Travel Impact Report FALL 216 216 FALL TRAVEL GOALS For the Fall 216 recruitment season, Admission team members committed to: Expand Miami s reach in primary, secondary, tertiary, and emerging markets through increased travel efforts both by Oxford- and regionally-based recruitment staff to exceed more than 1,65 high school visits. Use a data-driven approach to make smart and efficient travel decisions. Generate tremendous energy with prospective students, parents, and alumni. Share a consistent and exciting message about the Miami experience. Build strong relationships with counselors, community colleges, and community-based organizations. Encourage students and families to attend a campus visit. Leverage the Early Decision (ED) application where appropriate. Increase overall application numbers, and enhance Miami s student profile. 2,2 ATTENDED BY RECRUITERS 1,692 HIGH SCHOOL VISITS 1 15,736 INFORMATION CARDS COLLECTED AT OFF-CAMPUS RECRUITMENT
TRAVEL IMPACT REPORT FALL 216 TRAVEL IMPACT REPORT FALL 216 TRAVEL STATISTICS OVERALL TRAVEL NUMBERS GEOGRAPHIC BREAKDOWN TRAVEL BY STATE INTERNATIONAL TOTAL COLLEGE FAIRS COUNSELOR PROGRAMS HIGH SCHOOL VISITS HS WORKSHOPS, PROGRAMS, PANELS & PRESENTATIONS PROSPECTIVE STUDENT RECEPTIONS TOTAL 79 8 36 26 59 17 7 1,19 37 8 1,38 13 237 3 253 239 15 1,692 66 8 2,2 35 13 32 39 17 66 68 58 11 8 36 59 9 9 1 192 1 57 85 1 9 1 39 27 86 15 12 1 21 5 2 59 6 21 EXCEEDED HIGH SCHOOL VISIT GOAL BY 2.55% 1ST TIME IN MIAMI ADMISSION HISTORY TO CONDUCT MORE THAN 2, OFF-CAMPUS RECRUITMENT Akron: 55 Cincinnati: 83 Cleveland: 85 Dayton: 87 Columbus: 78 Southeast Ohio: 31 Toledo: Alabama: Hawaii: Massachusetts: 39 New Mexico: 5 Tennessee: 21 HIGH SCHOOL.13% VISITS VISITED 35/5 STATES PLUS WASHINGTON, D.C. Alaska: Arizona: 1 Arkansas: California: 192 Colorado: 85 Connecticut: 36 Delaware: 1 Idaho: Illinois: 1 Indiana: 57 Iowa: Kansas: 1 Kentucky: 86 Louisiana: Michigan: 68 Minnesota: 32 Mississippi: Missouri: 39 Montana: Nebraska: 8 Nevada: 11 New York: 66 North Carolina: 15 North Dakota: Oklahoma: Oregon: 13 Pennsylvania: 58 Rhode Island: Texas: 6 Utah: 9 Vermont: Virginia: 27 Washington: 35 West Virginia: 1 Wisconsin: 17 Florida: 21 Maine: New Hampshire: South Carolina: 2 Wyoming: Georgia: 59 Maryland: 9 New Jersey: 9 South Dakota: DC: 12 2 3
TRAVEL IMPACT REPORT FALL 216 TRAVEL IMPACT REPORT FALL 216 FIRST-YEAR DOMESTIC RECRUITMENT SINCE 211 NUMBER OF VISITS 1,8 1,632 1,5 1,2 1,296 1,83 9 976 6 635 3 Fall 211 Fall 212 Fall 213 Fall 21 Fall 215 YEAR 1,692 Fall 216 FIRST-YEAR DOMESTIC RECRUITMENT DIVERSE STUDENT RECRUITMENT TRAVEL Statistics in this section are based on schools that generate the highest number of diverse students for Miami University. VISITED 17 OF TOP 19 SCHOOLS 6.8% SINCE 215 TOP SCHOOLS VISITED (BY MARKET) Columbus, OH: 22 Illinois: 21 Cincinnati, OH: 19 Dayton, OH: 16 Cleveland, OH: 15 TOP ATTENDED DOMESTIC * 1. Kettering Fairmont High School, Kettering, OH 2. Springfield