Table of Contents Executive Summary Letter from our President Professional Development Educational Marketing Experimental Marketing

Table of Contents Executive Summary Letter from our President Professional Development Educational Marketing Experimental Marketing Networking Opportunities Community & Social Impact My Sister s Closet Jill Behrman 5K Habitat for Humanity Canned Food Drive Nursing Home Valentines Fundraising Corporate Sponsorships Other Fundraising Initiatives Membership Recruitment Development Retention Internal & External Communications External Internal Chapter Operations National Reporting Meetings Operational Organization Budget 3 4 9 11 12 14 16 18 2

Executive Summary A Letter from our President The American Marketing Association at Indiana University is proud to present our 2015-2016 Annual Report! Being a part of IU AMA and its Executive Board for three years has allowed me to experience our chapter s tremendous growth. If asked to describe what drives IU AMA, I would confidently say continuous improvement. In only six years of existence, our chapter has created a strong brand image and professional presence within the Kelley School of Business, maintained relationships with our corporate partners and sponsors, and charitably given back to the Bloomington community. My main goal as President this year was to oversee IU AMA s continuing improvement. This Annual Report describes our new initiatives and explains how we achieved our goals. The following are some goals that we are especially proud to have accomplished: Earn $16,500 from corporate sponsorships Develop unseen promotional materials, including padfolios and laptop stickers to increase brand recognition Host a Networking Roundtable with 18 companies and over 100 students in attendance Successfully host 11 members on a brand new networking trip to Cincinnati, Ohio Establish a strong relationship with My Sister s Closet, our annual philanthropy Organized 2 marketing case competitions for all of Kelley School of Business Encourage 12 members to attend the International Collegiate Conference at New Orleans! It has been great to be involved with IU AMA for three years, and I am excited to see what future leadership will accomplish. I want to thank the members of the 2015-2016 Executive Board for all the hard work they put into their positions and to making our chapter great. I also especially want to thank our faculty advisor, Professor Greg Kitzmiller, for the countless hours he put into coaching and advising us to get to where we are today. We had an AMAzing leadership team, and we are looking forward to the International Collegiate Conference in New Orleans! Sincerely, Aishariya Bandyopadhyay President, IU AMA 3

Professional Development Overall Goal & Result To empower members to better market themselves in the corporate world by providing them the tools,knowledge, and skill-set required to differentiate themselves and be selected for internships and full-time positions Through our diverse array of professional events with professors and corporate sponsors, we have and continue to increase the professionalism of our members. We challenge our members through instruction and application. Members are taught best practices for etiquette and networking skills and then expected to apply these best practices with c-level executives Educational Marketing Professional Weekend Goal: Host four professionalism workshops with twenty members in attendance to prepare students for upcoming career fair and networking opportunities Result: Thirty-one students attended the Professional Weekend which was broken in four workshops: resume, LinkedIn, interview, and networking. Students gained a greater understanding of specific improvement areas in each of the key areas within professional development Speaker Series Goal: Host five speaker meetings each semester with thirty members in attendance to inform members of necessary daily marketing decisions Result: Three speakers from different companies spoke to members during general meetings to inform them of how marketing impacts their company and the cross-functional use of marketing objectives Hospitality by WS Manors Goal: Educate members how to market properties in a college town and maintain a positive, upscale brand image Result: Members learned of the promotional activities WS Manors takes to rent out their properties, discounts provided specifically for Kelley students, and the current state of the Bloomington real estate market. Sales by TEK Systems Goal: Educate members of the sales-marketing relationship and offer expertise on how to best prepare for a sales career and stand out in an interview Result: Members learned about the benefits of strong value propositions and their ability to drive business in a sales career. Members also gained a clearer understanding of the day-to-day activities in a sales position. Members participated in an open discussion at the end on how to best represent oneself in an interview. Branding by Professor Palmer Goal: Expose members to the concept of branding, its value in companies today, branding career opportunities, and challenge members to apply their branding knowledge through real world examples. Result: Members learned what branding encompasses and the powerful impact it can have. They participated in a brainstorming activity where they analyzed examples of successful and unsuccessful brand management. Industry Specific Marketing by Whirlpool Goal: Enlighten members on marketing in the Household Appliance industry and how marketing differs through industries and the difference between business to business and business to consumer marketing. Result: This event will happen after the Annual Report has been submitted. National Certifications Goal: Provide members national certification opportunities in Marketing Research, Career Development, and Sales certifications Result: Approximately seventy members became certified in either Marketing Research, Career Development, or Sales certifications. After certification videos concluded, members participated in an open-discussion about particular topic and how they can use what they learned in a future career. 4

