StartUp Health Insights: Digital Health Funding Rankings Q1 2015

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Published: April 1, 2015 StartUp Health Insights: Digital Health Funding Rankings Q1 2015 INCLUDING 50+ MARKET FUNDING SPONSORED BY 2015 StartUp Health, LLC A StartUp Health Insights TM Report Report is inclusive of seed, venture, corporate venture and private equity funding Take the pledge at startuphealth.com/pledge for weekly funding insights

DEALS & FUNDING INVESTORS 50+ MARKET Q1 2015 SUMMARY Coming off a hot funding environment in 2014, this year is off to a slower start. Although less capital was invested in Q1 2015 than in Q1 2014, we believe this is due to an increase in investor focus and a sign of a maturing market emphasizing more developed companies that move beyond offering "features" to delivering outcomes and/or reducing costs. Startups need to demonstrate results and early validation, as well as abilities to scale to tap into today's funding environment. 1 2 3 4 5 Signs of a Maturing Market: Although we are seeing less money move from investors to startups so far this year, overall median funding amounts have increased with dollars directed at startups in hot markets in later stages - as expected, the market is learning what works and what doesn t. A Diverse Investor Landscape: Continuing the trend of 2014, corporate VCs and traditional institutional venture investors are placing their bets within digital health. As current players get more sophisticated with their portfolios, more firms are entering digital health, with 20 VCs striking 2 deals each this quarter, although no $100M+ deals have been reported. Personalized Medicine Takes Off: With the advent of the $1,000 genome and new government initiatives positioned to support the greater precision medicine mission, a surge in genomic analytics companies has emerged focused on databasing, analyzing and discovering actionable insights pertaining to congenital disease treatment. The 50+ Market Stands Its Ground: Despite a slow start to 2015, the 50+ Market has continued to stay proportional relative to all digital health funding. As chronic disease grows more prevalent within the aging population, digital health solutions continue to play a significant role in meeting healthy living needs of all ages. Global Innovation: More than 7,500 startups around the world are developing solutions in digital health based on data from the StartUp Health Network. Within the US, we re seeing an increase in the Rise of the Rest, a term made popular by investor Steve Case, as areas outside of the Bay Area and New York are seeing an uptick in companies receiving funding. 2

DEALS & FUNDING INVESTORS 50+ MARKET DIGITAL HEALTH FUNDING SNAPSHOT Q1 YEAR OVER YEAR Funding in the first quarter of 2015 nearly doubles that of 2013, but did not surpass the record-breaking first quarter of 2014. $7 Q1 Funding Year Over Year $6.7B Funding ($B) $5 $4 $2 $1.2B $1.8B $2.2B $2.9B $1.7B $269M $370M $441M $579M 2010 2011 2012 2013 2014 Q1 2015 Q1 Q2 Q3 Q4 $1.5B $0.9B Note: StartUp Health Insights TM is inclusive of seed, venture, corporate venture and private equity funding. 3

DEALS & FUNDING INVESTORS 50+ MARKET THE TOP 10 LARGEST DEALS OF Q1 2015 The top five companies received close to 30% of all funding YTD and the top 10 deals represent 45% of all funding YTD. Company $ Invested Subsector Notable Investor 1 $70M Big Data / Analytics Sequoia Capital 2 $68M Genomics Novartis Venture Funds 3 $40M Wellness Thrive 3 $40M Patient/Consumer Experience Medtronic Ventures 5 $37M Patient/Consumer Experience Qualcomm Ventures 6 $36M Medical Devices / Diagnostics Undisclosed 7 $33M Genomics Lightspeed Venture Partners 8 $30M Navigating the Healthcare System Sequoia Capital 9 $28M Workflows GE Ventures 10 $27M Benefits Roche Venture Fund Note: StartUp Health Insights TM is inclusive of seed, venture, corporate venture and private equity funding. 4

