Data Digitalisation in Real Estate Futurice, Teemu Moisala
WE BUILD DIGITAL COMPANIES We build digital services We solve business problems with design, tech & data We help companies to transform their business & culture London Stockholm Berlin Tampere Helsinki 400+ people across Europe >25%+ year-on-year growth for 15 years 2016: 38M revenue (~40% growth) Awarded Best Place to Work in Europe 2012 & 2013 Munich
PERSPECTIVE COMING FROM
OPPORTUNITIES 1. PLANNING AND DESIGN 2. CONSTRUCTION 3. USE
ONGOING: PLANNING & DESIGN EFFICIENT & ITERATIVE PLANNING WITH INTEGRATED MODELS E.G. AUTODESK
STARTING: CONSTRUCTION EFFICIENCY & PRODUCTIVITY Flex and RIB Software Join Forces to Transform Building and Housing Industry Nov 22 nd, 2016 Former Flextronics, Tesla CEO Aims to Disrupt Construction Industry (Katerra) xconomy April 17 th, 2017 Sitedrive
FUTURE: DATA UTILISATION DURING USAGE 1. Data for new business and efficiency 2. Data driven decision making 3. Data monetization across industry boundaries 4. Examples: Airbnb for office space, Just park
Different ambition levels Impact RADICAL, NEW PRODUCT LEAN SERVICE CREATION COST EFFICIENCY INCREMENTAL HOW WORK IS DONE HOW TO MAKE MONEY Christensen: Types of Innovation Ambition level defines approach Where do we see the impact of digitalisation
What potential opportunities are out there? 1. Becoming a platform 1/2: enabling communities of real estate users, and access to various service providers and vice versa with a business model of transaction cut 2. Becoming a platform 2/2: transform traditional operating model of e.g. maintenance from push to pull with task platform approach 3. Optimizing the maintenance through sensor technologies and robotics: e.g. improved inspection of problems, from reactive to proactive (ref: factories) 4. Optimise office & commercial real estate usage using real user data: space utilisation, people flows, 5. Finding new stuff to rent out: e.g. rent unused office & empty parking space out on a hourly rate, rent lobbies and public space out when unused
Data Driven Management of Commercial Real Estate 1. Location using data driven decision models to estimate the future of the locations 2. Lifetime value estimation of tenants Analysing the value of different kind of tenants, making individual forecasts of tenant churn and building comprehensive model of tenant portfolio and its viability 3. Assessing the whole portfolio risk profile 4. Impact using actual shopper data to build new impact driven rental models towards tenants
Data Monetisation Across Industry Boundaries 1. Becoming a virtual small-scale power plant: using IoT to enable dynamic response virtual power plant that can scale energy consumption during peak periods and monetise this 2. Selling data for advertizers: identifying the needs and preferences of the real estate users, managing the data of the people, inviting advertizers to do targeted advertizing, e.g. on digital screens placed in the buildings 3. Selling data to data brokers: major value is created when various data sources are combined together - e.g. real estate, telecom, traffic, online, and this data can be sold to various users (advertisers being the no-brainer)
EXAMPLES
Quora: What are all of the sites that do 'Airbnb for office space'? 1.sneed.in - India (Bangalore, Hyderabad, Pune) - Sneed offers the largest curation of office spaces be it coworking, shared offices, training rooms, conference or meeting rooms. 2.OFIXU - 'The World Is Your Office' Hubble - Find office space for your startup with 1000's of the most creative coworking, shared and private office spaces available to rent. 4.PivotDesk - Helping startups find affordable, short-term office space. 5.Copass - Be There. Anywhere - A global federation of coworking spaces. One membership to access any space of the network. 6.Meetings Booker - is probably the largest website in the world to book meeting rooms, conference halls. Qdesq - Branded Workspaces 8.Rrenaissancecenters.com - Virtual business Office space and mailbox services easily customized to meet your workspace needs 9.LooseCubes.com - closed 10.Regus.ca 11.HubCulture.com/Pavilions (London specific) 12.Jay Suites - eworky.com 14.Liquidspace.com - Real estate for startups (and companies who want to grow like startups); largest global network of meeting rooms, offices and team spaces. 15.wiki.coworking.info 16.http://ShareYourOffice.com 17.ShareDesk - Coworking and Shared Office Space made easy (nice look and feel) 18.TenantBase - Find Office Space for Startups + Small Business 19.DesksNear.me 20.OpenDesks.com (closed) 21.SpaceFindr.com (closed) 22.Desktimeapp.com 23.SpaceList.ca 24.42Floors.com 25.Deskwanted.com (currently closed) 26.NearDesk.com (UK only) 27.http://coworkify.com 28.http://www.all-desk.com 29.Desk Union 30.www.officelist.com 31.Werde untermieter Mietunter.d 32.legal-lease (www.legal-lease.com) 33.Coffices - Where will you work today? Find a Coffice near you! 34.Breather -- Get peace and quiet, on demand. More like ZipCar for Workspaces. 35.GoodCoworking - Coworking Spaces in > 1.000 Cities worldwide 33. http://setting.io - flexible offices for startups and independents. Currently active in Berlin. 34. http://www.zipcube.com 35. KEY TO OFFICE.COM Räume zum Meeten (Germany, Austria, Switzerland) 36. Peerspace - Find conference room, event venues, meeting space, party halls Peerspace 37. Popup Office (Switzerland) 38. CommercialCafe 39. http://www.cosphere.in - one stop portal for all CRE needs (shared offices, private offices, flexible or long term, best locations and widest selection) 40. thisopenspace - Discover and book inspiring meeting space, offsite locations, event venues and any space for your next occasion. Answered Oct 6 2016 Hey! The below list is awesome and comprehensive. But there are updates in this fast growing industry. Here is the latest batch: Bizly: Meetings On Demand instantly book private meetings at hundreds of editor-approved lifestyle hotels and restaurants! Splacer book unique spaces like a geodesic domes and art galleries. For those who want to produce their events Peerspace - book unique spaces across your city, with a focus on creative spaces Breather - book a clean, comfortable space and get access via a door keypad Beewake - book co-working spaces and other office spaces
Teemu Moisala Teemu.Moisala@futurice.com +358 50 3514698