Factors Impacting the Rural Health Delivery System Presented to: OT511 Service Delivery System

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Factors Impacting the Rural Health Delivery System Presented to: OT511 Service Delivery System October 30, 2006 Brad Gibbens Associate Director for Community Development and Policy Center for Rural Health Established in 1980, at the University of North Dakota School of Medicine and Health Sciences in Grand Forks, ND Focuses on: Education, Training, & Resource Awareness Community Development & Technical Assistance Native American Health Rural Health Workforce Rural Health Research Rural Health Policy Web site: http://medicine.nodak.edu/crh 1

Rural Health Issues Social culture Demographics Economics Workforce Hospitals Quality Technology C H R Social Culture 2

Comparative Rural and Urban Strengths and Weaknesses Rural Strengths: Urban Strong informal support network More stable economy Fundraising Availability of resources Cohesive Availability of professionals Established interdependence Growing and diverse population Collaboration Change is natural Weaknesses: Skewed population demographicslack of cohesiveness Fluctuating economy Limited informal support Resistance to change Competition among providers Shortage of professionals Competition for fundraising Lack of resources Change in the Rural Environment Environmental Impacts -Demographics - Economic Conditions - Political Process - Workforce -Finance -Health Organizations - Culture and Attitude Action - Planning and Assessment - Education - Community Forums - Task Force Development - Collaboration -Advocacy -Program Development - Integration of Health Care with Community and Economic Development - Hospital Diversification Community and Hospital Take Action - No Action Source: Brad Gibbens, Associate Director UND Center for Rural Health 3

Change Isn t Easy Everything that can be invented, has been invented Who the hell wants to hear actors talk ~ Harry Warner of Warner Brothers That little black box will never amount to anything ~ Louie B. Meyer, MGM Americans can always be relied upon to do the right thing, after they have exhausted all the other possibilities ~ Sir Winston Churchill Jonathan Swift once said: Vision is the art of seeing things invisible 4

Rural Culture: Attitudes Towards Change 1. Change is natural 2. Resistance to change a. Threat to established order, way of life b. Better an old problem than a new opportunity c. Demographics and economic base d. Community rivalry 3. Agrarian Fatalism Rural Culture: Attitudes Towards Change 4. Overcoming our Natural Resistance a. Accept yet gently challenge rural attitude toward change rural school consolidation humor b.change Agents c. Education of Community d.education of Providers e. Experience seeing is believing 5

Community Cooperation We are seeing greater cooperation between communities in the education field and in healthcare. The times are forcing those of us in small towns to work together, to find common ground We ve competed for years in basketball and football but now people are realizing what is good for one town can be good for its neighbor. This started to evolve first in education with school consolidation painful at times, but necessary because we now see the benefit of sharing classes, sharing teachers. We re seeing this in healthcare now. Sharing and cooperative effort is banding together for the common good. Les Wietstock CFO, West River Regional Medical Center Hettinger, ND Phone interview, February - 1996 C H R Demographics 6

Demographic Issues Revised population 634,366 (July, 2004 Estimate) 1990-2000 population 1990-2000 in 47 of 53 counties lost 48 of 53 counties saw a decline number of youth Median age 1960 was 26.2 and in 2000 it was 36.2 2000-2004 47 lost population; however, only 2 over 10 percent loss Demographic Issues People 65 and older accounted for 12.3% of ND population in 1980 but 14.7% in 2000 Elderly growth is not ubiquitous 1990-2000, 39 counties saw a decline in the number of county residents 65 and older Counties that equal or exceed state average (14.7%), 35 experienced a decline in the number of people 65 and older The state s birth rate has declined every year since 1982 7

Economic and Demographic Impacts A population that is: Smaller Older Poorer Rural Health Impacts: Smaller markets Greater dependence on Medicare population Greater difficulty in recruiting and retaining health professionals Smaller tax base Greater number of people without health insurance or with limited insurance More chronic health conditions 8

C H R C H R 9

National Conditions A glance at rural and urban America Rural Urban Percentage of U.S. population 20% 80% Population aged 65 and older 18% 15% Population that is white 83% 69% Private insurance 64% 69% Medicare beneficiaries 23% 20% Medicare hospital payment 90% 100% to cost ratio Source: NRHA web page National Conditions The 1990 s witnessed certain population shifts. From 1990-2000, 70% of rural counties increased population. About 87% of these counties derived some or all of their increase from in-migration of metro residents. From 1990-2000, 2.2 million more people moved from the city to the county, than the reverse. Significant rural decline continues in the Great Plains and other disadvantaged rural areas (mining and agriculture counties had the greatest relative declines in the pace of growth). Source: Charles Fluharty - RUPRI 10

MN, ND, SD Conditions During the 1990 s 70% of rural counties gained population MN 71% of Counties (62/87) SD 52% of Counties (34/66) ND 12% of Counties (6/53) Source: US Census High School Graduates North Dakota, 1980-2010 Graduates 12,000 Projected 10,000 8,000 6,000 4,000 2,000 0 1980-81 1982-83 1984-85 1986-87 1988-89 1990-91 1992-93 1994-95 1996-97 1998-99 2000-01 2002-03 2004-05 2006-07 2008-09 North Dakota State Data Center North Dakota State University PO Box 5 636, IACC 4 24 Fargo, North Dakota 58105 Phone : 7 01-23 1-79 80 Fax : 2 31-9 730 http://www.sdc.ag.ndsu.nodak.edu/ 11

