Casa Pacifica Giving Tuesday Challenge Toolkit Participant Guide
Welcome to Casa Pacifica s Giving Tuesday Challenge! GIVING TUESDAY CHALLENGE Thank you so much for joining Casa Pacifica s Giving Tuesday team! We appreciate the time and effort you re giving to help us provide the kids at Casa Pacifica with basic needs essentials like shelter, clothing, and hygiene products, and opportunities to participate in activities that should be a part of every childhood. Our Giving Tuesday Challenge fundraising goal is $10,000 even small donations can make such a big difference for one child! Just $10 can buy one child six new pairs of socks, or $15 can buy them a movie outing! Giving Tuesday, celebrated this year on November 28th, is a time for us all to embrace the spirit of giving by sharing what we can with the people and causes who need it. Coming on the heels of the retail spree that is Black Friday and Cyber Monday, Giving Tuesday is an opportunity to give back. At Casa Pacifica, we are rallying our supporters for our first full-scale Giving Tuesday campaign and we would greatly appreciate your support. Even if you don t have money to give, your support on social media will help exponentially. As a participant of our Giving Tuesday Challenge, we count on you to raise funds and are here to help you every step of the way! In this toolkit, you ll find examples for social media posts, the UNselfie template, directions for signing up, logos to use and more! We ve tried to make this as easy for you as possible, so feel free to copy and paste and ask plenty of questions! Please contact Karisa Lim at klim@casapacifica.org or (805)366-4021 with any questions about the Giving Tuesday campaign. Thank you again for your invaluable help! The Casa Pacifica Giving Tuesday Team
What You ll Find in This Guide About Casa Pacifica Centers for Children & Families Let s Get Started! Fundraising Checklist Social Media Messaging What is an Unselfie? Matching Gifts Contact
About Casa Pacifica Centers for Children & Families We meet kids and families at the most challenging times of their lives and help them overcome some of life s most difficult circumstances abuse and neglect, complex emotional and behavioral issues, and family crises. We restore hope, help children find joy in daily living, and improve families chances at making a better life for themselves. Casa Pacifica is committed to children unconditionally over time and through all of life s ups and downs. Headquartered on a rural 24-acre campus five miles from the Pacific Ocean, Casa Pacifica serves abused and neglected children and adolescents, and those with severe emotional, social, behavioral, and mental health challenges. Our primary service area includes: Ventura and Santa Barbara Counties, though children and youth from throughout California are placed in our care. CASA PACIFICA QUICK FACTS One Child Every Two Hours Every two hours, a child is admitted into one of our programs. 18 Essential Programs We operate 18 nationally accredited programs, all with a goal of keeping children and families together and thriving. CASA PACIFICA S IMPACT 4,000 Children Each Year Each year, we admit more than 4,000 children into one of our 18 programs on campus and in the community the equivalent of one child out of every school classroom in Ventura and Santa Barbara counties. Remarkable Success Rate More than 80% of the children and youth we serve meet their treatment goals, and 92% of families who have participated in our services would recommend Casa Pacifica to others.
Let s Get Started, Champions! Follow these tips to get an early start, keep the momentum up, and exceed your goals. There s even a calendar to keep you on track! FUNDRAISING TIPS Set a Goal! Encourage team members to set a goal of raising a minimum of $100, which will go towards providing expert highquality care, and treatment to Casa Pacifica s children and teens with significant emotional and behavioral challenges. Follow these easy steps to reach your goal! 1. Make a personal donation $10 2. Ask 2 family members to match your donation $20 3. Ask 3 friends on Facebook to donate $10 $30 4. Ask 3 friends to donate $10 $30 5. Ask 1 co-worker to donate $10 $10 Total $100 Get a friendly competition going among your Heroes and Guardians. Start up a friendly competition between you and your other Champion friends! Who can recruit the most participants?! Who has the most donors? Make it social! Spread the word of your new Giving Tuesday Challenge on all your social medias! See messaging ideas below! Matching Gifts can double your funds raised! Many companies have programs that will match employee donations. Contact your Human Resource Department to find out if your company has a Matching Gift Program and how it works. Every penny counts! Get a big jar, place it on your desk at work and ask everyone to drop in their spare change. Watch it add up! Once totaled, make an online donation for that amount so it will be added to your total right away!
