DEVELOPMENT COMMITTEE OPEN MEETING Date: Location: Thursday, May 18, 2017, 12:00 p.m. Second Floor Committee Room, City Hall, Fredericton 1. Committee Membership Councillor John MacDermid, Chair Councillor Bruce Grandy, Vice-Chair Councillor Dan Keenan, Member Councillor Eric Megarity, Member Councillor Mark Peters, Member 2. Agenda 2.1 Ignite Fredericton - Results and Priorities PowerPoint Presentation by: Larry Shaw, CEO, Ignite Fredericton and Knowledge Park 2.2 Planning and Priorities Discussion Facilitated by: Councillor John MacDermid, Committee Chair
Ignite Fredericton Results and Priorities May 18, 2017 presentation to Development Committee 1
AGENDA 1. 2016 Results and ROI 1. 2016 Highlights 1. 2017 Initiatives and Priorities 1. Opportunities and Challenges 2
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Measuring Success - ROI $1 X = $33 of consumer spending 4
Infrastructure Strategic Initiatives Cybersecurity, Smart Grid, Innovation District 5
2016 Highlights Start Up Success 8 acceleration programs Start-UP Task Force 48 new start ups Awards - Start-Up Canada, Entrepreneurship for ALL Vision 2020 Key Achievements Defined investment attraction program Marketing and collateral development Task Force strategies Prioritized focus and initiatives Economic Impact - 737 jobs over 2 years Investment Attraction: 6 new companies over 2 years Strategic Initiatives Arts and culture Knowledge sector - cyber, SGIN, innovation district Knowledge Park expansion - cyber park, internet of things (IOT) Natural resources - balanced conversation Local Market Growth & Business Climate - Export Igniter, Business Retention and Expansion (BRE) 6
2017 Priorities Airport Expansion: critical for economic growth Population Growth: newcomer support, hiring international students, SUV Workforce/Skills Development & Youth Engagement Startups: Planet Hatch 2.0/Subway Investment Attraction: sector growth (i.e. Cyber) Local Market Growth & Business Climate Strategic Initiatives: task forces, Innovation District, Knowledge Park expansion Census Metropolitan Area (CMA) Designation: 7
Opportunities and Challenges Opportunities Urban Collaboration & Regional Partnerships Maximize our Key (differentiators) Strengths Integrated Regional Economy - tourism, microbrew, arts/culture Natural Resources - development, engineering, logistics Knowledge Sector Digital Product Development - research depth of UNB BioSciences - biofuels, food technologies Entrepreneurship: Planet Hatch 2.0/Subway, silver economy Challenges Global Economic Environment - United States impact Capital Infrastructure - Knowledge Park Expansion Population Growth & Talent Management - retention/skills Business Climate & Competitiveness - tax burden 8
Thank you! www.ignitefredericton.com @IgniteFredNB @PlanetHatch IgniteFredericton 9
Vision 2020 Community Report Card 2016 10
Strong Economic Development Ecosystem Ignite Fredericton, the catalyst community economic development agency and steward of Vision 2020, has evolved through the integration of operations with Planet Hatch & Knowledge Park. Through a fully integrated team, the results are an effective and accountable economic development model. Mission Fuelling Entrepreneurs for Economic Growth! Vision Startup (entrepreneur) Capital of Canada 1 11
Economic Development Catalyst Agency Export Readiness, Sector Expansion & Growth Investment Attraction Stakeholder Collaboration & Partnerships Population Growth (immigration, student retention, repatriation) Marketing, Communications & Promotions New Brunswick s Flagship Business Accelerator Startup Services (free/confidential business advice, programs/funding, business tools) Business Acceleration Programs (Start, Build, Launch) Coaching & Mentoring Services Community & Startup Events Collaboration Space New Brunswick s Only Technology & Research Park Clustering Environment for Knowledge-based Companies Digital Infrastructure Leasing & Facilities Operations The organization is led by: Larry Shaw, CEO Overall support for the organization is provided by: Wendy Gallant, Office Manager 12 2
The economic development ecosystem has also been further strengthened through strategic alignment and inter-governmental and agency partnerships. The co-location of partners has created a single point of contact to access entrepreneurial support and services. Entrepreneurial Hub at Knowledge Park Ignite Fredericton Knowledge Park Fredericton Chamber of Commerce Fredericton International Airport Business Fredericton North Downtown Fredericton City of Fredericton OpportunitiesNB Community Agencies Forum Knowledge Park CyberLaunch Academy Activator B4 Change Propel ICT JEDI ArtsLink Hive/BIMP/Succession Connect Planet Hatch Infrastructure 3 Urban Cities Digital Capital Regional Municipalities UNB NBCC ONB Feds/Aurp 13 3 4
