2018 Product Media Planner Discover the Power of the CRNA Connect with 52,000+ Anesthesia Providers A Publication of the American Association of Nurse Anesthetists June 2017 Volume 85 Number 3 ISSN 0094-6354 JULY 2017 Volume 72, No. 4 Established in 1933, the AANA Journal is the official publication of the American Association of Nurse Anesthetists. Fiscal Year 2018 AANA Board of Directors to Take Office in Seattle Your Membership Matters! It s time to renew your AANA membership! RENEW TODAY www.aana.com/renewal President Bruce Weiner, MS, CRNA President elect Garry Brydges, DNP, MBA, MSN, CRNA, ANCP-BC Vice President Randall Moore II, DNP, MBA, MSN, CRNA, MAJ(ret) Treasurer Robert Gauvin, MS, CRNA In this month s message, President Cheryl Nimmo, DNP, MSHSA, CRNA, talks about the importance of stepping into the future while honoring the past. President s Message 4 Look for important news in this issue about the AANA and its members, including the new voting process being implemented at the Annual Business Meeting in September. Inside the Association 10 171 Bilateral Tension Pneumothoraces During Colonoscopy: A Case Report and Review of Literature 189 Intravenous Dexamethasone for Prolonged Duration of Axillary Nerve Blockade 195 Literature Searching for Practice Research 222 AANA Journal Course: Update for Nurse Anesthetists Part 2 A Review of Dental Anatomy and Dental Injury Associated With Anesthesia he results of the 2017 election (corresponding to Fiscal Year 2018) Twill be announced at the conclusion of the Business Meeting held in Seattle, Wash., on Saturday, Sept. 9, 2017, and have been posted on the AANA website Election Center section. A total of 4,854 votes from 43,256 eligible members were cast in this election, representing 11.22 percent of the members eligible to vote. A total of 4,829 members voted online this year, representing approximately 99.5 percent of the total votes. A total of 25 paper ballots were received, representing approximately 0.5 percent of the total votes. Look for a state-by-state voting breakdown on page 8 in this issue of the NewsBulletin. A special supplement with complete coverage of the 2017 Nurse Anesthesia Annual Congress will be available on the AANA website this fall. Presented here are the photographs of the FY2018 AANA Board of Directors. Also featured are photographs of the newly elected members of the Nominating Committee and Resolutions Committee. Continues on page 6 Choosing an insurance company is an important financial decision for CRNAs. In this month s Business of Anesthesia column, look for expert advice on the questions you need to ask about your malpractice insurance policy. Business of Anesthesia 24 Creating a healthy work environment requires changing established culture within a healthcare institution. The authors of this month s Wellness Milestones explore this topic, which is of critical importance to the welfare of patients as well as anesthesia professionals. Wellness Milestones 34 Advertising Office Chief Operating Officer: John C. Carter Chief Sales Officer: Michael Graziani Vice President Sales: Patrick Duffey Association Sales Manager: Nicole Rutter Sales Administrator: Joann Campisi SLACK INCORPORATED 6900 Grove Road Thorofare, New Jersey 08086-9447 800-257-8290 856-848-1000 Fax 856-848-6091 aana.com 1
Discover the power of the CRNA Marketing to Anesthesia Providers? Certified Registered Nurse Anesthetists (CRNAs) have a strong influence on purchasing decisions regarding anesthesia equipment and supplies. CRNAs are highly valued in today s healthcare environment because they deliver the same safe, high-quality anesthesia care as their physician counterparts but at a lower cost, helping to control rising healthcare costs. CRNAs are trained to administer every type of anesthesia to all types of patients in any healthcare setting where anesthesia is delivered. General anesthesia Regional anesthesia Sedation Pain management CRNAs administer more than 43M anesthetics each year in the US CRNAs have prescribing authority in 29 states Alaska Arkansas Colorado Connecticut Delaware District of Columbia Florida Hawaii Idaho