Fundraising Checklist WEEK 1 Set your fundraising at a suggested minimum $100 goal. Build your personal Crowdrise webpage - include photos and why you are raising funds for the Giving Tuesday Challenge! Get social as you recruit Heroes and Guardians! Share the link to your fundraising page on Facebook, Twitter, and LinkedIn. WEEKS 2-4 Send donation requests to all the contacts in your address book. Ask all donors if their company offers matching gifts. WEEKS 5-6 Follow up with individuals who have expressed interest! Give status updates of funds raised towards your goal. Remember to thank individuals who have already donated to the campaign. Post thank you texts and logos on your Heroes and Guardians social media pages! WEEKS 7-8 Send a personal thank you note or email to each of your Heroes or Guardians that donated to your campaign. Announce your results! Heroes = donors who contributed $1 to $99 to your campaign. Guardians = donors who contributed $100 or more to your campaign.
Directions for How to Sign Up to Donate and Promote Thank you for signing up to be a Casa Pacifica Giving Tuesday Champion! We are so happy to have you on our fundraising team! Follow the instructions below to create your own Crowdrise page. 1. Using either Safari, Chrome or Firefox browser (not Internet Explorer) login at: https://www.crowdrise.com/o/en/team/casa-pacifica-giving-tuesday/casapacifica1 2. Click on the Join the Team & Create Your Own Fundraiser tab: 3. Sign up through your Facebook or create an account with your favorite email address:
4. You ll then be prompted to Join the Team. Proceed to click on the orange button: 5. You are now automatically added to Casa Pacifica s Giving Tuesday Challenge Team!
6. Select the Donate Now button to make a donation: 7. Click on the three dashes to select additional choices for your account: And that s it! You are now a Casa Pacifica Champion! Thank you for supporting our challenge!
Social Media Messaging Social media provides you with a quick and easy way to broadcast your participation in Giving Tuesday Challenge to your entire network. Use our sample posts, logos and profile frames to help make your fundraising even easier! GENERAL BEST PRACTICES Always include a link back to your personal page. Switch it up! Use photos in addition to text. Thank your donors publicly on their social media pages or by tagging them. Keep your networks updated on your progress. Make sure that your tweets don t exceed 140 characters (Helpful hints: use the & sign and shorten your URL using https://bitly.com. When Tweeting, use the hashtag for your campaign #IGaveToCasaPacifica and tag @CasaPacifica! SAMPLE TWEETS I m kicking off my Giving Tuesday Challenge fundraising efforts for @CasaPacifica. Their #GivingTuesday goal is to raise $10,000. Just $10 can buy one child a new shirt, or $15 can buy them a movie outing! Support me as I strive to raise $XXX. I m excited to be participating in #CPGivingTuesdayChallenge and I could use YOUR help. Please contribute to my fundraising efforts. I m working hard to reach my fundraising goal of $XXX for Casa Pacifica s Giving Tuesday Challenge. Donate today and help me reach my goal! #IGaveToCasaPacifica FRAME YOUR FACEBOOK PROFILE Add Casa Pacifica s Giving Tuesday Challenge logo frame to your profile picture! 1. Go to Facebook and login. Click on: www.facebook.com/profilepicframes 2. In the search field type Casa Pacifica and our profile frames will load. 3. Select from our Giving Tuesday Challenge frames then frame your profile pic!
