FREQUENTLY ASKED QUESTIONS V2.1 www.madmex.com.au/franchise Mad mex fresh mexican grill 1
CONTENTS 1. Why Mad Mex? 3 2. What are people saying about Mad Mex? 3 3. What Are The Ideal Attributes of a Mad Mex Franchisee? 3 4. Am I required to work in the store? 4 5. How much training is provided? 4 6. What is the set up cost? 4 7. What are the on-going fees? 4 8. When would I be offered a store? 5 9. O nce a site is selected, how long before I can expect to be open? 5 10. What are the steps to getting a Mad Mex Franchise? 6 11. What kind of return can I expect from Mad Mex Fresh Mexican Grill franchise? 7 WANT TO JOIN THE REVOLUTION? Please take the time to fill out the short introduction form and we ll be in touch shortly! www.madmex.com.au/franchise Mad mex fresh mexican grill 2
1.WHY MAD MEX? The Mexican revolution has begun! Consumer demand for convenience, value and nutritional food will continue to drive growth and industry performance over the next 5 years. Latin American chains are driving this growth Our stores are fun, hip and aesthetically stimulating environments that feature energetic Latino music and unique design elements that bring in the feel of the streets of Mexico. Mad Mex serves gourmet Baja style Mexican food that s fresh, healthy and delicious and served in both a casual dining and take away environment. Our gourmet burritos and tacos are made to order using only the freshest produce, flavorful salsas and authentic slow roasted and grilled meats. Our stores are fun, hip and aesthetically stimulating environments that feature energetic Latino music and unique design elements that are pure Mexico. Add to it, a selection of imported Mexican beers, cocktails and soft drinks and its Mexican food with attitude! By remaining true to our founding principles: Fresh and Healthy, Fast and Delicious, Authentic and Exciting, we are achieving our goal of creating Australia s most loved and respected Mexican brand. Mad Mex has strong operating and training systems and delivers strong financial returns. Our Directors and Management Team have a huge breadth of experience and are deeply committed to the success of our stores and franchisees. If you re looking for The fastest growing food category in Australia An internationally proven business model Robust systems and profits A magnetic brand that customers love Then we want to hear from you! 2.WHAT ARE PEOPLE SAYING ABOUT MAD MEX? Since Since opening in November 2007, Mad Mex has built a loyal and supportive fan base. The awards speak for themselves... But the most prized benefits are the invaluable repeat customers. Mad Mex has an extremely passionate and loyal customer base across Australia, which has ultimately proven to be a key ingredient of our success. Visit www.madmex.com.au/franchise for more details. www.madmex.com.au/franchise Mad mex fresh mexican grill 3
3.WHAT ARE THE IDEAL ATTRIBUTES OF A MAD MEX FRANCHISEE? Our Ideal Mad Mex Franchisees possess the following attributes: 1. Passion - Are you crazy for Mexican Food? Are you ambitious, self-motivated and challenge-driven? 2. Commitment - Are you committed to Outstanding Customer Service and Excellence? 3. Integrity - Do you believe in gourmet quality food fresh and fast? Treating your co-workers and customers with respect and honesty? 4. Leadership - Are you ready to build a winning team and to create a great work environment? 5. Experience - Do you have experience in hospitality or in team leadership? 4.AM I REQUIRED TO WORK IN THE STORE? YES. You are a vital part of the business and the experience, so we want you to be involved at every level. As a general rule, the most successful businesses are run by the owners of the business. The atmosphere is fun, energetic and lively, and with the Mad Mex systems you will be free to spend your time building your business and creating the great Mad Mex experience for your customers. Our goal is to make your business and your Mad Mex as successful as possible, and the best thing you can do for your business is to roll up your sleeves and to learn all aspects of the operation. Both for the protection of the Mad Mex brand and for our franchisee network we are not interested in those parties looking to purchase a franchise solely as an investment opportunity or to run the business as an absentee owner. 5. HOW MUCH TRAINING IS PROVIDED? Our training and operations systems utilise best practices from around the world and integrate online videos with detailed in store systems and guides. Once your Mad Mex Franchise Agreement has been finalised, you will begin six weeks of training in Sydney, both in our training store as well as offsite. You will receive a comprehensive Mad Mex Operations Manual together with online training tools, materials and support. When you launch your store, our Operations Team will roll up their sleeves and work side by side with you for the first two weeks to assist you & your team in your Mad Mex store opening. Between the initial formal training, online training tools, operations manual, and the ongoing support and advice of our Operations Team, you will have both the tools and support necessary to maximise the investment in your Mad Mex franchise. www.madmex.com.au/franchise Mad mex fresh mexican grill 4