Children Under 18 in North Dakota 1910 to 2000 350,000 300,000 Persons Under 18 250,000 200,000 150,000 100,000 50,000 0 1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 North Dakota State Data Center North Dakota State University PO Box 5 636, IACC 4 24 Fargo, North Dakota 58105 Phone : 7 01-23 1-79 80 Fax : 2 31-9 730 http://www.sdc.ag.ndsu.nodak.edu/ CR Distribution of the Elderly: 2000 H Percentage of Persons 65 Years and Older 1.8% - 8.62% 8.63% - 12.78% 12.79% - 16.2% 16.3% - 20.68% 20.69% - 34.72% North Dakota State Data Center North Dakota State University PO Box 5 636, IACC 4 24 Fargo, North Dakota 58105 Phone : 7 01-23 1-79 80 Fax : 2 31-9 730 http://www.sdc.ag.ndsu.nodak.edu/ 12

C H R Economics The Healthcare Economic Linkage 1. Employment Impacts 2. Attracting/Retaining Local Residents 3. Attracting/Retaining Business 4. Generating Investment Funds 5. Enhancing Local Leadership Capacity Source: Cordes, 1996 13

Healthcare Economic Linkage 1. Employment Impacts Rural hospitals are often the 2 nd or 3 rd largest employer Rural health employment: 10 percent of direct employment and 15 percent of direct and secondary employment A single rural physician can generate more than five jobs and over $232,000 in additional income each year in a rural community (NHSC) Multiplier effect: Each rural health dollar rolls over in the rural community 1.5 times Insurance, Medicare, Medicaid: Stays local or leakage Healthcare Economic Linkage 2. Attracting/Retaining Local Residents Jobs attract people people attract jobs. Health services act as economic anchor Retirees 14

Healthcare Economic Linkage 3. Attracting/Retaining Business Educated workforce Employable spouse Health care provides services to businesses (screenings, occupational health programs Adds to quality of life Healthcare Economic Linkage 4. Generating Investment Funds Labor intensive: Wages and salaries (ND- rural hospitals, 86 employees and $2.2 million in payroll) Cash and short-term investment in local banks Local investment: Loans for businesses 15

Healthcare Economic Linkage 5. Enhancing Local Leadership Capacity Local government Faith sector Civic organizations Economic development Source of new knowledge and resources C H R Workforce 16

Health Professions Primary Care 89% of ND counties are entirely or at least partially a HPSA/MUA for physicians. From 1992-2002, there was an average 16 physician vacancies per year for primary care physicians, particularly family practice. ND vacancy rate started dropping in 1994 and 1996 due to the Conrad 30 program. Health Professions Primary Care Nationally, only 11% of U.S. Physicians practice in rural areas. In ND, 17% of physicians practice in rural (15,000 population or less) Of 125 Schools of Medicine, the UNDSMHS ranks 7 th in the percentage of medical graduates selecting a family practice residency from 1991-2001. 17

Health Professions Nursing In 2002, 14 counties in ND had over 10 RNs per 1,000 people and 27 counties had less than 8 RNs per 1,000 people. National data indicate an average of 7.82 RNs per 1,000 people. Nationally, about 23% of nurses work part-time whereas in ND 44% work part-time. Health Professions Nursing Nationally, RNs have an average salary of $48,240 and in ND the average salary is $41,760. Nationally, LPNs receive $31,490 and in ND they receive $26,540. Nationally the average age of an RN is 45 and in ND it is 44. Only 15% of ND RNs are 30 or younger. 12 ND counties have a nurse vacancy rate of 6% or more indicating some level of shortage. 18

Health Professions What Is Working Community/health facility leadership R/R Task Force Grow Your Own Meetings with Health Education Programs Federal Policy Conrad State 30 Program NHSC Rural Health Clinic Act Title VII and Title VIII Health Professions What Is Working State Policy State Loan Repayment Interdisciplinary Training CRISTAL SEARCH 19

C H R Hospitals Hospital Demographics: How would you characterize your organization? Stand alone acute care Acute care w/primary care clinic 19 21 23 25 1998 2005 Acute care w/ltc 8 8 Acute care, primary care & LTC 46 50 0 10 20 30 40 50 % 20

Hospital Demographics Number of Beds 4% 15% 15% 66% <10 11 to 15 16 to 20 21 to 25 Hospital Demographics Affiliate With More Than One Hospital/Health System 8% 42% 50% Yes No No Response 21