Measuring Success: ROI City of Fredericton ROI: 318 new jobs = $377k returned in annual property taxes $1 investment in Ignite = $33 of consumer spending in the City $1 investment in Ignite = $0.74 returned in annual property taxes New Maryland ROI: 7 new jobs = $4,543 returned in annual property taxes $1 investment in Ignite = $1.14 returned in annual property taxes Oromocto ROI: 2 jobs = $1,472 returned in annual taxes $1 investment in Ignite = $2.17 of consumer spending in the town Based on a model developed through an independent review of startup companies (Planet Hatch accelerated and/or SEED loaned), the following annual economic impacts were generated in 2016 (48 new startups): $26.4 M/Y GDP $2.25 M/Y NB Tax $12.9 M/Y Consumption $284 K/Y Property Tax to Stakeholders (1M Utilities) 17 new homes 34k restaurant meals 48k movies 120 vehicles $3.1 M/Y [home & utilities] $1.1 M/Y [groceries/meals] $705 K/Y [recreation] $3.5 K/Y [transportation] 14 5
Report Card 2016 Entrepreneurial Support Start Grow Locate IGNITE FREDERICTON & PLANET HATCH 327 jobs 48 startups 2,935 coaching and mentoring hours $897K SEED portfolio 4 investment attraction Atlantic Canada MOUs/Strategic Partnerships Toronto, Ontario Chengdu, China DMZ AT WALNUT PASSPORT RYERSON ACCELERATOR Talent Attraction & Retention Immigration, hosting, aftercare retention, and repatriation Incubator and Accelerator Programs PROVINCIAL NOMINEE PROGRAM ON HOLD SINCE SEPT. 2013 51 counselling sessions 20 exploratory visits 27 SUV applications [7 in progress] 583 newcomers LAUNCH Infrastructure Diversification Clustering Strategic solutions KNOWLEDGE PARK For every Companies from $1 Knowledge Park occupy $50M invested, Knowledge Park 75K sqft knowledge-based generates Fredericton commercial asset infrastructure market demand $2.10 in property tax 40 companies 800+ direct jobs $491K NOI 2016 $145M GDP impact 82% employees with degree or diploma 49% are UNB educated 2016 Major Event Highlights KIRA & Innovation Week Vision 2020 Biannual Summit Startup Canada Atlantic Region Awards Progress Media Top 101 Choose Fredericton Student/Business Mixer Global Entrepreneurship Week LIPF Strategy Launch Strategic Initiatives Natural Resources Taskforce Startup Network Taskforce Arts and Culture Startup Community of Canada 2016 Startup Canada Top Collaborative City-Wide Effort Promoting Entrepreneurship in a Mid-Sized City EForAll Summit 2016 Most Cost-competitive City for Business in Canada and the U.S. KPMG 2016 report Best Oil & Gas Community Development Group Global Energy News 2016 15 6 7 Awards
Attracting & Retaining Talent (Population Growth) Staff Unit: Julia Ramirez, Population Growth Specialist Adriana Rivas (student), LIPF Assistant Ben Palmer (student), Choose Fredericton Assistant Population Growth efforts are focussed on: Immigration: Attraction: Host, follow-up, intercept and refer during settlement process. Retention: Newcomer integration and aftercare (below). Student Retention: Choose Fredericton (below). Repatriation: Liaising with GNB on targeted missions and efforts. Workforce Retention: Attract/retain skilled professionals & retirees. Refugees: Liaising with the Multicultural Association with respect to settlement and workforce readiness. Startup Visa Planet Hatch is the only New Brunswick accelerator to offer Canada s new federal Startup Visa Program directed at attracting and retaining international student entrepreneurial talent. In 2016, there were 27 applications, of which 7 are in the due diligence process. Local Immigration Partnership of Fredericton (LIPF) As catalyst of the LIPF, activities have included securing funding through IRCC, strategy development/ implementation, LIPF Council establishment, two community sessions including official launch and call for action. Current efforts are focussed on the following working groups: Basic Needs Welcoming Communities and Awareness Education and Employment Choose Fredericton is a student/talent retention initiative. In 2016, Choose Fredericton hosted a student/business mixer with 270 attendees. Activities have included: updating graphics, website, and the communications plan. 8 16
Staff Unit: Adam Peabody, Investment Attraction & Growth Specialist Entrepreneurial Support Business Growth & Investment Attraction Business Growth In addition to business counselling provided to companies in expansion mode, Ignite launched a new export acceleration program in September 2016 to help export ready companies develop their market entry strategy. The program is being piloted in partnership with UNB s IBEC, with the first cohort of companies comprising: Red Rover Brewing Ginger Design SimpTek Mayday Group Marrs Sweet Syrup Unforgotten Metal Art Investment Attraction During 2015/2016, Ignite developed an FDI strategy and tool-kit focused on the growth potential of four sectors as outlined in the Sector Profiles for: Biotechnology Engineering ICT Natural Resources 2016 investment attraction efforts included four wins. Combined, these wins have created the following results: +16 JOBS CREATED +19 PROJECTED JOBS FOR 2017 17 9
