November 2017 Dubai, United Arab Emirates THE MIDDLE EAST S LARGEST HOSPITALITY TECHNOLOGY SHOWCASE AND DEAL FLOW PLATFORM.

ABOUT HITEC DUBAI In partnership with Naseba, a business facilitation company based in Dubai, the third HITEC in 2017 will make the event accessible to buyers from the lucrative Middle Eastern tourism and hospitality market, currently worth over 75 billion USD. What GCC hoteliers had to say about HITEC Dubai Modeling the HITEC Amsterdam format, the show will offer an education program and exhibits. In addition, HITEC Dubai will feature a summit with one-to-one business meetings that have become the hallmark of Naseba s platforms. Hoteliers attending the summit portion of HITEC Dubai will be pre-qualified to confirm their purchasing authority, budgets, timelines and solutions of interest. The show aims to bridge that gap by gathering successful hotel technology leaders who are presenting their case-studies as well as leading interactive panel discussions addressing the participating hoteliers. Hoteliers can also benefit from listening to keynote presentations by global technology providers who are showcasing their latest solutions. HITEC DUBAI introduces more than 500 hospitality stakeholders including hotel owners, operators, and technology consultants from across the Middle East to global solution providers in a business-focused environment. FEATURING 500+ hospitality stakeholders 40+ solution and service providers 30+ industry expert speakers

MARKET OVERVIEW Emerging tech will impact virtually every aspect of our business, from the guest experience to the way we operate our hotels and communicate with our associates. Guido de Wilde Senior Vice President Starwood Middle East is fast becoming a favourite tourist destination to MICE and shopping travellers given its investment in airports and infrastructure as well as planned future mega event like the EXPO 2020. The Department of Tourism and Commerce Marketing (DTCM), says Dubai is expected to have 155,000 new rooms by 2020, with a further 10,000 plus rooms that need to undergo refurbishment prior to the Expo 2020. One of the biggest challenges that the hotel property developers and operators are facing today is to ensure the upcoming hotels are tech-ready, current and cost-effective. Innovations such as Smart Rooms, Sustainable Utility & Property Management Systems, Smart Elevators, Smart HVAC, Mobility, & seamless connectivity across platforms and devices; these are no longer considered as the future, they are the present. Today, mobile apps are being used as everything from a Digital Concierge to accessing Big Data; from In-room HVAC Control to Food Service. Also, as both the hotel staff and guests have become increasingly tech-savvy, and are connected to their smart devices at all times, it has become imperative to stay updated and abreast of modern technological innovations. Hoteliers should now look at effective ways to align technology, marketing and operations to increase economic value. Thus putting their guests in the driving seat and giving them unprecedented choice and control across their entire stay. Dubai is on track to deliver 20 million tourists by 2020. Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DTCM) 63 hotels 514 hotels 20,260 rooms 147,746 rooms under contract in Dubai under contract in GCC US$15B To be spent in the next 5 years Dubai to welcome 20 million visitors by 2020 US$10.9B Dubai s hotel revenue by 2019 Source: STR Global arabianbusiness.com

A FORMAT DESIGNED TO CREATE OPPORTUNITY RESEARCH AND PRE-QUALIFICATION All potential buyers are extensively researched and pre-qualified to ensure they have: a. Decision-making authority b. Minimum allocated budget c. Clear buying strategy ADVANCE NOTICE OF BUYERS One week prior to the show, you are sent a complete list of buyers project data; including their company name, products and services of interest and the budget allocated. ONE-TO-ONE MEETINGS Conduct one-to-one meetings with pre-qualified buyers who have already expressed an interest in your type of products and services. KEYNOTE PRESENTATIONS Deliver a tailor-made presentation addressing the entire audience to showcase your expertise and implementation of best practices. BUILD STRATEGIC RELATIONSHIPS Cement and build relationships with industry leaders, buyers and partners in an environment built to support your business development objectives. SHOWCASE YOUR OFFERING The attached expo gives you the opportunity to showcase your latest solutions and services to attending regional hospitality stakeholders.