Educational Marketing IU AMA Certifications Goal: Develop two new certifications that cater to our members interests and better prepares them for future career paths Result: After conducting surveys for marketing topics to be certified in, we found that Digital Marketing and Sports Marketing were two topics our members were most interested in. We developed plans for both of these certifications, and are moving forward with contacting and filming for the the Digital Marketing certification. Digital Marketing Goal: Provide a certificate for AMA members to develop digital marketing skills Result: Will incorporate various speakers from companies to provide opinions on digital marketing skills and expertise. Will eventually bring certificate program online so members can complete the program individually. Panel Nights Goal: Host two panel nights at general meetings to allow members to ask questions to experienced marketers in a specific topic. Results: We hosted three different panel nights to allow members to become more informed about different topics. Marketing Professor Panel Hosted 50 members and three marketing professors who teach M-Core classes at the Kelley School of Business to facilitate discussion about classes and marketing careers. Topics included creativity in communication, analysis of marketing data, and brand management. National Marketing Week Goal: Host one event each day of this week to promote IU AMA and generate excitement around marketing Result: We hosted five events that enhanced member relations, offered professional development opportunities, and gave back to our Bloomington community by doing what we do best, marketing. Photoshop Workshop Marketing Professor Panel AMAzing Race HuHot for My Sister s Closet IU Homecoming Game Study Abroad Panel Panel highlighted their personal and professional growth through study abroad and compared their marketing experiences abroad (classes, internships, etc.) to those experiences in the United States. Members were informed how panel members used their study abroad experience to set themselves apart in an interview. Additionally, the panel discussed the variety of study abroad programs through Indiana University and the Kelley School of Business. Executive Board Panel IU AMA s executive board put on an executive board panel in order to create a stronger connection between the executive board and general members and encourage members to apply for an executive board position. Questions ranged from personal interest to professional development. At the end of structured questions members asked their own individual questions. M2M Mock Interviews Goal: Offer marketer-to-marketer mock interview opportunities to 50 members to practice for future job interviews. Result: Executive board members conducted mock interviews with 65 members to help members most effectively frame their AMA experience in interviews and provide practice before interviewing with recruiters. 5

Experiential Marketing Case Competitions Goal: Host one case competition open to all Kelley School of Business students to promote AMA within the business school and provide students additional opportunities to test their marketing knowledge. Result: We entered one IU AMA team in the National Hershey Case Competition and also hosted three other case competitions open to all. Hershey A team of four students worked together and submitted a proposal for the Hershey Case Competition. The case was challenging and insightful and they were able to learn all the aspects of a marketing campaign. This year s American Marketing Association Case Competition was to improve awareness and trial of Hershey s recently released Ice Breakers Cool Blast candy. The team found the issue to be that there was no strong identity for the new sweet as it occupies an odd space in the market somewhere between a gum and a mint. The solution developed was to launch a new advertising campaign utilizing mythological creatures to differentiate Ice Breakers Cool Blast from traditional markets while further developing a new and unique property in Hershey s portfolio. Belden Professor Rockney held two pricing lectures for the participating teams. The teams then developed a pricing and distribution strategy for Belden in United States, Canada, and Latin America. Three teams presented their finding to Belden representatives. Toyota The case consisted of an assessment of dealer services to/ for the current college age person. Four teams will visit the local dealership where a district manager will accompany the teams and provide insights on the current customer experience. The teams will have two weeks to develop a strategy and present to Toyota representatives. Ball State Social Media On short notice, we formed a team of four to compete and put together a submission representing Indiana University. The team researched social media marketing and analytics options, gaining valuable background knowledge for the case. They created a video submission about a campaign called #MyMarriottMoment, highlighting stories and visuals. Semester Long Committee Projects Goal: Assign a semester-long marketing project to each committee to engage committee members, challenge them to think critically and apply their classroom knowledge Result: Each committee executed a marketing project that furthered their marketing knowledge, positively impacted chapter attendance, and provided opportunities to find employment. Corporate Relations Corporate Sponsor Newsletter Membership Mentorship Program Communications Digital Marketing Certification Programs My Sister s Closet Relationship Professionalism Increase our exposure to marketing professors Finance Develop a fundraiser to raise funds for New Orleans Promotions Develop a Social Media Campaign Additional Project Committees Goal: Form mini-committees to help with additional projects. Result: We utilized mini-committees when planning events with corporate sponsors or case competitions. Creating project committees allowed us to further engage and empower members while accomplishing more. 6