Entrepreneurial Support Startups Staff Unit: Karen Murdock, Chief Program Officer Lisa Kinney, Entrepreneurial Services Coordinator Mike Mazerolle, Business Development Specialist As New Brunswick s flagship business incubator and accelerator, Planet Hatch ran over 76 programs and events for startups, and over 44 community events during 2016. In addition to the full suite of startup services, including business counselling, mentorship, networking, incubation/acceleration programs, and coaching, major strategic partnerships and programs include: Propel ICT: early stage accelerator for ICT sector B4Change: social enterprise accelerator JEDI: aboriginal economic development program ArtsLink: arts accelerator CyberLaunch Academy: introducing children to coding and computer science Hive/Business Immigrant Mentorship Program: incubator for new Canadians Activator: UNB student startup leadership program Passport: Planet Hatch has partnered with ConnexionWorks in Saint John to manifest the Atlantic Canada Entrepreneurial Services Passport, a partnership among entrepreneurial service providers in the Atlantic region. MOUs/Strategic Partnerships: UNB Faculty of Business Walnut Accelerator in Chengdu, China DMZ at Ryerson in Toronto The Ville SimpTek Technologies 10 18
CONNECT Creating a cohesive startup ecosystem. COLLABORATE Strategic alignment among stakeholders identifying opportunities for collaboration and avoiding duplication. COMMUNICATE Through information sharing. Ignite Fredericton/Planet Hatch led the formation of this taskforce, which is comprised of over 20 strategically aligned entrepreneurial organizations. Activities are focused on strategic events, a shared calendar system, and mapping of entrepreneurial services, based on the phases of a business, available in the ecosystem: The Subway 19 11
Strategic Initiatives Ignite has formed a number of task forces, developed strategic initiatives, and formed partnerships to drive priority sector growth. Some highlights include: Arts & Culture Current arts and culture initiatives led by Ignite Fredericton and Planet Hatch include: Established Artrepreneur-in- Residence program. Member of Culture Connect, Fredericton Arts Alliance, and Makerspace Advisory Committee. Development of a cultural hub in Knowledge Park. Partnership with ArtsLink NB to bring a permanent arts and culture business accelerator for emerging artists (Catapult) to Planet Hatch. Promotion across marketing channels. Craft Alcohol Producers Ignite Fredericton has been advocating on behalf of the craft alcohol producers sector with respect to updating policies and regulations. In Canada, craft alcohol has evolved from a basement hobby to a new, highly technical industry impacting multiple sectors from agriculture, manufacturing, transportation and tourism. Although the craft industry did not emerge in New Brunswick until the 1990 s with early trailblazers like Sean Dunbar of Picaroons; today, Fredericton alone is home to a growing cluster of craft beer, craft cider, wine and mead producers. The industry currently generates a direct economic impact of $8.3 million annually, which is projected to grow, with policy and regulation reform, to $42 million in five years and $144.5 million in ten years. Natural Resource Development Ignite Fredericton formed this taskforce to maximize economic opportunities with respect to near-term, responsible natural resource development. Specifically, the taskforce focuses on: Connecting local businesses with supply chain and procurement opportunities. Skilling up for jobs and creating specialized, expert world-wide talent within our region. Facilitating a clustering environment to attract FDI and spur growth of new start-ups. Natural resource sub-committee work continues for: Communications & Advocacy: Developed comprehensive communications plan, which includes an enhanced web portal, strategic social media engagement of stakeholders, and proactive advocacy efforts. Business Development: Leveraging project supply chain opportunities for the benefit of the community, as well as attracting new companies and expertise to the region. Long-term, we could envision a new building in Knowledge Park with a natural resource focus. Policy: Influencing policy with respect to resource development, i.e. a harmonized EIA process. Workforce Readiness: Via task force representation on the provincial workforce readiness initiative. Business Stage/Life Cycle [i] Broad Industry Representation [c] Business Retention & Expansion Survey The purpose of the survey was to garner business intelligence with respect to growth opportunities and challenges in the Fredericton Region. The project was split into two phases: online (118 responses); and face-to-face, in-depth interviews (50 companies). The final report was completed, and highlights published. Ignite also designed and produced a postcard sent to all companies as a thank you and follow-up. Decline/Succession Planning (2%) 20 12 in-person = [i]; combined = [c] 13 Mature Startup 18% 35% 45% Growth 23% Manufacturing 19% Information Technology 14% 9% 8% 8% 6% 6% 4% 4% 4% 4% 23% Business/Professional Services Other Environmental Industries Health Energy Engineering Agriculture & Food Processing Retail Natural Resources: Forestry, Mining, Oil Bio & Life Sciences/R&D Education and Training