SAMPLE FACEBOOK POSTS Your very first post! Post on your social media accounts to raise awareness and to define Giving Tuesday: I ve joined the #GivingTuesday movement and I m supporting Casa Pacifica! On November 28th, we celebrate Giving Tuesday, which comes on the heels of the retail spree that is Black Friday and Cyber Monday. It is a time for us all to embrace the spirit of giving by sharing what we can with the people and causes who need it most. Stay tuned for ways you can help Casa Pacifica reach their Giving Tuesday goal! Celebrating a birthday in November? Donate your birthday and ask friends and family to give to Casa Pacifica instead of getting you gifts this year: In honor of #GivingTuesday and my upcoming birthday, I ve decided to go giftless and support the children of Casa Pacifica. Their #GivingTuesday goal is to raise $10,000. Did you know that even a small donation of $10 can buy six pairs of new socks for a child? Or a donation of $15 can buy them a fun movie outing. Please consider helping the children by donating in honor of my birthday. #gogiftless #IGaveToCasaPacifica Turn Spare Change into Real Change Perfect for those uncomfortable asking for large amounts, even small amounts can make a big difference! The average person has about one dollar in loose change every day, so imagine what we can do with a month s worth of spare change. This month, in honor of #GivingTuesday, drop off your jars of change at Casa Pacifica and watch them convert it into real change in a child s life. #donatechangegivehope #IGaveToCasaPacifica Buy Me a Drink! Another great small ask! Who doesn t occasionally go out for coffee or a glass of wine? Ask friends and family to donate the cost of one drink and tag another five friends to do the same. Your small ask of five people can turn into a long chain of small asks which can add up to a large amount! Do you get a coffee on the way to work? A soda with lunch? A cocktail at happy hour? Help us provide hope and help for children and their families on #GivingTuesday by donating the cost of one of your drinks to Casa Pacifica. Challenge and tag your fellow coffee addicts, co-workers, and friends to donate a drink as well! Even $10 can buy a child a new toothbrush and toothpaste! Every drink helps! #donateonetagfive #IGaveToCasaPacifica I Donated, Will You? You ve decided to donate yay! Challenge your friends to do the same in any amount they can. Even if they can t donate, they can still challenge their friends and help spread the word! I joined the international movement of giving back, known as #GivingTuesday. #IGaveToCasaPacifica to help them reach their Giving Tuesday goal of $10,000. Did you know that even a small donation of $25 can buy a child a new pair of shoes? Would you consider joining this movement of giving? I m challenging five of my friends to join me in support of Casa Pacifica by either donating and/or challenging five more friends to do the same. Let s make this movement of giving a new holiday tradition!
Logos Use these badges and logos to support your fundraiser! Download logos from our Giving Tuesday webpage at: https://www.casapacifica.org/news/giving_tuesday. CHAMPIONS
Logos Use these badges and logos to support your fundraiser! Download logos from our Giving Tuesday webpage at: https://www.casapacifica.org/news/giving_tuesday. GUARDIANS HEROES
What is an Unselfie?! The UNselfie movement gained popularity following Typhoon Haiyan and on past #GivingTuesdays. An #UNselfie takes the ubiquitous nature of smart phones and cameras and turns the lens toward social impact! Print out our UNselfie template below and write how or why you re giving back! We recommend using a marker so it s easier to read. Then upload your UNselfie to your favorite social medias to raise awareness and inspire others to give!
GIVING TUESDAY CHALLENGE
Matching Gifts Matching gifts can be a great way to double or even triple your fundraising dollars for the Casa Pacifica Giving Tuesday Challenge. Many employers sponsor matching gift programs and will match charitable contributions made by their employees. Your company may match your donation as well as donations made by your co-workers if they also apply for matching gifts. Some companies even match gifts made by retirees and/or spouses! Remember to ask your friends and family if their companies will match their gift! Contact Us We are here to help! Please do not hesitate to contact the Giving Tuesday Team! Help getting started with your fundraising. Assistance with using the online tools. Help answering questions about Casa Pacifica s mission. Casa Pacifica Centers for Children & Families Attn: Karisa Lim 1722 S. Lewis Road Camarillo, CA 93012 Email: klim@casapacifica.org Phone: 805-366-4021 Website: www.casapacifica.org/givingtuesday Thank You for Choosing to Support Casa Pacifica! We hope you have a fun and successful fundraiser! It s because of special people like YOU that a child in our care receives the love, care and treatment they deserve. Thank you for supporting our mission of providing help and hope to the children and youth we serve!