Experiential Marketing Collaborations with Kelley Organizations Goal: Host three professional events with three additional Kelley organizations to build the network of members and promote AMA to other students Result: IU AMA hosted three professional events with other Kelley Organizations. Mock Career Fair Goal: Host 50 students at a mock career fair to allow members to speak with executive board members from IU AMA and Phi Gamma Nu Business Fraternity as if they were recruiters from companies that actively seek students from Kelley. Result: Due to a change of plans, 15 students in attended and were given tips on discussed speaking, interviewing, and appropriate attire for the career fair Indianapolis Company Trek Goal: Bring ten members to Indianapolis to visit four different companies in the Indianapolis area. Result: Ten members participated in the trip to Angie s List, Borshoff, Emmis communications, and Miles Herndon to learn about the companies, understand the marketing landscape in Indianapolis, and provide networking opportunities. Napkin Night Goal: Host 40 students at a Napkin Night event with Collegiate Entrepreneurs Organization where students will eat at a restaurant and collaborate on new business ventures and marketing ideas. Result: 35 students attended the event at Buffaloui s and each student left with their idea further developed. Networking Opportunities Networking Roundtable Goal: Host ten companies with a speed-dating format to personalize conversations and give fifty members exposure to companies prior to the career fair Result: Over ten companies attended both of our Roundtable events, giving members an opportunity to speak with recruiters and create a personal connection with them before the IU business career fairs. Recruiters applauded the setup and ease of the roundtable event on both occasions. Fall Roundtable Goal: Host 15 companies and their recruiters to speak with members and gain exposure before the large fall business career fair Result: 18 companies and 90 students attended the fall Roundtable, making it one of our most successful events to date. This also resulted in creating relationships with new recruiters that became IU AMA sponsors Spring Roundtable Goal: Invite 4-5 company recruiters to attend before the spring all business career fair to provide members face-toface time with recruiters and get an in-depth overview of the positions at each company Result: Four recruiters from Aldi, Ingersoll Rand, Macy s and Kohl s attended the roundtable with a total of 28 students. Students were satisfied with the event and left confident in their networking skills and better prepared for the career fair 7

Networking Opportunities Company Treks Goal: Plan two company treks to expose members to various corporate cultures and provide additional networking opportunities. Result: Two company treks were offered throughout the year to provide our members the opportunity to tour their favorite companies in a certain city. Cincinnati Trek We hosted a company trek to Cincinnati for the first time with 10 members in attendance. We visited Nielsen and Procter & Gamble after coordinating with our recruiter connections. Indy 360 After consulting with our Indy AMA coordinator, we will be attending a trek to Indianapolis to visit four companies to learn about their marketing opportunities. Networking Dinners Goal: Have 15 members apply their etiquette skills in a networking dinners with corporate sponsors and Kelley faculty. Result: Networking dinners with specific topics were hosted with fifteen members in attendance at each dinner. Precoa Focus Group Precoa sought out the expertise of AMA to increase their brand image and recognition amongst Kelley School of Business students. AMA attended a Focus Group over dinner to discuss logistics and strategy to help market a pre-showing of a movie sponsored by Precoa. The end result was a successful meeting and filling an entire movie theatre of IU AMA members to watch the new movie Spectre the night before it released. This event increased brand recognition of IU AMA and our corporate partner, Precoa. Dinner with Indianapolis AMA Campus Coordinator We invited our Indy AMA Coordinator to dine with our Executive Board and discuss current strategies, ideas, and future plans to ensure our relationship remains mutually beneficial Presidential Council Goal: Participate in monthly presidential council conference calls Result: The President (or Executive Vice President) participated in the presidential council conference calls. She relayed the information from the calls to the rest of the board at the weekly executive board meeting Virtual Resume Book Goal: Provide companies who sponsor or come to our events a virtual PDF book of every member s resume to market our organization and provide members employment opportunities Result: After the Professional Weekend resume workshops, resumes were collected to be included in a virtual resume book. The companies who attend the Networking Roundtables had the option for asking for this resume book prior to both events Munch n Marketing Goal: Select a minimum of three students to meet with a marketing professor in a casual setting on two different occasions per semester to obtain insight on different marketing careers Result: Friday afternoon, after a department meeting, AMA will host a lunch for all marketing professors to further develop our faculty relations and discuss our favorite topic. This lunch networking event is exclusive to Executive Board Members and Gold Members 8

