DELIVERING THE GLOBAL BUSINESS ELITE AUDIENCE
ACROSS PRINT & DIGITAL, THE WALL STREET JOURNAL DELIVERS TO THE GLOBAL BUSINESS ELITE Cover property located in: Midi-Pyrenees, France
Since 1889 The Wall Street Journal has set the tone for coverage of international business and financial news through its U.S., Asian and European editions. With a circulation of 3.2 million affluent print readers in the U.S. and 3.6 million globally, The Journal is the largest newspaper in the United States and has won the Pulitzer Prize an amazing thirty-four times. 3
Their online storefront, The Wall Street Journal Digital Network, attracts 31 million unique visitors at an impressive 18 minutes per session. Their leadership position on business and economic news helps attract top business and global executives worldwide. 34% of its traffic comes from OUTSIDE the United States. Our relationship with The Wall Street Journal provides an array of unique opportunities to showcase the world s most sought after properties to a global business elite audience in an environment that provides the critical news, information and opinion they rely upon day in and day out. 4
FRIDAY REAL ESTATE SPONSORSHIP Within WSJ s Digital Network, Friday is the most highly trafficked day of the week. Global Sponsorship of WSJ s Real Estate homepage throughout 2014 provides the perfect platform to showcase the brand s finest listings with our EXCLUSIVE and dynamic Portrait Unit featuring showcased properties, exclusive video and dedicated search, this dynamic ad unit is designed to drive brand awareness and leads. Beginning in late Q1, we will strategically integrate an SIR exclusive: the Lifestyle Tile Unit, which features 30 separate elements, will showcase a select group of the networks premier properties within editorial space. This marks the first time, WSJ has allowed a brand to occupy this space. 5
6 WSJ MANSION CROSS PLATFORM SPONSORSHIP WSJ s mobile web traffic grew an astounding 180% in 2013. This provides a strategic way to reach WSJ s elite audience across desktop, tablet and mobile devices, via a unique and exclusive sponsorship developed specifically for our brand. Whether accessing listings, featured properties, exclusive content and elegantly produced video content, the brand will maintain a dominant presence across all platforms and through our sponsorships delivering 4.6 million media impressions in 2014.
WSJ PROPERTY WIDGETS To augment audience alignment in China, Europe and Asia, our brand s property widget banner ad, featuring listings from our worldwide network, is found on the front page of WSJ s China, Europe and Asia home pages in a FIXED position location, enjoying 100% share of voice. These relevant and stationary ads are also mighty, delivering an astonishing 235 million media impressions throughout the year, including 120 million in mainland China. 7
8 REAL ESTATE SEARCH RESULTS With over 3 million consumers turning to WSJ.com to conduct their real estate searches, it is critically important that our brand maintains a significant presence within the real estate search results. Our leaderboard unit rotates in an effort to create incremental brand awareness and generate leads delivering nearly 1 million impressions through a rotational share of voice across 2014.