DEALS & FUNDING INVESTORS 50+ MARKET THE TOP DEALS UNDER $2.5M OF Q1 2015 A look at the Seed and Series A round startups gaining momentum in a diverse range of subsectors including patient/consumer experience, telemedicine and population health. Company $ Invested Subsector Notable Investor 1 $2.5M Patient/Consumer Experience Undisclosed 1 $2.5M E-Commerce Mansa Capital 1 $2.5M Telemedicine Atlantic Labs 1 $2.5M Population Health Undisclosed 5 $2.4M Patient/Consumer Experience Angel Investors 5 $2.4M Insurance / Benefits Kleiner Perkins 7 $2M Telemedicine Moneta Ventures 7 $2M Medical Devices / Diagnostics Founder.org 7 $2M Personalized Health French Groupe Arnault 7 $2M Wellness Thrive Capital Note: StartUp Health Insights TM is inclusive of seed, venture, corporate venture and private equity funding. 5

DEALS & FUNDING INVESTORS 50+ MARKET THE TOP 10 MOST ACTIVE SUBSECTORS OF Q1 2015 Big data is clearly a big winner yet again as the ability to make sense of massive amounts of newlygenerated patient data continues to enter a maturing healthcare analytics industry. Subsector $ Invested # of Deals Notable Deals 1 Big Data / Analytics $202M 6 2 Wellness $137M 10 3 Patient/Consumer Experience $107M 20 4 Medical Devices / Diagnostics $106M 11 5 Personalized Health $85M 8 6 Workflows $73M 7 7 Population Health $67M 4 8 Research $49M 4 9 Clinical Decision Support $33M 6 10 E-commerce $15M 3 Personalis Health Catalyst ClassPass Welltok FORCE Therapeutics Practo Technologies HeartFlow LifeCode Personalis ACT Genomics Caremerge Iora Health Advance Health Conversa Health Lifecode Clinipace Augmedix Digisight ChartSpan Medical Skipta Note: Investments in the above subsectors are not mutually exclusive as deals are tagged with multiple subsectors. 6

DEALS & FUNDING INVESTORS 50+ MARKET THE TOP 10 MOST ACTIVE US METRO AREAS OF Q1 2015 The Bay Area continues to attract the most capital and dealflow as San Diego moves up the list from 2014 and Salt Lake City joins the list due to a few notable Q1 deals for startups headquartered in those areas. Metro Area $ Invested # of Deals 1 SF Bay Area $390M 25 2 San Diego $127M 4 $113M 3 Boston $113M 9 4 Salt Lake City $102M 3 $390M $102M $90M 5 New York City $90M 9 6 Denver $55M 3 $127M 7 Chicago $49M 3 8 Miami $42M 4 9 Madison, WI $13M 3 10 Seattle $11M 1 7

DEALS & FUNDING INVESTORS 50+ MARKET DEAL ACTIVITY BY STAGE OF Q1 2015 Even though deal sizes vary greatly, the digital health market continues to show signs of growth as mid-stage deal volume overall grows, accounting for 32% of deals in 2015, up from 28% in 2014. Q1 Deal Count 2010 32 2011 52 2012 96 2013 141 2014 135 Q1 2015 28% 31% 21% 12% 7% 0% 25% 50% 75% 100% 88 Seed Series A Series B Series C Series D Series E Series F + G Note: Deal activity percentage excludes Venture Rounds which are not classifiable by stage. 8

DEALS & FUNDING INVESTORS 50+ MARKET DEAL SIZE RANGES & MEDIANS BY STAGE OF Q1 2015 As 2015 progresses, we see the median ranges continue to shift, with early stage rounds decreasing (-46%) in size, highlighting the Golden Age of Entrepreneurship as lower amounts of capital are needed to start a business. $36M $5M $70M $3.0M $7.3M $15.0M $41.7M $15.2M $4M $68M $420K $2.5M $20.5M $0 $35M $70M Early Stage (Seed + Series A) Mid Stage (Series B + Series C) Late Stage (Seed D+) 9

DEALS & FUNDING INVESTORS 50+ MARKET THE TOP VENTURE INVESTORS OF Q1 2015 In Q1 alone, GE Ventures surpassed the total number of investments made in 2014. As current players get more sophisticated with their portfolios, more firms are entering digital health, with 20 VCs striking 2 deals. Investor 2015 YTD Deals 2014 Deals Stage Early Mid Late 1 5 4 2 3 8 2 3 1 17 Investors with 2 Disclosed Deals in Q1 2015 10

