Park, Johor April 2015 : Deputy Director Community Engagement in Eco-Tourism Marketing Program Participants: Students of Faculty of Management and Village Community Venue: Kg. Sg. Melayu, Gelang Patah, Johor Bahru December 2014 : Champion Community Transformation via Social Entrepreneurship (CTSE) Program Participants: Students of Faculty of Management and Village Community Venue: Kg. Sg. Melayu, Gelang Patah, Johor Bahru Page 3 of 7 (Last Updated: May 2016)
STUDENT ENGAGEMENT AND DEVELOPMENT March 2016 : Judge, FBME Innovation Day, Fac. of Biosciences & Medical Eng., UTM December 2015 : Director, Mall Retail Audit 2015, KOMTAR JB City Centre (JBCC) December 2015 : Coordinator/Co-organizer, 9th UTM Innovation Competition, UTM Centre for Student Innovation (CSI) Oct 2015 : Judge, National Entrepreneurship Quiz Competition for Excellent Cluster Schools, Ministry of Education Malaysia (MOE) May 2015 : Judge, Ist Innovation Day, Faculty of Education, UTM May 2015 / Dec 2014 : Judge, Innovation Competition, UTM Centre for Student Innovation (CSI) June 2014 : Interviewer, How To Get Yourself Employed, Fac. of Management, UTM March 2008 present : Academic Advisor, Students of Bachelor of Management (Marketing) May 2008 Oct 2009 : Exco Recreation and Entertainment, Malaysian Postgraduate Students Association, New South Wales (MyPSA) May 2008 May 2011 : Member, Sydney University Muslim Students Association (SUMSA) October 2003 2004 : Member, University College London Malaysian Students Association INVITED SPEAKER May 2015 : Sharing Session with Visitors to UTM Centre of Students Innovation (CSI) Marketing Strategies for Innovative Products" Organizer: UTM Centre of Students Innovation (CSI) November 2015 : Faculty of Management Postgraduate Talk How To Find Your Research Gap and Good Research Objective" Organizer: Postgraduate Student Society (PGSS) and School of Postgraduate Studies (SPS), UTM RESEARCH ACTIVITIES Aug 2007 : The Psychographic and Demographic Segmentation of Malaysian Aug 2008 Population in Expenditure and Investment Pattern (External Grant) Grants Value: RM 320,000.00 Client: Tun Ismail Mohamed Ali Organization, Permodalan Nasional Berhad (PNB), Malaysia 1 Oct 2014 : The Community Impact of UTM as an Education Provider (Flagship RUG) 31 March 2016 Role: Project Leader Grants Value: RM 60,000.00 Vot Number: Q.J130000.2429.02G72 1 Apr 2013 : Market Study and Commercialisation of Cardio Devices: UTM-IJN 31 March 2014 Collaboration (Flagship RUG) Grants Value: RM 30,000.00 Vot Number: Q.J130000.2409.01G08 1 July 2014 : Instagram Hashtag Content Analysis: What Do They Say About Our Food? 30 June 2015 (Tier-1 RUG) Grants Value: RM 20,000.00 Vot Number: Q.J130000.2529.08H90 1 Apr 2014 : Exploring New Technical Approach of Total Quality Management (TQM) 31 Sept 2016 and Business Transformation Performance Model for Japanese and Non- (Active) Japanese Companies in Malaysia Automotive Industry (Tier-1 RUG) Grants Value: RM 55,000.00 Vot Number: Q.J130000.2529.05H85 1 Dec 2014 : The Influence of Enviropreneurship on Green Supply Chain Management 30 Nov 2015 Practices and Sustainability Performance (PAS RUG) Grants Value: RM 20,000.00 Vot Number: Q.J130000.2729.01K42 1 Sept 2015 : Environmental Collaboration for Green Supply Chain Management and 31 August 2016 Sustainability Performance in Malaysian Manufacturing Industry (Active) Grants Value: RM 20,000.00 Vot Number: Q.J130000.2629.11J26 Page 4 of 7 (Last Updated: May 2016)
