today Your SIAA enewsletter January 2016 As we get underway in 2016, I d like to take this opportunity to stress our ongoing areas of focus, which nicely complement our role as The Total Solution for Independent Agents: Creating new Agencies Growing Existing Agencies Organic Growth with Partner Carriers Targeted Business Growth (PL and CL) Prepare Agents and Their Staff for the Future Continue to build sound business relationships We are working on a number of marketing materials for your use in 2016, and will get them to print/online once we have all the required numbers. The materials include: Tri-fold capabilities brochure - update for 2016 Annual Report/Year-End numbers piece powerful information as we show trends ebook update for 2016 Video/impact movie working from the high quality version OAA is currently using, we expect to have a finished video available by the second week of February You can see that we are ramping up in terms of staff, as we recently welcomed: James Keane, Vice President MarketFinder Aimee O Brien, Director of Member Services and Public Relations We ve already launched another MarketFinder product in LifeLock, and will continue to focus on Cyber Liability/Data breach. The RPS program does close for a period of time on January 29th but that doesn t mean the issue of coverage will go away. Please get as many of your Member Agencies to sign-up as possible before the end of the month. Lack of coverage has the strong potential to impact us all (negatively). There is also a Recruiter Bootcamp happening this week at our HQ in Hampton, NH. As you can see, there is a lot going on in many different areas - so we re off and running in 2016. It s important for you to stay informed about what we doing and where we are focused. It s also important that you use that information to proactively manage your Master Agency. In that light, please take a few moments to read through this newsletter and feel free to use any of the material in your own newsletter as appropriate. We welcome your comments/input for additional content. Thanks. - Jim
THE COMPLETE PACKAGE. Check out our new advertising creative being used in print, on postcards, in email blasts, and online YOU ACTUALLY CAN HAVE IT ALL. With access to many insurance companies providing toplevel commissions, national and local incentives, and profit sharing without minimums, agencies associated with SIAA are consistently growing their premiums and agency value. More Income. Whether it be training, agency automation, mentoring or marketing resources, SIAA Member Agencies have access to the tools to attract new customers, engage in customer retention strategies, and take advantage of cross-sell opportunities. More Solutions. Utilizing the tools SIAA offers today enables you to exceed your customer expectations of tomorrow. More Growth. Find out what a membership with SIAA, the proven total solution for independent agencies, can do for you. Visit www.siaa.net to find out more or talk to us! SIAA, Inc. 234 Lafayette Road Hampton, NH 03842 THE COMPLETE PACKAGE. You actually can have it all. SIAA provides a wide range of resources to help agencies increase sales, retention, income and value. Find out what a membership with SIAA, the proven total solution for independent agencies, can do for you. info@siaa.net www.siaa.net Aimee O'Brien Director Member Services & Public Relations We are pleased to announce that Aimee O Brien has joined our team as Director of Member Services and Public Relations. She brings extensive marketing, communications, and public relations experience to our organization as part of our continuous effort to improve marketing initiatives and effectiveness. In this new role, Aimee will: Create a format for Idea Exchanges by working with Master Agency Principal Owners, Recruiters and other staff on a proactive basis to gain insights on their initiatives and share this information with other Master Agencies in a meaningful way in order that Marketing Best Practices can be identified and shared by all Master Agencies Promote the successes of Master Agencies, Member Agencies and SIAA overall Maintain responsibility for developing, compiling, and distributing information to all Master Agencies Assist Master Agencies in developing and executing plans for member agency marketing Work with the marketing team to ensure effective marketing materials are created and distributed to Master Agencies Aimee earned her Master of Arts in Global Marketing Communications and Advertising at the University of Brussels in Belgium. Please be sure to welcome her when you have the opportunity. She can be reached at aimeeo@siaa.net or by calling 603.601.1256. Master Agency Meetings Please don t keep it a secret! Let us know when you will be having your Member Agency meetings by emailing Charlotte Palacz at charlottep@siaa.net or Aimee O Brien at aimeeo@siaa.net. We include this information in the calendar on the members website (siaa4u.com) and we have Strategic Partners seeking those dates as well as they plan their calendars for 2016. Thanks!