Illinois Iowa Kentucky Louisiana Massachusetts Minnesota Missouri Montana New Hampshire New Jersey New Mexico North Dakota Oklahoma Oregon Tennessee Texas Vermont Washington West Virginia Wisconsin Wyoming 66 % of CRNAs make purchasing decisions for products and services $ 5M between $100,000 - Millions of Americans rely on CRNAs for their anesthesia care, especially maternity/obstetrics, military, elderly and those in rural areas. In some states, CRNAs are the sole provider in 100 % of rural hospitals. AANA represents more than 52,000 CRNAs and student registered nurse anesthetists. = 90 % of active crnas Learn more about the CRNA and the future of anesthesia care, visit: www.future-of-anesthesia-care-today.com 2 www.aana.com
Digital opportunities Advertise in AANA's Official Marketing Opportunities Anesthesia E-ssential The official email newsletter AANA.com The official website 25% average open rate 42,000+ opt-in recipients 72,000 average monthly page views Anesthesia E-ssential, the AANA's weekly electronic newsletter, offers AANA members succinct, timely news about the AANA, nurse anesthesia practice, federal and state government affairs, the AANA Foundation and more. Each issue includes Healthcare Headlines, a compendium of abstracts of articles and research papers on topics of interest to nurse anesthetists. NEW! Now sent weekly, providing members timely news. Leaderboard Ad 728 x 90 pixels (w x h) Skyscraper Ad 160 x 600 pixels (w x h) Vertical Ad 160 x 240 pixels (w x h) $2,500 $1,800 $925 Net rates, non-commissionable. File type: JPG or GIF, max file size 60K. AANA.com is one of the first places that CRNAs go to search for information regarding their profession. AANA's homepage is the gateway for members to find up-to-date information on meetings, education, resources, advocacy, membership news and AANA Journal information. Scalable to fit any budget! AANA.com homepage generates more than 72,000 page views on average each month. When you place your 300 x 250 px banner ad on the home page it will give your company an edge. Home Page Banner Ad Rate $90/CPM Net rates, non-commissionable. Banner Ad: 300 x 250 pixels, JPG or GIF, max file size 40K. Run-of-Site Get maximum visibility with a Run-of-Site banner ad. Your ad is placed next to valued content throughout the site. Rate $80/CPM Net rates, non-commissionable. Banner Ad: 300 x 250 pixels, JPG or GIF, max file size 40K. 3
June 2017 Volume 85 Number 3 ISSN 0094-6354 Established in 1933, the AANA Journal is the official publication of the American Association of Nurse Anesthetists. 171 Bilateral Tension Pneumothoraces During Colonoscopy: A Case Report and Review of Literature 189 Intravenous Dexamethasone for Prolonged Duration of Axillary Nerve Blockade 195 Literature Searching for Practice Research 222 AANA Journal Course: Update for Nurse Anesthetists Part 2 A Review of Dental Anatomy and Dental Injury Associated With Anesthesia AANA Journal The Official Journal Print opportunities Here s what readers had to say: June 2017 Volume 85 Number 3 ISSN 0094-6354 Established in 1933, the AANA Journal is the official publication of the American Association of Nurse Anesthetists. Contains information relevant to patient care 81 % good/ excellent Features: 171 Bilateral Tension Pneumothoraces During Colonoscopy: A Case Report and Review of Literature 189 Intravenous Dexamethasone for Prolonged Duration of Axillary Nerve Blockade 195 Literature Searching for Practice Research 222 AANA Journal Course: Update for Nurse Anesthetists Part 2 A Review of Dental Anatomy and Dental Injury Associated With Anesthesia Keeps me abreast of important developments in my specialty 75 % good/ excellent Official journal of the American Association of Nurse Anesthetists. 36 AANA Journal s exposure % of respondents Practical, peer-reviewed clinical discussed and/or information delivered to more reaches beyond its passed along than 52,000 CRNAs and student circulation the AANA Journal registered nurse anesthetists. to others Attracts readers in every area of anesthesia, including delivery, research and education. Source: SLACK Incorporated, American Association of Nurse Anesthetists Readership Survey, August 2016 PRODuct ADVERTISING RATES 1. 