COURSES TAUGHT Universiti Teknologi Malaysia (UTM) - Marketing Management (Master level) - E-Business (Master level) - Consumer Behaviour - Marketing Research - Green Marketing - Tourism Marketing - Marketing Information Systems II - Principles of Marketing - Entrepreneurship and Enterprise Development PUBLICATIONS Universiti Teknologi PETRONAS (UTP) - Computer Network Mgmt. & Security - Data Communications - Structured Programming in C - Operating Systems & UNIX Lab - Software Engineering - System Analysis & Design ISI IMPACT FACTOR JOURNAL 2011 1. Rohaizat Baharun, Abu Bakar Abdul Hamid, Ahmad Sharifuddin Shamsudin, Nor Zafir Md Salleh, Norzaidahwati Zaidin and Zuraidah Sulaiman (2011) Market Segmentation in Malaysia by Using Psychographic Dimensions for Unit Trust Products. African Journal of Business Management, Vol. 5(13), pp. 5040-5047. Impact Factor: 1.105, Q3 Journal INDEXED JOURNALS 2016 1. Thoo Ai Chin, Huam Hon Tat, Zuraidah Sulaiman, Choi Sang Long, Wee Sin Yi (2016) Revisit Supply Chain Management: Evolution, Definition and Benefits. Pertanika Journal of Social Sciences & Humanities (SCOPUS waiting for indexing) 2. Noor Aslinda Abu Seman, Norhayati Zakuan, Muhamad Zameri Mat Saman, Mohd Shoki Md Ariff, Zuraidah Sulaiman (2016) A Study on Green Supply Chain Management, Green Innovation and Environmental Performance among Malaysian Manufacturing Companies. International Journal of Applied Engineering Research (SCOPUS waiting for indexing) 3. Wee Sin Yi, Thoo Ai Chin, Zuraidah Sulaiman, Farrah Merlinda Muharam (2016) A Review of Supply Chain Collaboration Practices for Small and Medium-sized Manufacturers. Advanced Science, Engineering and Medicine (ASEM) (SCOPUS waiting for indexing) 4. Aimie Nadia Dedy, Norhayati Zakuan, Kamaruzzaman Abdul Rahim, Mohd Shoki Md Ariff, Zuraidah Sulaiman, Muhamad Zameri Mat Saman (2016) An Analysis of the Impact of Total Quality Management on Employee Performance in Malaysian Car Manufacturer Industry. Advanced Science, Engineering and Medicine (ASEM) (SCOPUS waiting for indexing) 5. Nurhidayah Mohd Salleh, Mohd Shoki Md Ariff, Norhayati Zakuan, Zuraidah Sulaiman, Muhamad Zameri Mat Saman (2016) Attitudinal Factors Affecting Viral Advertising Pass-On Behaviour among Facebook Members: An Empirical Study in Pizza Hut Restaurant Malaysia. Advanced Science, Engineering and Medicine (ASEM) (SCOPUS waiting for indexing) 6. Tan Shea Lee, Mohd Shoki Md Ariff, Norhayati Zakuan, Zuraidah Sulaiman, Muhamad Zameri Mat Saman (2016) Online Sellers Website Quality Influencing Online Buyers Purchase Intention. Advanced Science, Engineering and Medicine (ASEM) (SCOPUS waiting for indexing) 7. Ong Soo Ting, Mohd Shoki Md Ariff, Norhayati Zakuan, Zuraidah Sulaiman, Muhamad Zameri Mat Saman (2016) E-Service Quality, E-Satisfaction and E-Loyalty of Online Shoppers in Business to Consumer Market; Evidence form Malaysia. Advanced Science, Engineering and Medicine (ASEM) (SCOPUS waiting for indexing) 8. Roslin Abdul Rahim, Zuraidah Sulaiman, Thoo Ai Chin, Rohaizat Baharun, Farrah Merlinda Muharam (2016) Measuring E-WOM Review Adoption on Green Purchase Intention using Source Credibility Theory. Advanced Science Letter (SCOPUS waiting for indexing) 9. Yap Soon Jing, Zuraidah Sulaiman, Thoo Ai Chin, Norhayati Zakuan (2016) Measuring University as Education Provider to Community: Applying Theory-Based Impact Evaluation (TBIE) Approach. Advanced Science Letters (SCOPUS waiting for indexing) Page 5 of 7 (Last Updated: May 2016)