SM SIAA MarketFinder officially kicked off the LifeLock Identity Services for consumers program with a series of two webinars held on Jan 12th and 14th. The sessions were very well attended and member agencies are already referring business. With the consumer program, member agents can enroll and offer Lifelock to their personal lines clients at a discounted (10%) rate, plus 60 days free. Clients are directed to an SIAA branded LifeLock website where the client purchases and pays directly from/to LifeLock. The member agent will receive PMSF in the form of a finder s fee of 8% for 3 years on all business referred. The process is simple and a number of enrollment guides and marketing materials have been developed to help agents add this extra stream of income without any licensing or heavy lifting. To view these materials, and learn more about the program, click here. Next up? The LifeLock employee benefit program is scheduled to roll out in March. Business clients of your member agencies can offer LifeLock to employees as a payroll deduction. Member agencies will receive a 10% commission through the life of enrollment, and eligibility is not a barrier the business client needs only have 2 or more employees participating. Through the LifeLock for Business program, participating member agents will have access to LifeLock s broker portal, marketing and sales materials, as well as producer training. This is another great program offered to SIAA Member Agencies through SIAA MarketFinder. Cyber Program Closing Soon! The RPS/SIAA Cyber Group plan will be closing for system updates, etc. on January 29, 2016. We encourage you to use the remainder of the month to get your Member Agencies (ISMs) onboard. With the exception of new member agencies, participation in the program will not be available again until later this year. New Products! James Keane Vice President SIAA MarketFinder We are pleased to announce that James Keane has joined our team as SIAA MarketFinder Vice President. Jim brings a great deal of insurance sales experience to SIAA, having benefited from his 10 years with Travelers, Nationwide, National General, and State Farm. His experience includes both commercial and personal lines of insurance and prepares him well for proactively motivating member agencies to use MarketFinder Partners. In this new role, some of Jim s key responsibilities include: Assist Bill Fahy in promoting and supporting SIAA MarketFinder and MarketFinder programs Maintain responsibility for identifying existing E & S and program business being written outside of SIAA MarketFinder that can be consolidated with MarketFinder Strategic Partners Reach out to Master Agencies to identify potential consolidation business Develop and maintain relationships with SIAA MarketFinder Partners internal marketing and underwriting staff Continually measure, monitor, and report on SIAA MarketFinder program production and make recommendations for improvement Jim earned his Bachelor of Science degree at Charter Oak State College in New Britain, CT. Please welcome him when you have the opportunity. He can be reached at jamesk@siaa.net or by calling 603.601.1227. Rockwood has added 2 new landing pages on the www.rockwoodsiaa.com website for Event Planners and Landscape Architect/Designers. Please visit the site for details on these Rockwood programs and more.
Business Insurance Advantage Update We are receiving more testimonials from Member Agents who are participating in SIAA s Business Insurance Advantage (BIA) program. Earlier this week, we sent one out to all members (from Mehta Insurance Agency in New Jersey), and are including one below from Beth Willis who is a Member Agent with West Michigan Agency Alliance. These participants are very happy with how the BIA program augments their efforts or helps them launch their initiatives to write more commercial lines premium. Now with more than 250 Member Agencies participating, the efforts of BIA graduates/ participants will provide a significant increase in commercial lines premium written with our Strategic Partners. Please remember, Steve Tombarelli hosts a monthly BIA Members Forum (providing the opportunity for participants to ask questions, share successes, etc). Participation is easy. Dial-in: 712.775.7031 and input access code: 715-338. Beth Willis, CPIA River Valley Insurance Agency, Inc. Receiving her BIA Certificate from Mick Fowler, RVP for West Michigan Agency Network. Beth told us, I had been trying to grow a commercial book for some time with mixed results. The BIA course helped me bring together what I already knew and put to use selling in an organized and targeted fashion. I am now building my commercial pipeline and starting to see some real success. Mick also presents BIA Certificates of Achievement to Joe Mattias and Tom Curtis of Delago & Associates in Wyoming, MI: Agency Foundation Update Jeff Holmes, Vice President of Agency Operations and Services, is seeing activity pick up in conjunction with the Agency Foundation program. As a result of the number of calls and questions coming his way, Jeff is launching his own Agency Foundation Forum, which will take place monthly. To access the schedule of sessions and/or to register for one, simply click here.
