Peer to Peer Fundraising Meet Your Presenter 13+ Years Experience in Peer to Peer Fundraising Raised $30 Million+ during 8 years with National MS Society Worked with 70+ NPOs as a Strategy Consultant at Blackbaud Supported 100+ P2P Campaigns Specializes in DIY, Endurance and Event Fundraising Contributor to numerous publications and conferences DIY, Endurance and Event Specialist 100+ Events P2P Industry Expert Nancy Palo $30 Million+ Raised 13+ Years Experience 70+ NPOs Today s Goals SHIFT what you know about P2P fundraising SHIFT the way you integrate P2P fundraising in your organization 1
But First, Let s Get Social Follow @fundraising101 Share #P2PatAFP Peer to Peer Fundraising (in no particular order!) WHY? 2
Why is P2P Fundraising Important? Attract younger audience Grow constituent base Engage your supporters Why Do We Love P2P Fundraising? Recruit Receive Fundraiser Donors The Power of a P2P Ask 1 in 1,250 Number of fundraising emails from your organization that result into a donation 1 in 4 Number of fundraising emails from an P2P Fundraiser that result in a donation *2011 enonprofit Benchmark Study; Data provided by Blackbaud and RunWalkRide Fundraising Council. 3
P2P Fundraising = Donor Acquisition 71% of all DIY donors were first time donors to the organization compared to 36% of events and 20% of traditional donors.* It is worth the investment! *Data is from a first year P2P DIY Campaign in 2013 P2P Fundraising Raises How Much? The Top 30 PeerToPeer Fundraising campaigns raised $1.6 Billion in 2013 WHAT? 4
What is P2P Fundraising? Organizations recruit supporters to ask their peers to donate to their organization. Non-Profit Fundraisers Donors Event Fundraising is the Leader 5
Traditional Run, Walk, Ride Events 2013: $1.4 billion raised in 23 different campaigns Endurance Events Team in Training has coached 600K+ runners to raise $1.4 Billion Non-Traditional Events 2013: $33 million raised at 1,382 events by 58K fundraisers 6
DIY Fundraising is Emerging #P2PatAFP All Inclusive DIY Fundraising View Website Defined Channels DIY Fundraising View Website 7
Defined Channels DIY Fundraising View Website Defined Channels with a Featured Campaign in DIY Fundraising View Website Memorial and Tributes View Website 8
Virtual Campaigns View Website Don t Stop There Annual Campaigns Almost Every Traditional Campaign Can Have a P2P Component Board Fundraising Child Sponsorship WHO? 9
The Two Whos of P2P Fundraising Organizations Generations The P2P Landscape Animals & P2P Fundraising 10
Hospitals & P2P Fundraising Generational Giving The Next Generation of American Giving Report by Blackbaud Donors are Opposite of Fundraisers By Generation 11
Millennials & P2P Fundraising 70% of Millennials are willing to raise money on behalf of a nonprofit they care about 64% fundraise for walk/run/cycling events 46% prefer asking people to donate to a designated nonprofit in lieu of physical gifts 45% of respondents are not afraid to ask family and friends for money when they feel strongly about a cause 2013 Millennial Impact Report Youth P2P Fundraising #P2PatAFP HOW? #P2PatAFP 12
How do P2P Fundraisers Raise Money? Online Social & Mobile They ASK just like you do! Special Events Direct Mail #P2PatAFP P2P Fundraising has evolved from pledge forms to webpages Online Fundraising Tools Needed Registration Process Collect Contact Information Grant Access to Fundraising Tools Fundraising Tools Personal & Team Webpages Email & Social Tools Reporting Digital Assets 13
Gamification is the next buzz word, in reality P2P Fundraising has been Gamification all along! In 2010, businesses spent $100 million on Gamification By 2016, they will spend $2.8 BILLON www.engineyard.com/infographics/gamification WHEN? #P2PatAFP P2P Fundraising Happens All Year Long 14
New Year Resolution Campaign Awareness Campaigns Even End of Year 15
WHERE Do you Start? 1. Identify Your Opportunities Strategic Goals Constituent Behaviors Industry Trends 2. Build Your Road Map 16
3. Get Online! P2P Fundraising Resources Peer to Peer Professional Forum www.peertopeerforum.com 17
Peer to Peer Bootcamp www.blackbaud.com/bootcamp npengage www.npengage.com Questions? 18