Dr. Régis Vaillancourt, B.Pharm, Pharm.D, FCSHP, FFIP Director of pharmacy Children s Hospital of Eastern Ontario

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Health Literacy in the Context of Medication Use Examining the role of pharmacists and pharmacy tools to support health literacy and the transfer of medication information to acute and chronic disease patients Dr. Régis Vaillancourt, B.Pharm, Pharm.D, FCSHP, FFIP Director of pharmacy Children s Hospital of Eastern Ontario

Panel of experts and format of presentation Speaker 1: Rebekah Moles, Senior Lecturer (10 minutes): Functional Health Literacy and the Measurement of Doses in Caregivers of Children Aged 5 Years and Under: How to Prevent Medication Errors/Overview of work in relation to health literacy in the context of medication use Speaker 2: Anne Metzger, Assistant Professor University of Cincinnati (10 minutes): Correlation Between Medication Adherence and Health Literacy / Overview of work in relation to health literacy in the context of medication use Speaker 3: Annie Pouliot, Research Facilitator (10 minutes): Health Literacy in the Context of Medication Use or Medication Literacy Speaker 4: Carolyne Dufresne, RN, Lecturer (10 minutes): Patient Education, Health Literacy and Chronic Disease: Lessons Learned from A Multicultural Community in Quebec, Canada/Overview of work in relation to health literacy in the context of chronic disease Questions and Debate for the panel of experts

Affiliations - Disclosure

Beyond The Development and Validation of Pictograms to Communicate Drug Information: Application of Tools and Lessons Learned from the Pictogram Project at the International Pharmaceutical Federation

A Picture is Worth a Thousand Words. This quote is a Chinese Proverb, fabricated by an advertising executive in an attempt to compel users to buy baking soda. The executive assumed that consumers would be compelled to buy a product that had the weight of a Chinese philosophy behind it. One Picture is Worth Ten Thousand Words. http://www2.cs.uregina.ca/~hepting/research/web/word s/history.html

Pharmacopoeia of United States Pictogram, World Health Organization Photos, medication sachets for use in humanitarian aid missions - Kabul 2004

Completed Projects Current Projects Development & Validation of Pictograms for Safe Medication Use FIP survey In different cultures During humanitarian aid missions 2009 Pediatric patient controlled analgesia For healthcare workers Asthma action plan Mexico Rx Diabetes First Nations Rx diabetes 2011 Gabon Benin Nigeria Rx Sickle-cell anemia action plan Eczema action plan In children with asthma In elderly population Medication side effects 2013 Illustrated Counselling Tools to Increase Patient Understanding In youth Type II Diabetes Counseling Pediatric anaphylaxis action plan 2015 2002 2010 Pictogram Software Development 2012 2014 FIP release of Pictogram Software

Method used for the validation of the pictograms by the FIP

Pictogram and Infographic Development

The study of how signs are perceived and how they should be designed. Pictogram and Infographic Development

The study of how signs are perceived and how they should be designed. Pictogram and Infographic Development 1. Semiotic analysis of key counselling points Mok, G., Vaillancourt, R., Irwin, D., Wong, A., Zemek, R., & Alqurashi, W. (2015). Design and Validation of Pictograms in a Pediatric Anaphylaxis Action Plan. Pediatric Allergy and Immunology, 26(14), n/a n/a. http://doi.org/10.1111/pai.12349

Pictogram and Infographic Development 1. Semiotic analysis of key counselling points Korenevsky, A., Vaillancourt, R., Pouliot, A., Revol, M., Steed, E., Besançon, L., Patel, J. R. (2013). How Many Words Does a Picture Really Tell? Cross-sectional Descriptive Study of Pictogram Evaluation by Youth. The Canadian Journal of Hospital Pharmacy, 66(4), 219 26

Pictogram and Infographic Development 1. Semiotic analysis of key counselling points Pascuet, E., Vaillancourt, R., Collins, M. a., Moore, A. M., Scoular, D., Gaboury, I., Stewart, C. (2010). Visual thematic analysis of children s illustrations to improve receptiveness to pictorial asthma action plans. Journal of Pharmacy Practice and Research, 40(2), 92 96.