2018 Display Rates: Advertising rates effective February 2018 issue. Frequency One Page 1/2 Page 1/4 Page 1x 4,600 3,600 2,605 3x 4,530 3,510 2,530 6x 4,480 3,470 2,475 12x 4,310 3,380 2,300 18x 4,215 3,210 2,240 24x 4,090 3,090 2,120 36x 3,955 2,985 2,010 48x 3,835 2,900 1,935 60x 3,745 2,805 1,895 Rate Adjustments: All rate adjustments will be made after advertiser s fiscal year has been completed. 2. Color Rates: Standard color rates effective February 2018 issue: Charge per color per page or fraction Color Page Standard color $965 Matched color 1,225 Metallic color 1,430 Four color 2,335 Four color + PMS 3,545 Four color + metallic 3,750 3. Cover tips and Bellybands Now Available! Standard Cover tip Standard Bellyband Trim size: 8 1/8" x 5 ½" Trim size: 17 ½" x 5" Bleed size: 8 3/8" x 5 ¾" Bleed size: 17 ¾" x 5 1/4" $17,200 net $33,700 net closing dates 4. 2018 Schedule: Issue date Ad closing Material due Feb 12/27/17 1/3/18 Apr 2/23/18 3/2/18 June 4/26/18 5/3/18 Aug 6/27/18 7/5/18 Oct 8/22/18 8/29/18 Dec 10/23/18 10/30/18 general information 5. Issuance: a) Frequency: 6 times a year: February, April, June, August, October and December. b) Issue Date: Second week of publication month 6. Established: 1933 7. Subscription Data: a) Single Copy Rate: $45 per single copy 4
8. Editorial Statement: The AANA Journal is the official peer-reviewed scholarly journal of the American Association of Nurse Anesthetists. More than 90% of all active Certified Registered Nurse Anesthetists receive the Journal, which provides a forum for this vital and long-established specialty in healthcare. Original manuscripts foster the understanding of the science of anesthesia delivery and investigate issues, ideas, and innovations that advance the practice of nurse anesthesia. Authors submit original research, case reports, survey/ review articles, letters to the editor, book reviews and columns such as Education News. Each issue carries an ongoing continuing education series, the AANA Journal Course. CRNAs receive 1 credit for the completion of each article and the corresponding questions at AANALearn.com. 9. Requirements for Advertising Acceptance: a) All advertising must be directed to CRNAs and is subject to approval by the AANA Journal Editorial Committee. b) AANA Journal, being a specialized publication, cannot guarantee more than one page separation of competitive products or equipment. 10. Preferred Positions (Color additonal): a) Second: 25% premium d) Facing Masthead: 15% premium b) Third: 15% premium e) Facing Table of Contents: c) Fourth: 50% premium 15% premium f) Facing First Text: 15% premium 11. Earned Rates: Space purchased by a parent company and its subsidiary is combined for accounting of earned rate. 12. Inserts and Business Reply Cards (Call representative for quantity): a) Single leaf (2-page, printed front and back): 3 times black-and-white rate. b) Four-page (2 pages, both sides): 5 times black-and-white rate. c) Six-page: 7 times black-and-white rate. d) BRC with full page ad: $1,000 tip-in charge; non-commissionable. 13. Rate of Protection Policy: Rates subject to change without notice. 2018 rates will be in effect for all advertisers as of the February 2018 issue. 14. Publisher assumes no liability for error or omissions in key numbers, its reader service section and/or reader service number, or advertiser s index. 15. Publisher reserves the right to hold advertiser and/or its agency jointly and separately liable for such monies as are due and payable to the Publisher. 