DEALS & FUNDING INVESTORS 50+ MARKET DEFINING THE 50+ MARKET IN DIGITAL HEALTH As the overall digital health industry continues to expand, startups serving 50+ consumers - either directly or through providers, payors and other healthcare stakeholders - are increasingly attracting investment. This report spotlights two categories of startups: 50+ relevant companies and 50+ focused companies. Companies in both categories align with at least one of AARP s 9 areas of opportunity: Medical Management Aging With Vitality Vital Sign Monitoring Emergency Detection and Response Care Navigation The 50+ relevant category includes companies, both B2C and B2B2C, with products or services that could be used by 50+ consumers. This excludes practice management solutions, compliance software, lab support tools and other enterprise systems that do not have a consumer touchpoint, as well as companies specifically targeting other demographics like children and young families. Behavioral and Emotional Health Physical Fitness The 50+ focused category includes B2C companies that specifically target 50+ consumers and B2B2C companies that provide products and services to payors, providers and others that serve 50+ consumers. Social Engagement Diet and Nutrition 11

DEALS & FUNDING INVESTORS 50+ MARKET 50+ MARKET FUNDING SNAPSHOT OF Q1 2015 The 50+ Market is closely following the trends of the overall digital health funding market, with $0.4B invested in 2015 to date. Deals 300 250 200 150 100 50 56 $0.5B 111 $1.0B 182 $0.9B 247 $1.4B 228 $3.4B 186 37 $0.4B $2.5B $2.0B $1.5B $1.0B $0.5B Funding ($B) 2010 2011 2012 2013 2014 2015 YTD Deals Funding 12

DEALS & FUNDING INVESTORS 50+ MARKET 50+ MARKET RELATIVE TO ALL DIGITAL HEALTH FUNDING Close to 41% of all digital health funding YTD has 50+ relevance as solutions and innovation continue to play a part in solving healthcare issues within the 50 and older population. Q1 Funding Year Over Year Total Funding $0.8B $0.2B $0.2B $0.2B $0.1B $0.3B $0.4B $0.4B $0.6B $1.5B $1.7B $0.4B $0.9B $1.0B Q1 2010 Q1 2011 Q1 2012 Q1 2013 Q1 2014 Q1 2015 All Digital Health Funding 50+ Market 50+ Market Investments as Percentage of Total Annual Investments in Digital Health 70% 55% 42% 40% 36% 47% 42% 42% 35% 45% 48% 50% 52% 41% 42% 2010 2011 2012 2013 2014 Deal Count Funding 2015 YTD 13

DEALS & FUNDING INVESTORS 50+ MARKET OPPORTUNITIES EMERGE FOR 50+ FOCUSED COMPANIES There remains a large untapped opportunity for companies explicitly focused on the 50+ Market, with only 4% of the companies receiving funding specifically addressing the needs of this population. This signals a gap in what startups are focusing on and the current and future needs of the aging market. 4% ($13M) 96% ($347M) 50+ Focused Funding 50+ Relevant Funding $0.9B 14

DEALS & FUNDING INVESTORS 50+ MARKET THE TOP 8 LARGEST 50+ MARKET DEALS OF Q1 2015 The top eight companies in the 50+ Market have received almost two-thirds of all 50+ Relevant Funding invested year to date. Company $ Invested Area Notable Investor 1 $40M Population Health Summit Partners 2 $37M Wellness Qualcomm Ventures 3 $36M Medical Devices / Diagnostics Undisclosed 4 $33M Personalized Health Lightspeed Venture Partners 5 $30M Patient/Consumer Experience Sequoia Capital 6 $20M Population Health Samsung Venture Investment 7 $17M Patient/Consumer Experience Medtronic Ventures 8 $15M Patient/Consumer Experience Google Ventures 15

DEALS & FUNDING INVESTORS 50+ MARKET 50+ MARKET DEAL ACTIVITY BY STAGE OF Q1 2015 Consistent with the broader digital health industry, mid-stage deals are gaining momentum, showing signs of a maturing market. 2010 2011 2012 2013 2014 Q1 2015 23% 36% 27% 5% 5% 5% 0% 25% 50% 75% 100% Seed Series A Series B Series C Series D Series E Series F+ 16

