Edible Media Overstock Proposal
Part Inspiration, Part Mission What edible is all about edible -feast- Founded in 2002, edible began in Ojai, California to document and bring to life the rising interest in farm-to-table, organic & natural foods, to chronicle and celebrate the people and communities who feed us and sustain us. This simple and revolutionary concept has now manifested itself in over 85 markets across North America and Canada, from big towns to little cities, and everywhere in between. From the West Coast to the Great Plains to the rocky shores of New England, countless people discover the simple pleasure that comes from eating fresh foods cultivated in living soil by people who care about our local food systems. Our brand honors those who are diligently working to create a world where the power of real food can change our lives for the better.
Edible Audience: Sustainability Enthusiasts, Influencers, and Locavores Audience skews female From the pantries and farms of chefs and food artisans, to the rooftop gardens and kitchens of avid home cooks, edible consumers are concerned, connected, savvy, and community-minded. They influence their friends, telling them where to shop, where to eat, what to cook, what to buy and why. They aspire to live healthy, connected and sustainable lifestyles. And frankly, they trust us. They know we are devoted to chronicling authentic food stories and highlighting the people who enrich our local communities. 50% of our audience is between 18-49 years old Average HHI is $110,000 More than 85% are college educated More than 80% are professionals, entrepreneurs, educators, and artists Majority of audience selects products based on quality rather than price point Majority of audience would pay more for a product with a story behind it edible -fast- Source: 2015 MRI Study & Edible Reader Panel Survey
Cross platform opportunities Print 85+ Markets Across the US & Canada 1.4MM Distribution Per Quarter National Regional Local Digital Branded Ad Units E-newsletters Social Programs Native Integrations Events In-Market, Local Communities Food & Drink Events, Farmers Markets, Custom Events Custom Content Impact Programs Tailored to Your Brand Multi-Platform, Integrated Opportunities
Print: edible magazines Network of 85+ Hyper Local Magazines Across the US & Canada Content is Highly Reflective of Each Local Market & Community Buy National, Regional, & Local Any Market Combination 1.4MM Distribution Per Quarter 200+ Issues Annually
New England Region Berkshires (MA) Boston Cape Cod Green Mountains (VT) Nutmeg (CT) Pioneer Valley (MA) Rhody (RI) New Hampshire South Shore (MA) Vineyard (MA) Northeast & Mid-Atlantic Regions Allegheny (Pittsburgh, PA) Baltimore Brooklyn Bronx Capital District (Albany, NY) DC Del MarVa East End (Hamptons, NY) Finger Lakes (Upstate NY) Hudson Valley Jersey Long Island Manhattan Philly Queens edible communities Magazines Southwest Region Aspen Austin Baja Arizona Dallas & Fort Worth Houston Oklahoma City Phoenix Reno-Tahoe (NV) San Antonio Santa Fe Southwest Colorado Tulsa Southern Region Asheville Blue Ridge (VA) Charlotte (NC) Louisville Memphis Nashville New Orleans Northeast Florida Orlando Ozarkansas (AR) Palm Beach (FL) Piedmont (NC) Richmond Sarasota South Florida (Miami, FL) Tampa Bay Upcountry (SC) Mid-Region Chicago Cleveland Columbus Door (WI) Grande Traverse (MI) Indy (Central IN) Iowa River Valley Madison (WI) Michiana (IN & MI) Milwaukee Ohio Valley Omaha WOW (MI) Northwest Region Alaska Idaho Portland Seattle California edible East Bay Los Angeles Marin & Wine Country Monterey Bay Ojai & Ventura County Orange County Palm Springs Sacramento San Diego San Francisco San Luis Obispo Santa Barbara Shasta-Butte Silicon Valley Hawaii & Canada Hawaiian Islands Montreal Ottawa Toronto Vancouver 1.4 Million Circulation Per Quarter
Our competition How we rank... 1,400,000
Online: ediblecommunities.com Brings the world of edible to a global audience Discover each edible from the experts who live and breath their community Visitors can find information on local farmers markets, recommended shops, farm tours, cooking classes, etc. Access to the best locally inspired seasonal edible recipes Listings on the best local eats in every edible community Find the best products from artisans in every edible community
edible events Connect with the edible community through our custom events Opportunities are available throughout the edible network, throughout the year
Our Testimonials Don t Take Our Word For It... TRUST Edible Publications are an ideal form of advertising for us. Their passion-filled pages echo the message that we are trying to relay to our community, that you can make a difference with the way you eat. Their commitment to promoting and supporting small artisan producers sets them apart from other food publications out there. Sam Mogannam, Bi-Rite Market INSPIRATION QUALITY Edible is the best publication around these days. Really. It s incredibly honest and informative. Dan Barber, Blue Hill and Blue Hill at Stone Barns I just love reading [Edible Communities] publications cover to cover - they are some of the best things I ve ever read.. Julia Child The mission of the Edible publications supports the mission and values of Whole Foods Market. It s a great fit for our advertising budget, it targets exactly those local residents we want to reach, which makes it highly effective for us. Angela Rakis, Whole Foods Market I can t keep copies of Edible San Francisco on my shelves for more than five minutes before my customers wipe me out. It is the Bay Area s premier food publication, and has its finger on the pulse of all the local food news and issues. As a bookseller, I see first hand how many people are seeing my ad as the magazine flies out of the store quicker than I can restock it! Celia Sack, Omnivore Books
For Advertising Inquiries Please Contact: Mandy Evans Director, Brand Partnerships mandy@ediblemedia.com 913.568.6606