High School, Springfield, OH 3. Saint Ignatius High School, Cleveland, OH. Shroder Padeia High School, Cincinnati, OH 5. Fairborn High School, Fairborn, OH 6. Taylor High School, Cleves, OH 7. Olentangy Orange High School, Lewis Center, OH T8. Northmont High School, Clayton, OH T8. Bishop Watterson High School, Columbus, OH 1. Sacred Heart Academy High School, Louisville, KY *Note: All attendance figures used throughout this report, including event rankings, are based on the number of information cards collected. 98 61 57 52 5 7 3 3 2 3.7% SINCE 215 266% SINCE 211 TOP ATTENDED DOMESTIC * 1. Cincinnati National College Fair (NACAC), Cincinnati, OH 2. Baltimore National College Fair (NACAC), Baltimore, MD 3. Minnesota National College Fair (NACAC), Minneapolis, MN. Columbus Suburban College Fair, Westerville, OH 5. Indianapolis National College Fair (NACAC), Indianapolis, IN 6. Greater Phoenix National College Fair (NACAC), Phoenix, AZ 7. St. Xavier Mini College Fair, Cincinnati, OH 8. Philadelphia National College Fair (NACAC), Philadelphia, PA 9. Seattle National College Fair (NACAC), Seattle, WA 1. Archbishop McNicholas College Fair, Cincinnati, OH 25 235 26 188 18 *Note: All attendance figures used throughout this report, including event rankings, are based on the number of information cards collected. 89 88 82 79 76 239 1.5% INCREASE IN SINCE 215 5
TRAVEL IMPACT REPORT FALL 216 TRAVEL IMPACT REPORT FALL 216 STRATEGIC RECRUITMENT INITIATIVES INTERNATIONAL RECRUITMENT TRAVEL STRATEGIC RECRUITMENT INITIATIVES TRANSFER RECRUITMENT TRAVEL 17 COUNTRIES VISITED COMMUNITY COLLEGES VISITED CHATFIELD COLLEGE MARION TECHNICAL COLLEGE CINCINNATI STATE TECHNICAL AND COMMUNITY COLLEGE NORTH CENTRAL STATE COLLEGE CLARK STATE COMMUNITY COLLEGE NORTHWEST STATE COMMUNITY COLLEGE COLUMBUS STATE COMMUNITY COLLEGE (2 CAMPUSES) OWENS COMMUNITY COLLEGE CUYAHOGA COMMUNITY COLLEGE (6 CAMPUSES) RHODES STATE COLLEGE HOCKING COLLEGE SINCLAIR COMMUNITY COLLEGE LAKELAND COMMUNITY COLLEGE SOUTHERN STATE COMMUNITY COLLEGE LORAIN COUNTY COMMUNITY COLLEGE ZANE STATE COLLEGE 252 INTERNATIONAL RECRUITMENT COUNTRIES VISITED Owens CC Northwest State CC Rhodes State College Lakeland CC Cuyahoga CC Lorain County CC Marion Technical College North Central State College 52 ESTIMATED ATTENDANCE AT TRANSFER TRAVEL BRAZIL CANADA CHINA HONG KONG S.A.R. INDIA INDONESIA JAPAN MACAU S.A.R. MALAYSIA MYANMAR NEPAL SINGAPORE SOUTH KOREA SPAIN TAIWAN THAILAND VIETNAM Clark State CC Sinclair CC Columbus State CC Southern State CC Chatfield College Cincinnati State CC Zane State CC Hocking College 59 TRANSFER TRAVEL PARTNER INSTITUTION 6 7
TRAVEL IMPACT REPORT HIGH SCHOOL COUNSELOR HIGH SCHOOL COUNSELOR BY LOCATION Akron Wilmington, DE Cincinnati Chicago, IL Cleveland (Beachwood) Indianapolis, IN Cleveland (Westlake) Baltimore, MD Columbus Detroit, MI Dayton Minneapolis, MN Portsmouth St. Louis, MO Toledo 51 COUNSELORS ATTENDED A COUNSELOR EVENT 8 FALL 216