naturepl.com / Ingo Arndt /WF-Canon

naturepl.com / Ingo Arndt /WF-Canon

Global Warming Images / WWF-Canon 1. Background: The corporate sustainability shift & the next phase 2. Spring Things: Campaign details 3. What s involved? Polar Bear Week Canada Water Week 2015 CN Tower Climb 4. Get started 5. How we ll support & recognize you 6. Contact us 7. Appendix: How to send your donations to WWF Corporate matching Where the funds go

Jupiter Images We are facing an enormous challenge. A growing population with growing demands on a finite planet. To face this challenge, the most innovative companies are reinventing how we live and work, by carving out smarter ways of doing business. They are transforming operations, supply chains and customers to reduce footprint and create value for people and the planet.

OLG Just look at the stats: Employees want to make a difference. 98% of 26-35 years olds want to work in an environmentally-responsible workplace 88% of employees want to work for a company committed to corporate social responsibility (CSR) These stats offer up a critical opportunity for companies. High employee engagement can lead to: 19% profit increase, 20% improved performance, 87% turnover reduction

OLG OLG HP Canada Sears Canada P&G Sears Canada WWF s Living Planet @ Work program, championed by HP, helps businesses engage employees in sustainability. Champions, like you, are inspiring and empowering change at work by: Educating and engaging your colleagues Driving footprint reduction initiatives Organizing WWF campaigns Fundraising for WWF s conservation work

istockphoto.com We believe the next phase in this shift towards sustainability is to integrate philanthropy into organizational environmental efforts. Why? In Canada, only 3% of donations (by those aged 15 and over) are directed towards environmental causes.* The scale of charitable giving to the environment does not correspond to the magnitude and scale of the challenges we are facing. *Statcan

To catalyze new funding at the scale that we need, we re launching a campaign called Spring Things! Spring is a time of rejuvenation. It s a time of hope, fun and action. It s a time to take flight and soar to new heights! From February 24 to May 1 we re calling on you our Living Planet @ Work champions to rally your colleagues, participate and fundraise in our Spring Things campaign! Frank Parhizgar / WWF-Canada

Peter Chadwick /WWF-Canon Spring Things is a collection of individual initiatives linked by a common purpose which brings together: charitable giving, employee engagement and environmental conservation in the workplace. Polar Bear Week (Feb 23-27) Canada Water Week (Mar 16-22) CN Tower Climb (April 26) Why? Spring is a time of rejuvenation. It s a time of hope, fun and action! Who is it for? A campaign for passionate, engaged and environmentallyconscience champions, like yourself! When? February 23 April 26, 2015

WWF-Canon / Sindre Kinnerød Description: The Arctic is an important part of Canada s identity, making up almost 40% of our landmass and two-thirds of our coastline. The Arctic is changing at a record pace warming at twice the average global rate. This is affecting wildlife and communities, changing the face of the region. The Arctic Home campaign mobilizes support for WWF s Arctic conservation work that is so critical to the future of this region. Polar Bear Week is an initiative designed to engage employees in fun and educational activities to help raise awareness and funds for WWF s conservation work in the Arctic. Timing: February 23 27, 2014 What to do: Check out the Polar Bear Week toolkit for a week of activities to help You fundraise for WWF s Arctic conservation work.

Frank Parhizgar / WWF-Canada Description: Canada has 1/5 th of all the world s freshwater. Clean and healthy freshwater is a precious resource that we need to protect for people, wildlife and their habitat. That s why WWF is working to support on-the-ground water stewards across the country to monitor the health of their local lakes, streams and rivers, and protect them. From Cape Breton to the Columbia Valley, young and old, urban and rural, these Water Heroes are helping WWF fulfill our goal of seeing all of Canada s waters in healthy condition by 2020. During Canada Water Week, we invite your workplace to: Help us raise funds for an on-the-ground water project in Canada Engage colleagues in awareness of why healthy waters are vital to the health of people, wildlife and ecosystems. Celebrate our Water Hero Stories! Timing: March 16 22, 2015 What to do: Check out the Canada Water Week toolkit for a guide to the week, plus the tools and ideas to activate!

WWF-Canada Description: 2015 will be WWF s 25 th CN Tower Climb! Rally your colleagues and climb 1776 steps to the top of one of Toronto s most iconic buildings! Timing: April 26, 2015 (Corporate team challenge) *Please note: We understand that this is a Toronto-specific event that accommodates most Toronto and GTA-based companies. For those outside this region, we d love to see you there (if logistics and resources allow)! What to do: Check out the CN Tower Climb Guide to find out how your workplace can form a team, fundraise And Climb the Tower!

