*Ontario County Public Health *Thompson Health *Finger Lakes Health *Clifton Springs Hospital & Clinics

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An Obesity & Chronic Disease Prevention Initiative: CHOO or Choose Health OntariO! *Ontario County Public Health *Thompson Health *Finger Lakes Health *Clifton Springs Hospital & Clinics Now called the Ontario County Health Collaborative.

Positive relationship between Ontario County Public Health and Healthcare Providers 1 Interested Family Practice Provider requested more breastfeeding information: * Unsure of breastfeeding resources * Unsure how to help mothers with Technical Issues * Desire to be supportive * Understood the benefit of breastfeeding for babies, mothers, families, and the community as a whole

The Bottom Line: Providers in Ontario County were requesting breastfeeding education for themselves and their staff.

Establishing a Partnership: LaLeche League W.I.C. Medical Arts of the Finger Lakes Breastfeeding Partnership Finger Lakes Health (Geneva General) Ontario County Public Health Thompson Health

Mission: The Finger Lakes Breastfeeding Partnership is committed to the health and wellbeing of growing families. Our mission is to provide excellent nutrition for babies while decreasing chronic disease and sudden infant death syndrome and strengthening the bonding process of new families. Vision: The Finger Lakes Breastfeeding Partnership s vision is to decrease childhood obesity, chronic disease, cancers and infant mortality.

2011 Original Goals With Help From The Ad Counsel *1. Collaborate with stakeholders in a partnership to increase breastfeeding success in Ontario County. *2. Lobby and gain support from hospital administrator to acknowledge breastfeeding support as a priority in the prevention of disease and chronic conditions prior to the end of 2011. *3. Develop hospital breastfeeding policies that adhere to the recommendations of NYSDOH, JCAHO and Healthy People 2020 prior to the end of 2011. *4. Standardize breastfeeding education for all Medical Providers, Nurses and Medical Assistants that may have contact with mothers and babies prior to the end of 2012.

*Standardize breastfeeding education for all Medical Providers, Nurses and Medical Assistants that may have contact with mothers and babies prior to the end of 2012.

Small Start: Provided Education: Basic Breastfeeding Support to Pediatricians, Nurse Practitioners, & Nurses in 2 large Pediatric Practices located in Ontario County.

LaLeche League, Cornell Cooperative Extension W.I.C., Child & Family Resources Medical Arts of the Finger Lakes Breastfeeding Partnership Finger Lakes Health, Newark Wayne Community Hospital Ontario, Seneca, Yates County Public Health Departments Thompson Health, Clifton Springs Hospital & Clinic, *R.N. s, L.P.N s, I.B.C.L.C. s, Nutritionists, Public Health Nurses, Health Educators, Case Managers

Providers Office Presentation Tool Kit: * Breastfeeding Basics : Finger Lakes Regional Perinatal Forum * Breastfeeding : English and Spanish, NYSDOH * Doctors/Nurses, A Call to Action from the Surgeon General to Support Breastfeeding *Local Breastfeeding Resources * Healthy People 2020 Breastfeeding Goals * The Ten Steps To Successful Breastfeeding *Encourage Breastfeeding Talking Points

*Newly Created DVD *Survey of Providers: *Presentation specific survey * OB Providers * Pediatric Providers * Family Practice Provider

*Requests for other presentations: *Local Nursing Schools *Daycare Providers *Assistance with breastfeeding information and policies *Workplaces

Local Nursing Schools *Marion S Whelan School of Nursing (L.P.N.) * Finger Lakes Health College of Nursing (R.N.) *Developed A Toolkit: Supporting Breastfeeding Power Point Breastfeeding Basics : Finger Lakes Perinatal Forum Nurses in Action, A Call to Action from the Surgeon General to Support Breastfeeding Healthy People 2020 Breastfeeding Goals The Ten Steps To Successful Breastfeeding Local breastfeeding assistance Game and survey

Certified Daycare Providers Breastfeeding Friendly Child Care : New York State Department of Health s Obesity Prevention Program Is Your Center Breastfeeding Friendly Breastfeeding Friendly Self-Assessment Sample policy Copy of power point presentation Breastfeeding Basics The Finger Lakes Regional Perinatal Forum Proper Handling & Storage of Human Milk

* Public Health Departments Have Relationships with Workplaces Tool Kit Developed To Assist in Creation of Policies The Business Case for Breastfeeding : HRSA Lactation Program Assessment Form Time Line for Implementing a Lactation Support Program Policy for Supporting Breastfeeding Employees Breastfeeding-Friendly Workplace Policy Template Local breastfeeding assistance Lactation Support Program Feedback Form (Breastfeeding Mothers & Supervisors) Fact Sheet #73: Break Time for Nursing Mother under FLSA : WHD Laminated Proper Handling and Storage of Human Milk Your Breastfeeding Rights in New York : NYCLU

*Effort to increase breastfeeding resources *Hosting a Lactation Counselor Training Course in Canandaigua April 29-May 3 rd Working closely with community agencies & encouraging participation.

Ontario County Public Health *Free Maternal Child Health visits to homes, & jail settings *Breastfeeding/nutrition/health education for incarcerated individuals (male & female), FLACRA, and Alternatives to Incarceration *Referrals to W.I.C and Child & Family Resources *Maternal Child Health Resource Guide *http://www.co.ontario.ny.us/documentcenter/v iew/1774

*World Breastfeeding Week- Great Opportunity to engage the community *Press Release *Hoping to collaborate with W.I.C. and Hospitals *Public Service Announcement *Birth Center/W.I.C./Child & Family Resources breastfeeding education games *Assessing ways to engage multiple cultures in our communities