Recruiter Bootcamp We are conducting a boot camp at SIAA HQ the week of January 18th and welcome: Tim Bullard Mountain Empire Agency Alliance Natalie Glover Alabama Insurance Alliance Melissa Hack OAA Cindy Prouty SAN Group Scott Skinner Southwest Insurance Agents Alliance Congratulations to our Top Recruiters - 2nd Half of 2015! 1st place: Henry Powers (Valley Insurance Agency Alliance) - 119 points 2nd place: Bill Kinney (Pacific Agents Alliance) - 105 points 3rd place: Jim Jennings (OAA) - 86 points 4th place: Jon Pappas (Potomac Insurance Network) - 75 points 5th place (tie): Dave Rice (Michigan Agency Partners) - 52 points 5th place (tie): Doug Meacham (Midwest Insurance AA) - 52 points Great work by all our Top Recruiters!!! Payments at the April meeting require that the Recruiter & Principal Owner are present Look for communication soon! 41 st Semi-Annual Business Meeting April 7-9, 2016 Orlando Marriott World Center
BEST OF BEST TOP PERFORMERS 2015 1. OAA 2. AHA Insurance Network 3. Assure Alliance 4. Midwest Insurance Agency Alliance 5. SAN of Florida 6. Valley Insurance Agency Alliance 7. Potomac Insurance Network 8. ICA Agency Alliance 9. Mountain Empire Agency Alliance 10. Pacific Agents Alliance TOP RECRUITERS SECOND-HALF 2015 1. Henry Powers (VIAA) - 119 points 2. Bill Kinney (Pacific) - 105 points 3. Jim Jennings (OAA) - 86 points 4. Jon Pappas (PIN) - 75 points 5. Dave Rice (MAP) - 52 points 5. Doug Meacham (MIAA) - 52 points 6. Jeff Swanson (Assure) - 45 points 7. Wess Schuyler (ANK) - 42 points 8. Jason Berset (SAN Florida) - 38 points 9. Mary Ann Underhill (AHA) - 37 points *Top Performer Standings as of December 31, 2015 *Top Recruiter Standings as of December 31, 2015 TOP SIAA MARKETFINDER 1. Satellite Agency Network Group 2. AHA Insurance Network 3. Hudson Valley Agency Alliance 4. OAA 5. Continental Insurance Agency Alliance 6. Assure Alliance 7. Pennsylvania Insurance Alliance 8. SIA of the Great Lakes 9. Mountain State Agency Alliance 10. Agency Network of Kentucky TOP CAPITAL PREMIUM FINANCING 1. Southern Insurance Group of Louisiana 2. Hudson Valley Agency Alliance 3. Texas Agency Alliance 4. Chicagoland SIA 5. OAA 6. Satellite Agency Network Group 7. Southwest Insurance Agents Alliance 8. AHA Insurance Network 9. SIA of the Great Lakes 10. Tague Insurance Services *Standings based on YTD premium paid by all Member Agencies of the Master Agency as of December 31, 2015 MOBILE APPS top participants through December 31, 2015 VELAPOINT *Top Master Agencies YTD Originations as of December 31, 2015 RPS CYBER PROGRAM 1. AHA Insurance Network 2. Valley Insurance Agency Alliance 3. Underwriters Alliance of Indiana 3. Midwest Insurance Agency Alliance 4. SIA of the Great Lakes 1. OAA 2. Satellite Agency Network Group 3. Mountain Empire Agency Alliance 3. SIA of the Great Lakes 4. Midwest Insurance Agency Alliance 5. Southwest Insurance Agents Alliance 5. Underwriters Alliance of Indiana 6. Valley Insurance Agents Alliance 7. Georgia Agents Insurance Network 7. Chicagoland SIA 1. Midwest Insurance Agency Alliance 2. Satellite Agency Network Group 3. Valley Insurance Agency Alliance 4. SIA of the Great Lakes 5. Continental Insurance Agency Alliance