16. Billing Policy: Billing to the advertising agency is based on acceptance by the advertiser of dual responsibility for payment if the agency does not remit within 90 days. The Publisher will not be bound by any conditions of this rate card. discount programs and Value-Added ServiceS 18. Opportunities for Advertisers: a) Efficiency Discount Program: Buy 4 ad units, receive 10% discount off each insertion Buy 6 ad units, receive 13% discount off each insertion Buy 10 ad units, receive 16% discount off each insertion Buy 12 ad units, receive 20% discount off each insertion b) Combination Rates: Advertisers may combine advertising space units run in the AANA NewsBulletin and AANA Journal to achieve maximum frequency. c) Ad Test Study: Advertise in the April issue of the AANA Journal and receive a free study of your advertisement s effectiveness, including how it performed compared to other ads in the same issue. d) AANA Annual Congress Distribution: Take advantage of the bonus distribution of the AANA Journal at the 2018 Annual Congress. CIRCULATION 19. Total Circulation: 52,000+ 20. Circulation Verification: Sworn Statement and U.S. Post Office Records controlled circulation mail. 21. Coverage and Market: a) Coverage: National b) Market Served: Certified Registered Nurse Anesthetists, nurse anesthesia educators, student registered nurse anesthetists, and other allied healthcare personnel. AANA Journal MECHANICAL REQUIREMENTS 22. Space Unit: Ad sizes Width Height Spread (Bleed) 161/2" x 111/8" One Page (Bleed) 83/8" x 111/8" One Page (Non-bleed) 63/4" x 93/16" 1/2 Page (Vertical) 31/4" x 93/16" 1/2 Page (Horizontal) 63/4" x 41/2" 1/4 Page (Vertical only) 31/4" x 41/2" Trim size of Journal: 81/8" x 107/8" 23. Bleed: Bleed area is 1/8 outside trim on all sides. Live area must be at least ¼ in from trim. 24. File Requirements: a) Format: PDF/X-1a preferred, high-res (300 dpi) print-ready file. All fonts must be converted to outlines; include crop marks and all bleeds. Ad files must be sized at 100%. The transparent elements contained in your file must be converted within the native layout application or flattened in Acrobat using the High Resolution Flattener Presets. b) Colors: CMYK is the only accepted mode for 4C ads. No RGB images or colors. Spot Colors must be converted to CMYK values unless paying extra for a PMS (matched) color. PMS color must be indicated for any ad intended to print with spot color. Black and white ads must be supplied in grayscale mode. Any logos and images must also be converted to grayscale when exporting to a PDF. c) Color Proofs: One proof made from supplied file and meeting SWOP specifications must be provided with data file to ensure color match on press. Color laser printouts are not acceptable. 25. Disposition of Materials: Ad materials will be held for one year from date of last insertion and then destroyed. 26. Paper Stock: a) Inside pages: 45-lb gloss b) Covers: 80-lb gloss 27. Type of Binding: Perfect bound 28. Halftone Screen: a) Covers: 150 line preferred, not less than 133 b) Inside: 150 line preferred, not less than 133 (except for special effects) c) Four-color Screen: 150 line preferred, not less than 133 29. Inserts and BRCs: a) Inserts: Single leaf untrimmed: Minimum 5" w x 11" h; Maximum 83/8" w x 111/8" h Folded 2-page spread (untrimmed): Minimum 5" w x 111/8" h; Maximum 83/8" w x 111/8" h AANA Journal final trim size: 81/8" x 107/8" Maximum paper weight: 100#, 70#, or 80# preferred Quantity: Varies by issue. Please call for quantities plus 5% waste. b) BRCs: Minimum Size: 7" x 51/2" (untrimmed); allow 1/8" trim at head Binding: 7" dimension required on bind-in edge (NOTE: A premium will be charged for cards binding on the short edge) Paper stock: 7 pt. preferred Quantity: Varies by issue. Please call for quantities plus 5% waste. 5
AANA NewsBulletin The Official Monthly Newsletter Print opportunities A Publication of the American Association of Nurse Anesthetists Here s what readers had to say: JULY 2017 Volume 72, No. 4 Fiscal Year 2018 AANA Board of Directors to Take Office in Seattle President Bruce Weiner, MS, CRNA President elect Garry Brydges, DNP, MBA, MSN, CRNA, ANCP-BC Vice President Randall Moore II, DNP, MBA, MSN, CRNA, MAJ(ret) Treasurer Robert Gauvin, MS, CRNA Your Membership Matters! It s time to renew your AANA membership! RENEW TODAY www.aana.com/renewal In this month s message, President Cheryl Nimmo, DNP, MSHSA, CRNA, talks about the importance of stepping into the future while honoring the past. President s Message 4 Look for important news in this issue about the AANA and its members, including the new voting process being implemented at the