C H R Hospital Demographics Partners Affiliation Both 28% Rural 8% Urban 52% CR HCAH and Flex Program Hospital Demographics (CAH Provider Composition) The average CAH has the following (based on median scores): 2 - Primary Care Physicians 1 - Physician Assistant 1 - Nurse Practitioner 1 - Certified Nurse Anesthetist 9.5 - RN 6 - LPN 2 - Laboratory Services 2.97 - Radiology 1 - Occupational Therapy 1.93 - Physical Therapy 2.4 - Other therapy 0.8 - Pharmacy 1 - Paramedic 1 - Mental/Social Health 3 - Administration 3 - Health Information The median number of employees in a CAH is 67.2 22

Issues Facing Rural Hospitals Problem Minor Problem No Problem Bldg Issues 88 8 4 Demographics 88.5 7.7 3.8 Ancillary Workforce 88.5 11.5 BCBSND 95.9 4.2 Economy 96 4 Under-Insured 96.1 3.8 Uninsured 96.2 3.8 0 10 20 30 40 50 60 70 80 90 100 Highest Severe Problem score was BCBSND reimbursement at 54.2% % Issues Facing Rural Hospitals Problem Minor Problem No Problem Technology 69.3 23.1 7.7 Physician Workforce 72 20 8 Mental Health 73 23.1 3.8 Life Safety Code 73.1 19.2 7.7 Access to Capital 73.1 19.2 7.7 Regulation Non-HIPAA 76 20 4 Nsg. Workforce 80.8 19.2 Medicare 84.6 11.5 3.8 0 10 20 30 40 50 60 70 80 90 100 % 23

CR HAsked: What is your number one concern today? Reimbursement 47 Workforce 27 Community Support 7 Clinic Relations 7 Population 3 Rules/Regs 3 Aging Plan 3 Technology 3 0 10 20 30 40 50 % CR H Impact of CAH Conversion and Flex Program Positive Neutral Negative Access to Flex Grants 88.4 11.5 Impact of Flex Grants 88.4 11.5 Financial Reimbursement 76.9 19.2 3.8 Network w/rural hospitals 69.2 30.8 Address Quality 65.4 30.8 3.8 0 10 20 30 40 50 60 70 80 90 100 % 24

Impact of CAH Conversion and Flex Program Positive Neutral Negative Hospital Stability 65.3 26.9 7.7 Access to other grants 53.9 46.2 Service Diversification 53.9 42.3 3.8 Network w/tertiary Partners 53.8 34.6 7.7 Outpt. Services 48 52 0 10 20 30 40 50 60 70 80 90 100 % C H R Quality of Care 25

Quality of Care IOM Quality through Collaboration o Health and Healthcare in Rural Communities o Quality Improvement o Human Resources o Finance o Information and Communication Technology C H R Technology 26

Technology Increase in medical knowledge Life expectency Chronic conditions ICT in a rural setting o Home and community o Healthcare settings o Population health C H R Grants 27

Rural Health Outreach Grants Federal ORHP (1991) Network of 3 independent organizations Up to $150,000 (yr 1), $125,000 (yr 2), and $104,000 (yr 3) Focus on service development Rural Health Outreach Grants 21 Funded Grants in North Dakota EMS Mental Health Wellness Chronic disease management Mobile health clinic Discount medication access Elder and Alzheimer s care, education, and training Diabetes education and training Distance learning for nursing education School nursing 28

Network Development Grants Federal ORHP (1997) Formal network of 3 or more entities Up to $200,000/yr for up to 3 years Focus is on developing the formal organizational operations of the network C H R Strategies 29

Strategies for Rural Health System Survival 1. Community Involvement and Support 2. Strategic Planning and Marketing 3. Diversification and Redefinition of Services 4. Progressive Healthcare Leadership 5. Collaboration Provider to Provider, Community to Community 6. Emphasis on Quality 7. Advocacy and Involvement Principles of Rural Health Adaptation 1. Changes must fit with local conditions a. No one solution fits every community b. Consider unique circumstances c. Local citizens must be involved in the planning process d. Local control is essential for community pride and support of the new system 2. Providers must consider regionalization a. Cooperation over competition 3. Need a macro not micro focus a. Look at entire health system not just the hospital b. Cooperative arrangement of human and health services c. Move beyond acute care needs: long-term, out-patient, preventative, and rehabilitation Source: Robert L. Ludtke, Ph.D.; Health Progress. Surviving In Rural America. September, 1991. 30

Principles of Rural Health Adaptation 4. Providers must consider alternative configurations for offering access to physician services a. Physician shortages means physicians simply cannot be available in all communities that seek such services b. Regionalization of physician services c. Greater use of mid-level practitioners 5. Greater emphasis on transportation and telecommunication a. Facilitate greater access to care during a period of threatened access Source: Robert L. Ludtke, Ph.D.; Health Progress. Surviving In Rural America. September, 1991. The Future of Rural Health 1. Continued Struggles with Demographics and Economics 2. Continued Provider Integration 3. Continued Work Force Issues but Greater Collaboration between Provider Groups 4. Continued Technological Revolution 5. Regional Approach to Health Care 6. Federal Health Policy will Continue to Help and Hinder Rural Health 31

C H R For more information contact: Center for Rural Health University of North Dakota School of Medicine and Health Sciences Grand Forks, ND 58202-9037 Tel: (701) 777-3848 Fax: (701) 777-6779 http://medicine.nodak.edu/crh 32