Acknowledging Your Grant

Acknowledging Your Grant 1 People s Postcode Trust Acknowledging Your Grant

Acknowledging Your Grant 2 HOW TO USE THIS GUIDE Congratulations on receiving a grant from People s Postcode Trust. People s Postcode Trust provides financial support for charities and good causes which help communities focus on the prevention of poverty, promotion of human rights, equal rights and conflict resolution for some of society s most vulnerable groups. People s Postcode Trust is a grant-giving charity, funded entirely by players of People s Postcode Lottery. By receiving and accepting your grant, you agree to publicly acknowledge the Trust s support and display the appropriate logo (see Appendix 1) in your promotional work. People s Postcode Trust is entirely funded by players of People s Postcode Lottery. Appropriately branding your project helps to communicate to the public that player s support is making a huge difference to local communities, and will help to spread the word to other charities and groups that funding is available. This guide provides examples of how you can acknowledge player support across all external channels and how best to use relevant logos on materials, equipment and at events. It also provides advice on achieving coverage in press, and how to talk about People s Postcode Trust in press releases, web copy and social media. If you need any help or have any questions about how to acknowledge your grant, please get in touch This guidance is organised into the following sections: Section 1: How to acknowledge player support Section 2: Marketing and public relations Section 3: Public relations toolkit Section 4: Branded acknowledgement materials Section 5: Monitoring the use of our logo Appendix 1: Design guidance

Acknowledging Your Grant 3 Section 1 HOW TO ACKNOWLEDGE SUPPORT ON SITE Please ensure that all visitors using your site or taking part in activities can see acknowledgement of your grant. Plaques should be visible and not be displayed in an area where the public cannot see them. 1.1 Capital Projects Projects not involving under-25s For projects involving the purchase of capital items such as equipment, machinery, vehicles, clothing and kit, each item must display the Trust s logo when the item is in use. An appropriately sized logo should be used (in accordance with the size of the item), and where possible, our name should be prominently placed. We will provide a permanent plaque that is to be displayed in a suitably public place at your site (i.e. not in an office that only staff access). Projects involving under-25s Please note that any clothing or equipment which is intended for, or likely to be used by, persons under the age of 25 years should never contain the logo or any branding relating to either People s Postcode Trust or People s Postcode Lottery. However, all other items of equipment and kit are to carry the appropriate logo and branding. Should you be unsure, please contact us directly for guidance. 1.2 Building/Refurbishment Projects For building or refurbishment projects please display visible signs in public areas, both during the project s duration and for up to 12 months after completion. Signs are to be erected as soon as work begins and should remain once work is completed. If a specific part of a building/outdoor space project has been funded by us, please place the signs on or in the vicinity of this area. 1.3 Activity Projects For projects that do not have a permanent base, other types of acknowledgement are suggested. Please include our logo on all printed project materials, such as leaflets, invitations, posters and other publicity materials. Display clear temporary signs while activities are taking place, and include our logo on any project outcomes such as websites and learning materials. Additional Options Additional branding options include: Information boards incorporating our logo Vinyl logos attached to glass and walls Removable window stickers Banners and posters Inclusion of our logo on any presentations regarding the project Verbal acknowledgement We encourage you to be as creative as possible when publicising your project. We are also happy for you to produce your own signs (see section 4). Any materials that you produce must meet our minimum requirements (see Appendix 1), and be approved by us before being used. Costs associated with acknowledging your grant are to be included in your project budget. If you use the materials provided by us, there should be little financial outlay (see section 4).

Acknowledging Your Grant 4 Section 2 MARKETING AND PUBLIC RELATIONS We ask that supported charities and groups acknowledge the funding and its impact in all marketing and public relations materials (where appropriate), so that as wide an audience as possible learn about People s Postcode Trust funding. We are also keen to help you gain as much awareness of your cause as possible, and the team at People s Postcode Lottery are here to help you achieve that. 2.1 How to talk about your grant It is most important to acknowledge the support of People s Postcode Trust, as well as thanking players of People s Postcode Lottery where possible. For example: This project has been made possible by a grant from People s Postcode Trust, a grant-giving charity funded entirely by players of People s Postcode Lottery. When referencing your award, please use the following terms: Grant Award Funding Support Please DO NOT use the word donation. 2.2 Marketing Publications and printed material All projects that receive a grant must acknowledge our support when producing printed publicity material, including leaflets, maps, posters, brochures, guidebooks, stationery, annual reports and so on. See Appendix 1 for correct use of the logo. When using the logos on printed material, please make sure that you meet the following minimum sizes: Size of materials Size of logos Up to and including A5 Up to and including A4 Up to and including A3 25mm in height 30mm in height 35mm in height If you need to show the logos alongside logos from other organisations on printed material or a publication, please try to include all logos at approximately the same size and in line. Websites If your organisation has a website, the Trust s logo must appear very clearly on the home page. Please include a short description about who we are for example: People s Postcode Trust is a grant-giving charity funded entirely by players of People s Postcode Lottery. Our project received <<insert amount>> from the Trust to <<insert short project description>> Please provide a clickable link to the People s Postcode Trust site, so that more people know how they can apply for funding. Our website address is: www.postcodetrust.org.uk Please also include a link to the People s Postcode Lottery website, so that people can find out how to play, and thus support more charities. The website address is www. postcodelottery.co.uk