Pictogram and Infographic Development 2. Pictogram Design (Anaphylaxis) Use of extracted graphic elements Open mouth 0.8 Worried eyebrows 0.6 Closes eyes 0.6 Leaning forward 0.55 Bags under eyes 0.55 Tight eyes 0.5 Mok, G., Vaillancourt, R., Irwin, D., Wong, A., Zemek, R., & Alqurashi, W. (2015). Design and Validation of Pictograms in a Pediatric Anaphylaxis Action Plan. Pediatric Allergy and Immunology, 26(14), n/a n/a. http://doi.org/10.1111/pai.12349

Pictogram and Infographic Development 3. Initial testing Comprehension test: ISO standards 9186 Transparency (guessability): Ability to guess what an image means when significance is unknown Translucency: The relationship between the image and its meaning, measured by the subject s perception of the image.

LESSONS LEARNED

Pictogram and Infographic Development General rules Provide context to pictogram Avoid images that are too abstract Use recognizable elements Use symbols cautiously Using text if needed Uncluttering

Pictogram Clarity: Context What is this image trying to depict?

Pictogram Clarity: Abstract What is this image trying to depict?

Pictogram Clarity: Symbols

Pictogram Clarity: Symbols

Uncluttering Pictograms Unnecessary elements Unnecessary details Colour

Population specific

General observations on the development and validation of the pictograms Pictograms depicting basic day-to-day medication usage are much easier to comprehend Pictograms depicting side effects, time intervals, complex instructions or abstractions are more challenging

Current Projects Usability testing of software to relay pharmaceutical information using pictograms to overcome language barriers and poor health literacy Medication Safety pictograms for secure medication handling by healthcare workers Validation of an illustrative multimedia information tool for pediatric patients using patient-controlled analgesia Evaluation and validation of pictograms to support eczema counselling - RCT Recall of Sickle Cell disease pictograms used in the Sickle Cell Action Plan and Prescription for children Evaluation and validation of medication pictogram labels, storyboards and Calendars

Infographics: Anaphylaxis Action Plan & Prescription

PICTO-RX FREE software Creates pictogram based: Medication labels Information sheets medication calendars http://www.fip.org/pictograms

Acetaminophen 160 mg/5 ml for Children 16-21.9 kg الم في الظھر آالم العضالت صداع حمى 16-21.9 األطفال kg 7. 5 7.5 ml اللیل المساء الظھر الصباح تحریك من اجل الخلط

Example - Medication Storyboard

Panel expert #1 Rebekah Moles

Panel expert #2 Anne Metzger

Panel expert #3 Annie Pouliot

Panel expert #4 Carolyne Dufresne

Q & D Let s debate!

Panel question #1? Are the current tools used to measure health literacy convenient for pharmacists in order to detect patients with low medication literacy in their daily practice? Which tools do you use in practice to identify patients with low medication literacy?

Annie: Universal Precautions Approach Ensure that all discussions and materials are simple enough for all patients to understand Focus on patients experience with disease, desired behavior, and useful day-to-day, drug-related information Recognize the individual health literacy needs of patients and families and tailor an approach to meet their specific needs Very challenging for pharmacists in our hospital to use a test when counselling patients. In research, the Newest Vital Sign and REALM-Teen, however, are not validated in French.

Regis experience in community pharmacy Group at risk: People over the age of 65 Recent immigrants People with low income People who have low education levels People who have low English or French proficiency Signs to look for from a healthcare provider standpoint: Those who have trouble filling out forms or provide excuses for not filling out forms Those who appointments and do not follow-up Those who describe medication by appearance and not by the name or what it is used for Those who smile and nod a lot without asking questions Those who cannot respond to open ended questions

Identifying at risk patients during medication reconciliation in hospital Difficulty speaking English Living outside of the Ottawa area Have no drug coverage or provincial drug coverage (RAMQ or ODB) Show potential for non-adherence based on interviews Cannot provide the name of the medication taken Discrepancies b/w patient interview and pharmacy record Have complex medication regimens

Panel question #2 What are the roles of the different health care professionals when it comes to health education in a multicultural context and providing counselling to patients with different health literacy levels?

Panel question #3 Relationship between medication adherence and health literacy: what are the issues and next steps?

Panel question #4 What tools are being used at your centers to provide drug information counselling and ensure a universal approach to health literacy?

Literacy-Sensitive Tools and Interventions Use plain language and avoid jargon Focus on actions rather than information Ask Me 3 / It s Safe to Ask Combination of oral, written, and validated graphics Solicit questions Teach back method Product demonstrations Brown bag medication review