Infrastructure Staff Unit: Wade Harrington, Accounting & Operations Michelle Hull, Administrative Assistant Knowledge Park, Atlantic Canada s largest technology and research park, is a clustering environment for knowledge-based companies. The park is home to more than 37 companies and over 800 employees generating an annual GDP impact of $145 million. Knowledge Park is located within the heart of the Innovation District which is a two kilometre radius encompassing over 60 R&D organizations including the University of New Brunswick, which outputs over 75% of the province s university-related research. Through Ignite and Knowledge Park, we are continuing to leverage Innovation District assets in terms of the Digital Product Development Living Lab, by positioning Fredericton as an ideal development and testing ground for a much wider array of gamechanging technologies and services. Cybersecurity In 2016, Knowledge Park proposed phase three of its planned expansion in order to meet the demand of the growing cybersecurity sector. The expansion would include 20 additional acres as a dedicated cybersecurity zone, controlled access, and a security perimeter. This initiative leverages UNB s Canadian Institute for Cybersecurity and the efforts of Opportunities NB s CyberNB to put Fredericton in a national leadership position re: cybersecurity. 14 21
Innovation District: 60+ R&D organizations within a 2km radius Fredericton s Product Development Living Lab Multi-sector product development opportunities Innovative companies whose success depends on keeping ahead of the curve in product development see the value and opportunities in Fredericton and its Living Lab Product Development ecosystem which includes: In-market global leadership in diverse sectors High value, world leading research expertise An innovative and entrepreneurial culture A deep talent pool Advanced digital infrastructure A right-sized market testing arena that s readily accessible A repeatable and scalable experience Turn on a dime access to decision makers and stakeholders Digital Product Development Living Lab Fredericton, with its world-leading digital infrastructure and R&D capacity, has become an ideal user-centred development and validation market for a wide array of game-changing technologies and services. From smart grid energy products to cyber security software, Fredericton leverages its small city nimbleness and its globally competitive intellectual and digital assets to provide the perfect environment for digital innovation. We can talk to innovators in the marketplace, to leaders at the university, we can talk to leaders of the utility, the provincial and municipal governments. And we can do it all in one day. Richard Wunderlich, Siemens Canada ignitefredericton.com (506) 444-4686 info@ignitefredericton.com 22 15
Marketing & Communications Staff Unit: Laurie Guthrie, Division Manager & Economic Development Specialist Tahlia Ferlatte, Marketing & Communications Coordinator Anna Schneider, Business Intelligence Coordinator Following the rebranding of Ignite Fredericton, and development of various collateral and tools, the marketing division of Ignite Fredericton / Planet Hatch / Knowledge Park has focussed on the integration and building of three brands, leveraging the city s recognition as the Startup Capital of Canada. Digital Dashboard The social media plan for the three brands includes an analytic framework and management of 10 consistent social media channels (with an additional four channels for various events) plus the websites with the following results: KPI Target: 75% Actual: +100% +116% TWITTER Social Media +98% FACEBOOK +81.75% LINKEDIN 25% VISITOR TRAFFIC Website 50% PAGE NAVIGATION 45 MENTIONS 36 MEDIA RELEASES/ ADVISORIES Earned Media 9 BLOGS 4 OP-EDS 13 DAILY GLEANER COLUMNS Advertising Plan Entailing digital, traditional, outdoor-buses & shelters, radio. Promotional Videos ignitefredericton.com/videos-andpublications (in five languages). Monthly Newsletters ignitefredericton.com/newsletters/all / Planet Hatch at goo.gl/bfszao. 16 Business Profile Series ignitefredericton.com/business-profiles/ all (celebrating and profiling local businesses/clients). Blog Highlighting efforts under various service pillars. Newcomers Guide Available in English, French, and 23 Arabic.
