Cisco Corporate Overview

Cisco Corporate Overview

Market Capitalization Leadership Cisco $110B Cisco $109B Cisco $10B Top 12 Competitors $71B Top 11 Competitors $60B Top 11 Competitors $19B January 1995 November 2005 July 2009

Market Share Leadership 100% 80% 60% 40% Cisco Security 38% 100% 80% 60% 40% Cisco/SA Digital Video: IPTV 65% 100% 80% 60% 40% Switching: Modular/Fixed Cisco/SA 73% 20% 20% 20% 0% 0% 0% 100% Voice 100% Wireless: LAN 100% Storage: Area Networks 80% 60% 40% 20% Cisco 28% 80% 60% 40% 20% Cisco 60% 80% 60% 40% 20% Cisco 20% 0% 0% 0% 100% Routing: Edge/Core/Access 100% Networked Home 100% Web Conferencing 80% 60% Cisco 57% 80% 60% Linksys 44% 80% 60% 45% 40% 20% 40% 20% 40% 20% Cisco/WebEx 0% 0% 0%

Market Share Leadership 20% 45% 57% 65% 60% 44% 73% 38% 28% Only company with leadership across all segments Integration as sustainable competitive advantage Diverse product portfolio for long-term stability

Strong Geographical Balance Total $8.5B (18%) Y/Y $4.8B $0.3B $0.8B $1.0B $1.7B (13%) Y/Y (5%) Y/Y (38%) Y/Y (20%) Y/Y (19%) Y/Y U.S. and Canada Japan Emerging Markets Asia Pacific Europe Q4 FY09 Fiscal Revenue by Geography

The Network as the Platform Cisco s strategy is based on catching market transitions the market transitions that affect our customers. With the proliferation of video and collaborative Web 2.0 technologies, the network continues to evolve from the plumbing of the Internet providing connectivity to the platform that will change the way we work, live, play and learn. John Chambers, Chairman and CEO, Cisco

Market Transitions Our strategy is guided by the market transitions that affect our customers. All in One: Data/Voice/Video Network of Networks Network as Platform Collaboration/ Web 2.0 1997 2000 2006 2008

The Network as the Platform 3 5 Year Goals Cisco Strategy FY 10 Initiatives Business Architecture 3-5 Year Goals Intelligent Information Network Initiatives Technology Architecture Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 8

Voice Cisco: The Convergence Innovator One Seamless, Transparent Customer Experience Mobility Enterprise Service Provider Small Consumer Commercial Public Sector Video Data Information Data the network platform as the Video Entertainment Freedom Mobility Voice Communications Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 9

Creating Sustainable Differentiation Through Platform Leadership Systems Architectural Plays Solutions & Business Models Products Presentation_ID 2006 Cisco Systems, Inc. All rights reserved. Cisco Confidential 10

culture collaboration customers employees community Cisco allows people to connect locally and globally That s the Human Network a place where everyone is connected

The Cisco Vision changing the way we work, live, play, and learn. SM The Mission to shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors and ecosystem partners

Open Communication Market Transitions Trust/ Fairness/ Integrity Giving Back Innovation Inclusion Continuous Improvement/ Stretch Goals Customer Success Quality Team culture No Technology Religion Profit Contribution (Frugality) Empowerment Collaboration / Teamwork Fun Drive Change

Cisco s customers culture drive our strategy we deliver long-term relationships and customer satisfaction based on customer needs Global Approach Business Architecture + Technology Architecture Services-led Solutions Cisco 3.0 Business Architecture Network as the Platform Technology Architecture

culture employees are our competitive advantage 1/3 1/3 1/6 1/6 sales engineering service other 65K + employees 165+ countries 450+ offices

the idea of community culture no longer applies to just cities towns or countries

your community is wherever you need to interact.

Networking Academy Volunteerism we believe community belongs to everyone. Make Every Connection a Green Connection Sustainable Business Practices

technology Innovation as a means of evolving through Build Buy Partner Go-to-Market / Investment Strategy

20,000+ Engineers Build 700 Patents Filed Annually 30 Major Labs Worldwide Internal Innovation 5000 Patents Issued

R&D Commitment $5.2B 15% 14% 16% 6% 3% Cisco IBM Microsoft Intel HP Internal Innovation R&D as Percent of FY09 Revenue Source: Yahoo Finance, Company Financial Statements, analyst estimates used for IBM, Intel and HP FY09

Market Expansion Market Acceleration New Market Entry Buy Acquisition Strategy

Best In Class Mutually Beneficial Long-Term Partnership Partner Go-to-Market / Investment Strategy

1993 1997 1999(cont) Acquisition 2005(cont) Summary 2007 2009 1994 1999 2000(cont) 2001 2004 1995 1998 2002 2006 1996 2000 2003 2008 1999 2005

Cisco is truly dedicated to customer success. Our mission is to shape the future of the internet by creating unprecedented value and opportunity for our customers, partners, shareholders, and employees. John Chambers Chairman and CEO

Cisco s History of Customer Satisfaction 10+ years of history formally tracking customer satisfaction Central part of Cisco s culture Customer satisfaction tied to the bonus plan 5 4.01 4.06 4.15 4.22 4.33 4.33 4.30 4.33 4.37 4.37 4.36 4.41 4.44 4.43 3 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Source: Cisco annual survey; measured on a scale of 1 to 5 in fiscal years

history culture customers technology

welcome to the human network.