Leadership North Carolina John D. Chaffee March 2014
Economic Development Partnerships Advantage West Charlotte Piedmont- Triad Research Triangle Northeast Eastern Southeast Regional approach to ED launched statewide in 1994
Prosperity Zones Northwest Piedmont- Triad North Central Northeast Western Southwest Sandhills Southeast Prosperity Zones are government service delivery zones, not ED marketing zones
Players in & Privatization of ED in NC State Level Public: NC Department of Commerce in transition - Workforce Development, Incentives, etc. Private: Economic Development Partnership of NC - Marketing & recruiting (business, tourism, film, sports) Regional State Budget Act: 4 rural economic development partnerships dissolved on July 1, 2014, urban partnerships evolving/shrinking Public/Private partnership as path forward survivors as partners Local Chambers, local public, local private, combos (East vs Piedmont) Allies utilities (electric/gas), RRs, banks, contractors, engineers, RE, etc.
NCER formed as regional municipality Initially marketing & physical capacity building - $27+ million in loans and $4+ million in grants to counties in 20 yrs yielding $1.3 bil investment and 13,400 jobs using $22.5 mil tf After extended strategic planning process (2005) involving 250+ area residents decision made to pursue 6 objectives: Improve adult education/skills Cluster-based marketing Create regional brand Advocate for key transportation projects (US 17, US70, port) Promote entrepreneurship Retention/expansion of existing industry Now narrowed scope: branding/marketing: workforce development (STEM); advocacy
Regional Economic Clusters Average Wage (2011) $80,000 $70,000 $60,000 $50,000 $40,000 $30,000 $20,000 $10,000 $0 Chemical products 1,653 Motor vehicle MFG 2,334 Distribution & Logistics 3,763 Crop farming 1,208 Building products 622 Hospitality & travel 3,802 Nonwoven goods 3,849 Household appliances 2,044 Fabricated metal products 2,166 Packaged foods 3,377 Meat processing 6,859 Pharmaceuticals & biological products 4,353 Boat building 770 Aerospace & Defense products# 11,815 Military# 80,460 Tobacco product MFG 2,249 0.0 2.0 4.0 6.0 8.0 10.0 12.0 14.0 16.0 18.0 42.0 20.0 Source: Feser Clusters, EMSI Red=At-Risk Clusters Green=Stable Clusters Blue=Emerging Clusters *Aerospace and Defense products wage is North Carolina Average Wage **Regional military numbers from bases; National numbers from US BEA (2009) #FRC East employment is included in both the Military and Aerospace & Relative Concentration (2011) NCER Average Wage=$41,949 Source: EMSI
Cluster-Based Marketing/Regional Branding Cluster Approach Advanced Mfg Motor vehicle mfg Industrial machinery Aerospace & Defense Value-Added Agriculture Life Sciences Logistics Marine Trades (boats) First POC & announcements* Sanderson Farms (VAA)* Garalec (Aero) Medicago (LS) Chemtex (VAA/LS)* Ultra-Pure Systems (LS) Strata Solar*
Capacity Building - MGTF plan for growth of military in ENC (short-term and now long term, installation preservation, positioning for future jobs) - PlanIt-EAST - Food & Fuel for the Forces (FF4F & Value-Added Ag) - Defense Logistics Initiative - Workforce Development - WIN (veterans project) - ASPIRE Network WorkKeys/CRCs - $1+ million - STEM East - Promoting Science, Technology, Engineering & Math or Strategies That Engage Minds - 4 counties, 5 STEM centers to start, now 6 and 33
North Carolina s Eastern Region Capacity building to address #1 site location issue: Workforce CRCs Awarded From < 20 employers recognizing the CRC to over 150
North Carolina s Eastern Region - $50,000 NCER put in for middle school STEM - $747K project - Leveraged $5+ million in additional grant funds - EOG science test scores up 20% (Havelock middle school principal) 36 STEM Centers (project-based, career-relevant employer influenced curriculum) in 5 counties. (Started with 5 STEM Centers in 4 school districts in 2011 ) 90% Of students in schools with Career Exploration STEM Centers complete a STEM course for credit 0 to 25 The # of teacher Kenan Fellowships with existing industry ($20k) since launch of STEM East
Location Decision Drivers Talent labor-related issues almost always most important factor but characteristics have changed as new technology adopted Logistics significant $$ escalation since 73 (changed opportunities in ENC) Utilities (electric, gas, water/sewer, telecom Risk/insurance Taxes/Incentives Cost of living (construction) and quality of life
John D. Chaffee President & CEO chaffee@nceast.org (252) 522-2400