FDI Tool-kit: Launched tool-kit on June 8 including: investment attraction website (search engine optimized, responsive), detailed sector profiles, community profile, slide deck, Siemens Product Living Lab written and video case study, Digital Product Development Living Lab profile sheet, Innovation District aerial tour. Knowledge Park Website & Brochure: In order to eliminate redundancy, the KP website was integrated within the Ignite website creating a landing page and quick links, as well as a brochure produced. Awards/Recognitions: Startup Canada Award: Fredericton earned top spot for the national Startup Community of the Year by Startup Canada, as well, 4 of 11 awards in Atlantic Canada (4 of 16 nationally). EforAll: The Fredericton Startup Network, spearheaded by Ignite Fredericton, received an award for Top Collaborative City-Wide Effort Promoting Entrepreneurship in a Mid-Sized City. KPMG s Competitive Alternatives 2016/17: Fredericton placed top spot in the Canada/U.S. rankings for most cost-competitive business location. Global Energy News 2016 Best Oil & Gas Community Development Group Award (UK): Awarded to Ignite Communication Plans: Development and implementation of marketing/communications plans for: Natural Resource Development Task Force Startup Task Force Choose Fredericton 2016 New Brunswick Innovation Week Export Igniter Arts & Culture (promoting entrepreneurship) Mar 31st Official LIPF Launch Attendees: 93 May 3-5th Innovation Week Attendees: 200+ June 8th Vision 2020 Progress Report Summit Attendees: 206 Sept 13th Startup Canada Regional Awards Attendees: 252 Sept 14th Progress Media Top 101 Attendees: 130 Event Management Excluding the multitude of Planet Hatch events supported by Marketing & Communications, 1,801 people attended the following internally managed and organized events: Sept 29th Choose Fredericton Attendees: 270 Nov 14-20th Global Entrepreneurship Week Nov 14th LIPF Strategy Launch Attendees: 90 Nov 29th Population Growth Career Fair Exhibitors: 50+ Attendees: 400 job seekers. Dec 8th Holiday Social/Simptek Award Attendees: 160 24 17
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2016 Advocacy Customized immigration solution for Atlantic Canada Trans Canada East Pipeline Sisson mine: Canadian Environmental Assessment Agency Canadian Institute for Cybersecurity ArtsNB re: funding cut Community Forests International Rural Innovation Campus initiative Fredericton International Airport expansion NBCC Living Lab for Early-stage Digital Product & Service Development PDC application to Canada 150 Fund Host city of CIOCAN 2017 Conference Craft alcohol producers Provincial innovation agenda 2017 Priorities Airport Expansion / National Airport System (NAS) Restriction Population Growth: newcomer support, equitable provincial immigration caps, ability to hire international students under federal summer student program, promotion of Startup Visa Program (SUV) Entrepreneurial Services Delivery Model-Subway Export Igniter (accelerator) Cybersecurity Initiative Investment Attraction Lifestyle & Business Climate: arts, culture & wellness Future Workforce Development / Youth Engagement Innovation District & Digital Product Development Living Lab Census Metropolitan Area (CMA) designation 40 Crowther Lane, Suite 100, Knowledge Park, Fredericton, NB, E3C 0J1 506.444.4686 info@ignitefredericton.com www.ignitefredericton.com 26