CICan Media Kit About us Colleges and Institutes Canada is the national and international voice of Canada s publicly supported colleges, institutes and polytechnics. Its members work with industry and social sectors to train 1.5 million learners of all ages and backgrounds at campuses serving over 3,000 urban, rural and remote communities in Canada. The association operates in 29 countries via 12 offices around the world. CICan Advertising Opportunities With over 130 members across the country, the association reaches a diverse audience of movers and shakers in the Canadian post-secondary sector through a variety of engagement tools. This is a very valuable audience for organisations looking to connect with Canadian colleges and institutes or do business on college campuses across the country. CICan is pleased to offer a variety of advertising opportunities that will help organisations engage with this audience in a targeted and highly effective fashion. Various placement options are available on the CICan website and in the association s bi-weekly newsletter.
Online Advertising Specs The CICan website is the association s main communications tool and reaches a wide audience across the country. It receives an average of 51,000 Page Views a Month and 22,000 Sessions a Month. PLACEMENT SIZE COST AVERAGE VIEWS / MONTH Events Section 4,000 Leaderboard 728 x 90 1 month $1,000 2 months $1,500 3 months $2,000 Square 250 x 250 1 month $850 2 months $1,275 3 months $1,700 News Centre Section 4,000 Leaderboard 728 x 90 1 month $1,000 2 months $1,500 3 months $2,000 Square 250 x 250 1 month $850 2 months $1,275 3 months $1,700
Sponsored Content Sponsored content will be included in the section titled Recently on the main page of collegesinstitutes.ca. It will be completely integrated in the content, but will be clearly identified as sponsored content. This placement generally appears above the jump in most browsers and offers some of the best visibility on the site. It includes a picture, a title and subtitle as well as a hyperlink to the website or page of your choice. The page gets an average of 9,675 views per month. PLACEMENT COST VIEWS / MONTH CICan Main Page 9,675 1 month $1,200 2 months $1,800 3 months $2,400 Events Posting The event section of the CICan website is a key source of information about upcoming events at CICan and in colleges and institutes across Canada. The space is open to CICan members, but is also available to other organisations looking to advertise specific events. The section receives an average of 4,000 views per month. Each event posting includes a brief description, as well as key details about schedules, venues and registration that can be linked with Google Calendar. PLACEMENT COST VIEWS / MONTH Events Posting 4,000 1 month $350 2 months $525 3 months $700 COLLEGES AND INSTITUTES CANADA MEDIA KIT
Newsletter Sponsorship Perspectives is CICan s biweekly newsletter and is distributed by email to members and partners across Canada. Its readers are actively involved in the postsecondary education sector and many occupy key leadership positions. The newsletter is published in both official languages and currently has a readership of 1660 in English and 385 in French. Two advertising options are available to reach this audience: a top leaderboard or sponsored content that will be integrated in the regular content of the newsletter. The cost for a leaderboard (468 x 60) is $595 per publication. If the advertiser does not have the capacity to produce this, CICan can offer graphic design services for an additional $150. Sponsored content is also available for $495 per edition. This content will be integrated within the newsletter as the third item, just under Member news and will be identified as sponsored content. No more than one spot of sponsored content is available in every edition. Both a leaderboard and sponsored content can be purchased for $1000. COLLEGES AND INSTITUTES CANADA MEDIA KIT
Member Colleges and Institutes Yukon Yukon College Northwest Territories Aurora College Collège Nordique Francophone* Nunavut Nunavut Arctic College British Columbia British Columbia Institute of Technology (BCIT) Camosun College Capilano University Collège Éducacentre* College of New Caledonia College of the Rockies Douglas College Emily Carr University of Art + Design Justice Institute of British Columbia Kwantlen Polytechnic University Langara College Native Education College** Nicola Valley Institute of Technology(NVIT) ** North Island College Northern Lights College Northwest Community College Okanagan College Selkirk College University of the Fraser Valley Vancouver Community College Vancouver Island University (VIU) Alberta Alberta College of Art + Design Bow Valley College Grande Prairie Regional College (GPRC) Keyano College Lakeland College Lethbridge College Medicine Hat College NorQuest College Northern Alberta Institute of Technology (NAIT) Northern Lakes College Olds College Portage College Red Deer College SAIT Polytechnic: Southern Alberta Institute of Technology Saskatchewan Carlton Trail College Collège Mathieu* Cumberland College DTI, Dumont Technical Institute of Native Studies and Applied Research** Great Plains College North West College Northlands College Parkland College Saskatchewan Indian Institute of Technologies** Saskatchewan Polytechnic Southeast College Manitoba Assiniboine Community College École technique et professionnelle, Université de Saint-Boniface* Red River College University College of the North Manitoba Institute of Trades and Technology Ontario Algonquin College Cambrian College Canadore College Centennial College Collège Boréal* Conestoga College Institute of Technology and Advanced Learning Confederation College Durham College Fanshawe College First Nations Technical Institute** Fleming College George Brown College Georgian College Humber College Institute of Technology & Advanced Learning Kenjgewin Teg Educational Institute (or KTEI)** La Cité* Lambton College Loyalist College The Michener Institute of Education at UHN Mohawk College Niagara College Northern College Sault College Seneca College St. Clair College St. Lawrence College Quebec Cégep André-Laurendeau* Cégep de Chicoutimi* Cégep de Jonquière* Cégep de l Abitibi-Témiscamingue* Cégep de la Gaspésie et des Îles* Cégep de La Pocatière* Cégep de Matane* Cégep de Rivière-du-Loup* Cégep de Sainte-Foy* Cégep de Saint-Félicien* Cégep de Saint-Laurent* Cégep de Sept-Îles* Cégep de Sherbrooke* Cégep de Thetford* Cégep de Trois-Rivières* Cégep de Victoriaville* Cégep Édouard-Montpetit* Cégep Garneau* Cégep Limoilou* Cégep Marie-Victorin* Cégep régional de Lanaudière* Cégep Saint-Jean-sur-Richelieu* Champlain Regional College Collège André Grasset* Collège de Maisonneuve * Collège LaSalle* Collège Lionel-Groulx* Collège Montmorency* Collège Shawinigan* Cégep Heritage College Cégep de Rimouski* Institut de tourisme et d hôtellerie du Québec* John Abbott College TAV College* Vanier College Newfoundland and Labrador Centre for Nursing Studies College of the North Atlantic Fisheries and Marine Institute of Memorial University of Newfoundland New Brunswick Collège communautaire du Nouveau-Brunswick (CCNB)* New Brunswick College of Craft and Design New Brunswick Community College (NBCC) Prince Edward Island Collège Acadie Î.-P.-É.* Holland College Nova Scotia Université Sainte-Anne - Collège de l Acadie* Dalhousie Agricultural Campus, Dalhousie University Nova Scotia Community College Associates Association des collèges privés du Québec Association québécoise de pédagogie collégiale Association of Saskatchewan Regional Colleges Atlantic Provinces Community College Consortium (APCCC) BC Colleges (BCC) Canadian Association of Diploma in Agriculture Programs (CADAP) Canadian Association of College and University Student Services (CACUSS) Colleges Ontario Fédération des cégeps Forum for International Trade Training (FITT) Tra Vinh University * Francophone ** Indigenous Colleges and Institutes Canada 1 Rideau Street, Suite 701 Ottawa, Ontario, Canada K1N 8S7 Tel. 613-746-2222 collegesinstitutes.ca/our-members Copyright 2016 Colleges and Institutes Canada