Social Networking: Using the Latest Tools to Support Learning and Talent Management Delivered with the American Management Association

Social Networking: Using the Latest Tools to Support Learning and Talent Management Delivered with the American Management Association October, 2008 Copyright 2008 Bersin & Associates. All rights reserved.

About the Presenters Chris Howard, Ph.D. Principal analyst at Bersin & Associates. Author, the 7-step approach to selecting an LMS, Best-practices in Leadership Training, Application Simulations: What Works, and Content Integration Challenges. David Mallon Directs research in enterprise learning for Bersin & Associates. Has more than a decade of experience in corporate learning strategies, programs and processes and the selection and implementation of learning and performance solutions and related technologies. Nicholas Igneri Leads the Learning Technology group at American Management Association Leads design, implementation and management of AMA s Blended Learning program. Copyright 2008 Bersin & Associates. All rights reserved. Page 2

4 C s of Social Software Conversations Content Connections Collaboration Blogs Content Sharing User Profiles Wikis Forums Micro-blogs / Life-streaming Chat/IM VOIP Content Management Tagging / Rating Social Bookmarking Syndication Social Graphs Friends/Contacts People Matching Workspaces Project / Process Support Innovation / Idea Generation Calendars & Events Copyright 2008 Bersin & Associates. All rights reserved. Page 4

Enterprise Social Networking Success Stories (So Far) Internal consultant pages designed to promote project skills and expertise Communities of Practice, simulated exercises, real-world experiences, discussion among experts Copyright 2008 Bersin & Associates. All rights reserved. Page 6

Developing A Social Strategy Start simple! Have a clear purpose in mind for how social networks will integrate with daily processes (including learning). Start by identifying where employees already communication/collaborate/learn with or from each other. Determine where social software can augment existing collaboration. Integrate Social Networking and Collaboration into your Learning Architecture. * Courtesy of Tomoye Copyright 2008 Bersin & Associates. All rights reserved. Page 9

Example Implementation Paths Option #1: The PILOT Build a comprehensive community around single, highvalue learning program using all functions. Provides easy entry. Drives deep participation. Add users over time. Option #2: The WEDGE* Use only one function to serve a single purpose (such as Q&A) across entire audience. Spreads exposure to system rapidly. Drives wide participation. Add uses over time. (-) May not self-sustain. (-) May not have enough applicability beyond scope of project to spawn further use. (-) May not adequately prepare for using each feature. (-) May not allow enough time for admins to gain required skills. * Courtesy of Tomoye Copyright 2008 Bersin & Associates. All rights reserved. Page 11

Best Practices Develop a strong governance model. Focus on developing a selfpolicing internal culture. Utilize moderation functionality in online blogs and forums. Identify leaders and SMEs to serve as community moderators, instigators, and stewards. Don t forget to provide this group training in these roles. Place thoughtful limits (as needed) on content authoring, sourcing, and rating. Use version control schemes. Publish clear Safe Harbor Statements. Do not allow anonymity. Encourage freshness and frequency with content updates. Provide incentives for utilization and good behavior. Keep social tools focused on specific projects, initiatives, or business issues. Copyright 2008 Bersin & Associates. All rights reserved. Page 12

Webcast Follow-ups: $200 discount AMA Seminars related to today s presentation: Kirkpatrick's Four Levels: Increasing Training Effectiveness Through Evaluation (#8532) Talent Management (#8116) Internal Consulting Skills for the Human Resources Professional (#8501) Use Promo Code: LA6F for $200 Discount (must register before January 2, 2009) www.amanet.org or 1-800-262-9699 Copyright 2008 Bersin & Associates. All rights reserved. Page 17

Thank You for Joining Us! Upcoming Webcasts Oct 30: Management Lessons from Mayo Clinic: Delivering World-Class Service Nov 05: Fired Up Leadership: How to Make Your Team Thrive Nov 12: Managing Globally Using the MBTI Instrument: 6 Ways to More Effectively Communicate Across Cultures Dec 03: Maximizing Your Influence: The Secret Laws of Persuasion Jan 14: Leveraging Social Networks in a Downturn: Better, Cheaper, Faster Way to Drive Business Results For details and free registration, visit www.amanet.org/events You can access today s webcast within three business days on www.amanet.org/editorial Copyright 2008 Bersin & Associates. All rights reserved. Page 18

Q&A Time What best practices have you learned to drive participation both with existing stakeholders and potential new customers/clients? Copyright 2008 Bersin & Associates. All rights reserved. Page 21