10. Thoo Ai Chin, Uthayabanu Govindasamy, Zuraidah Sulaiman, Huam Hon Tat (2016) A Review of Factors Affecting the Consumers Proneness to Buy 99-Ends Products. Advanced Science Letters (SCOPUS waiting for indexing) 2015 1. Roslin Abdul Rahim, Zuraidah Sulaiman, Thoo Ai Chin, Norzaidahwati Zaidin, Norhayati Zakuan (2015) E-WOM Review Adoption and Green Purchase Intention: The Application of Source Credibility Theory (SCT). Advanced Science Letters, Vol. 21, Issue 6, June 2015, pp. 2150 2154, ISSN: 19366612, DOI: 10.1166/asl.2015.6238 (SCOPUS) 2. Rasoul, Abu Bakar Abdul Hamid, Zuraidah Sulaiman (2015) Efficiency or Inefficiency of Customer Satisfaction as One of the Main Antecedents of Customer Loyalty in Tourism and Hospitality Industry. Advanced Science Letters, Vol. 21, Issue 6, June 2015, pp. 1842 1844, ISSN: 19366612, DOI: 10.1166/asl.2015.6133 (SCOPUS) 3. Thoo Ai Chin, Huam Hon Tat, Zuraidah Sulaiman, Siti Norfatin Liana Muhamad Zainon (2015) Green Supply Chain Management Practices and Sustainability Performance. Advanced Science Letters, Vol. 21, Issue 5, May 2015, pp. 1359-1362, ISSN: 19366612, DOI: 10.1166/asl.2015.6029 (SCOPUS) NON-INDEXED JOURNALS 2016 1. Septa Akbar Aulia, Inda Sukati, Zuraidah Sulaiman (2016) A Review: Customer Perceived Value and Its Dimension. Asian Journal of Social Sciences and Management Studies, Vol 3(2), pp. 150-162. ISSN: 2313-7401, DOI: 10.20448/journal.500/2016.3.2/500.2.150.162 2015 1. Rasoul Asgarpour, Abu Bakar A. Hamid, Zuraidah Sulaiman, Ali A. Asgari (2015) A Review on Customer Perceived Value and its Main Components with a Tourism and Hospitality Approach. Journal of Advanced Review on Scientific Research, Vol. 9(1), pp. 27-40. E-ISSN: 2289-7887 2. Rasoul Asgarpour, Abu Bakar A. Hamid, Zuraidah Sulaiman (2015) A Review on Customer Perceived Value and Its Main Components. Global Journal of Business Social Science Review, Vol. 1(2), pp. 632-640. E-ISSN: 2289-8506 2014 2. Adaviah Mas od, Noor Hazarina Hashim, Zuraidah Sulaiman, Zainab Khalifah (2014) The Moderating Role of Campaign Frequency On Plastic Shopping Bags Consumption. Science International, Vol. 26(4), pp. 1601-1604. ISSN: 1013-5316 2013 3. Goh Pin Siang and Zuraidah Sulaiman (2013) Sports Shoes Purchase Intention among Malaysian Volleyball Players vs. Non-Volleyball Players: A Conceptual Paper. International Journal of Organizational Leadership, Vol. 2(2), pp. 1-7. ISSN: 2345-6744 4. N. Muhd. NA Rahman, Zuraidah Sulaiman, A. Bakar A Hamid, Zainab Khalifah (2013) The Implementation of E-commerce Application in Bumiputera Small and Medium Enterprises (SMEs) in Malaysia. International Journal of Advances in Management and Economics, Vol. 2(2), pp. 101-110. ISSN: 2278-3369 2008 1. Zuraidah Sulaiman, Nor Laila Md. Noor, Narinderjit Singh, Suet Peng Yong (2008) Empirical Analysis on the Effectiveness of Digital Storytelling with Panoramic Images: An Adoption and Customization of Delone and McLean s Success Framework. Platform, Vol. 5 (2), July December 2008, Universiti Teknologi Petronas, ISSN: 1511-6794 Page 6 of 7 (Last Updated: May 2016)
