All I Wanna Do is Raise Some Funds Presenter Lori L. Jacobwith Founder Ignited Fundraising Image Source: www.thinglink.com 2017 Ignited Fundraising 1
Thank You! 2017 Ignited Fundraising 2
Fundraising Culture Change Expert & Master Storyteller 500,000+ people 4500+ organizations $300 million from individuals Lori Jacobwith Ignited Fundraising @LLacobwith Lori L. Jacobwith What I Do Powerful Foundation 2017 Ignited Fundraising 3
WHY I do What I Do Dorcas Grigg-Saito, Former CEO, LCHC FIRST: Two Quick Questions 2017 Ignited Fundraising 4
Your Biggest Fundraising Challenges? How Many Active Individual Donors? 2017 Ignited Fundraising 5
Today THE Overall Secret Where to Focus Three Success Stories One Unsuccessful Story Q & A & Next Steps The BIG Secret 2017 Ignited Fundraising 6
Secret to Success for ANY Organization: Communication Communication Communication 2017 Ignited Fundraising 7
Where To Focus Your Time 2017 Ignited Fundraising 8
Where To Focus Your Time On Actions that Cause You To: 1. Really Know Key Supporters 2. Share Clear Messages 3. Hold Yourself & Others Accountable 4. Continually Invite Participation Keep Others Connected to THEIR Impact Image Source: charity water Instagram 2017 Ignited Fundraising 9
Success Story #1 Caring For Lowell Capital Campaign From 0 donors to 3000+ Staff giving totaled $225k+ Exponential community awareness First $1 million gift $5 million+ in 2 years & 2 months 2 nd Capital Campaign 2017 Ignited Fundraising 10
Know Your Supporters What if you have none? Share Clear Messages 2017 Ignited Fundraising 11
Share Clear Messages Weekly Ringing The Bell Messages 2017 Ignited Fundraising 12
Invite Participation 3500 Tours More than 50% Became Donors 2017 Ignited Fundraising 13
Tour Checklist www.ignitedfundraising.com/afp-2017-freedownloads Today Wrap Around Fund Building Bridges Capital Campaign 2017 Ignited Fundraising 14
Success Story #2 Clare Housing: Sustainable Funding Sustainable Funding Committee Exceptional and Engaging Community Awareness Building 2016 Exceeded a 124% Fundraising Goal Increase First $50k Gift 2017 Ignited Fundraising 15
Know Supporters Image source: Clare Housing Facebook page Share Clear Messages Source: Clare Housing Enewsletter March 29, 2016 2017 Ignited Fundraising 16
Share (Fun) Clear Messages 2017 Ignited Fundraising 17
Know Supporters Board Members & Key Staff Know 1. Names of top donors 2. Names of longest givers of both time and money 3. Who gave this week/month 4. How many people stop giving each year Invite Participation Source: Clare Housing Facebook page 2017 Ignited Fundraising 18
Clear Communication I'll remember what he said for the rest of my life. "He was so nervous, he almost broke the chair." Source: Clare Housing enews Accountability = Success 2017 Ignited Fundraising 19
Success Story #3 Volunteers of America N Louisiana Sustained Major Gift Focus Committed Committee = 20+ Regular Money Story Updates Year-Long Continuity Don t Mess With What Works 2017 Ignited Fundraising 20
Know Key Supporters Name Tags Worn at Any Events Show Ongoing Engagement Clear Messages Regularly Sharing Money Story Messages are a KEY Part of the Culture Chuck Meehan, CEO, Volunteers of America, N Louisiana 2017 Ignited Fundraising 21
Invite Participation 2017 Ignited Fundraising 22
Accountability Name of Person Here Event Day One Annual Fundraising Event Immediately Invite Community Support 2017 Ignited Fundraising 23
Unsuccessful Story You Can t Be Rescued 2017 Ignited Fundraising 24
Staffing Uncertainty About Board Role 2017 Ignited Fundraising 25
THAT Person What I Know For Sure 2017 Ignited Fundraising 26
What s Next? Wrap Up Q & A 2017 Ignited Fundraising 27
Where To Focus Your Time On Actions that Cause You To: 1. Really Know Key Supporters 2. Share Clear Messages 3. Hold Yourself & Others Accountable 4. Continually Invite Participation ONE Bright Idea 2017 Ignited Fundraising 28
Making A Plan 2017 Ignited Fundraising 29
YOUR Plan What new communication actions will you implement right away? 2017 Ignited Fundraising 30
Staying Connected Lori Jacobwith Ignited Fundraising @LJacobwith Fire Starters Blog Free Resources Lori L. Jacobwith www.ignitedfundraising.com/afp-2017-freedownloads Questions? 2017 Ignited Fundraising 31
Thank You! Image Source: www.thinglink.com All I Wanna Do is Raise Some Funds 2017 Ignited Fundraising 32