Annual Business Meeting in September. Inside the Association 10 Contains information relevant to patient care 72 % good/ excellent he results of the 2017 election (corresponding to Fiscal Year 2018) Twill be announced at the conclusion of the Business Meeting held in Seattle, Wash., on Saturday, Sept. 9, 2017, and have been posted on the AANA website Election Center section. A total of 4,854 votes from 43,256 eligible members were cast in this election, representing 11.22 percent of the members eligible to vote. A total of 4,829 members voted online this year, representing approximately 99.5 percent of the total votes. A total of 25 paper ballots were received, representing approximately 0.5 percent of the total votes. Look for a state-by-state voting breakdown on page 8 in this issue of the NewsBulletin. A special supplement with complete coverage of the 2017 Nurse Anesthesia Annual Congress will be available on the AANA website this fall. Presented here are the photographs of the FY2018 AANA Board of Directors. Also featured are photographs of the newly elected members of the Nominating Committee and Resolutions Committee. Continues on page 6 Choosing an insurance company is an important financial decision for CRNAs. In this month s Business of Anesthesia column, look for expert advice on the questions you need to ask about your malpractice insurance policy. Business of Anesthesia 24 Creating a healthy work environment requires changing established culture within a healthcare institution. The authors of this month s Wellness Milestones explore this topic, which is of critical importance to the welfare of patients as well as anesthesia professionals. Wellness Milestones 34 Keeps me abreast of important developments in my specialty 69 % good/ excellent Features: News and clinical content distributed bi-monthly to the membership of the American Association of Nurse Anesthetists (52,000+ CRNAs) Thorough meeting coverage, clinical content, industry news & trends and membership news. AANA NewsBulletin s exposure reaches beyond its circulation 38 % Source: American Association of Nurse Anesthetists Readership Survey, August 2016 of respondents discussed and/or passed along the AANA NewsBulletin to others PRODUCT Advertising Rates 1. 2018 Display Rates: Advertising rates effective January 2018 issue. Frequency One Page 1/2 Page 1/4 Page 1x 3,845 2,935 2,025 3x 3,790 2,845 1,955 6x 3,735 2,800 1,900 12x 3,575 2,730 1,745 18x 3,495 2,575 1,690 24x 3,380 2,460 1,580 36x 3,260 2,365 1,465 48x 3,150 2,290 1,395 60x 3,060 2,200 1,365 Color Rates: Charge per color per page or fraction Standard color....$880 Four color...$2,170 Matched color...1,125 Four color + PMS...3,310 Metallic color...1,325 Four color + Metallic...3,510 2. Preferred Positions (Color additional): Cover 2: 25% premium Cover 3: 15% premium Cover 4: 50% premium Opposite President s Message: 15% premium Center Spread: 20% premium 3. Cover tips Now Available! Standard Cover tip Trim size: 8 ½" x 5 ½" Bleed size: 8 ¾" x 5 ¾" $15,000 net 6 4. Inserts and Business Reply Cards: a) Single leaf (2-page, printed front and back): 3 times black and white rate b) 4-page (2 pages, both sides): 5 times black and white rate c) 6-page: 7 times black and white rate d) BRC with full page ad: $1,000 tip-in charge; non-commissionable discount programs and Value-Added ServiceS 5. Opportunities for Advertisers: a) Efficiency Discount Program: Buy 4 ad units, receive 10% discount off each insertion Buy 6 ad units, receive 13% discount off each insertion Buy 10 ad units, receive 16% discount off each insertion Buy 12 ad units, receive 20% discount off each insertion b) Combination Rates: Advertisers may combine advertising space units run in the AANA NewsBulletin and AANA Journal to achieve maximum frequency. Closing Dates 6. 2018 Schedule: Issue date Ad closing Materials due Jan 11/8/17 11/16/17 Mar 1/11/18 1/22/18 May 3/14/18 3/26/18 July 5/9/18 5/21/18 Sept 7/11/18 7/23/18 Nov 9/12/18 9/24/18