INDEXED PROCEEDINGS 2015 1. Thoo Ai Chin, Huam Hon Tat, and Zuraidah Sulaiman (2015) Green Supply Chain Management, Environmental Collaboration and Sustainability Performance. Procedia CIRP, pp. 695-699 ISSN: 2212-8271, DOI: 10.1016/j.procir.2014.07.035 (SCOPUS) 2. Mariam Setapa, Norhayati Zakuan, Muhamad Zameri Mat Saman, Mohd Shoki Md Ariff, Norzaidahwati Zaidin, and Zuraidah Sulaiman (2015) The Impact of Enterprise Risk Management Practises on Malaysian Public Higher Educational Institution Performance: A Literature Review. Proceedings of The 5 th International Conference on Industrial Engineering and Operations Management, IEEE Xplore Digital Library, pp. 1-7. ISBN: 978-1-4799-6064-4. DOI: 10.1109/IEOM.2015.7093782 (SCOPUS) 2014 1. Sharon Lew and Zuraidah Sulaiman (2014) Consumer Purchase Intention toward Products Made in Malaysia vs. Made in China: A Conceptual Paper. Procedia Social and Behavioral Sciences, Vol. 130 (2014), pp. 37-45. ISSN: 1877-0428 (Web of Science/ELSEVIER ScienceDirect) 2. C.H. Ping, Norhayati Zakuan, Siti Zaleha Omain, Zuraidah Sulaiman, Muhamad Zameri Mat Saman, Mohd Shoki Md Ariff (2014) 'Development of Supply Chain Management Practices and Competitive Advantages in Manufacturing Industries: A Review. Applied Mechanics and Materials, Vol. 606, pp. 287-291, ISBN: 978-3-03835-183-2 (SCOPUS/Web of Science) 2013 1. Mohamad Hazwan Zaharudin, Zuraidah Sulaiman and Norhayati Zakuan (2013) Philanthropic Corporate Social Responsibility (CSR), Product Performance, and Emotion in Fuel Advertisement: A Research Agenda. Advances in Education Research, Vol. 44, pp. 303-308. ISBN: 978-1-61275-062-0 (Web of Science) 2. Muhammad Firdaus Abdul Talib and Zuraidah Sulaiman (2013) Taste or Label? A Conceptual Model on What Drives Malaysian Consumers Preferences towards Coffee. Advances in Education Research, Vol. 44, pp. 309-314. ISBN: 978-1-61275-062-0 (Web of Science) 3. Ashmal Hafiz Ahmad Suhaimi and Zuraidah Sulaiman (2013) A Conceptual Model on Boycott Intention among Malaysian Youths An Insight into McDonald s. Advances in Education Research, Vol. 44, pp. 315-320. ISBN: 978-1-61275-062-0 (Web of Science) 2008 1. Nazleeni Samiha Haron, Zuraidah Sulaiman, M. Hilmi Hassan (2008) Automated Network Inference Tool (ANFIT) A Two Layered Approach for Network Troubleshooting. Proceedings of the International MultiConference of Engineers and Computer Scientists 2008 Vol II (IMECS 2008), Hong Kong, 19-21 March, 2008. ISBN: 978-988-17012-1-3 (Web of Science) 2007 1. Sulaiman, Z., Md Noor, N., Singh, N. and Yong, S. (2007) 'Evaluating the Effectiveness of Digital Storytelling with Panoramic Images to Facilitate Experience Sharing', in, J. Jacko (Ed.) Human- Computer Interaction: HCI Intelligent Multimodal Interaction Environments, Lecturer Notes In Computer Science series, Springer-Verlag Berlin/Heidelberg, LNCS_4552, pp. 981-989, ISBN: 978-3- 540-73108-5. (SCOPUS/Web of Science) H-INDEX Google Scholar : 3 Scival UTM Experts : 1 Page 7 of 7 (Last Updated: May 2016)