ENTREPRENEURSHIP AND INNOVATION JANUARY 2017
WHY? The attention paid to entrepreneurship in the last decade is constantly increasing, due to the impact of entrepreneurship in economic growth and social development, especially in Latin American countries. Peru, a country full of diverse cultures and natural resources, has a very unique entrepreneurship ecosystem, which has proved to be an important player in the steady growth of its economy. Through this experience you will be able to understand the characteristics of entrepreneurship in different settings and from different perspectives: formal informal, by necessity by opportunity; entrepreneurs business men; urban rural; local global. Since entrepreneurship cannot be entirely taught in the classroom, the program combines classes with company and cultural visits. Emprende UP is the Center for Entrepreneurship at Universidad del Pacífico, a private university founded in 1962. Its mission is to promote entrepreneurship and the emergence of new business initiatives, articulate networks of contacts and spread business opportunities for a better world. Because the ventures must be replicable, scalable and with high impact, innovation is the essence of the entrepreneurial process at Pacifico. Innovation Lab UP is a space to develop, spread and promote an innovative culture in a multidisciplinary and interdisciplinary way, through the creation and facilitation of various activities in order to generate interaction and coordination in the innovation environment in Peru. 1
ACADEMIC CONTENT The Entrepreneurship and Innovation Summer Camp is a two-week program organized in: 20 hours of classes and workshops 25 hours of company and cultural visits 3 ECTS Issuance of a completion certificate 2
HOW IS THIS DONE? You will examine what innovation means from an entrepreneur s perspective. You will meet innovative entrepreneurs through scheduled business visits. You will visit 2 companies and 2 clusters having the opportunity to exchange views and perceptions on business concepts with the entrepreneurs / company managers. To understand innovation s invaluable role in contributing to the success of entrepreneurial activities you need to understand the importance of adaptation. Learn way the best to explore and even exploit an opportunity that presents itself. ASSESSMENT AND RESULTS Identify a problem, discover a business opportunity and present a business model canvas. RESULTS A completion certificate is issued on the last day of the course. 3
LIFE IN LIMA Lima is the capital and the largest city of Peru. Located in the central coastal part of the country, overlooking the Pacific Ocean, was founded in 1535. Is the only capital city in the region located on the ocean-side, therefore, its importance in the international trade. With a population of almost 10 million, Lima is the most populous metropolitan area of Peru. It is an ethnic melting pot, featuring pre-hispanic, colonial and modern elements. The metropolis is also surrounded by every aspect of Nature: the sea, islands, mountains, desert and plantlife. The City of Kings is famous for its Spanish Colonial architecture, extraordinary museums and cuisine. Lima is internationally recognized as the Gastronomic Capital of the Americas, and its cuisine is considered among the most diverse and exquisite in the world on par with French cuisine. Museums with great works of art, archaeological sites, beaches, the boardwalk, valleys, natural reserves, the nightlife, the thrill of adventure sports and the exquisite cuisine gives Peru s capital an authentic personality and makes tourism in Lima a unique experience in the country. 4
COSTS Programme fees Standard fees: US$ 800 Students registered at a partner university: US$ 750 This includes tuition fees, cultural visits, and the award of a completion certificate. Accommodation fees The University doesn t have accommodation on campus. We made arrangements with a nearby hotel to obtain a special group rate of US$ 850 + taxes for a 14-night stay on a double occupancy room. This special rate includes breakfast and Wi-Fi. CONTACT International Relations Office E-mail: ori@up.edu.pe