Take your desire to help protect the natural world one step further by engaging your colleagues to fundraise in our Spring Things Campaign! Polar Bear Week Feb 23-27 Canada Water Week Mar 16-22 Energizing teams & momentum building CN Tower Climb April 26 CEO challenge Team challenge End of Campaign Celebrate & share stories Recruitment, training, & fundraising for Climb

istockphoto.com Individual toolkits to activate Polar Bear Week, Canada WaterWeek and the CN Tower Climb. Toolkits include: Posters Templates Photos Trivia Fundraising ideas and more! Monthly webinars throughout the Spring Things campaign where you can share and learn from others! Support calls from the Living Planet @ Work team! An online Spring Things landing page.

istockphoto.com Review the activity toolkits within the Spring Things campaign! Polar Bear Week (Feb 23 27) Canada Water Week (March 16 22) CN Tower Climb (April 26) Note: You do not need to organize the above events during the times indicated above. They can be held at any time to fit your schedule and needs! Tell us which activities you plan to host! Meet with your green team, designate leads and implement an activation plan. Set a fundraising target and let us know, so we can help you get there! Contact us during and post-campaign so we can share your photos and successes!

Peter Chadwick /WWF-Canon Contact your Living Planet @ Work Spring Things support team! Olivia Fernandez, Acting Head, Living Planet @ Work ofernandez@wwfcanada.org Amy Castator, Officer, Living Planet @ Work acastator@wwfcanada.org Laura Miller, Coordinator, Living Planet @ Work lmiller@wwfcanada.org

Set up an online fundraising page on CanadaHelps. Please see the Polar Bear Week or Canada Water Week toolkit to learn more about setting up a page for your respective week. Circulate the Living Planet @ Work donation form to your potential donors and collect funds. Clearly fill out the form for those who wish to receive a tax receipt. (Note: Tax receipts are issued for donations of $10 or more) Make cheques payable to: WWF-Canada & include in the memo, the activity you fundraised for (i.e. Polar Bear Week, Canada Water Week) Mail cheque to: Attn: Olivia Fernandez, Living Planet @ Work 245 Eglinton Ave. East, Suite 410 Toronto, ON M4P 3J1 *Please do not send cash in the mail. Feel free to circulate the link to our Spring Things website page to your colleagues if they wish to donate online.

Many companies encourage employees to contribute to charities by offering to match gifts. A matching gift is a donation made by an employer that matches the amount of an employee s gift to the same fund resulting in a much larger, more impactful gift. If you would like your donation to have twice the impact: Contact your company s gift matching administrator to inquire if such a program is offered. Inquire about the donation and matching process guidelines. Often, funds can be matched through cheque, cash, credit/debt card or stock. Who will be receipted for the gift? You will receive an official tax receipt for your gift and once we receive employer s matching gift, they will receive a tax receipt for their gift too.

Polar Bear Week Arctic Canada is home to over a quarter of the world s Arctic lands and waters. As the climate, warms Arctic sea ice is disappearing. That summer ice is vitally important to a whole range of animals from tiny shrimp to vast bowhead whales, and to local people. WWF is planning for a healthy Arctic future by focusing on three main priorities: building knowledge, guiding policy and partnering up with northern Communities to ensure that this region - including wildlife, and the people who depend on healthy wildlife populations - is able to adapt to a changing climate. All funds raised during Polar Bear Week will be directed to this program that is so critical to the future of the Arctic. Learn more. Canada Water Week Freshwater Canada has 20% of the world s fresh water, an abundance that has led to a false sense of security. Globally, freshwater species populations have fallen by at least 35% in the past 40 years. Nature needs fresh water to flourish and communities need healthy rivers and watersheds to prosper. WWF is leading an innovative approach to freshwater conservation, focusing on environmental flows at the watershed scale to protect and restore the quantity, quality and timing of river flows so that we can meet the water needs of people and nature, securing Canada's freshwater future. Learn more. CN Tower Climb The CN Tower Climb is WWF s biggest fundraiser of the year. This event funds for WWF s work to tackle major conservation issues to help safeguard the habitats of hundreds of species and make groundbreaking progress towards habitat Sustainability. Learn about the successes that WWF-Canada has been able to accomplish with help from our donors so far. Interested in more information about WWF-Canada financial stewardship plan? You can check out our Where the Money Goes infographic. For more information on WWF, the work we are doing and where your funds go, please visit: wwf.ca