SUMMIT EVALUATION AND QUALIFICATION PROCESS YOUR ROI IS OUR FOCUS Maximising your return on investment by ensuring you meet and present your solutions to the right contacts is paramount. HOW WE ENSURE ALL ATTENDING DECISION MAKERS NEED SOLUTIONS Every potential attending decision maker must complete a detailed questionnaire as part of our pre-qualification process. This enables us to evaluate their suitability and reveals essential information, including: This is our priority and our focus, not just from day one of the summit, but for the 3 months preceding that date. Over the course of this 3-month period, we research, evaluate and pre- qualify sectors and stakeholders. Below, we outline our process to connect you with qualified buyers interested in your products and services. Job title Decision-making influence Timescale for investment Available budget Solutions of interest Current or upcoming projects We then analyse our client base to identify appropriate organisations and decision makers to shortlist for attendance. An account manager will be appointed to you, and based on the products or services you are providing, will invite the right potential business partners for you to meet. During the summit, your account manager will assist you in conducting as many meetings as possible. 3 MONTHS BEFORE THE EVENT 2 MONTHS BEFORE THE EVENT 1 WEEK BEFORE THE EVENT AFTER THE EVENT 3 MONTHS BEFORE THE EVENT 2 MONTHS BEFORE THE EVENT AT THE EVENT Working in collaboration with governing bodies and hospitality organisations, we pinpoint market demand and create b2b summits. Potential attendees are pr to ensure they meet criteria. The purchasing criteria of all attendees will be provided to you for all attendees before the event. Your account manager will also recommend a shortlist of target After the summit we will provide you with a post-summit report and your account manager will assist you with following up on your meetings. buyers for your products.

WHY DELEGATES ATTEND? BUYERS BREAKDOWN Showcase your solutions to the largest gathering of Middle East hospitality technology stakeholders Leading solution providers in one location: Source the most cost effective, up-to-date solutions and innovations in one platform Re-education: Attend keynotes and panels to learn and understand the benefits of specific hospitality solutions Networking: Connect with peers in a private, businessfocused environment One-to-one meetings: Pre-scheduled one-to-one business meetings with the solution providers of their choice Product showcasing: They get to experience hands-on the products and solutions by various international suppliers in one venue PREVIOUS BUYERS By job title Chief Executive Officers/ Managing Directors Chief Information Officers Chief Finance Officers IT Directors/Managers/ Technology Heads General Managers/ Hotel Managers Procurement Heads/Purchasing Heads Project Directors/Managers Director of Engineering / Technical Services By industry Hotels / resorts Theme parks and leisure Restaurants and clubs

SPONSORS INCLUDE LEAD SPONSOR GOLD SPONSORS BRONZE SPONSORS

EXHIBITORS INCLUDE

ABOUT HFTP HFTP, founded in 1952 and headquartered in Austin, Texas, USA with additional offices in Maastricht, The Netherlands, and Kowloon, Hong Kong, is the global professional association for financial and technology personnel working in hotels, clubs and other hospitalityrelated businesses. In 2015, HFTP launched the first-ever hospitality industry search engine, Pineapplesearch.com. Pineapplesearch has aggregated material specific to the hospitality industry, placing importance on informational results such as white papers, articles, journals and more. HFTP uniquely understands the industry s problems and assists members in finding solutions to industry problems more efficiently than any organisation via its expert networks, research, conferences and certification programs. For more information visit hftp org HFTP has 5,200 members and several thousand stakeholders across the globe and is recognised as the spokes group for the finance and technology segment of the hospitality industry. HFTP provides first class educational opportunities, research, and publications to members around the globe, including the premiere hospitality technology conference HITEC founded in 1972. HFTP also awards the only hospitality specific certifications for accounting and technology the Certified Hospitality Accountant Executive (CHAE) and the Certified Hospitality Technology Professional (CHTP) designations. HFTP was founded in the USA as the National Association of Hotel Accountants.

ABOUT NASEBA Naseba offers business facilitation expertise in growth markets. Naseba brings you exposure to the right knowledge, the right people, and the right opportunities. Naseba supports you with educating your workforce, entering new markets, raising capital, securing partners and closing sales. Our services include Global Investor Services, Global Commercial Services, and Global Leadership Services: Naseba partners with governments, key figures in media, industry and academia to add real value to our network worldwide. Since inception in 2002, Naseba has connected over 85,000 executives globally through more than 750 proprietary business platforms. Naseba operates from 4 main offices in Bangalore, Chicago, Dubai and Riyadh, and local representatives in Algeria, China, Malaysia, Portugal and Spain. Naseba. Creating opportunity. Global Investor Services provide pre-qualified global investment opportunities with direct meetings with pre-screened investors to access capital. Global Commercial Services connect prescreened purchasing decision makers with solution providers to shorten their sales cycle. Global Leadership Services bring together business executives through an interactive agenda of keynotes, panels and workshops produced to drive change. Professional training offers a wide range of executive courses, crafted to advance careers and execute business strategy. For more information, visit naseba com

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naseba com Global Investor Services Global Commercial Services Global Leadership Services Disclaimer: This document is for promotional purposes only and shall not be considered contractually binding. The content of the event, its dates, venue, agenda may be subject to change during the course of the event s preparation.