DEALS & FUNDING INVESTORS 50+ MARKET THE TOP 50+ MARKET VENTURE INVESTORS OF Q1 2015 Investors around the globe are funding companies that address the needs of 50+ consumers at all stages, with notable involvement from strategic investors. Investor 2015 YTD Deals Notable Deal Stage Early Mid Late 1 3 Lifecode 2 2 Caremerge 2 2 Caremerge 2 2 EarlySense 2 2 Glooko 40 Investors with 1 Deal Disclosed in Q1 2015 17

METHODOLOGIES Sectors: We have a broad view of digital health and believe that the current trend is a cross-pollination of technology and data with all aspects of health and healthcare. StartUp Health Insights TM tracks companies that enable health, wellness and the delivery of care through data / analytics, sensors, mobile, internet-of-things, 3D printing and genomics and personalized medicine. Investments in sub-sectors are not mutually exclusive as deals are tagged with multiple sub-sectors. Stage of funding: StartUp Health Insights TM records only publicly available data on cash for equity investments as the cash is actually received by the company. StartUp Health Insights TM is inclusive of seed, venture, corporate venture and private equity funding. Early stage: The company has raised a Seed or Series A round Mid stage: The company has raised a Series B or Series C round Late stage: The company has raised a Series D or other growth equity round StartUp Health also tracks incubator rounds and other financings into privately-held entities (e.g. unnamed venture rounds, strategic investments, growth equity and private equity). In tabulating deal activity by stage we excluded rounds not clearly associated with a specific stage. Sources: Funding data is from StartUp Health Insights TM, the most comprehensive funding database for digital health, and managed by the StartUp Health team. Information, data and figures represent only publicly available data. Data for acquisitions slide was provided by a range of sources including StartUp Health Insights TM, CrunchBase, AngelList and news reports. StartUp Health has taken responsible steps to ensure that the information contained in the StartUp Health Insights TM Report has been obtained from reliable sources. However, StartUp Health cannot warrant the ultimate validity of the data obtained in this manner. All data is subject to verification with the venture capital firms and/or the investee companies. Results are updated periodically. Therefore, all data is subject to change at any time. This report is provided for informational purposes and was prepared in good faith on the basis of public information available at the time of publication without independent verification. StartUp Health does not guarantee or warrant the reliability or completeness of the data nor its usefulness in achieving any particular purposes. StartUp Health shall not be liable for any loss, damage, cost or expense incurred by reason of any persons use or reliance on this report. This report is a proprietary aggregation of publicly available data and shall not be forwarded or reproduced without the written consent of StartUp Health. 18

ABOUT STARTUP HEALTH StartUp Health is a global entrepreneurship development company for Healthcare Transformers. StartUp Health has the world s largest portfolio of digital health companies and offers entrepreneurs: The StartUp Health Academy, a long-term coaching program and trusted peer network and The StartUp Health Network, the largest stakeholder community of investors, customers, and advisors, to help companies grow through every stage of their lifecycle. The StartUp Health Academy includes 185 entrepreneurs from 94 companies in 9 countries and more than 50 cities. StartUp Health companies have cumulatively raised over $195M and to date, three have been acquired - Basis Science by Intel, Avado by WebMD and Arpeggi by Gene by Gene. StartUp Health was founded by health tech entrepreneurs, Steven Krein and Unity Stoakes, and is chaired by former Time Warner Chairman and CEO, Jerry Levin. Some investors include Steve Case, Mark Cuban, Esther Dyson, Roger Ehrenberg, Brad Feld, Richard Forman, Jason Finger, Linda Holliday, Andy Litt, Jon Miller and Wayne Kimmel Learn more at startuphealth.com and follow @startuphealth. For press inquiries, email press@startuphealth.com TM StartUp Health Insights Report Contributors: Troy Bannister, Hilary Bartlett, Brian Edwards, Polina Hanin, Jennifer Hankin & Tara Salamone. 19

STARTUP HEALTH COMPANIES

Published: April 1, 2015 StartUp Health Insights: Digital Health Funding Rankings Q1 2015 INCLUDING 50+ MARKET FUNDING SPONSORED BY 2015 StartUp Health, LLC A StartUp Health Insights TM Report Report is inclusive of seed, venture, corporate venture and private equity funding Take the pledge at startuphealth.com/pledge for weekly funding insights