Community & Social Impact Overall Goal and Result Provide two interactive, impactful opportunities each month that enrich our members philanthropic experiences Built a lasting relationship with My Sister s Closet and will begin volunteering on a weekly basis to provide resume review and mock interviews to low-income and at-risk women in Bloomington. My Sister s Closet Goal: Create and maintain relationship with My Sister s Closet, a local non-profit organization that has assisted in helping over 1,300 women establish economic independence. AMA will provide interview tips, resume reviews, and volunteer work in their store. Result: Participated in four main events that allowed our members to exercise their marketing skills, become involved with My Sister s Closet, and get a greater understanding o how a non-profit organization is run. Hu-Hot Percentage Nights Goal: Coordinate five Hu-Hot Mongolian Grill fundraisers with nine different organization to raise a total of $2000 for My Sister s Closet. 5% of sales will go towards the organizations participating and 5% will go to my Sister s Closet to build their Success Institute Room. Upon creation of the room, we will participate in five different workshops with My Sister s Closet and provide Bloomington women with the resources needed to get hired. Result: Coordinated five dine-and-donate nights with five other student organizations to raise over $1000 for My Sister s Closet, Riley Children s Foundation, and the Center for Sustainable Business. Weekly Events Goal: Send two members that have been trained to My Sister s Closet for 2 hours every week to empower local women and improve their interviewing skills. Result: The first weekly volunteering shift will begin on Tuesday, February 9th. MLK Service Day Goal: Assemble 10 members to assist in organizing the My Sister s Closet retail location to switch out winter inventory for spring clothes. Result: 12 IU AMA members worked with a number of other IU organizations to successfully prepare the store for the spring season and pledge 40 days of peace on behalf of Martin Luther King Jr. Day. Training Day Goal: Conduct volunteer training for 15 members at My Sister s Closet to ensure the highest quality interview and resume coaching. Result: 8 members participated in the volunteer training and we will offer a second training following our general meeting for members who were unavailable during the previous training. 9

Jill Behrman 5K Goal: Promote a healthy lifestyle and increase awareness for assault prevention by having ten members run (or walk) the 5K race. Result: Six members ran or walked together in the 5K and participated in post race activities sponsored by Indiana University. These members assisted in honoring Jill Behrman s memory and increased awareness of issues of violence in our community and within AMA. Utilized members marketing skills by having advertised for the event earlier than previous years and more frequently. Habitat for Humanity Goal: Have ten members participate in the construction of a house, sponsored by Whirlpool, for a local family in need with other Kelley organization members Result: Members combined efforts with multiple other Kelley organizations to build a portion of a house for a local Bloomington family in need. Members were also able to speak with Whirlpool representatives that attended the build. Canned Food Drive Goal: Collect 100 cans leading up to Thanksgiving and the holiday season and hold a competition among all IU organizations to promote the event and maximize the number of cans donated. Result: More than 250 cans were collected for the Hoosier Hills Food Bank outside of the freshman dining hall and in the lobby of the Kelley School of Business. The winning organization in the competition received cookies from a local Bloomington business, BAKED!, on behalf of AMA at one of their meetings. Valentine s Day Cards for Local Nursing Home Goal: Have twenty five members attend the Professor lecture about the importance of tailoring a message to a specific audience. We will use the information we learn about choosing content, word choice, colors, and designs into cards we create for residents of a local nursing home. 10