PROPERTY LISTINGS Our listings featured on The Wall Street Journal Digital network is a key element to our valuable listing distribution efforts. It is anticipated that we will exceed in driving 3.3 million media impression to our listings providing targeted, worldwide awareness for the properties we represent through WSJDN s multi-level and inter-continental platforms. In addition, our dedicated listings in Simplified Chinese are expected to deliver over 1.5 million impressions against China s business elite throughout 2014. 9
EDUCATING THE NEW WORLD LEADERS. Required reading for Executives who are defying borders, platforms and competition. With over 200 dedicated journalists set in 80 newsrooms across 58 countries, The Wall Street Journal continues to invest heavily in the talent and resources needed to produce the world s most widely read business and finance journalism. Now producing over 70 products (Newspaper, Magazine, Online, Tablet, Mobile, Video and Conferences), The Wall Street Journal is a global media brand that continues to grow. 10
KEY INTERNATIONAL MARKETS Country Unique Visitors Total Visits Page Views United States 42,106,601 189,479,705 394,872,554 China 3,524,843 14,451,856 38,345,282 Canada 2,276,350 7,967,225 21,245,196 Japan 2,499,070 10,246,187 12,644,165 United Kingdom 1,904,849 6,666,972 9,440,761 Germany 855,035 2,479,602 6,056,132 Hong Kong 402,775 475,275 5,417,984 Australia 837,959 921,755 4,768,874 Singapore 470,282 1,716,529 4,688,470 India 1,007,161 2,115,038 4,462,098 Korea - South 493,039 1,873,548 4,455,764 Taiwan 293,281 847,582 3,546,275 France 348,940 1,081,714 2,346,244 Switzerland 217,390 826,082 2,299,142 Spain 266,188 1,091,371 2,144,599 Italy 277,602 943,847 2,128,641 Malaysia 295,306 1,104,444 2,005,173 Mexico 213,835 662,889 1,911,383 Netherlands 273,478 793,086 1,769,400 Brazil 271,165 1,057,544 1,562,074 Israel 136,376 531,866 1,348,532 Belgium 143,550 387,585 1,286,005 Thailand 181,908 563,915 1,243,323 Philippines 240,006 984,025 1,215,738 Argentina 82,304 230,451 1,150,276 Sweden 168,319 499,907 1,064,006 Norway 127,623 510,492 1,052,009 Russian Federation 135,586 393,199 987,066 Indonesia 181,414 538,800 984,593 Poland 88,836 291,204 980,796 TOP US MARKETS U.S. Metro Unique Visitors Total Visits Page Views New York 4,633,053 18,995,517 60,730,021 Los Angeles 2,856,689 11,112,520 25,289,090 San Francisco - Oak-San Jose 3,083,497 13,104,862 21,561,793 Washington 2,549,313 13,001,496 18,224,925 Chicago 1,810,613 7,242,452 18,120,708 Boston (Manchester) 1,347,419 5,214,512 15,155,547 Philadelphia 1,308,011 5,362,845 13,249,325 Dallas - Ft. Worth 1,365,831 4,985,283 12,154,663 Atlanta 1,221,434 4,580,378 9,643,133 Seattle - Tacoma 1,137,519 4,402,199 8,797,518 Houston 911,845 3,875,341 8,252,651 Minneapolis - St. Paul 716,813 2,257,961 7,623,249 Denver 826,724 3,100,215 7,347,589 Phoenix (Prescott) 695,030 2,689,766 5,711,006 Detroit 616,169 2,618,718 5,609,898 San Diego 530,174 1,670,048 4,730,001 Miami - Ft. Lauderdale 488,079 1,830,296 4,493,493 Cleveland - Akron (Canton) 495,883 1,919,067 4,250,715 Tampa - St. Pete (Sarasota) 458,027 1,717,601 4,119,471 St. Louis 413,596 1,600,617 3,958,239 Baltimore 407,364 1,731,297 3,813,213 Portland 468,633 1,476,194 3,769,400 Hartford & New Haven 353,926 1,504,186 3,669,469 Pittsburgh 362,313 1,141,286 3,456,026 Raleigh - Durham (Fayetteville) 393,185 1,521,626 3,435,336 Orlando - Daytona Bch - Melbrn 431,721 1,770,056 3,383,180 Sacramento - Stockton - Modesto 416,014 1,518,451 3,322,741 Austin 367,849 1,140,332 3,235,578 Charlotte 324,263 810,658 2,922,011 Salt Lake City 321,621 723,647 2,672,884 Region Unique Visitors Total Visits Page Views North America 44,382,951 197,446,930 416,117,750 Asia 10,427,044 35,838,954 83,777,739 EMEA 4,943,772 16,496,927 32,903,333 Latin America 567,304 1,950,883 4,623,733
MMXIV Sotheby s International Realty Affiliates LLC. All Rights Reserved. Sotheby s International Realty is a registered trademark licensed to Sotheby s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity. Each Office Is Independently Owned And Operated.