Acknowledging Your Grant 5 2.3 Public Relations and Social Media 2.3 Checklist Press Releases and PR Activity Local newspaper, radio, television and online coverage are essential parts of promoting your project and acknowledging your grant. Not only does it let people know about your success, it also brings to their attention the work that you do. The Public Relations Toolkit (see page 6) will provide tips to help you generate the best possible press coverage for your project. You should acknowledge your grant in any press releases throughout the life of the grant, not just at the time of announcing the grant or when the project has been completed. Please send all press releases to trustcomms@ postcodelottery.co.uk for approval before sending out. Please also let us know if your project is nominated for or wins any awards. We may be able to provide extra support and help in creating newsworthy events and ideas. We can provide a template press release to get you started, and can provide a quote from People s Postcode Lottery to add in if required. Social Media Using social media is becoming more and more vital to success. If you do not already have accounts, we suggest that you sign up for both Facebook and Twitter, as they will be an important tool in connecting with your supporters. They are also the perfect platform to promote your grant. Upon receiving your grant, please like People s Postcode Trust s Facebook page (facebook.com/postcodetrust), and follow it on Twitter (twitter.com/postcodetrust). This will help you to keep up to date with our news. We will do the same for you. You can then use social media to provide updates on your project, and show others how the funding is making a difference. Where possible, use our social media handles to acknowledge the grant and support from players of People s Postcode Lottery: @postcodetrust @postcodelottery Example Tweets and Posts Use social media to alert your supporters to your cause, tell them about upcoming events, and direct them to your website. Facebook: Our <<insert name>> project received <<amount>> of funding from players of @ People s Postcode Lottery through @postcodetrust Find out more here: <<insert link to article>> Twitter (remember, no more than 140 characters): We are delighted to have received a X grant from @ postcodetrust Please always try to include images on social media relating to the project where possible. Remember you will need to obtain the appropriate permissions should anyone in the photographs be under the age of 16 (refer to photography section on p7) Recognition at events and openings You should acknowledge your grant at any event you host which relates to a project we have funded. Please let us know when your event or opening is taking place and invite our representatives to attend. The following is a list of all the places we would expect to see our logo used to acknowledge our funding. Advertisements Books - including guidebooks Brochures Catalogues Directional signs Educational material Flyers Invitations Information boards Job adverts Newsletters Plans Plaques Posters Presentations Press releases Programmes Publicity leaflets Reports Souvenir guides Stationery Tickets Visual and sound media Websites What s on guides Please include the Trust s logo, and where appropriate, a text reference to us, on all of the above that are applicable to your project.

Acknowledging Your Grant 6 Section 3 PUBLIC RELATIONS TOOLKIT Contacting your local paper Contacting your local paper is simple as journalists are always looking for stories so should be pleased to hear from you. It is a good idea to phone your local paper and talk to a journalist about your project before sending them a press release. First, you need to establish which local papers cover your area. Phone numbers and email addresses are found on their website, but if you need any assistance, we are happy to help. What makes a good story? Think about what makes your project special. What will you be doing and how is it going to make a difference to your community? You can also contact your local paper at the start of your project, at an opening or launch event, and again when it is finished so that they can report on how it is progressing. They may want to send along a photographer or a journalist on the day. People bring a story to life so where possible, ensure that people are the focus of your press release who is involved in making your project happen and who will benefit because of it? Ideally, you should include a quote from someone in your organisation, or someone that your project is helping. Keep your story clear and simple so that journalists can quickly pick up on the main points. The five pointers below can be used as a guide to help you. Who: what is your organisation and who is it helping? Where: where are you based and which areas do you work in? What: When: How: what do you do to help people in your community and what is the funding going to be used for? when are you planning on beginning your project and when do you expect to finish? how is this project going to help people and what are the expected outcomes? Please acknowledge People s Postcode Trust support in any press release regarding the supported project one line is enough if the press release is not specifically about the grant. Please send any press releases mentioning People s Postcode Trust to trustcomms@postcodelottery.co.uk for approval, and don t forget we are here to support you if you need it if you have a good story but don t know where to start with writing it up, just get in touch and we can help.