Fundraising Overall Goal and Result Earn $9000 from corporate sponsorships and additional fundraising efforts to generate proper funds for chapter operations, events, and one International Collegiate Conference scholarship. Due to a stronger brand image, we were able to earn $16,500 from corporate sponsors. We were able to do this through a tiered strategy we developed for our corporate sponsors that increased clarity, two major case competitions, and involving corporate sponsors in our Roundtable events. Corporate Sponsorships UCSO Funding from Marketing Career Fair Goal: $4000 Profit, 25 Members Result: $6000 Profit, 32 Members Corporate Sponsorships Goal: $5000 Profit Result: $12,500 Corporate Sponsors are companies that choose to be affiliated with our chapter of AMA. We host different events with them for our members such as case competitions or panel discussions. Our corporate sponsors include Belden Inc., WS Manors, Ingersoll Rand, Toyota, Marathon Ashland Petroleum, and Whirlpool. Other Fundraising Initiatives Professional LinkedIn Headshot Sales Goal: $250 Profit, 30 members Result: The event will be happening after the Annual Report is submitted. AMA Apparel Sales Goal: $150 Profit, 25 members Result: We will be selling apparel two weeks prior to the International Collegiate Conference. Percentage Nights Goal: $75 Profit, 30 Members Result: We decided not to host our own percentage nights because we organized the Hu Hot nights for My Sister s Closet. Padfolio Sales Goal: Sell 15 padfolios during the recruiting season to members for a total of $105 Result: $75 Profit, 5 Padfolios $12,500 in corporate sponsorships 11

Membership Overall Goal and Result Acquire 100 new members, retain 50 of our returning members and encourage them to actively participate. With a strong recruitment strategy, we accepted new members into IU AMA who actively participate in our chapter. Recruitment Kelley Carnival Goal: Acquire a minimum of 80 email addresses of interested, prospective new members. Result: Recorded over 200 email addresses from potential members and increased our social media following by providing a free t-shirt to any individual that liked or followed our channels. KLLC Involvement Panel Goal: Have two members speak at the involvement panel and collect ten email addresses of interested potential members Result: Two Vice Presidents attended this panel and recruited new freshman members. A total of 34 email addresses of interested potential members were added to the AMA database Classroom Slides Goal: E-mail ten professors and distribute AMA PowerPoint to present to their class and promote AMA. Result: Compiled a list of professors we have established relationships with and emailed Call Out Meeting slides for them to share with their class. Classroom Presentations Goal: Present in three business prerequisite classes to recruit new members. Result: Emailed professors asking for permission to speak in three freshman-based classes and had Vice Presidents present for five minutes about IU AMA AMA Application Goal: Standardized process for members to join IU AMA. Result: Developed a short application with questions gathering demographic information and members reasons for joining. Kelley Winterfest Goal: Collect at least 30 names and emails of interested members and spread the word about what we do. Result: We collected 33 students information and were able to speak to students about all the events and opportunities we have for members. Development Mentorship Program Goal: Create a sustainable database created and match 10 mentors with mentees by December. Result: 15 pairs were matched and met at least once throughout the semester. Membership & Alumni Database Goal: Update a membership database throughout the semester and keep track of attendance at meetings and other events. Result: Official database transitioned online via google drive and entire chapter added to Canvas page so they have control of earning points and can see their status in real time. Satisfaction Surveys Goal: Receive feedback from members and gain greater insight on improvement areas and how to more adequately meet their needs. Result: Included a survey called AMA Feedback and Suggestions at the bottom of every Mailchimp newsletter. This was a place where members could write their ideas and suggestions for the Executive Board to move forward on. 12