6. WHAT IS THE SET UP COST? The average cost to establish a Mad Mex franchise is approximately $375,000 - $550,000. This includes our franchise fee ($50,000 +GST), training ($15,000+GST), shop fit-out, equipment, opening stock, etc. The actual cost depends on a range of variables including size and location of the store. (Note that all stated figures are GST exclusive) 7. What are the on-going fees? Franchise Royalties are 6% of Gross Monthly Sales Marketing Levy is 3% of Gross Monthly Sales (Note that all stated figures are GST exclusive) 8. When would I be offered a store? We believe strongly that each franchisee must have the best site for their business and we will make every effort to match Franchisee acceptance with a suitable site selection. Potential sites will be discussed during the interview process. Generally speaking there are three options for siteselection: 1. You may be granted the opportunity to franchise an existing open and trading store 2. You may be granted the opportunity to franchise a site which we ve secured but not yet opened 3. You may wish to nominate a particular area during the recruitment process. If Mad Mex accepts your application, you may lock in a right of first refusal for that site or area by paying a franchise fee security deposit. 9. Once a site is selected, how long before I can expect to be open? The timing to open your Mad Mex store will depend on a variety of factors including the handover and lease commencement dates of the lease, council application and the existence of suitable locations. Our leasing and real estate professionals will handle all of the lease negotiations, council approvals and store fit out. 10. What are the steps to getting a Mad Mex Franchise? The process is quite simple, but we want to make sure that we are a perfect match for you, so follow the 10 steps below and you will be on your way to becoming the next Mad Mex franchise owner! 1. Enquiry Form Complete the Mad Mex Enquiry Form 2. Phone Interview We will call you within 1-2 business days of your enquiry, this will provide an opportunity for you to ask some basic questions about Mad Mex and allows us learn more about you and what you hope to achieve as a Mad Mex franchisee. www.madmex.com.au/franchise Mad mex fresh mexican grill 5
3. Applicant Information & Self- Assessment This is an online questionnaire which allows you to provide us with additional information, and to assess if this opportunity is going to fit well with your personal goals. 4. Non-disclosure Agreement We ask you to sign this agreement, as we will now be discussing critical business information, as part of the progression of your application. 5. Meet and Greet You will have the opportunity to meet some of Mad Mex Senior Management, and we will provide a comprehensive overview of the Mad Mex store and business operations. You will also be required to make a refundable deposit of $2,200, as part of the application process, and you will be provided with an information pack. 6. Referrals & Instore Assessment We will now give you the opportunity to find out more about real life Mad Mex. You can talk to our current franchisees about their experience, and you will also get to spend a day in one of our stores so you can experience for yourself the Mad Mex vibe... behind the scenes. 7. Interview with Directors and Letter of Offer You will now have an opportunity to meet the Head Honcho! Should you meet his approval, we will issue a letter of offer, and you will be required to make a deposit of $16,500 along with your acceptance. 8. Securing an existing site or finding a new site Once a suitable site is found an Offer Letter will be issued together with a complete summary of expected costs and all other relevant documentation 9.Training The initial six-week training program for you and your store management team will commence and you re on your way to opening your first store! 10.Store Opening During your store opening you ll be supported by our highly experienced team for a further two weeks on-site to ensure you get off to the best possible start. 11. What kind of return can I expect from Mad Mex Fresh Mexican Grill franchise? Each franchise performance will depend on a variety of factors and we cannot give you an accurate indication of what turnover to expect. After your initial phone interview you will be required to bring a signed confidentiality agreement to the first meeting. At that time, historical sales figures of existing Mad Mex company stores may be disclosed to you. JOIN THE FAMILY! PLEASE TAKE THE TIME TO FILL OUT THE SHORT INTRODUCTION FORM AND WE LL BE IN TOUCH SHORTLY! WWW.MADMEX.COM.AU/FRANCHISE www.madmex.com.au/franchise Mad mex fresh mexican grill 6