Circulation 7. Total Qualified Circulation: 52,000+ 8. Circulation Verification: Sworn Statement and U.S. Post Office Records controlled circulation mail. 9. Coverage and Market: a) Coverage: National b) Market Served: Certified Registered Nurse Anesthetists, nurse anesthesia educators, and student registered nurse anesthetists. AANA NewsBulletin Mechanical Requirements 10. Space Unit: Ad sizes Width Height Spread (Bleed) 171/4" x 111/4" One Page (Bleed) 83/4" x 111/4" One Page (Non-bleed) 71/4" x 93/4" 1/2 Page (Vertical) 31/2" x 93/4" 1/2 Page (Horizontal) 71/4" x 43/4" 1/4 Page (Vertical only) 31/2" x 43/4" Trim size of NewsBulletin: 81/2" x 11" Non-bleed only for 1/2 page and 1/4 page sizes on media kit. 11. Rate of Protection Policy: Rates subject to change without notice. 12. Bleed: Bleed area is 1/8 outside trim on all sides. Live area must be at least ¼ in from trim. 13. File Requirements: a) Format: PDF/X-1a preferred, high-res (300 dpi) print-ready file. All fonts must be converted to outlines; include crop marks and all bleeds. Ad files must be sized at 100%. The transparent elements contained in your file must be converted within the native layout application or flattened in Acrobat using the High Resolution Flattener Presets. b) Colors: CMYK is the only accepted mode for 4C ads. No RGB images or colors. Spot Colors must be converted to CMYK values unless paying extra for a PMS (matched) color. PMS color must be indicated for any ad intended to print with spot color. Black and white ads must be supplied in grayscale mode. Any logos and images must also be converted to grayscale when exporting to a PDF. c) Color Proofs: One proof made from supplied file and meeting SWOP specifications must be provided with data file to ensure color match on press. Color laser printouts are not acceptable. 14. Disposition of Materials: Ad materials will be held for one year from date of last insertion and then destroyed. 15. Paper Stock: 45-lb gloss 16. Type of Binding: Saddle-stitch 17. Printing Process: Web Offset 18. Halftone Screen: 240 line 19. Inserts and BRCs: Due to the saddle-stitch format, placement of Inserts and BRCs is limited. Please call for details and quantity. a) Inserts: Single leaf untrimmed flat size: 85/8" x 111/4" + 31/4" stitcher flap (117/8" x 111/4") Final trimmed size: 81/2" x 11" Folded 2-page spread untrimmed flat size: 171/4" x 111/4" + 3/8" back lip Folded size: 85/8" x 111/4" + 3/8" high folio pickup Final trimmed size: 81/2" x 11" AANA NewsBulletin final trim size: 81/2" x 11"; Live area must be 1/4" from trim size Maximum paper weight: 100#, 70# or 80# preferred Quantity: Varies by issue. Please call for quantities plus 5% waste. b) BRCs: Flat size: 5" w x 7" h + 31/4" stitcher flap = 81/4" w x 7" h NOTE: The size of 31/2" w x 5" h + 5¼" stitcher flap = 6¾" w x 5" h is obtainable but will incur a 50% bindery slowdown charge because BRC must be hand-fed in pockets. Quantity: Varies by issue. Please call for quantities plus 5% waste. AANA Journal and newsbulletin 1. Forward all contracts and insertion orders to: Nicole Rutter, Product Sales AANA Journal or AANA NewsBulletin (month of issue) c/o SLACK Incorporated 6900 Grove Road Thorofare, NJ 08086-9447 nrutter@slackinc.com 2. Forward all printing (excluding inserts and BRCs) materials to: Joann Campisi, Product Sales AANA Journal or AANA NewsBulletin (month of issue) c/o SLACK Incorporated 6900 Grove Road Thorofare, NJ 08086-9447 jcampisi@slackinc.com 856-848-1000, ext. 585 3. Preprinted insert shipping address (including BRCs):* For AANA Journal and AANA NewsBulletin: Tina Pringle Dartmouth Printing Company 69 Lyme Road Hanover, NH 03755 603-643-2220 *Note: Do not send reproduction materials of any kind to this address. 4. Publisher s Liability: The Publisher shall not be liable for any failure to print, publish, or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, war, accidents, or other circumstances beyond the Publisher s control. 5. Indemnification of Publisher: In consideration of publication of an advertisement, the advertiser and the agency, jointly and separately, will indemnify, defend, and hold harmless the magazine, its officers, agents, and employees against expenses (including legal fees) and losses resulting from the publication of the contents of the advertisement, including without limitation, claims or suits for libel, violation of right of privacy, copyright infringements, or plagiarism. 