Retention Gold Member Point System Goal: Have 10 members become Gold Members at the end of the semester. Result: 25 members reached Gold Member status last semester. This prestigious title is only given to the Top 20% most involved members. Social Events Goal: Have a minimum of one social event per month. Result: Hosted five social events allowing opportunities to build friendships and networks in a casual setting. S mores at the Union The Union did not allow S more to be made in its outside fire so we held a game night in the Union with Baked! cookies instead. Six members attended the event and we played Cards Against Humanity and Catch Phrase. AMAzing Race Seven members participated in the race and all participants met at Hartzell s, a local ice cream shop, afterwards to further get to know one another. AMAzing Member Spotlight Goal: Spotlight a member each week to encourage interaction, reward involvement, and improve member relations. Result: Developed a new campaign called I AMA where we highlight members talents outside of the business world and how it helps them in marketing with the hashtag #iamamarketer. Christmas Cookie Meeting Members decorated cookies and watched holiday commercials. We then reflected on which commercials members enjoyed and why they thought the different commercial were effective or ineffective. Welcome Back Meeting Welcome Back Meeting was hosted on the first day of the Spring Semester to increase member relations before people s schedules get busy. Laser Tag IU AMA will be going laser tagging as a group to allow for a fun break from school. Noodles & Co. Club Dinner We will eat dinner as a club before a general meeting in March. 13

Internal & External Communications Overall Goal and Result Facilitate effective communication methods amongst our chapter and throughout the Kelley School of Business With new and innovative techniques, we were able to increase IU AMA s brand image and recognition within the Kelley School of Business and also outside with recruiters External AMA Member Apparel Goal: Promote IU AMA on campus through apparel worn by members. Result: Designed shirts and sweatshirts available for purchase by our members and Executive Board. Social Media Goal: Increase Facebook likes by 68% (119 to 200 likes) and Instagram followers by 38% (65 to 90 followers). Result: Facebook likes increased by 73.95% ( 119 to 207 likes) and Instagram followers increased by 101.54% to (65 to 131 followers). Laptop Stickers Goal: Follow the popular trend at Kelley and design laptop stickers to sell and advertise IU AMA. Result: Designed and printed laptop stickers of the the IU AMA logo and dispersed them among the IU population. All members can be seen with an IU AMA sticker on their laptop. Hall of Honor Television Advertisements Goal: Promote IU AMA events through new Kelley School technology, the Hall of Honor televisions. Result: By collaborating with the marketing department, advertisements created by members were showcased for over 60% of events. Marketing Department Display Case Goal: Allocate a place in the Marketing Department showcase to hold AMA awards and promotional materials. Result: Our various awards and certificates are showcased in the glass display case of the marketing department Website Goal: Publish a newly designed website for proper outreach to potential new members and corporate sponsors. Result: Designed a new website where students and corporate sponsors can attain information about IU AMA. Marketing Department Keurig Donation Goal: Fulfill a need for the Marketing Department and maintain a relationship with the staff and faculty. Result: Donated a Keurig and K-Cups to the Kelley School of Business Marketing Department to further promote our chapter among the Marketing Department staff and faculty. 14

Internal Recruitment Focus Group Goal: Develop and synchronize recruitment goals and strategies within the Executive Board Result: Early in the semester, we allocated one Executive Board meeting for a Recruitment Focus Group to decide on strategies for recruiting students into IU AMA Google Calendar Goal: Streamline the year s calendar of events in one location for ease of access Result: Every meeting and event was placed on the calendar to ensure that every executive board member was aware of events occurring. This also allowed for greater collaboration between committees and other Kelley organizations from increased planning. Email Marketing Goal: Send members weekly newsletters containing results of events, information on upcoming events, employment opportunities, and sign-up locations for all events. Result: Members were informed of all upcoming information via the weekly Mailchimp newsletters. This software allows us to create a sleek template to organize our information well. IU Canvas Goal: Provide members one go-to location for meeting slides, information, and other materials Result: All members were invited to the Canvas page where they received real-time updates, membership information, event times, and meeting materials Conference Calls with Corporate Sponsors Goal: Openly communicate about events planned with corporate sponsors Result: The President, VP of Corporate Relations, and our Faculty Advisor attended conference calls with our corporate sponsors to keep updated on the sponsorship packages GroupMe Goal: Communicate daily within the Executive Board and within committees Result: Each committee and the entire executive board communicated daily to create a timely and simple way to share ideas, updates, and request help from other board members. Skype with Study Abroad-ers Goal: Communicate with members who are studying abroad to gain an international marketing perspective Result: We utilized Facetime to talk with two of our past Executive Board members who are studying in Hong Kong, China and London, England. We heard about their experiences in marketing classes abroad and were able to organize a Study Abroad Spotlight on our weekly newsletters. 15

