SEPTEMBER 3 & 4, 2015 SEDONA HOTEL YANGON, MYANMAR
Strengths, Weaknesses, Opportunities and Threats of Asia Royal Hospital compared to other similar hospitals in Myanmar Prof. Thein Zaw Asia Royal Hospital 4-9-15
Current Situation of Private Hospitals in Myanmar About 95 private hospitals in Myanmar. About 30 in Yangon and 18 in Mandalay and the rest are scattered in some large cities. About 7 are actually large hospitals with wellequipped facilities like ICU Departments. Most are actually small hospitals with in-patient facility.
Asia Royal Hospital Established > 15 years Location - downtown Two 10 storey buildings In-patients 220 OPD > 1000 patients daily Specialists > 100 Main specialty Cardiology ICU 9 beds - CCU 8 beds 6 OT theatres
Bahosi Hospital Established > 20 years Location downtown Three building complex over 0.92 acres 6 storey buildings In-patients 150 OPD > 500 patients daily Specialists > 100
Victoria Hospital Established > 4 years Location - 9 miles from downtown 8.3 acres of land 100 bedded hospital OPD - 350 patients Specialists > 200 Main specialty OG
STRENGTHS Location downtown Easy access by most patients Awards ARH--ISO, Global Compact Superior reputation over many years locally and even abroad Strong number of famous specialists Myanmar culture Patients pursue after famous specialists ICU, CCU, Renal dialysis, Cardiac Cath-lab
Strength (cont:) Strong Financing Good management Ethical Committee, CSR committee HSE HSE policy, Fire safety policy Risk management Attractive salary - promotions- yearly bonus Welfare of the staff frequent dinners, staff tea parties
WEAKNESS Human Resource huge problem - basic doctors - Specialists - Nurses and Health care assistants (no chance for opening a nursing school) - Med Techs - Others- engineers, IT, finance officers Lack of Residential specialists Consultation time too short
Weakness (cont:) Too much congestion of patients especially at busy hours (5pm- 10 pm) Most specialists in-service Government officials Foreigners lack of language interpreters Pharmacy errors specialist s handwriting Multiple drug companies with different trade names FDA approval drugs only More of a specialist-centered hospital rather than patient-centered
Weaknesses (cont:) Socio-economy most patients can t afford the private costs Some patients- choose foreign hospitals if the costs are not too high- some compare the service and not the fees Working hours too much? OT problems congestion especially holidays
Weaknesses (cont:) Lab investigations overwork and overload at some times No blood bank - Blood Issue section only - have to rely on own donor system and blood donation charity organizations Ambulance service - local, districts, air with or without a medical team 5 ambulance cars Medico-legal cases -instructions not well-defined - limitations
Weaknesses (cont:) Traffic congestion Car parking limited Infectious diseases- have to refer to government hospital No MRI, PEP scan No proper e-documentation system - errors No rehabilitation centre No food catering service, no laundry service
OPPORTUNITIES Joint ventures Myanmar Investment law Doctor-patient ratio population whole country > 50 million - Yangon 6 million Specialists still limited in patient-specialist ratio
Opportunities (cont:) Those who can afford want treatment from private hospitals ( long waiting list at government hospitals and no own choice of specialist) Needs - more specialists - more skilled nurses - more med techs
Opportunities (cont:) Most foreign investors are interested but just window-shopping ARH another 100 bedded hospital with car parking space close to AR 1 and AR 2 in the next 2-3 years
THREATS Government competition Free investigations and free treatment Medical tourism in other countries- especially in Thailand, Singapore, Malaysia and India Media tends to exaggerate on medical errors Law suits occasional but tends to be rising Other competitors old and new Political situation - unpredictable New rules and regulations from the government
Threats (cont:) Shortage of Human resource Patient s choice Depend on culture and tradition eg. Public opinion - government appointed specialists are the best Rising land and property values Expense of the private hospitals inflation Medical Insurance system government only - not effective yet
Threats (cont:) Economy- not so good Some patients - wants 100% cure Some cannot afford, yet came to private hospital and when they can t afford they have to be referred back to government hospital
THANK YOU FOR YOUR ATTENTION. DISCUSSIONS ARE WELCOME