7 6. Billing Policy: Billing to the advertising agency is based on acceptance by the advertiser of dual responsibility for payment if the agency does not remit within 90 days. The Publisher will not be bound by any conditions, printed or otherwise, appearing on any insertion order or contract when they conflict with the terms and conditions of this rate card. Publisher American Association of Nurse Anesthetists 222 South Prospect Avenue Park Ridge, IL 60068-4001 847-692-7050 www.aana.com managing editors Larry Sawyer, AANA Journal lsawyer@aana.com advertising Office SLACK Incorporated 6900 Grove Road Thorofare, NJ 08086-9447 800-257-8290, 856-848-1000 Fax: 856-848-6091 John C. Carter Chief Operating Officer Patrick Duffey Vice President, Sales Michael Graziani Chief Sales Officer Linda Lacey, AANA Periodicals llacey@aana.com Nicole Rutter, ext. 305 Association Sales Manager Product/Pharmaceutical Sales nrutter@slackinc.com Joann Campisi, ext. 585 Sales Administrator jcampisi@slackinc.com 17-2427
Congress opportunities AANA Congress 2018 Final Program Provided at registration, the Final Program is the single most important resource for meeting attendees. This is a great opportunity for exhibitors to increase booth traffic and inform attendees about your exciting products and services. 2018 AANA Nurse Anesthesia Annual Congress Bag Insert Distributed at registration, the Congress Bag puts your inserted message directly in the hands of nearly 3,000 attendees. 2018 AANA Annual Congress Daily Website 107,000 Page Views 24,000 Unique Visitors (May September 2017) Reach attendees as they read about sessions they missed and gain insight on things to do while in Boston, Massachusetts. 2018 AANA Annual Congress Daily Newswire 27 % Average Open Rate Reach 42,000+ members of AANA via email, pre-show or, live each day of the Annual Congress. Include your message with a banner ad and featured job posting. AANA Meetings app On average 3,000 downloads per year One-year sponsorship of the AANA Meetings App Sponsor s advertising message shows each time the user opens the app Recognition as the AANA Meetings App Sponsor SLACK INCORPORATED Association Sales Manager Nicole Rutter, x305 nrutter@slackinc.com Sales Administrator Joann Campisi, x585 jcampisi@slackinc.com 6900 Grove Road Thorofare, NJ 08086-9447 800-257-8290 856-848-1000 (in New Jersey or outside the U.S.) Fax: (856) 848-6091 8
CUSTOM opportunities Engage the Largest Audience of CRNAs Educating nurses, improving outcomes, patient safety When you partner with AANA, you reach our specialized audience of CRNAs while you help educate and advance patient care in anesthesia. Custom opportunities offer you direct access, visibility and the trust that comes with the AANA name. Ask us about the possibilities with or without Continuing Nursing Education. Single-supported activity format ideas: Enduring materials/monographs/ supplements (print, digital, or both) Cover tips Bellybands Product Profile Supplements Advertorials Outserts Consider the many benefits of a custom editorial supplement bearing the AANA name Value Value to nurses to nurses More value to advertisers Your Your influence Influence CNE credits Concise, in-depth, focused information Improved outcome for patients Resource for personal and patient education Brand recognition Relationship building with nurses, educators and patients Market saturation Competitive edge More than 52,000 influential Certified Registered Nurse Anesthetists (CRNAs) and student registered nurse anesthetists who are highly skilled, educated, hands-on providers, selecting and administering 43 million safe and effective anesthetics each year. Health educators, impressionable students Patients and families SLACK INCORPORATED Association Sales Manager Nicole Rutter, x305 nrutter@slackinc.com Sales Administrator Joann Campisi, x585 jcampisi@slackinc.com 6900 Grove Road Thorofare, NJ 08086-9447 800-257-8290 856-848-1000 (in New Jersey or outside the U.S.) Fax: (856) 848-6091 9