Acknowledging Your Grant 7 Photography You should always aim to include a high quality image when you send out a press release. We are also always keen to see photographs of the projects which we have funded. These are invaluable in helping us communicate to players of People s Postcode Lottery exactly what they have funded, and the people whose lives they have touched. Images should be at least 300 dpi (about 1MB) cameras on most smart phones now produce images of this quality, which are good enough to be used in newspapers, so don t worry if you don t have a camera. Whilst we appreciate it is not always possible to capture professional-quality images, please aim to bear in mind the following factors: Make sure your photos are in focus, not too dark and frame the subject. When indoors, always remember to turn on the lights it may not seem dark to you, but the camera can t always pick up as much light as the human eye! If you do have to use a flash, please watch out for any unwanted reflections from reflective surfaces such an individual s glasses Try to take a range of images including group pictures, action shots, people sharing a joke, and individual profiles Where possible, try to show the project in action where relevant, utilising any physical resources which we have funded Try to remove any distracting clutter in background and foreground which is unrelated to the activity/project Always remember to obtain the necessary written consents from individuals photographed or their carers, parents and/or guardians. Your organisation should always have photography consent forms to hand, which each person should sign prior to any photographs being taken. Please remember to include a clause within these consent forms which authorises the sharing of these photographs with funders such as ourselves. In the event that your organisation sends us photos, we reserve the right to assume that said consents have been obtained from all individuals in the photographs and/or an appropriate legal guardian for use in public communications by both the Trust and People s Postcode Lottery. If your organisation does not have photography consent forms, we can provide you with our own consent form for this purpose. Please note that any individual under the age of 25, or those individuals who look under 25, should not be photographed with People s Postcode Lottery branding.

Acknowledging Your Grant 8 Case studies Case studies will help to raise awareness about your work and about the importance of the funding if you have these available, they are great to include alongside a press release to show how real people are benefitting from your project. A good case study should include: The name and, if appropriate, age of the featured person or people (if your project deals with sensitive issues, a pseudonym can be used) Why and how they got involved in your project How it has made a difference to their lives A personal quote where possible a real person, telling their story in their own words is extremely powerful Where possible, include a photograph of the person or people featured in your case study

Acknowledging Your Grant 9 Section 4 BRANDED ACKNOWLEDGEMENT MATERIALS We can provide a number of materials to help you to acknowledge your grant. Ordering acknowledgement materials If you would like to order any of these materials, please complete the Branded Material Order form which is attached. Available materials include: Perspex plaques Self-adhesive vinyl stickers

Acknowledging Your Grant 10 Section 5 MONITORING THE USE OF OUR LOGO When assessing the progress of your project, we will look for appropriate visual recognition of our grant. This is part of our monitoring procedure. On a monitoring visit, we will expect to see acknowledgement of our funding in a clear, visible place. Please note that you are not promoting any aspect of gambling by displaying the Supported by players of People s Postcode Lottery logo, but are simply promoting the origin of the funding which enables the Trust to support good causes all around Great Britain. We will expect you to show evidence of how you have publicised your project and branded with our logo in your end of project evaluation form.

Acknowledging Your Grant 11 Appendix 1 DESIGN GUIDANCE The following information will help you to use our logo accurately. In the first instance we always request that the Supported by players of People s Postcode Lottery logo is used when acknowledging our support. Please use the logo exactly as displayed opposite it should not be changed or altered in any way. Please do not redraw, stretch or crop the logo, and do not add or remove any elements. Please note that there is NO drop shadow beneath the outline. You will receive this logo with your funding e-pack. However, logos are also available by contacting info@postcodetrust.org.uk to request one. If you produce your own materials you must make sure that they meet the minimum requirements for size, prominence and position outlined in this appendix. We encourage you to be creative and imaginative in how you acknowledge our support. Please also make sure that you keep us informed and get our approval for the final design. Colour Palette Printers match colours by using a system called Pantone references. These references give the recipe so printers can reproduce colours accurately. The Pantone references for our logo are: Green 347 Yellow 115 Red 032 Blue 293 Please try to use the logo in full colour if you can. If there is some restriction, for example limited-colour printing, you can use the logo in black or reversed out of a dark, solid colour in white. Minimum Size See the illustration for the minimum size you should use. To make sure our logo is clear and easy to read, it should never be smaller than 25mm high. The width of the logo should be proportionate to the height, and the logo should not appear distorted ensure that you hold down the SHIFT key when resizing the logo to ensure that the proportions are kept intact. 25mm