Chapter Operations Overall Goal and Result Cultivate a collaborative leadership style that allows all board members to effectively and efficiently execute chapter goals. With collaborative, discussion-style executive board meetings and open communication, this year s executive board was able to achieve chapter goals. There was unity within the board and organization among the leadership structure. National Reporting Chapter Plan Goal: Compose a Chapter Plan that outlines the year s goals and projected events. Result: Successfully composed and submitted a Chapter Plan that outlines the year s goals and projected events. Meetings Executive Board Meetings Goal: Hold weekly Executive Board meetings. Result: The Executive Board convened for weekly meetings. Until fall semester, these meetings were held right before our general meetings, but over spring semester, we moved it to be one day before general meetings. This way we were able to have more focused meetings without having to rush off to a general meeting. General Meetings Goal: Host bi-weekly general meetings to educate members on marketing topics Result: We successfully held bi-weekly general meetings, with a shift towards weekly meetings/events during the spring semester. We started branding the general meetings differently as actual lectures or events with a title for the evening. Annual Report Goal: Develop an Annual Report that highlights goal accomplishments and the results of all events. Result: Summarized our year of events and accomplishments in an Annual Report to be submitted in the middle of February. Faculty Advisor Meetings Goal: Meet with our faculty advisor each week Result: The President and Executive Vice President met with our faculty advisor every week. During the fall semester, they met every Tuesday afternoon, and during the spring semester, they met every Monday afternoon. Other Vice Presidents were called in to these meetings as need be. Leadership Structure Goal: Restructure the Executive Board organization to ensure efficacy and knowledge of responsibilities. Result: We streamlined the structure of the Executive Board by establishing clear responsibilities for each Vice President and reconfiguring the chapter s reporting structure to increase the efficiency and effectiveness of communication. 16

Operational Organization Board RetrEATs Goal: Dine three times per semester as an Executive Board. Result: We dined three times per semester for both social and leadership reasons. Board Transitions Goal: Simplify the transition of Vice President and Director roles. Result: Board transitions were simplified by adding a shadowing component. 3-4 weeks prior to the transition, the new VP or Director would shadow the old one by attending Executive Board and Committee meetings. Budget Development Goal: Develop an affordable and feasible budget for the year s chapter operations. Result: Used past history numbers to estimate budget for current year. Spent more than prior years but also earned more profit than before. We earned $23,239 in revenue and had a total of $9,733.09 in expenses. The template made can be used in the future for all AMA budgeting needs. Officer Evaluations Goal: Evaluate officer performance and identify areas for improvement. Result: The President and Executive Vice President scheduled meetings with each Vice President (Officer) to offer feedback and improvement areas. The President also offered to write LinkedIn recommendations for any VP that wanted one. IU Box Goal: Provide one easily accessible database for all IU AMA materials. Result: Every executive board member and several directors had access to the IU Box account to edit and contribute materials for events, budgeting, reports, and photographs. 17

Budget Kelley Account SOA Beginning Balance: $4,528.96 $24,864.18 $29,393.14 Revenue Membership Chapter Dues Fundraising Kelley School of Business Marketing & Management Career Fair Swag Sale Corporate Sponsorship Belden Inc. WS Manors Ingersoll Rand Toyota Marathon Ashland Petroleum Whirlpool Cincinnati Trip Member Fees Total Revenue: $504.00 $6,000.00 $75.00 $10,000.00 $500.00 $500.00 $3,500.00 $1,000.00 $1,000.00 $160.00 $23,239.00 Expenses Membership/Promotions Recruitment/Advertising Materials Food Event Materials Quarter Zips Swag Corporate Sponsorship Recruiter Gifts Cincinnati Trip Belden Case Competition Prize Toyota Case Competition Prize Social Media Case Competition Prize Total Expenses: Ending Balance: $181.86 $2,016.89 $15.17 $294.96 $549.00 $340.00 $585.21 $4,000.00 $1,500.00 $250.00 $9,733.09 $42,899.05 18